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ISTANBUL, Jan. 22, 2026 /PRNewswire/ -- Beko, the leading global home appliance company, today unveiled its proprietary Smart Living Index (SLI). The study revealed that financial pressures are now the biggest driver of adoption of sustainable household behaviours worldwide.
One of the largest studies of its kind, the Smart Living Index tracks how consumers' views of sustainability and energy use are evolving. The study also looks at how consumers are using smart appliances within their own homes.
For the Smart Living Index, Beko surveyed a representative sample of 6,000 consumers across 12 markets - the UK, Germany, France, Spain, Italy, the Netherlands, Romania, Turkey, Egypt, Thailand, Pakistan and South Africa.
Consumers in every market reported changes in their approach to buying appliances in the past 12 months, with long-term affordability and sustainability increasing in importance as considerations.
In markets where consumers are actively tracking the running costs of appliances, adoption of smart features was higher. Conversely, markets that do not track energy usage so closely are slower to adopt smart features and instead turn to other energy-saving activities such as drying laundry on a washing line, or hand-washing dishes.
Key findings:
- Cost as catalyst: 8 out of 12 markets cite energy costs as the environmental concern with the greatest impact on their daily lives, reflecting how climate and sustainability challenges are most acutely felt through household energy bills.
- Global South leads the way: In western markets such as the UK, Germany, and France, consumers place less value on smart living compared to emerging markets like Egypt, Thailand and Pakistan.
- Trust gap in technology: Fewer than 20% of consumers in key European markets (France, Spain, UK, Germany) trust AI-powered appliances, despite widespread recognition that smart appliances benefit the environment.
- Going analogue: A huge proportion of the public engage in appliance substituting behaviour to save energy at home – for example, in many countries around two-thirds of respondents signaled that they dry laundry on a line.
- The age vs. income paradox: Energy-saving activity increases with age, but decreases with income, defying conventional assumptions about environmental engagement. The over-54 age group leads across all energy-saving behaviours.
- Demand for government support: Over 50% of respondents from all markets agreed that government policy should support consumers as they switch to more resource-efficient home appliances rather than leaving the transition entirely to households.
- The future is smart: Thailand (81%), Pakistan (86%) and Turkey (80%) show most enthusiasm for appliances to become even smarter, with Germany (39%), the UK (40%) and France (43%) placing less focus on smart innovation. However, countries are united in being most excited by innovations that are self-cleaning or energy-generating.
Commenting on the launch of the Smart Living Index, Hakan Bulgurlu, Chief Executive Officer at Beko, said: "The Smart Living Index highlights the urgent need to bridge the trust gap in smart technology and its benefits to unlock its full potential for smarter, more sustainable living in every household. The findings also show how small, individual changes – when adopted at scale – can create significant collective impact. At Beko, we believe that consumers should have access to options designed to reduce environmental impact, regardless of financial pressures. By understanding global energy-saving trends and perceptions of smart appliances, we are even more equipped to meet the needs of our customers and support the shift toward more sustainable living."
About Beko
Beko is an international home appliance company with a strong global presence, operating through subsidiaries in more than 55 countries with a workforce of over 50,000 employees and production facilities spanning multiple regions — including Europe, Asia, Africa, and the Middle East. Beko has 22 brands owned or used with a limited license (Arçelik, Beko, Whirlpool*, Grundig, Hotpoint, Arctic, Ariston*, Leisure, Indesit, Blomberg, Defy, Dawlance, Hitachi*, Voltas Beko, Singer*, ElektraBregenz, Flavel, Bauknecht, Privileg, Altus, Ignis, Polar). Beko became the largest white goods company in Europe with its market share (based on volumes) and reached a consolidated turnover of 10.6 billion Euros in 2024. Beko's 28 R&D and Design Centers & Offices across the globe are home to over 2,300 researchers and hold more than 4,500 international registered patent applications to date. The company has achieved the highest score in the S&P Global Corporate Sustainability Assessment (CSA) in the DHP Household Durables industry for the seventh consecutive year (based on the results dated 16 October 2025).** The company has been recognized as the 17th most sustainable company on TIME Magazine and Statista's 2025 list of the World's Most Sustainable Companies. Beko's vision is 'Respecting the World, Respected Worldwide.'
www.bekocorporate.com
*Licensee limited to certain jurisdictions.
**The data presented belongs to Arçelik A.Ş., a parent company of Beko.
About Beko's Smart Living Index
The Beko Smart Living Index (SLI) is the first of its kind — a comprehensive global study examining how consumers view and adopt sustainable home living and smart appliance technology. Developed to provide actionable insights for industry, policymakers, and media, the Smart Living Index explores how financial pressures, generational shifts, and cultural differences are shaping household behaviours worldwide.
