Lee Kum Kee Partners with UNESCO to Launch the "Forever Flavors Project", Co-creating a Global Archive of Flavour Memories

BEIJING, Jan. 21, 2026 /PRNewswire/ -- Lee Kum Kee Sauce ("Lee Kum Kee"), a global leader in sauces and condiments, announced a partnership with the United Nations Educational, Scientific and Cultural Organization (UNESCO) and held a launch ceremony in Beijing for its inaugural collaboration, the "Forever Flavors Project". The initiative will collect food-related stories from around the world to create an archive of flavour memories. Using flavour as a bridge, the project aims to foster cross-cultural dialogue and emotional connection while promoting the sustainable preservation and inheritance of culinary heritage.

Daniel Shih, Chief Corporate Affairs Officer and General Counsel of Lee Kum Kee Group; Simon Cao, Vice President - Global Brand Development and Communications, Global Marketing of Lee Kum Kee Sauce; Professor Shahbaz Khan, Director and Representative of UNESCO Regional Office for East Asia; representatives from the Chinese National Commission for UNESCO; Department of International Exchange and Cooperation of the Ministry of Culture and Tourism of China; Intangible Cultural Heritage Division of the Beijing Municipal Bureau of Culture and Tourism; representatives of UNESCO Category 2 Centres; representatives from Chinese cities of gastronomy within the UNESCO Creative Cities Network; industry's associations representatives, as well as media and online influencers participated in the launch ceremony of the "Forever Flavors Project," marking the official commencement of the collaboration between the two parties.

A Global Call for Flavour Memories

Lee Kum Kee and UNESCO's collaboration comprises four priorities: safeguarding culinary cultural heritage, nurturing young culinary talent, building platforms for cross-cultural dialogue, and encouraging public participation. The overall aim of the effort is to protect and share collective food memories that transcend time and geography.

Among them, the flagship initiative – the "Forever Flavors Project" – will be accepting submissions from 20 January. Through its official RedNote (Xiaohongshu) account: 忘不了的味道•档案计划, Lee Kum Kee's official Instagram, UNESCO's official website, WeChat official accounts, and other social media platforms, the campaign will invite users around the world to share flavour stories from themselves, their families or their communities via text, video and photos. Posts should include the hashtags "#忘不了的味道" or #Forever Flavors Project, and be uploaded to the designated project website: foreverflavorsproject.lkk.com.

Selected stories will have the opportunity to be featured on the official platforms of UNESCO and Lee Kum Kee; content contributors will receive a digital certificate bearing a unique archival number under the "Forever Flavors Project" by UNESCO and Lee Kum Kee. The project will also engage both professional chefs and home cooking enthusiasts, keeping these memory-laden flavors alive and flowing.

Using Food as a Bridge to Foster Cross-Cultural Understanding

At the ceremony, Professor Shahbaz Khan, Director and Representative of the UNESCO Regional Office for East Asia, commented, "Food is a living heritage that carries memory, identity, and emotion. It serves as a key link between generations and is crucial for promoting cultural identity and sustainable development. UNESCO is especially pleased to partner with Lee Kum Kee, a company whose history is deeply intertwined with culinary craftsmanship and everyday cooking traditions across generations. This collaboration demonstrates how public-private partnerships can contribute meaningfully to cultural safeguarding when grounded in shared values, respect for heritage, and long-term commitment."

Daniel Shih, Chief Corporate Affairs Officer and General Counsel of Lee Kum Kee Group remarked, "Since 1888, Lee Kum Kee has been at the heart of kitchens, dining tables and the everyday family life. From a single spoon of oyster sauce to becoming a beloved staple in households worldwide, we have maintained not only a consistent flavour but also a sense of familiarity and reassurance – preserving a 'memory of flavour'. This shared commitment to values has led to a meaningful collaboration between Lee Kum Kee and UNESCO. We sincerely thank UNESCO for fostering this bridge of cultural exchange with us."

The event also featured four guest speakers who shared personal stories about food and memory, including Vicky Cheng, Executive Chef and owner of WING, one of The World's 50 Best Restaurants; Yang Guang, a food blogger; Xiao Yang (Young), a cultural and humanities writer; and Sun Guoliang, a representative inheritor of Shaoxing cuisine cooking skills, a non-material cultural heritage of Zhejiang Province. Their narratives spanned multi-generational family recipes, flavours that alleviate homesickness, and food's role in cultural identity and personal healing, exemplifying the project's core idea that flavour anchors emotions.

