SAN FRANCISCO--(BUSINESS WIRE)--Jan 26, 2026--
Rippling, the leading business software platform, is announcing its most ambitious brand campaign yet, Rule Your Business. The campaign stars Tim Robinson, the three-time Emmy Award-winning actor and writer best known for his work on Saturday Night Live, the critically acclaimed Netflix series I Think You Should Leave, and HBO’s The Chair Company.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260126437949/en/
In the campaign, Robinson plays a diabolical yet relatable mastermind running a business empire, only to fail miserably due to an outdated, fragmented software stack.
The campaign will debut with a 30-second spot during Super Bowl LX, also airing on Peacock during the Olympics, with additional ads featuring Robinson set to premiere throughout the year. In the ad, Robinson’s big plans are derailed by the very software he depends on, mirroring the daily frustrations of HR, IT, and Finance leaders stuck managing fragmented software stacks. The ads make a clear case for consolidation—showing how stuff that once required four tools, three teams, and draining busywork can finally just happen, seamlessly, in one place with Rippling.
“Business software is failing modern businesses and the people who use it. It’s out of date, there’s too much of it, and it slows everything down,” said Nick Wiesner, VP of Brand. “This campaign shows how infuriating it is when your master plans are foiled by inane issues caused by bad software.”
“Before switching to Rippling, we felt the pain of outdated tools first hand,” said Alice Mathews, CEO at Tombras, Ad Age’s 2025 Agency of the Year. “Now our HR, Finance and IT is all in one place, making us more efficient than ever."
Alongside its high-profile Super Bowl ad campaign, Rippling is aggressively investing in research and development to accelerate product innovation and deliver even greater value to customers. Now serving 30,000 global customers, Rippling helps businesses unify HR, IT and finance operations with 20 products and over 600 integrations to streamline workflows and drive efficiency.
Rippling unifies HR, IT, Spend, and more into a single platform designed to replace fragmented systems, based on employee data. Organizations using Rippling spend 50% less time on administrative work across HR, IT, and Finance compared to those using competing solutions. Powered by industry leading customer support and a flexible, modular pricing model designed to support companies as they grow, Rippling provides an all-in-one business software solution.
About Rippling:
Rippling gives businesses one place to run HR, IT, and Spend—globally. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system. Based in San Francisco, CA, Rippling has raised $1.8B from the world's top investors—including Kleiner Perkins, Founders Fund, Sequoia, and Bedrock.
Rippling’s First Super Bowl Ad Stars Tim Robinson as a Mastermind Foiled by Bad Software
NEW YORK (AP) — U.S. stock indexes ticked higher, while other markets made louder moves, including another record-breaking rush for the price of gold. The S&P 500 rose 0.5% Monday and won back its losses from last week’s dip. The Dow Jones Industrial Average added 0.6%, and the Nasdaq composite gained 0.4%. Baker Hughes helped lead the way after the energy technology company delivered a stronger profit report than analysts expected. Gold’s price briefly topped $5,100 per ounce for the first time, and silver surged even more. The U.S. dollar’s value slid again versus other currencies, particularly the Japanese yen.
THIS IS A BREAKING NEWS UPDATE. AP’s earlier story follows below.
NEW YORK (AP) — U.S. stock indexes are ticking higher Monday, while other markets make louder moves, including another record-breaking rush for the price of gold.
The S&P 500 rose 0.7% and won back its losses from last week’s dip. The Dow Jones Industrial Average was up 325 points, or 0.7%, as of 2:30 p.m. Eastern time, and the Nasdaq composite was 0.7% higher.
Baker Hughes helped lead the way and rose 5% after delivering a stronger profit for the latest quarter than analysts expected. The energy technology company said it’s benefiting from strong momentum in demand for liquefied natural gas, among other things.
CoreWeave jumped 7.2% after Nvidia said it invested $2 billion in the stock and will help accelerate the buildout of CoreWeave’s artificial-intelligence factories, which use Nvidia chips, by 2030 to advance AI adoption. Nvidia slipped 0.6%.
USA Rare Earth leaped 12.7% after saying the U.S. government agreed to invest $277 million to help the company produce heavy rare earths, minerals and magnets. The Trump administration also agreed to a proposed $1.3 billion loan, while the company separately raised $1.5 billion through private investors.