The study surveyed 6,000 respondents across 12 markets — the UK, Germany, France, Spain, Italy, the Netherlands, Romania, Turkey, Egypt, Thailand, Pakistan, and South Africa. Representative demographic quotas for age, gender, geography, and education were applied to ensure each market accurately reflects its population's views.
The research assessed multiple dimensions of smart living, including appliance usage, smart tech preferences, energy consumption awareness, sustainability priorities, trust in AI, and expectations of government policy.
The research was conducted by JL Partners, an independent research and insights agency, ensuring methodological rigor and representativeness.
About J.L. Partners
J.L. Partners is a global research and strategy consultancy specialising in understanding public opinion, consumer behaviour, and market dynamics. Founded by the team behind the research programme for 10 Downing Street in 2019, J.L. Partners combines deep political insight with commercial expertise to deliver meaningful, actionable intelligence. Using a range of quantitative and qualitative methods, we uncover how people think and why—whether targeting the general public, specific voter segments, product consumers, or emerging markets. More than just delivering data, we offer strategic guidance to help clients interpret insights and shape impactful campaigns in an increasingly uncertain and volatile world. We operate at a global scale with research capabilities across every major region.
ISTANBUL, Jan. 22, 2026 /PRNewswire/ -- Beko, the leading global home appliance company, today unveiled its proprietary Smart Living Index (SLI). The study revealed that financial pressures are now the biggest driver of adoption of sustainable household behaviours worldwide.
One of the largest studies of its kind, the Smart Living Index tracks how consumers' views of sustainability and energy use are evolving. The study also looks at how consumers are using smart appliances within their own homes.
For the Smart Living Index, Beko surveyed a representative sample of 6,000 consumers across 12 markets - the UK, Germany, France, Spain, Italy, the Netherlands, Romania, Turkey, Egypt, Thailand, Pakistan and South Africa.
Consumers in every market reported changes in their approach to buying appliances in the past 12 months, with long-term affordability and sustainability increasing in importance as considerations.
In markets where consumers are actively tracking the running costs of appliances, adoption of smart features was higher. Conversely, markets that do not track energy usage so closely are slower to adopt smart features and instead turn to other energy-saving activities such as drying laundry on a washing line, or hand-washing dishes.
Key findings:
- Cost as catalyst: 8 out of 12 markets cite energy costs as the environmental concern with the greatest impact on their daily lives, reflecting how climate and sustainability challenges are most acutely felt through household energy bills.
- Global South leads the way: In western markets such as the UK, Germany, and France, consumers place less value on smart living compared to emerging markets like Egypt, Thailand and Pakistan.
- Trust gap in technology: Fewer than 20% of consumers in key European markets (France, Spain, UK, Germany) trust AI-powered appliances, despite widespread recognition that smart appliances benefit the environment.
- Going analogue: A huge proportion of the public engage in appliance substituting behaviour to save energy at home – for example, in many countries around two-thirds of respondents signaled that they dry laundry on a line.
- The age vs. income paradox: Energy-saving activity increases with age, but decreases with income, defying conventional assumptions about environmental engagement. The over-54 age group leads across all energy-saving behaviours.
- Demand for government support: Over 50% of respondents from all markets agreed that government policy should support consumers as they switch to more resource-efficient home appliances rather than leaving the transition entirely to households.
- The future is smart: Thailand (81%), Pakistan (86%) and Turkey (80%) show most enthusiasm for appliances to become even smarter, with Germany (39%), the UK (40%) and France (43%) placing less focus on smart innovation. However, countries are united in being most excited by innovations that are self-cleaning or energy-generating.
Commenting on the launch of the Smart Living Index, Hakan Bulgurlu, Chief Executive Officer at Beko, said: "The Smart Living Index highlights the urgent need to bridge the trust gap in smart technology and its benefits to unlock its full potential for smarter, more sustainable living in every household. The findings also show how small, individual changes – when adopted at scale – can create significant collective impact. At Beko, we believe that consumers should have access to options designed to reduce environmental impact, regardless of financial pressures. By understanding global energy-saving trends and perceptions of smart appliances, we are even more equipped to meet the needs of our customers and support the shift toward more sustainable living."