A Long-Term Commitment to Memory, Heritage and Connection

Food is the first lens through which people understand the world and one of the most direct and heartfelt ways to build friendships and deepen mutual understanding. For 138 years, Lee Kum Kee has believed in the bond between flavour and human connection, dedicating itself to creating exceptional Asian culinary experiences for people around the world. Through its cooperation with UNESCO, Lee Kum Kee aims to use flavour as a shared language to foster cross-cultural dialogue that is relatable to everyday life.

The "Forever Flavors Project" is now officially launched. We sincerely invite people around the world to share their unique stories and contribute to building an archive of flavour memories.

About Lee Kum Kee Group

Lee Kum Kee was founded by the Lee Kum Kee Family in 1888. Today, the Family has reached the sixth generation. Its vision is "to be the most trusted enterprise for a healthier and happier world beyond 1,000 years!"

Lee Kum Kee Group began with its sauce business and later expanded into the Traditional Chinese Medicine ("TCM") industry. By venturing into TCM plantation management and sales, the Group further solidified its leading position in the industry. Nonetheless, Lee Kum Kee Group never rests on its laurels. We actively diversify our portfolio to include property and venture capital investments, as well as corporate culture consultancy and the movememnt to co-create a happier world. The Group currently has over 9,000 employees worldwide. For more details, please visit www.leekumkeegroup.com.

About Lee Kum Kee Sauce

Lee Kum Kee Sauce is the global gateway to Asian culinary culture, dedicated to promoting Chinese culinary culture worldwide. Since 1888, it has brought people together over joyful reunions, shared traditions and memorable meals. Beloved by consumers and chefs alike, Lee Kum Kee Sauce's range of more than 300 sauces and condiments sparks creativity in kitchens everywhere, inspiring professional and home chefs to experiment, create, and delight. Headquartered in Hong Kong, China and serving over 100 countries and regions, Lee Kum Kee Sauce's rich heritage, unwavering commitment to quality, sustainable practices and "Constant Entrepreneurship" combine to enable superior experiences through Asian cuisine for people worldwide. For more information, please visit www.LKK.com.

About the United Nations Educational, Scientific and Cultural Organization (UNESCO)

UNESCO was established in 1945 as the abbreviated name for the United Nations Educational, Scientific and Cultural Organization. As a specialized agency of the United Nations, it is dedicated to strengthening the common bonds of all humanity through the promotion of education, science, culture, and communication.

In collaboration with governments worldwide, UNESCO develops international standards and legal instruments, provides tools, and enhances knowledge to address some of the most pressing challenges of our time, thereby contributing to the building of a more equitable and peaceful world.

The work UNESCO carries out with its 194 Member States includes protecting biodiversity, addressing artificial intelligence, improving quality education, safeguarding heritage, and ensuring access to reliable information. For more details, please visit: https://www.unesco.org/en.

BEIJING, Jan. 21, 2026 /PRNewswire/ -- Lee Kum Kee Sauce ("Lee Kum Kee"), a global leader in sauces and condiments, announced a partnership with the United Nations Educational, Scientific and Cultural Organization (UNESCO) and held a launch ceremony in Beijing for its inaugural collaboration, the "Forever Flavors Project". The initiative will collect food-related stories from around the world to create an archive of flavour memories. Using flavour as a bridge, the project aims to foster cross-cultural dialogue and emotional connection while promoting the sustainable preservation and inheritance of culinary heritage.

Daniel Shih, Chief Corporate Affairs Officer and General Counsel of Lee Kum Kee Group; Simon Cao, Vice President - Global Brand Development and Communications, Global Marketing of Lee Kum Kee Sauce; Professor Shahbaz Khan, Director and Representative of UNESCO Regional Office for East Asia; representatives from the Chinese National Commission for UNESCO; Department of International Exchange and Cooperation of the Ministry of Culture and Tourism of China; Intangible Cultural Heritage Division of the Beijing Municipal Bureau of Culture and Tourism; representatives of UNESCO Category 2 Centres; representatives from Chinese cities of gastronomy within the UNESCO Creative Cities Network; industry's associations representatives, as well as media and online influencers participated in the launch ceremony of the "Forever Flavors Project," marking the official commencement of the collaboration between the two parties.

