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- Adesanya joins Tradeify as Global Brand Ambassador
- Announcement comes ahead of the UFC icon's return to the octagon against Joe Pyfer at UFC Seattle on March 28
- Partnership marks the second chapter of Tradeify's Champion Mindset campaign
MIAMI, Jan. 23, 2026 /PRNewswire/ -- Tradeify, the global trader evaluation platform, today announces a long-term partnership with UFC legend and two-time middleweight champion Israel Adesanya, who joins the brand as its new Global Brand Ambassador.
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The partnership represents the second chapter of Tradeify's Champion Mindset campaign, which celebrates the attributes required to succeed at the highest level — both in elite sport and in the financial markets.
As a two-time UFC middleweight champion, Adesanya is a natural fit for The Champion Mindset campaign. Nicknamed "Stylebender", he is widely regarded as one of the most technically gifted and intelligent competitors in the sport's history. His ability to think quickly, adapt strategy in real time and make split-second decisions under intense pressure mirrors the mindset required of successful traders around the world.
With a global fanbase spanning key markets including North America, the partnership enables Tradeify to connect with new audiences worldwide. As part of Tradeify's mission to make trading more accessible, the brand will activate a series of MMA-themed initiatives, including an exclusive giveaway ahead of Israel's comeback fight versus Joe Pyfer on March 28.
The collaboration comes at a pivotal moment in Adesanya's career, as he prepares to return to the octagon and build on his legacy as one of mixed martial arts' all-time greats. It also serves to strengthen Tradeify's association with dominant global sports stars, following the announcement of its partnership with 2026 PDC World Darts Champion Luke Littler late last year.
Brett Simberkoff, Founder and CEO, Tradeify: "We are so excited to partner with Israel Adesanya. We've followed his career over the years and we're now proud to support him as an official partner. There are few athletes who embody The Champion Mindset campaign as well as he does. Intelligence, adaptability, and strategic thinking have defined his career at the very top of the sport, and we're proud to join him as he begins his journey back to where he belongs - the top of the middleweight division."
Israel Adesanya, Tradeify Global Brand Ambassador: "I'm always looking for partners who match my ambition and understand what it takes to achieve sustained success at the highest level. Tradeify shares that mindset and I'm excited to join The Champion Mindset campaign and have them in my corner as I return to the octagon in Seattle."
About Tradeify
Tradeify is a global trader evaluation platform that enables retail traders to demonstrate their abilities in simulated market environments and qualify for performance-based rewards. By removing high upfront costs, Tradeify makes trading more accessible for individuals looking to prove their skills and scale responsibly. The platform offers fast, transparent payouts and has paid out more than $120 million to traders worldwide.
Through a combination of proprietary technology, trader education, and an active global community, Tradeify supports independent traders in building disciplined, professional trading careers.
Learn more at tradeify.co/thechampionmindset
Video - https://mma.prnasia.com/media2/2867513/Tradeify_Champion_Mindset.mp4
- Adesanya joins Tradeify as Global Brand Ambassador
- Announcement comes ahead of the UFC icon's return to the octagon against Joe Pyfer at UFC Seattle on March 28
- Partnership marks the second chapter of Tradeify's Champion Mindset campaign
MIAMI, Jan. 23, 2026 /PRNewswire/ -- Tradeify, the global trader evaluation platform, today announces a long-term partnership with UFC legend and two-time middleweight champion Israel Adesanya, who joins the brand as its new Global Brand Ambassador.
The Champion Mindset, Chapter II: Adaptability with Israel Adesanya jwplayer('myplayer1').setup({file: 'https://mma.prnasia.com/media2/2867513/Tradeify_Champion_Mindset.mp4', image: 'https://mma.prnasia.com/media2/2867513/Tradeify_Champion_Mindset.mp4?p=thumbnail', autostart:'false', stretching : 'uniform', width: '512', height: '288'});
The partnership represents the second chapter of Tradeify's Champion Mindset campaign, which celebrates the attributes required to succeed at the highest level — both in elite sport and in the financial markets.
As a two-time UFC middleweight champion, Adesanya is a natural fit for The Champion Mindset campaign. Nicknamed "Stylebender", he is widely regarded as one of the most technically gifted and intelligent competitors in the sport's history. His ability to think quickly, adapt strategy in real time and make split-second decisions under intense pressure mirrors the mindset required of successful traders around the world.
