CLEAR Enters the World of Formula One as Oracle Red Bull Racing's First-Ever Official Haircare Partner
SINGAPORE, Jan. 21, 2026 /PRNewswire/ -- CLEAR, engineers of the world's No.1 men's shampoo, today announced a new global partnership with Oracle Red Bull Racing, becoming the Team's first-ever Official Haircare Partner. Rooted in a shared obsession with peak performance under extreme pressure, the collaboration brings CLEAR's advanced scalp care expertise into the high-intensity world of F1, creating a powerful cross-industry platform designed to engage performance-driven fans and consumers worldwide.
As one of the world's fastest-growing sports, F1 commands global attention for its extreme speed, precision and relentless pursuit of progress. With a legacy steeped in championships and engineering excellence, Oracle Red Bull Racing's bold and uncompromising performance culture aligns with CLEAR's industry-leading scientific expertise and its pursuit of developing high-performance scalp and haircare solutions.
Mohamed Elsharkawy, CLEAR Global Brand Vice President, said: "CLEAR is designed to help people perform at their best under pressure, and partnering with Oracle Red Bull Racing brings our scalp care science into one of the most extreme performance environments in the world, where a CLEAR™ HEAD can make a major difference. This partnership reflects our shared belief in precision and performance, and together we aim to inspire people who demand maximum results in every aspect of their lives, while creating experiences that help them show up at their best, on and off the track."
Nick Stocker, Group Commercial Director of Oracle Red Bull Racing, said: "Precision, discipline and relentless improvement define our continued success, and that performance mindset is what makes CLEAR a natural partner for the Team. Their focus on science, innovation and results aligns closely with how we operate on and off the track. We look forward to working together to bring fans closer to the culture that fuels Oracle Red Bull Racing."
F1 drivers face some of the most extreme pressures in sport. Temperatures reaching up to 60°C, intense sweating and prolonged helmet wear can cause discomfort and disrupt focus. On and off the track, CLEAR's advanced scalp technology is designed to eliminate performance-impacting factors and address scalp issues at the source to deliver greater clarity and confidence in both everyday life and high-stakes situations.
Starting with the 2026 season, the CLEAR x Oracle Red Bull Racing partnership will come to life globally across Asia, EMEA and Latin America through an edgy, bold and fully integrated programme spanning brand storytelling, digital and social content, retail activations and fan engagement. As the team's first-ever Official Haircare Partner, CLEAR will be displayed on the striking new RB22 and will also be worn on the balaclavas of four-time World Champion Max Verstappen, as well as new partner on the grid Isack Hadjar.
This collaboration marks a new chapter for CLEAR as it continues to advance product innovation and brand experiences, reinforcing its leadership in scalp care while delivering high-performance solutions designed to help people stay confident, and focused under pressure.
ABOUT CLEAR:
CLEAR is the No.1 men's hair care shampoo globally and the No.1 men's anti-dandruff shampoo in many of the 60+ markets where it is sold. Backed by over 50 years of dermatology-led scalp science and research with 30,000 consumers, CLEAR is recognized as a leading scalp expert brand helping people worldwide KEEP A CLEAR™ HEAD.
For more information about CLEAR, please visit www.clearhaircare.com.
ABOUT ORACLE RED BULL RACING:
Since its inception, Oracle Red Bull Racing has been a major force in the FIA Formula 1 World Championship, the globe's premier motorsport category. Founded in 2005 to expand parent company Red Bull's presence in professional motor racing and to disrupt the status quo within the sport through a bold mix of passion, playfulness, ambition and achievement, Oracle Red Bull Racing has grown to become one of F1's most successful teams. With multiple Constructors' and Drivers' world titles and more than 100 race wins to its credit, Oracle Red Bull Racing continues its pursuit of ultimate performance – as a race team, as a home of champions and as an innovator operating at the cutting edge of technology.
ABOUT UNILEVER:
Unilever is one of the world's leading suppliers of Beauty & Wellbeing, Personal Care, Home Care, and Foods products, with sales in over 190 countries and products used by 3.4 billion people every day. We have 128,000 employees and generated sales of €60.8 billion in 2024.