A Global Call for Flavour Memories

Lee Kum Kee and UNESCO's collaboration comprises four priorities: safeguarding culinary cultural heritage, nurturing young culinary talent, building platforms for cross-cultural dialogue, and encouraging public participation. The overall aim of the effort is to protect and share collective food memories that transcend time and geography.

Among them, the flagship initiative – the "Forever Flavors Project" – will be accepting submissions from 20 January. Through its official RedNote (Xiaohongshu) account: 忘不了的味道•档案计划, Lee Kum Kee's official Instagram, UNESCO's official website, WeChat official accounts, and other social media platforms, the campaign will invite users around the world to share flavour stories from themselves, their families or their communities via text, video and photos. Posts should include the hashtags "#忘不了的味道" or #Forever Flavors Project, and be uploaded to the designated project website: foreverflavorsproject.lkk.com.

Selected stories will have the opportunity to be featured on the official platforms of UNESCO and Lee Kum Kee; content contributors will receive a digital certificate bearing a unique archival number under the "Forever Flavors Project" by UNESCO and Lee Kum Kee. The project will also engage both professional chefs and home cooking enthusiasts, keeping these memory-laden flavors alive and flowing.

Using Food as a Bridge to Foster Cross-Cultural Understanding

At the ceremony, Professor Shahbaz Khan, Director and Representative of the UNESCO Regional Office for East Asia, commented, "Food is a living heritage that carries memory, identity, and emotion. It serves as a key link between generations and is crucial for promoting cultural identity and sustainable development. UNESCO is especially pleased to partner with Lee Kum Kee, a company whose history is deeply intertwined with culinary craftsmanship and everyday cooking traditions across generations. This collaboration demonstrates how public-private partnerships can contribute meaningfully to cultural safeguarding when grounded in shared values, respect for heritage, and long-term commitment."

Daniel Shih, Chief Corporate Affairs Officer and General Counsel of Lee Kum Kee Group remarked, "Since 1888, Lee Kum Kee has been at the heart of kitchens, dining tables and the everyday family life. From a single spoon of oyster sauce to becoming a beloved staple in households worldwide, we have maintained not only a consistent flavour but also a sense of familiarity and reassurance – preserving a 'memory of flavour'. This shared commitment to values has led to a meaningful collaboration between Lee Kum Kee and UNESCO. We sincerely thank UNESCO for fostering this bridge of cultural exchange with us."

The event also featured four guest speakers who shared personal stories about food and memory, including Vicky Cheng, Executive Chef and owner of WING, one of The World's 50 Best Restaurants; Yang Guang, a food blogger; Xiao Yang (Young), a cultural and humanities writer; and Sun Guoliang, a representative inheritor of Shaoxing cuisine cooking skills, a non-material cultural heritage of Zhejiang Province. Their narratives spanned multi-generational family recipes, flavours that alleviate homesickness, and food's role in cultural identity and personal healing, exemplifying the project's core idea that flavour anchors emotions.

A Long-Term Commitment to Memory, Heritage and Connection

Food is the first lens through which people understand the world and one of the most direct and heartfelt ways to build friendships and deepen mutual understanding. For 138 years, Lee Kum Kee has believed in the bond between flavour and human connection, dedicating itself to creating exceptional Asian culinary experiences for people around the world. Through its cooperation with UNESCO, Lee Kum Kee aims to use flavour as a shared language to foster cross-cultural dialogue that is relatable to everyday life.

The "Forever Flavors Project" is now officially launched. We sincerely invite people around the world to share their unique stories and contribute to building an archive of flavour memories.

About Lee Kum Kee Group

Lee Kum Kee was founded by the Lee Kum Kee Family in 1888. Today, the Family has reached the sixth generation. Its vision is "to be the most trusted enterprise for a healthier and happier world beyond 1,000 years!"

