SHENZHEN, China, Jan. 27, 2026 /PRNewswire/ -- On January 5, 2026, The dsm-firmenich Running Team, home to marathon icon Eliud Kipchoge, announced a revolutionary partnership with Huawei. As their official technology partner, Huawei joins forces with this unparalleled squad—known as the world's most formidable running team—to elevate the spirit of running, inspire widespread passion for the sport, and advocate for smarter training methods. Alex Huang, CMO of Huawei Consumer Business Group, commented: "By combining Huawei's expertise in smart wearable technology with the team's deep performance knowledge, we aim to deliver meaningful insights that benefit not only elite athletes, but runners of all levels around the world."
Widely regarded as a living legend among runners worldwide, Kipchoge's career is nothing short of iconic. His groundbreaking achievement of completing a marathon in 1 hour, 59 minutes, and 40 seconds shattered the elusive two-hour barrier—a historic milestone that redefined the limits of human capabilities and embodied his belief that "No Human Is Limited." For him, running transcends elitism; it's a universal pursuit open to all, regardless of age or distance goals. To run, is to be free. To run is to be healthy. To run together is to be united. That is why the next chapter of Eliud's career is about creating a global movement of runners.
To champion a universal passion for running, Kipchoge seeks a globally influential partner with cutting-edge technology and a vast user network—Huawei stands out as the perfect match. For over 12 years, Huawei has been at the forefront of the health and fitness sector shipping over 200 million wearable devices worldwide by June 2025[1] and leading global shipments in the first three quarters of that year. Thanks to its commitment to innovation and massive user community, Huawei embodies the essence of running excellence. Its state-of-the-art solutions offer Kipchoge and his team invaluable insights like precise training data and scientific load evaluations, empowering elite runners to break through boundaries and redefine what's possible.
This collaboration comes with a striking revelation—Huawei is set to unveil a cutting-edge professional running watch, marking their return to this arena five years after the debut of the first-gen HUAWEI WATCH GT Runner in 2021. In this time, Huawei has meticulously honed its technological edge: the TruSense system delivers unparalleled precision, responsiveness, and comprehensiveness in health and fitness tracking; the Sunflower positioning system represents a quantum leap in positioning accuracy; rigorous testing involving over 100 runners ensures race performance predictions exceed 97% in accuracy[2], while a fatigue assessment machine learning model empowers athletes to train smarter. Adding further credibility, elite runners like Kipchoge and Joshua Cheptegei will contribute real-world insights from training and race days, driving iterative improvements in algorithms and features to craft devices that genuinely resonate with the needs of runners.
This cutting-edge running watch arrives to address a longstanding challenge in the market—bridging the gap between high-end functionality and user-friendly design. While most existing models cater exclusively to elite runners with intricate features that overwhelm casual users, Huawei leverages its extensive 3C technology expertise to create a versatile solution. Designed to satisfy the rigorous demands of seasoned runners while remaining accessible to beginners, it also doubles as a comprehensive health management tool for the general population. By eliminating barriers and seamlessly blending professional athletic performance with accessible health tracking, Huawei empowers everyone passionate about living fully to embrace the joy and vitality of running.
[1] Data comes from IDC report.
[2] Data comes from Huawei labs.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Innovation Meets Athletics: Huawei and Eliud Kipchoge Introduce Next-Generation Running Watch
Innovation Meets Athletics: Huawei and Eliud Kipchoge Introduce Next-Generation Running Watch
SHANGHAI, June 14, 2026 /PRNewswire/ -- The Gala Night of the 28th Shanghai International Film Festival (SIFF) was held in Shanghai today, bringing together filmmakers, industry professionals and audiences from around the world in celebration of cinema.
Running through June 20, this year's festival will present more than 420 films across over 1,600 screenings in Shanghai and cities throughout the Yangtze River Delta. As one of only 17 film festivals worldwide to hold official A-list classification from FIAPF, SIFF continues to serve as a major platform for international cinematic exchange.