About Beko
Beko is an international home appliance company with a strong global presence, operating through subsidiaries in more than 55 countries with a workforce of over 50,000 employees and production facilities spanning multiple regions — including Europe, Asia, Africa, and the Middle East. Beko has 22 brands owned or used with a limited license (Arçelik, Beko, Whirlpool*, Grundig, Hotpoint, Arctic, Ariston*, Leisure, Indesit, Blomberg, Defy, Dawlance, Hitachi*, Voltas Beko, Singer*, ElektraBregenz, Flavel, Bauknecht, Privileg, Altus, Ignis, Polar). Beko became the largest white goods company in Europe with its market share (based on volumes) and reached a consolidated turnover of 10.6 billion Euros in 2024. Beko's 28 R&D and Design Centers & Offices across the globe are home to over 2,300 researchers and hold more than 4,500 international registered patent applications to date. The company has achieved the highest score in the S&P Global Corporate Sustainability Assessment (CSA) in the DHP Household Durables industry for the seventh consecutive year (based on the results dated 16 October 2025).** The company has been recognized as the 17th most sustainable company on TIME Magazine and Statista's 2025 list of the World's Most Sustainable Companies. Beko's vision is 'Respecting the World, Respected Worldwide.'
www.bekocorporate.com
*Licensee limited to certain jurisdictions.
**The data presented belongs to Arçelik A.Ş., a parent company of Beko.
About Beko's Smart Living Index
The Beko Smart Living Index (SLI) is the first of its kind — a comprehensive global study examining how consumers view and adopt sustainable home living and smart appliance technology. Developed to provide actionable insights for industry, policymakers, and media, the Smart Living Index explores how financial pressures, generational shifts, and cultural differences are shaping household behaviours worldwide.
The study surveyed 6,000 respondents across 12 markets — the UK, Germany, France, Spain, Italy, the Netherlands, Romania, Turkey, Egypt, Thailand, Pakistan, and South Africa. Representative demographic quotas for age, gender, geography, and education were applied to ensure each market accurately reflects its population's views.
The research assessed multiple dimensions of smart living, including appliance usage, smart tech preferences, energy consumption awareness, sustainability priorities, trust in AI, and expectations of government policy.
The research was conducted by JL Partners, an independent research and insights agency, ensuring methodological rigor and representativeness.
About J.L. Partners
J.L. Partners is a global research and strategy consultancy specialising in understanding public opinion, consumer behaviour, and market dynamics. Founded by the team behind the research programme for 10 Downing Street in 2019, J.L. Partners combines deep political insight with commercial expertise to deliver meaningful, actionable intelligence. Using a range of quantitative and qualitative methods, we uncover how people think and why—whether targeting the general public, specific voter segments, product consumers, or emerging markets. More than just delivering data, we offer strategic guidance to help clients interpret insights and shape impactful campaigns in an increasingly uncertain and volatile world. We operate at a global scale with research capabilities across every major region.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Beko's Smart Living Index finds Economic Pressure Drives Surge in Sustainable Living
Beko's Smart Living Index finds Economic Pressure Drives Surge in Sustainable Living
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- Adesanya joins Tradeify as Global Brand Ambassador
- Announcement comes ahead of the UFC icon's return to the octagon against Joe Pyfer at UFC Seattle on March 28
- Partnership marks the second chapter of Tradeify's Champion Mindset campaign
MIAMI, Jan. 23, 2026 /PRNewswire/ -- Tradeify, the global trader evaluation platform, today announces a long-term partnership with UFC legend and two-time middleweight champion Israel Adesanya, who joins the brand as its new Global Brand Ambassador.
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The partnership represents the second chapter of Tradeify's Champion Mindset campaign, which celebrates the attributes required to succeed at the highest level — both in elite sport and in the financial markets.
As a two-time UFC middleweight champion, Adesanya is a natural fit for The Champion Mindset campaign. Nicknamed "Stylebender", he is widely regarded as one of the most technically gifted and intelligent competitors in the sport's history. His ability to think quickly, adapt strategy in real time and make split-second decisions under intense pressure mirrors the mindset required of successful traders around the world.
With a global fanbase spanning key markets including North America, the partnership enables Tradeify to connect with new audiences worldwide. As part of Tradeify's mission to make trading more accessible, the brand will activate a series of MMA-themed initiatives, including an exclusive giveaway ahead of Israel's comeback fight versus Joe Pyfer on March 28.
The collaboration comes at a pivotal moment in Adesanya's career, as he prepares to return to the octagon and build on his legacy as one of mixed martial arts' all-time greats. It also serves to strengthen Tradeify's association with dominant global sports stars, following the announcement of its partnership with 2026 PDC World Darts Champion Luke Littler late last year.