Lee Kum Kee Group began with its sauce business and later expanded into the Traditional Chinese Medicine ("TCM") industry. By venturing into TCM plantation management and sales, the Group further solidified its leading position in the industry. Nonetheless, Lee Kum Kee Group never rests on its laurels. We actively diversify our portfolio to include property and venture capital investments, as well as corporate culture consultancy and the movememnt to co-create a happier world. The Group currently has over 9,000 employees worldwide. For more details, please visit www.leekumkeegroup.com.

About Lee Kum Kee Sauce

Lee Kum Kee Sauce is the global gateway to Asian culinary culture, dedicated to promoting Chinese culinary culture worldwide. Since 1888, it has brought people together over joyful reunions, shared traditions and memorable meals. Beloved by consumers and chefs alike, Lee Kum Kee Sauce's range of more than 300 sauces and condiments sparks creativity in kitchens everywhere, inspiring professional and home chefs to experiment, create, and delight. Headquartered in Hong Kong, China and serving over 100 countries and regions, Lee Kum Kee Sauce's rich heritage, unwavering commitment to quality, sustainable practices and "Constant Entrepreneurship" combine to enable superior experiences through Asian cuisine for people worldwide. For more information, please visit www.LKK.com.

About the United Nations Educational, Scientific and Cultural Organization (UNESCO)

UNESCO was established in 1945 as the abbreviated name for the United Nations Educational, Scientific and Cultural Organization. As a specialized agency of the United Nations, it is dedicated to strengthening the common bonds of all humanity through the promotion of education, science, culture, and communication.

In collaboration with governments worldwide, UNESCO develops international standards and legal instruments, provides tools, and enhances knowledge to address some of the most pressing challenges of our time, thereby contributing to the building of a more equitable and peaceful world.

The work UNESCO carries out with its 194 Member States includes protecting biodiversity, addressing artificial intelligence, improving quality education, safeguarding heritage, and ensuring access to reliable information. For more details, please visit: https://www.unesco.org/en.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Lee Kum Kee Partners with UNESCO to Launch the "Forever Flavors Project", Co-creating a Global Archive of Flavour Memories

Lee Kum Kee Partners with UNESCO to Launch the "Forever Flavors Project", Co-creating a Global Archive of Flavour Memories

Lee Kum Kee Partners with UNESCO to Launch the "Forever Flavors Project", Co-creating a Global Archive of Flavour Memories

Lee Kum Kee Partners with UNESCO to Launch the "Forever Flavors Project", Co-creating a Global Archive of Flavour Memories

Lee Kum Kee Partners with UNESCO to Launch the "Forever Flavors Project", Co-creating a Global Archive of Flavour Memories

SHANGHAI, Jan. 22, 2026 /PRNewswire/ -- Trane^®— by Trane Technologies (NYSE: TT), a global climate innovator – has announced the launch of its new DCDA series, the first locally developed Coolant Distribution Unit (CDU) solution specifically designed for data centers in Asia Pacific region. Tailored to the unique requirements of liquid cooling in this market, the DCDA series addresses heat dissipation challenges in the era of high-density computing. With exceptional system flexibility, superior energy efficiency, and outstanding integration capabilities, it delivers data centers with an efficient, reliable and sustainable holistic liquid cooling solution.

With the explosive growth in AI computing demands and the development of high-power-density equipment, traditional air cooling solutions are struggling to keep pace with soaring server cabinet heat loads. Liquid cooling technologies are emerging as the prefered choice for data center heat dissipation. UBS reports predict a compound annual growth rate of 51% for the global direct liquid cooling market for data centers from 2024 to 2030. As the market rapidly expands, coping with high-density heat dissipation demands and overcoming the integration challenges of complex systems have become critical issues for the industry to address.

"The launch of our new CDU marks a technological breakthrough and a significant step in advancing high-density data centers in Asia Pacific," said Bruce Zhongping Gu, vice president, Engineering and Technology, Trane Technologies Asia Pacific. "Building on more than a century of climate expertise and deep regional insights, our CDU series delivers outstanding efficiency, flexibility and customization to meet the evolving needs of the market, further reinforcing our position as a leading innovator and trusted partner in the region."

Compact & Flexible Solution for Diverse Scenarios

To address the demanding space requirements of high-density servers in data centers, the DCDA series features a space-efficient design that aligns with standard server racks and supports both in-row and in-room deployment. A standout feature is its full-front-access maintenance architecture, which allows installation against walls or back-to-back, eliminating the need for rear maintenance aisles and saving up to 20% of room floor space. Equipped with rail-mounted water pumps and angled filters that support online maintenance, it facilitates convenient service operations while effectively minimizing environmental disruption, ensuring continuous and stable data center operation.