For more information about Unilever and our brands, please visit www.unilever.com.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
CLEAR ANNOUNCES GLOBAL PARTNERSHIP WITH ORACLE RED BULL RACING, CHAMPIONING ULTIMATE PERFORMANCE UNDER EXTREME PRESSURE
CLEAR ANNOUNCES GLOBAL PARTNERSHIP WITH ORACLE RED BULL RACING, CHAMPIONING ULTIMATE PERFORMANCE UNDER EXTREME PRESSURE
CLEAR ANNOUNCES GLOBAL PARTNERSHIP WITH ORACLE RED BULL RACING, CHAMPIONING ULTIMATE PERFORMANCE UNDER EXTREME PRESSURE
- DXC integrates Ripple's institutional-grade blockchain technology into its Hogan core banking platform, which supports $5 trillion in deposits and 300 million accounts globally
- The collaboration enables financial institutions to bridge legacy finance with enterprise blockchain-based solutions without disrupting core banking infrastructure
ASHBURN, Va., Jan. 21, 2026 /PRNewswire/ -- DXC Technology (NYSE: DXC), a leading enterprise technology and innovation partner, today announced a strategic partnership with Ripple, a financial technology company that offers crypto solutions for businesses, to help banks seamlessly adopt digital asset custody and payment capabilities at enterprise scale.
As regulated financial institutions navigate an era of exponential change, digital asset adoption depends on accessible, secure blockchain infrastructure. Through this collaboration, DXC and Ripple enable financial institutions and fintechs to access digital asset technology seamlessly, bridging legacy financial systems with onchain finance. The solution enables programmable payments and the tokenization, custody, and transfer of digital assets—allowing institutions to deliver regulated digital asset use cases without disrupting mission-critical core banking systems.
Leveraging DXC's Hogan core banking platform, which powers more than 300 million deposit accounts and over $5 trillion in deposits globally, the initiative integrates Ripple's digital asset custody and payments technology into large-scale banking environments, providing Hogan clients with a streamlined path to deliver digital custody and payment capabilities.
"For digital assets to move into the financial mainstream, institutions need secure custody and seamless payment capabilities," said Sandeep Bhanote, Global Head and General Manager of Financial Services at DXC. "Our work with Ripple brings those capabilities together in a way that allows banks to engage in the digital asset ecosystem without changing their core systems, connecting traditional accounts, wallets and decentralized platforms at enterprise scale."
By delivering last-mile connectivity between regulated banking infrastructure and digital asset platforms, the collaboration helps financial institutions move beyond experimentation and into real-world deployment of blockchain-enabled use cases. Fintechs also benefit from simplified access to the banking relationships required to support compliant custody and payment solutions.
"Banks are under increasing pressure to modernize while continuing to operate on complex infrastructure," said Joanie Xie, VP and Managing Director, North America at Ripple. "Our partnership with DXC brings digital asset custody, RLUSD and payments directly into the core banking environments institutions already trust. Together, we're enabling banks to deliver secure, compliant digital asset use cases at enterprise scale without disruption."
The DXC–Ripple partnership reinforces DXC's commitment to helping financial institutions modernize safely and innovate responsibly. This represents a significant step forward in enabling digital asset adoption across production banking environments worldwide through an integrated core banking approach.
Ripple Payments is a licensed, end-to-end cross-border payment solution that enables Ripple to manage the flow of funds on behalf of its customers. Ripple Custody is designed for banks and financial institutions to securely manage digital assets, stablecoins or Real World Assets (RWAs).
About DXC Technology
DXC Technology (NYSE: DXC) is a leading enterprise technology and innovation partner delivering software, services, and solutions to global enterprises and public sector organizations — helping them harness AI to drive outcomes at a time of exponential change with speed. With deep expertise in Managed Infrastructure Services, Application Modernization, and Industry-Specific Software Solutions, DXC modernizes, secures, and operates some of the world's most complex technology estates. Learn more on dxc.com
About Ripple
Ripple is a financial technology company that offers crypto solutions for businesses. Ripple Payments uses blockchain to make cross-border payments faster, more transparent, and widely accessible. Ripple Custody offers customers a secure way to store and manage digital assets. Through Ripple Prime, the company offers a global, multi-asset prime brokerage for institutional customers. Ripple's stablecoin (RLUSD) and the cryptocurrency, XRP, are leveraged across these solutions to make traditional finance more efficient and enable new ways to utilize digital assets.