Much of the rest of Wall Street was relatively quiet. That included mixed performances for airlines, which had to cancel thousands of flights due to the winter storm that swept much of the United States over the weekend. Delta Air Lines lost 0.3%, and Southwest Airlines was virtually unchanged.
The action was stronger in the gold market, where the metal’s price rallied another 2.1% and briefly topped $5,100 per ounce for the first time to set another record. Silver surged even more, 14%.
Prices for precious metals have been soaring as investors look for safer places to park their money amid threats of tariffs, still-high inflation, political strife and mountains of debt for governments worldwide.
The latest worry to pile atop the swelling list was President Donald Trump's threat to impose a 100% tariff on goods from Canada if it signs a free trade deal with China.
The U.S. dollar’s value also continued its recent slide against peers. Last week, it was U.S. tariff threats related to Greenland that drove some global investors away from the dollar. This time, it was the Japanese yen leaping sharply because of expectations that officials in both Japan and the United States may intervene in the market to prop up the Japanese currency’s value.
More swings could be ahead for financial markets in a week full of big tests.
The Federal Reserve will announce its latest move on interest rates on Wednesday. It’s been lowering its main interest rate and has indicated more cuts may be on the way in 2026 to help shore up the job market and give the economy a boost.
Most economists expect it to hold steady on Wednesday, in part because inflation remains stubbornly above the Fed's 2% target and lower rates could worsen it. Whatever it decides, comments from Fed Chair Jerome Powell following the decision could sway stock and bond markets.
Several of Wall Street’s most influential stocks are also set to deliver their latest earnings reports this week. That includes Meta Platforms, Microsoft and Tesla on Wednesday and Apple on Thursday.
In the bond market, the yield on the 10-year Treasury eased to 4.21% from 4.24% late Friday.
In stock markets abroad, indexes were mixed amid mostly modest movements in Europe following some sharper swings in Asia. Japan’s Nikkei 225 dropped 1.8% for one of the world’s bigger moves. A stronger yen could hurt Japanese exporters, and Toyota Motor fell 4.1%.
AP Business Writers Yuri Kageyama and Matt Ott contributed.
Trader William Lawrence works on the floor of the New York Stock Exchange, Monday, Jan. 26, 2026. (AP Photo/Richard Drew)
Specialist James Denaro works on the floor of the New York Stock Exchange, Monday, Jan. 26, 2026. (AP Photo/Richard Drew)
Trader Michael Capolino, left, and Specialist Thomas McArdle work on the floor of the New York Stock Exchange, Monday, Jan. 26, 2026. (AP Photo/Richard Drew)
Options traders Anthony Spina, second left, and Brian Garvey, right, work on the floor of the New York Stock Exchange, Wednesday, Jan. 21, 2026. (AP Photo/Richard Drew)
Specialist Anthony Matesic, left, and trader Edward Curran work on the floor of the New York Stock Exchange, Wednesday, Jan. 21, 2026. (AP Photo/Richard Drew)
Trader Daniel Krieger is framed by his computer monitors as he works on the floor of the New York Stock Exchange, Wednesday, Jan. 21, 2026. (AP Photo/Richard Drew)
A dealer walks past near the screens showing the Korea Composite Stock Price Index (KOSPI), right, and the foreign exchange rate between U.S. dollar and South Korean won at a dealing room of Hana Bank in Seoul, South Korea, Monday, Jan. 26, 2026. (AP Photo/Lee Jin-man)
Specialist Douglas Johnson works at his post on the floor of the New York Stock Exchange, Thursday, Jan. 22, 2026. (AP Photo/Richard Drew)
A dealer walks past near the screens showing the Korea Composite Stock Price Index (KOSPI), right, and the foreign exchange rate between U.S. dollar and South Korean won at a dealing room of Hana Bank in Seoul, South Korea, Monday, Jan. 26, 2026. (AP Photo/Lee Jin-man)
A dealer walks past near the screens showing the Korea Composite Stock Price Index (KOSPI), left, and the Korean Securities Dealers Automated Quotations (KOSDAQ) at a dealing room of Hana Bank in Seoul, South Korea, Monday, Jan. 26, 2026. (AP Photo/Lee Jin-man)
A dealer walks past near the screens showing the foreign exchange rates at a dealing room of Hana Bank in Seoul, South Korea, Monday, Jan. 26, 2026. (AP Photo/Lee Jin-man)