With a global fanbase spanning key markets including North America, the partnership enables Tradeify to connect with new audiences worldwide. As part of Tradeify's mission to make trading more accessible, the brand will activate a series of MMA-themed initiatives, including an exclusive giveaway ahead of Israel's comeback fight versus Joe Pyfer on March 28.
The collaboration comes at a pivotal moment in Adesanya's career, as he prepares to return to the octagon and build on his legacy as one of mixed martial arts' all-time greats. It also serves to strengthen Tradeify's association with dominant global sports stars, following the announcement of its partnership with 2026 PDC World Darts Champion Luke Littler late last year.
Brett Simberkoff, Founder and CEO, Tradeify: "We are so excited to partner with Israel Adesanya. We've followed his career over the years and we're now proud to support him as an official partner. There are few athletes who embody The Champion Mindset campaign as well as he does. Intelligence, adaptability, and strategic thinking have defined his career at the very top of the sport, and we're proud to join him as he begins his journey back to where he belongs - the top of the middleweight division."
Israel Adesanya, Tradeify Global Brand Ambassador: "I'm always looking for partners who match my ambition and understand what it takes to achieve sustained success at the highest level. Tradeify shares that mindset and I'm excited to join The Champion Mindset campaign and have them in my corner as I return to the octagon in Seattle."
About Tradeify
Tradeify is a global trader evaluation platform that enables retail traders to demonstrate their abilities in simulated market environments and qualify for performance-based rewards. By removing high upfront costs, Tradeify makes trading more accessible for individuals looking to prove their skills and scale responsibly. The platform offers fast, transparent payouts and has paid out more than $120 million to traders worldwide.
Through a combination of proprietary technology, trader education, and an active global community, Tradeify supports independent traders in building disciplined, professional trading careers.
Learn more at tradeify.co/thechampionmindset
Video - https://mma.prnasia.com/media2/2867513/Tradeify_Champion_Mindset.mp4
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Tradeify Announces Partnership with UFC Legend, Israel Adesanya
TATU CITY, Kenya, Jan. 23, 2026 /PRNewswire/ -- Tatu Coffee Estates Limited has been awarded 1st and 3rd place in the Washed Arabica Category at the National Taste of Harvest Kenya 2025–2026 Awards, the country's most prestigious competition for coffee quality.
The Washed Arabica category is widely regarded as the most competitive in the country, reflecting Kenya's long-standing global reputation for premium specialty coffee. This dual recognition affirms Tatu Coffee's position among Kenya's leading producers and highlights the strength of its estate-based farming and processing model.
Tatu Coffee has more than 6,500 acres of coffee estates owned by Rendeavour, the developer of Tatu City Special Economic Zone, whose long-term investment strategy supports world-class agricultural practices and sustainable urban development. The scale of the estates allows Tatu Coffee to maintain full control over quality while producing volumes ideal for international specialty markets.
John Sathya, CEO of Tatu Coffee Estates, said, "For decades, Kenyan coffee has been known globally for its exceptional quality. Winning first and third place in the Washed Arabica category demonstrates that Tatu Coffee's farming and processing approach delivers consistent, internationally competitive results. This recognition validates our teams' work and our commitment to producing world-class Kenyan coffee while creating meaningful impact for our people and communities."
The award-winning coffees were selected from Tatu Coffee's regular production, demonstrating that the quality recognised by the judges is consistent rather than limited to special or experimental selections. The international jury praised the coffees for their complex notes of orange blossom, red berries, marmalade, and jam, highlighting the layered clarity, balance, bright acidity, and sweetness, which increased with extraction time.
Tatu Coffee focuses exclusively on the specialty coffee segment, supplying premium washed Arabica to roasters and buyers in Europe, the United States, the Middle East, and Asia-Pacific. The company serves discerning markets that value origin-driven quality rather than commodity-grade coffee.
The award underscores Tatu Coffee's contribution to Kenya's rural economy. Its estates provide thousands of permanent and seasonal jobs, generating significant employment and income in coffee-growing communities. This investment supports livelihoods, contributing to the resilience of Kenya's coffee sector at a time when national coffee production has faced long-term decline.
All Tatu Coffee estates are Rainforest Alliance certified, with sustainability embedded across operations through water recycling, reforestation, ecosystem conservation, responsible waste management, and worker welfare initiatives. For green coffee sales and partnerships, contact info@tatucoffee.com.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Tatu Coffee wins top Kenya quality awards