To meet diverse customer needs, the DCDA series is built on a highly modular platform design, supporting multiple pipe connection directions. It can be optionally equipped with sensors for temperature, pressure, turbidity, pH levels, conductivity, and more, enabling precise monitoring and intelligent adjustment of coolant status. The unit can also be equipped with a fully integrated ATS, UPS and APF for different power supply and harmonic control requirement. Users can flexibly deploy functional combinations based on actual application scenarios, achieving a better balance between performance and cost.

Exceptional Performance & Intelligent Control for 24/7 Efficient Operation

Building on Trane's century of refrigeration expertise, the DCDA series comes in three model options rated at 400kW, 800kW, and 1350kW of cooling capacity for liquid cooling systems in data centers, with customizable configurations supporting expansion up to 1700kW. This flexibility meets the cooling needs of current and future hyperscale data centers and AI computing centers. Its high-efficiency variable -frequency water pumps and intelligent control algorithms enable real-time, demand-based cooling by dynamically adjusting output in response to equipment load fluctuations. This significantly reduces energy consumption under partial load conditions.

With its robust cooling capacity and advanced energy-efficient design, the DCDA series enables liquid cooling systems to achieve an industry-leading PUE (Power Usage Effectiveness) of as low as 1.1. This effectively reduces overall energy consumption within data centers, and providing customers with substantial operational cost savings and a solid foundation for sustainability.

Smart Cluster Control & Precision Configuration for High Reliability

For large-scale, high-density deployment scenarios, the DCDA series has strong cluster control and system integration capabilities, allowing for stable coordinated operation of up to 16 units. Moreover, the product offers extensive building automation system communication interfaces that are compatible with mainstream protocols such as Modbus, BACnet, SNMP, and Ethernet TCP/IP, ensuring continuous and stable cooling for large-scale clusters.

To ensure high product reliability, Trane provides exclusive selection tools based on professional selection platform TSAP. Unlike the common industry practice providing only "individual component" parameters, TSAP can generate accurate performance reports for the whole unit, and visually simulates compatibility with existing systems. This emplowers customers to make more scientific and reliable decisions in planning and choosing their solutios.

The DCDA series has obtained CE and RoHS certifications and has undergone rigorous validation under extreme operating conditions at Trane Technologes Asia-Pacific Engineering and Technology Center. With its leading performance and reliable quality, the product has gained wide market attention since its launch. The first batch of orders from China is expected to be delivered in the first quarter of 2026, underscoring the market's recognition of Trane's liquid cooling technologies.

About Trane Technologies

Trane Technologies is a global climate innovator. Through our strategic brands Trane^® and Thermo King^®, and our portfolio of environmentally responsible products and services, we bring efficient and sustainable climate solutions to buildings, homes and transportation. For more on Trane Technologies, visit tranetechnologies.com.

About Trane

Trane – by Trane Technologies (NYSE: TT), a global climate innovator – creates comfortable, energy efficient indoor environments for commercial and residential applications. For more information, please visit www.trane.com or www.tranetechnologies.com.

SHANGHAI, Jan. 22, 2026 /PRNewswire/ -- Trane^®— by Trane Technologies (NYSE: TT), a global climate innovator – has announced the launch of its new DCDA series, the first locally developed Coolant Distribution Unit (CDU) solution specifically designed for data centers in Asia Pacific region. Tailored to the unique requirements of liquid cooling in this market, the DCDA series addresses heat dissipation challenges in the era of high-density computing. With exceptional system flexibility, superior energy efficiency, and outstanding integration capabilities, it delivers data centers with an efficient, reliable and sustainable holistic liquid cooling solution.

With the explosive growth in AI computing demands and the development of high-power-density equipment, traditional air cooling solutions are struggling to keep pace with soaring server cabinet heat loads. Liquid cooling technologies are emerging as the prefered choice for data center heat dissipation. UBS reports predict a compound annual growth rate of 51% for the global direct liquid cooling market for data centers from 2024 to 2030. As the market rapidly expands, coping with high-density heat dissipation demands and overcoming the integration challenges of complex systems have become critical issues for the industry to address.