The winners of the Golden Goblet Awards will be announced at the Golden Goblet Awards Ceremony of the 28th Shanghai International Film Festival on June 20.
A Night of Cinema Along the Huangpu River
The Gala Night transformed Shanghai into a vibrant stage for global cinema, welcoming filmmakers, actors and industry professionals from around the world. Golden Goblet Awards jurors, nominated filmmakers and representatives of major Chinese and international productions gathered on the red carpet, showcasing the festival's growing international profile and influence.
One of the evening's most significant moments was the presentation of the festival's honorary awards. Renowned actress and cultural ambassador Lisa Lu received the Lifetime Achievement Award, while acclaimed Chinese director Zhang Yimou was honored with the Outstanding Contribution to Chinese Cinema Award, recognizing their exceptional achievements and enduring contributions to the development of cinema.
The celebration once again highlighted Shanghai's unique role as a city where cinema, culture and international exchange converge.
Opening Film Afterpiece Makes World Premiere
This year's opening film, Afterpiece, made its world premiere as one of the festival's most anticipated events. Directed by Keane T.K. Wong and produced by Derek Yee, the film stars Stephen Fung, Chrissie Chau, Myolie Wu and Angela Yuen. The story follows a once-celebrated theatre director seeking creative redemption while navigating the increasingly blurred boundaries between performance and reality.
Developed under a Hong Kong film mentorship initiative pairing established filmmakers with emerging directors, Afterpiece reflects the continued transmission of creative talent across generations in Hong Kong cinema.
Members of the cast and creative team attended the Gala Night and participated in audience activities following the premiere screening.
International Jury Reflects Global Vision
Members of the Golden Goblet Awards jury met with the media in Shanghai ahead of this year's festival activities, representing filmmakers and industry professionals from around the world.
The seven-member Main Competition jury is chaired by acclaimed actor Tony Leung Chiu-wai and includes Chinese director Guan Hu, actress Xin Zhilei, Tunisian producer Dora Bouchoucha, Kyrgyz director Aktan Arym Kubat, Georgian filmmaker Déa Kulumbegashvili and Mexican director Fernanda Valadez.
"It is a great honor to serve as jury president of the 28th Shanghai International Film Festival. Cinema is the art of dreaming, and Shanghai is the very vessel on which the Chinese film dream set sail. I hold a few more tickets for this voyage—would you like to join me?" said Tony Leung Chiu-wai.
The jury's diverse composition reflects SIFF's longstanding commitment to fostering dialogue among filmmakers from different cultures and creative traditions.
A Truly Global Stage for Cinema
This year, SIFF received approximately 4,100 submissions from 125 countries and regions, setting a new record in the festival's history. Among nearly 3,000 eligible entries, 82 percent are world or international premieres, underscoring the festival's growing global influence and appeal.
Audience enthusiasm remained strong, with online ticket sales launching on June 5 and 250,000 tickets sold within the first 15 minutes.
Beyond screenings, SIFF continues to promote international collaboration through initiatives including SIFF PROJECT, the International Film & TV Market, industry forums and masterclasses. The Belt and Road Film Festival Alliance, initiated by SIFF, now includes 57 member institutions from 50 countries, further strengthening cooperation among film communities worldwide.
Chen Guo, Managing Director of Shanghai International Film & TV Events Center, said: "Our goal is to use the festival platform to help films transcend geographic, linguistic and cultural boundaries, encouraging deeper cultural dialogue and creative exchange among filmmakers and audiences from different parts of the world."
The International Film & TV Market will be held during the festival period, bringing together exhibitors, industry organizations and professionals from around the world to explore new opportunities in content creation, technological innovation and international cooperation.
For more information and the full festival schedule, please visit the official SIFF website at https://www.siff.com/english/
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Gala Night of the 28th Shanghai International Film Festival Held in Shanghai
