SHANGHAI, Jan. 27, 2026 /PRNewswire/ -- For decades, visiting Shanghai meant following a familiar set of stops: the Bund at sunset, a stroll through Yuyuan Garden, perhaps a first glimpse of the skyline from Pudong. Increasingly, though, the city wants travelers to move beyond the checklist — and to describe Shanghai in their own words.
That shift is on display in a citywide tourism guide competition launched last November, which invited participants to document how they experience Shanghai, from classic sightseeing routes to more personal, idiosyncratic discoveries. In less than two months, the contest drew more than 8,900 submissions, many of them shared widely online, with related videos and posts viewed hundreds of millions of times.
Rather than focusing solely on travel agencies and industry influencers, the competition opened its doors to the public, placing curated itineraries alongside accounts shaped by everyday experiences — neighborhood walks, food discoveries, and encounters that don't always appear in traditional guidebooks. Together, they offered a portrait of a city that is at once well known and still in the process of being rediscovered.
The timing is deliberate. As the Lunar New Year approaches, Shanghai has rolled out a dense calendar of events across the city, including thousands of cultural activities and performances, accompanied by seasonal promotions from attractions, hotels, guesthouses, and travel agencies. The aim is less about drawing visitors for a single landmark than about encouraging longer stays and repeat visits, particularly during one of China's busiest travel periods.
What emerges from these efforts is a broader recalibration of how the city presents itself to travelers, both from within China and abroad. By encouraging visitors to explore beyond established routes — and to share what they find — Shanghai is betting that personal stories can carry more weight than official narratives.
In doing so, the city is aligning itself with a wider shift in global travel, where tourists increasingly seek experiences that feel specific, lived-in, and worth retelling. For Shanghai, the hope is that these stories linger well beyond the trip itself, shaping how the city is remembered — and why travelers choose to return.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
From Guidebooks to Personal Stories, Shanghai Rethinks the Visitor Experience
- Novel TL1A/IL23p19 bispecific antibody targets drivers of disease pathogenesis to overcome the efficacy ceiling in inflammatory bowel disease.
- License and collaboration agreement strengthen Boehringer's inflammatory disease pipeline with a potential, first-in-class, pre-clinical asset.
- Boehringer receives global rights to the asset, excluding greater China; Simcere is eligible to receive payments of up to EUR 1,058 million
SHANGHAI, Jan. 27, 2026 /PRNewswire/ -- Simcere Pharmaceutical Group Ltd. ("Simcere") (HKEX: 2096) and Boehringer Ingelheim, today announced a license and collaboration agreement to develop SIM0709, a pre-clinical TL1A/IL23p19 bispecific antibody from Simcere, for the treatment of inflammatory bowel disease (IBD).
Globally, it is estimated that more than three million people are affected by IBD, a lifelong, progressive condition leading to frequent hospitalization and surgeries, significantly impacting patients' quality of life. Current medical options cannot fully prevent or reverse these complications, leaving a clear unmet need. Through this partnership, Boehringer and Simcere aim to advance an innovative approach to potentially redefine treatment possibilities and improve outcomes for patients worldwide.
SIM0709 is a long-acting humanized bispecific antibody developed by Simcere using its proprietary multi-specific antibody platform. It simultaneously targets tumor necrosis factor ligand superfamily member 15 (TL1A) and interleukin-23 (IL-23), thereby blocking two core pathways that drive the onset and progression of IBD. Both in vitro primary cell studies and in vivo animal studies, SIM0709 demonstrated superior synergistic efficacy, even outperforming the combination of the two corresponding monotherapies.
Carine Boustany, US Innovation Unit Site Head and Global Head of Immunology and Respiratory Diseases at Boehringer Ingelheim said, "In IBD, too many patients continue to progress and experience severe complications despite currently available anti-inflammatory therapies. We are excited to join forces with Simcere to accelerate the development of this therapeutic as a potential life changing option for patients living with IBD."
"Simcere's bispecific antibody SIM0709 was engineered with our proprietary multi-specific antibody platform with first-in-class potential for IBD treatment. Partnering with Boehringer Ingelheim, with its long‑term commitment and deep expertise in immunology, positions the compound for rigorous global development," said Gaobo Zhou, Chief Investment Officer, Simcere Pharmaceutical Group. "Together we aim to accelerate the clinical development and advance a treatment option that could improve outcomes for patients world-wide affected by IBD."
Under the terms of the agreement Boehringer receives global rights to the asset, excluding greater China. Simcere is eligible to receive an upfront payment as well as success-based development, regulatory and sales milestones up to EUR 1,058 million, as well as royalties on net sales outside of the Greater China territory.
This marks Simcere's second out- licensing transaction in the autoimmune field. As of January 2026, Simcere has completed a total of 5 out-licensing deals for its self-developed novel drug technologies, with a total potential transaction value of approximately $4.6 billion.
