DDC Enterprise Announces Acquisition of Additional 200 BTC, Reinforcing Disciplined Treasury Expansion Strategy

NEW YORK--(BUSINESS WIRE)--Jan 22, 2026--

DDC Enterprise Limited (NYSEAMERICAN: DDC) (“DDC” or the “Company”), a global Asian food platform and digital asset treasury company, today announced the acquisition of an additional 200 Bitcoin (“BTC”) as part of its ongoing, structured Bitcoin treasury program. Following this transaction, DDC’s total Bitcoin holdings have increased to 1,583 BTC.

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The acquisition reflects DDC’s continued commitment to disciplined, governance-led capital allocation. The purchases were executed amid the broader crypto market correction, underscoring the Company’s focus on long-term positioning rather than short-term sentiment. The Company’s treasury strategy emphasizes measured accumulation, cost-of-capital discipline, and strong risk oversight across market cycles.

Purchase Highlights:

Reflecting the Company’s strategic philosophy, Norma Chu, Founder, Chairwoman and Chief Executive Officer of DDC, stated in her 2026 Shareholder Letter:

“Volatility is part of early-stage institutional adoption. But we believe volatility creates opportunities for the prepared. Our North Star is disciplined expansion—building a world-class Bitcoin treasury defined by strong governance and repeatable execution across market cycles.”

Additional details regarding DDC’s long-term capital allocation framework and Bitcoin treasury strategy are outlined in the Company’s 2026 Shareholder Letter.

About DDC Enterprise Limited

DDC Enterprise Limited (NYSEAMERICAN: DDC) is participating proactively in the corporate Bitcoin treasury evolution while maintaining its foundation as a leading global Asian food platform. The Company has strategically positioned Bitcoin as a core reserve asset while continuing to expand its portfolio of culinary brands. DDC is at the forefront of public companies integrating Bitcoin into their financial architecture. For more information, visit www.ddc.xyz.

Caution Regarding Forward-Looking Statements

Certain statements in this announcement are forward-looking statements. Investors can identify these forward-looking statements by words or phrases such as “may,” “will,” “expect,” “anticipate,” “aim,” “estimate,” “intend,” “plan,” “believe,” “is/are likely to,” “potential,” “continue” or other similar expressions. Examples of forward-looking statements include those related to business prospects, accumulation of Bitcoin, the Company and its management’s view of market conditions and outlook, and the Company’s goals, strategy and future activity. These statements are subject to uncertainties and risks including, but not limited to, the risk factors discussed in the Risk Factors and in Management’s Discussion and Analysis of Financial Condition and Results of Operations sections of our Forms 20-F, 6-K and other reports filed with the Securities and Exchange Commission (“SEC”) and available at www.sec.gov. It is also inherent in forward-looking statements for there to be risks, uncertainties and other factors beyond the Company’s ability to predict or control. Although the Company believes that the expectations expressed in these forward-looking statements are reasonable, it cannot assure you that such expectations will turn out to be correct, and the Company cautions investors that actual results may differ materially from the anticipated results and encourages investors to review other factors that may affect its future results in the Company’s filings with the SEC. Additional factors are discussed in the Company’s filings with the SEC, which are available for review at www.sec.gov. The Company undertakes no obligation to update or revise publicly any forward-looking statements to reflect subsequent occurring events or circumstances, or changes in its expectations that arise after the date hereof, except as may be required by law.

DDC Enterprise Announces Acquisition of Additional 200 BTC, Reinforcing Disciplined Treasury Expansion Strategy

DDC Enterprise Announces Acquisition of Additional 200 BTC, Reinforcing Disciplined Treasury Expansion Strategy

SEOUL, South Korea (AP) — French President Emmanuel Macron and South Korean President Lee Jae Myung agreed Friday to work together to help reopen the Strait of Hormuz and ease global economic uncertainties caused by the war in the Middle East.

Their summit in Seoul came as U.S. President Donald Trump slammed allies for not supporting the U.S. and Israeli war against Iran. Macron was making his first visit to South Korea since taking office in 2017, as part of an Asian tour that already has taken him to Japan.

Macron told Lee at the start of the meeting that the two countries can play a role in helping to stabilize the situation in the Middle East, including Iran’s chokehold on the Strait of Hormuz, which has unleashed shock on global energy markets.

At a joint televised briefing afterward, Macron underscored the need for France and South Korea to cooperate to help reopen the strait and deescalate Middle East animosities, while Lee said the two affirmed “their resolves to cooperate to secure the safe shipping route in the Strait of Hormuz.”

The two leaders did not take questions and did not elaborate on how they would help reopen the strait — the narrow waterway between Iran and Oman through which about one-fifth of the world’s oil usually passes.

“We need to clearly define, at the international level, the conditions for a process to ease the crisis and conflict in the Middle East,” Macron said. “We need to ensure that the Strait of Hormuz is reopened.”

Lee said he and Macron agreed to expand cooperation in technology, energy and other areas. South Korean and French officials also signed agreements to cooperate on nuclear fuel supply chains, jointly invest in an offshore wind project in southern South Korea and to collaborate on critical minerals. South Korea has moved to increase output at its nuclear reactors to mitigate the energy crunch and Lee has also called for a faster transition to renewable energy, saying the war has exposed the country’s heavy reliance on fossil fuel imports.

Macron’s Asia trip comes as Trump has ramped up his frustration with allies. In a speech Wednesday, Trump said Americans “don’t need” the strait but the countries who do “must grab it and cherish it.”

In an earlier Easter event at the White House, Trump called for his allies in Asia and China to get involved in reopening the waterway.

“Let South Korea, you know, we only have 45,000 soldiers in harm’s way over there, right next to a nuclear force — let South Korea do it,” Trump said. “Let Japan do it. They get 90% of their oil from the strait. Let China do it.”

The United States stations about 28,000 troops in South Korea, not the 45,000 stated by Trump. The U.S. troops’ deployment in South Korea is meant to deter potential aggressions from North Korea.

Macron has said reopening the Strait of Hormuz through a military operation is unrealistic.

South Korean officials have said they are in contact with Washington on the issue and that Seoul isn’t considering paying Iran transit fees to secure fuel shipments through the strait.

French President Emmanuel Macron, front left, his wife Brigitte Macron, back center, and South Korean President Lee Jae Myung, front right, and his wife Kim Hea Kyung, right, attend the welcome ceremony at the presidential Blue House in Seoul Friday, April 3, 2026. (Jung Yeon-je /Pool Photo via AP)

French President Emmanuel Macron, center, his wife Brigitte Macron, left, and South Korean President Lee Jae Myung, right, and his wife Kim Hea Kyung, second left, attend the welcome ceremony at the presidential Blue House in Seoul Friday, April 3, 2026. (Jung Yeon-je /Pool Photo via AP)

French President Emmanuel Macron, second left, talks with South Korean President Lee Jae Myung, second right, during their meeting at the Blue House in Seoul, South Korea, Friday, April 3, 2026. (Jung Yeon-je/Pool Photo via AP)

French President Emmanuel Macron shakes hands with South Korean President Lee Jae Myung during their meeting at the Blue House in Seoul, South Korea, Friday, April 3, 2026. (Jung Yeon-je/Pool Photo via AP)