"The launch of our new CDU marks a technological breakthrough and a significant step in advancing high-density data centers in Asia Pacific," said Bruce Zhongping Gu, vice president, Engineering and Technology, Trane Technologies Asia Pacific. "Building on more than a century of climate expertise and deep regional insights, our CDU series delivers outstanding efficiency, flexibility and customization to meet the evolving needs of the market, further reinforcing our position as a leading innovator and trusted partner in the region."

Compact & Flexible Solution for Diverse Scenarios

To address the demanding space requirements of high-density servers in data centers, the DCDA series features a space-efficient design that aligns with standard server racks and supports both in-row and in-room deployment. A standout feature is its full-front-access maintenance architecture, which allows installation against walls or back-to-back, eliminating the need for rear maintenance aisles and saving up to 20% of room floor space. Equipped with rail-mounted water pumps and angled filters that support online maintenance, it facilitates convenient service operations while effectively minimizing environmental disruption, ensuring continuous and stable data center operation.

To meet diverse customer needs, the DCDA series is built on a highly modular platform design, supporting multiple pipe connection directions. It can be optionally equipped with sensors for temperature, pressure, turbidity, pH levels, conductivity, and more, enabling precise monitoring and intelligent adjustment of coolant status. The unit can also be equipped with a fully integrated ATS, UPS and APF for different power supply and harmonic control requirement. Users can flexibly deploy functional combinations based on actual application scenarios, achieving a better balance between performance and cost.

Exceptional Performance & Intelligent Control for 24/7 Efficient Operation

Building on Trane's century of refrigeration expertise, the DCDA series comes in three model options rated at 400kW, 800kW, and 1350kW of cooling capacity for liquid cooling systems in data centers, with customizable configurations supporting expansion up to 1700kW. This flexibility meets the cooling needs of current and future hyperscale data centers and AI computing centers. Its high-efficiency variable -frequency water pumps and intelligent control algorithms enable real-time, demand-based cooling by dynamically adjusting output in response to equipment load fluctuations. This significantly reduces energy consumption under partial load conditions.

With its robust cooling capacity and advanced energy-efficient design, the DCDA series enables liquid cooling systems to achieve an industry-leading PUE (Power Usage Effectiveness) of as low as 1.1. This effectively reduces overall energy consumption within data centers, and providing customers with substantial operational cost savings and a solid foundation for sustainability.

Smart Cluster Control & Precision Configuration for High Reliability

For large-scale, high-density deployment scenarios, the DCDA series has strong cluster control and system integration capabilities, allowing for stable coordinated operation of up to 16 units. Moreover, the product offers extensive building automation system communication interfaces that are compatible with mainstream protocols such as Modbus, BACnet, SNMP, and Ethernet TCP/IP, ensuring continuous and stable cooling for large-scale clusters.

To ensure high product reliability, Trane provides exclusive selection tools based on professional selection platform TSAP. Unlike the common industry practice providing only "individual component" parameters, TSAP can generate accurate performance reports for the whole unit, and visually simulates compatibility with existing systems. This emplowers customers to make more scientific and reliable decisions in planning and choosing their solutios.

The DCDA series has obtained CE and RoHS certifications and has undergone rigorous validation under extreme operating conditions at Trane Technologes Asia-Pacific Engineering and Technology Center. With its leading performance and reliable quality, the product has gained wide market attention since its launch. The first batch of orders from China is expected to be delivered in the first quarter of 2026, underscoring the market's recognition of Trane's liquid cooling technologies.

About Trane Technologies

Trane Technologies is a global climate innovator. Through our strategic brands Trane^® and Thermo King^®, and our portfolio of environmentally responsible products and services, we bring efficient and sustainable climate solutions to buildings, homes and transportation. For more on Trane Technologies, visit tranetechnologies.com.

About Trane

Trane – by Trane Technologies (NYSE: TT), a global climate innovator – creates comfortable, energy efficient indoor environments for commercial and residential applications. For more information, please visit www.trane.com or www.tranetechnologies.com.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Trane Launches Advanced CDU to Enhance Liquid Cooling Efficiency in Asia-Pacific Data Centers