About Simcere Pharmaceutical Group Limited
Simcere Pharmaceutical Group Limited（2096.HK）is a pharmaceutical company driven by innovation and focusing on four therapeutic areas including Neuroscience, Oncology, Autoimmune Diseases and Anti-infection. We proactively explore areas with significant unmet needs, and our mission is For patients, for life. Driven by our in-house R&D efforts and synergistic innovation, Simcere has established strategic cooperation partnerships with many innovative companies and research institutes. Learn more at www.simcere.com.
About Boehringer Ingelheim
Boehringer Ingelheim is a biopharmaceutical company active in both human and animal health. As one of the industry's top investors in research and development, the company focuses on developing innovative therapies that can improve and extend lives in areas of high unmet medical need. Independent since its foundation in 1885, Boehringer takes a long-term perspective, embedding sustainability along the entire value chain. Our approximately 54,500 employees serve over 130 markets to build a healthier and more sustainable tomorrow. Learn more at www.boehringer-ingelheim.com.
SHANGHAI, Jan. 27, 2026 /PRNewswire/ -- Simcere Pharmaceutical Group Ltd. ("Simcere") (HKEX: 2096) and Boehringer Ingelheim, today announced a license and collaboration agreement to develop SIM0709, a pre-clinical TL1A/IL23p19 bispecific antibody from Simcere, for the treatment of inflammatory bowel disease (IBD).
Globally, it is estimated that more than three million people are affected by IBD, a lifelong, progressive condition leading to frequent hospitalization and surgeries, significantly impacting patients' quality of life. Current medical options cannot fully prevent or reverse these complications, leaving a clear unmet need. Through this partnership, Boehringer and Simcere aim to advance an innovative approach to potentially redefine treatment possibilities and improve outcomes for patients worldwide.
SIM0709 is a long-acting humanized bispecific antibody developed by Simcere using its proprietary multi-specific antibody platform. It simultaneously targets tumor necrosis factor ligand superfamily member 15 (TL1A) and interleukin-23 (IL-23), thereby blocking two core pathways that drive the onset and progression of IBD. Both in vitro primary cell studies and in vivo animal studies, SIM0709 demonstrated superior synergistic efficacy, even outperforming the combination of the two corresponding monotherapies.
Carine Boustany, US Innovation Unit Site Head and Global Head of Immunology and Respiratory Diseases at Boehringer Ingelheim said, "In IBD, too many patients continue to progress and experience severe complications despite currently available anti-inflammatory therapies. We are excited to join forces with Simcere to accelerate the development of this therapeutic as a potential life changing option for patients living with IBD."
"Simcere's bispecific antibody SIM0709 was engineered with our proprietary multi-specific antibody platform with first-in-class potential for IBD treatment. Partnering with Boehringer Ingelheim, with its long‑term commitment and deep expertise in immunology, positions the compound for rigorous global development," said Gaobo Zhou, Chief Investment Officer, Simcere Pharmaceutical Group. "Together we aim to accelerate the clinical development and advance a treatment option that could improve outcomes for patients world-wide affected by IBD."
Under the terms of the agreement Boehringer receives global rights to the asset, excluding greater China. Simcere is eligible to receive an upfront payment as well as success-based development, regulatory and sales milestones up to EUR 1,058 million, as well as royalties on net sales outside of the Greater China territory.
This marks Simcere's second out- licensing transaction in the autoimmune field. As of January 2026, Simcere has completed a total of 5 out-licensing deals for its self-developed novel drug technologies, with a total potential transaction value of approximately $4.6 billion.
About Simcere Pharmaceutical Group Limited
Simcere Pharmaceutical Group Limited（2096.HK）is a pharmaceutical company driven by innovation and focusing on four therapeutic areas including Neuroscience, Oncology, Autoimmune Diseases and Anti-infection. We proactively explore areas with significant unmet needs, and our mission is For patients, for life. Driven by our in-house R&D efforts and synergistic innovation, Simcere has established strategic cooperation partnerships with many innovative companies and research institutes. Learn more at www.simcere.com.
About Boehringer Ingelheim
Boehringer Ingelheim is a biopharmaceutical company active in both human and animal health. As one of the industry's top investors in research and development, the company focuses on developing innovative therapies that can improve and extend lives in areas of high unmet medical need. Independent since its foundation in 1885, Boehringer takes a long-term perspective, embedding sustainability along the entire value chain. Our approximately 54,500 employees serve over 130 markets to build a healthier and more sustainable tomorrow. Learn more at www.boehringer-ingelheim.com.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Boehringer Ingelheim and Simcere partner to advance a dual-target antibody treatment to address unmet needs in inflammatory bowel disease