Brett Simberkoff, Founder and CEO, Tradeify: "We are so excited to partner with Israel Adesanya. We've followed his career over the years and we're now proud to support him as an official partner. There are few athletes who embody The Champion Mindset campaign as well as he does. Intelligence, adaptability, and strategic thinking have defined his career at the very top of the sport, and we're proud to join him as he begins his journey back to where he belongs - the top of the middleweight division."
Israel Adesanya, Tradeify Global Brand Ambassador: "I'm always looking for partners who match my ambition and understand what it takes to achieve sustained success at the highest level. Tradeify shares that mindset and I'm excited to join The Champion Mindset campaign and have them in my corner as I return to the octagon in Seattle."
About Tradeify
Tradeify is a global trader evaluation platform that enables retail traders to demonstrate their abilities in simulated market environments and qualify for performance-based rewards. By removing high upfront costs, Tradeify makes trading more accessible for individuals looking to prove their skills and scale responsibly. The platform offers fast, transparent payouts and has paid out more than $120 million to traders worldwide.
Through a combination of proprietary technology, trader education, and an active global community, Tradeify supports independent traders in building disciplined, professional trading careers.
Learn more at tradeify.co/thechampionmindset
Video - https://mma.prnasia.com/media2/2867513/Tradeify_Champion_Mindset.mp4
- Adesanya joins Tradeify as Global Brand Ambassador
- Announcement comes ahead of the UFC icon's return to the octagon against Joe Pyfer at UFC Seattle on March 28
- Partnership marks the second chapter of Tradeify's Champion Mindset campaign
MIAMI, Jan. 23, 2026 /PRNewswire/ -- Tradeify, the global trader evaluation platform, today announces a long-term partnership with UFC legend and two-time middleweight champion Israel Adesanya, who joins the brand as its new Global Brand Ambassador.
The Champion Mindset, Chapter II: Adaptability with Israel Adesanya jwplayer('myplayer1').setup({file: 'https://mma.prnasia.com/media2/2867513/Tradeify_Champion_Mindset.mp4', image: 'https://mma.prnasia.com/media2/2867513/Tradeify_Champion_Mindset.mp4?p=thumbnail', autostart:'false', stretching : 'uniform', width: '512', height: '288'});
The partnership represents the second chapter of Tradeify's Champion Mindset campaign, which celebrates the attributes required to succeed at the highest level — both in elite sport and in the financial markets.
As a two-time UFC middleweight champion, Adesanya is a natural fit for The Champion Mindset campaign. Nicknamed "Stylebender", he is widely regarded as one of the most technically gifted and intelligent competitors in the sport's history. His ability to think quickly, adapt strategy in real time and make split-second decisions under intense pressure mirrors the mindset required of successful traders around the world.
With a global fanbase spanning key markets including North America, the partnership enables Tradeify to connect with new audiences worldwide. As part of Tradeify's mission to make trading more accessible, the brand will activate a series of MMA-themed initiatives, including an exclusive giveaway ahead of Israel's comeback fight versus Joe Pyfer on March 28.
The collaboration comes at a pivotal moment in Adesanya's career, as he prepares to return to the octagon and build on his legacy as one of mixed martial arts' all-time greats. It also serves to strengthen Tradeify's association with dominant global sports stars, following the announcement of its partnership with 2026 PDC World Darts Champion Luke Littler late last year.
Brett Simberkoff, Founder and CEO, Tradeify: "We are so excited to partner with Israel Adesanya. We've followed his career over the years and we're now proud to support him as an official partner. There are few athletes who embody The Champion Mindset campaign as well as he does. Intelligence, adaptability, and strategic thinking have defined his career at the very top of the sport, and we're proud to join him as he begins his journey back to where he belongs - the top of the middleweight division."
Israel Adesanya, Tradeify Global Brand Ambassador: "I'm always looking for partners who match my ambition and understand what it takes to achieve sustained success at the highest level. Tradeify shares that mindset and I'm excited to join The Champion Mindset campaign and have them in my corner as I return to the octagon in Seattle."
About Tradeify
Tradeify is a global trader evaluation platform that enables retail traders to demonstrate their abilities in simulated market environments and qualify for performance-based rewards. By removing high upfront costs, Tradeify makes trading more accessible for individuals looking to prove their skills and scale responsibly. The platform offers fast, transparent payouts and has paid out more than $120 million to traders worldwide.
Through a combination of proprietary technology, trader education, and an active global community, Tradeify supports independent traders in building disciplined, professional trading careers.
Learn more at tradeify.co/thechampionmindset
Video - https://mma.prnasia.com/media2/2867513/Tradeify_Champion_Mindset.mp4
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Tradeify Announces Partnership with UFC Legend, Israel Adesanya