Media Contacts: DXC, Ashley Houk-Temple, ashley.houktemple@dxc.com; Ripple: Amy Dunn, Press@ripple.com
ASHBURN, Va., Jan. 21, 2026 /PRNewswire/ -- DXC Technology (NYSE: DXC), a leading enterprise technology and innovation partner, today announced a strategic partnership with Ripple, a financial technology company that offers crypto solutions for businesses, to help banks seamlessly adopt digital asset custody and payment capabilities at enterprise scale.
As regulated financial institutions navigate an era of exponential change, digital asset adoption depends on accessible, secure blockchain infrastructure. Through this collaboration, DXC and Ripple enable financial institutions and fintechs to access digital asset technology seamlessly, bridging legacy financial systems with onchain finance. The solution enables programmable payments and the tokenization, custody, and transfer of digital assets—allowing institutions to deliver regulated digital asset use cases without disrupting mission-critical core banking systems.
Leveraging DXC's Hogan core banking platform, which powers more than 300 million deposit accounts and over $5 trillion in deposits globally, the initiative integrates Ripple's digital asset custody and payments technology into large-scale banking environments, providing Hogan clients with a streamlined path to deliver digital custody and payment capabilities.
"For digital assets to move into the financial mainstream, institutions need secure custody and seamless payment capabilities," said Sandeep Bhanote, Global Head and General Manager of Financial Services at DXC. "Our work with Ripple brings those capabilities together in a way that allows banks to engage in the digital asset ecosystem without changing their core systems, connecting traditional accounts, wallets and decentralized platforms at enterprise scale."
By delivering last-mile connectivity between regulated banking infrastructure and digital asset platforms, the collaboration helps financial institutions move beyond experimentation and into real-world deployment of blockchain-enabled use cases. Fintechs also benefit from simplified access to the banking relationships required to support compliant custody and payment solutions.
"Banks are under increasing pressure to modernize while continuing to operate on complex infrastructure," said Joanie Xie, VP and Managing Director, North America at Ripple. "Our partnership with DXC brings digital asset custody, RLUSD and payments directly into the core banking environments institutions already trust. Together, we're enabling banks to deliver secure, compliant digital asset use cases at enterprise scale without disruption."
The DXC–Ripple partnership reinforces DXC's commitment to helping financial institutions modernize safely and innovate responsibly. This represents a significant step forward in enabling digital asset adoption across production banking environments worldwide through an integrated core banking approach.
Ripple Payments is a licensed, end-to-end cross-border payment solution that enables Ripple to manage the flow of funds on behalf of its customers. Ripple Custody is designed for banks and financial institutions to securely manage digital assets, stablecoins or Real World Assets (RWAs).
About DXC Technology
DXC Technology (NYSE: DXC) is a leading enterprise technology and innovation partner delivering software, services, and solutions to global enterprises and public sector organizations — helping them harness AI to drive outcomes at a time of exponential change with speed. With deep expertise in Managed Infrastructure Services, Application Modernization, and Industry-Specific Software Solutions, DXC modernizes, secures, and operates some of the world's most complex technology estates. Learn more on dxc.com
About Ripple
Ripple is a financial technology company that offers crypto solutions for businesses. Ripple Payments uses blockchain to make cross-border payments faster, more transparent, and widely accessible. Ripple Custody offers customers a secure way to store and manage digital assets. Through Ripple Prime, the company offers a global, multi-asset prime brokerage for institutional customers. Ripple's stablecoin (RLUSD) and the cryptocurrency, XRP, are leveraged across these solutions to make traditional finance more efficient and enable new ways to utilize digital assets.
Media Contacts: DXC, Ashley Houk-Temple, ashley.houktemple@dxc.com; Ripple: Amy Dunn, Press@ripple.com
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
DXC Partners with Ripple to Empower Global Banks with Scalable Digital Asset Custody and Payments
