TIGER® AWAKENS FIVE-LION 'HUAT SQUAD' TO OFFICIALLY KICK OFF ITS CHINESE NEW YEAR CELEBRATIONS

Following its official unveiling at Clarke Quay, Tiger's first-of-its-kind five-lion dance troupe ushers in the brand's Chinese New Year celebrations across the island, from festive roadshows to digital greetings.

SINGAPORE, Jan. 28, 2026 /PRNewswire/ -- As Singapore's iconic homegrown beer, Tiger officially kicked off its Chinese New Year celebrations last Thursday evening at Clarke Quay, unveiling and "awakening" its first-ever five-lion dance troupe, the Huat Squad, in a traditional officiation ceremony.

The five-lion dance troupe, Huat Squad, was inspired by the traditional concept of 五福临门 (Wu Fu Lin Men), a popular Chinese New Year greeting that means "five blessings arrive at the door." It's Tiger's way of reimagining a familiar tradition and localising it for Singapore, with each lion representing a different blessing that people wish for: longevity, wealth, health, kindness, and peace. By unleashing the five Huats across the island, Tiger brings these wishes to life for people to experience and celebrate together. From 30 January to 15 February, members of the public can catch the Huat Squad at six festive roadshows (refer to Annex A for the full schedule), bringing roaring energy to familiar spaces where friends and families gather in anticipation of a truly Huat year ahead.

At each stop, the first 50 shoppers who purchase a 24-can carton will receive two cans of Tiger Radler Mandarin & Honey along with a limited-edition Huat Coin.

Bring home the Huat at our festive roadshows

As part of Tiger's Chinese New Year celebrations, festive roadshows will take place at selected supermarkets and neighbourhood kopitiams across the island.

• Supermarket roadshows: Shoppers who purchase two or more 24-can cartons of Tiger or Tiger Crystal can dive into the festivities and stand a chance to win cash prizes or walk away with limited-edition Tiger merchandise.
• Coffeeshop roadshows: Enjoy the festive atmosphere at your local coffeeshop with Tiger-infused bak kwa created in collaboration with Century Bak Kwa and the opportunity to redeem Tiger merchandise, designed with Zha Huo Dian, The Corner Shop, with every eight quarts of beer purchased.

Send The Huat through digital greetings

Beyond on-ground celebrations, Tiger is also bringing the festive spirit into digital spaces with Send The Huat, a series of customised greeting videos designed to turn festive wishes into chances to win instant prizes.

Inspired by the familiar tradition of sending Chinese New Year greetings at the stroke of midnight, Send The Huat allows Singaporeans to share digital blessings via WhatsApp, spreading Huat from one person to another with a simple share. Each greeting carries forward the same five blessings represented by the Huat Squad, creating a seamless connection between Tiger's on-ground and digital celebrations.

From now till 24 February, all Singapore residents aged 18 and above can visit https://www.drinkies.sg/brands/tigercny26-sendthehuat to unlock a chance at festive rewards, with no spending required.

How to Send the Huat:

By simply sharing a greeting, participants stand a chance to win a variety of joyful surprises designed to make the season feel a little more Huat:

Prizes include:

• An exclusive home-visit by the Huat Squad for one grand winner
• Over $15,000 in vouchers for major supermarkets (FairPrice, Sheng Siong, DFI Group) and 7-Eleven
• 25 gold-plated coins
• 100x free additional spins at Tiger Chinese New Year Supermarket Roadshows

An islandwide celebration of Huat

Follow @tigerbeersg on Instagram for real-time updates on Huat Squad appearances and roadshow locations or visit https://www.drinkies.sg/brands/tigercny26-sendthehuat to start sending the Huat this Chinese New Year.

More details of Tiger's Chinese New Year activities here: https://www.drinkies.sg/brands/tigercny26 

Hi-res images from the Clarke Quay launch and Huat Squad performance are available here.

About Tiger®

Tiger® was born in 1932 on the streets of Singapore. Today, Tiger® is the number one international premium beer from Asia and is available in more than 60 markets across the globe. Defying the odds to create the ultimate brew, a perfect balance between bold and refreshing, Tiger® has been uncaging new ways to take refreshment to the next level and make the impossible possible for decades. Tiger® believes that there is a tiger inside each of us, a version of ourselves that knows no limits to what is possible.

For more information, please visit www.tigerbeer.com.

APPENDIX

TIGER® HUAT SQUAD PERFORMANCE SCHEDULE

DATE	TIME	LOCATION	ADDRESS
30 January 2026	5:38pm	S11 Ang Mo Kio	711 Ang Mo Kio Ave 8, AMK S11, #01-3501, S560711
31 January 2026	5:38pm	FairPrice Jurong Point	63 Jurong West Central 3, #03-01, S648331
1 February 2026	1:38pm	FairPrice Tanjong Pagar	1 Tanjong Pagar Plz, #01-01, S082001
7 February 2026	5:38pm	Sheng Siong Jurong Superbowl	3 Yuan Ching Rd, #01-01A/02, S618642
8 February 2026	5:38pm	Giant Tampines	21 Tampines North Dr 2, #03-01, S528765
14 February 2026	5:38pm	Sheng Siong 845 Yishun	845 Yishun Street 81, #01-186, S760845

DATE

TIME

LOCATION

ADDRESS

30 January 2026

5:38pm

S11 Ang Mo Kio

711 Ang Mo Kio Ave 8, AMK S11, #01-3501, S560711

31 January 2026

5:38pm

FairPrice Jurong Point

63 Jurong West Central 3, #03-01, S648331

1 February 2026

1:38pm

FairPrice Tanjong Pagar

1 Tanjong Pagar Plz, #01-01, S082001

7 February 2026

5:38pm

Sheng Siong Jurong Superbowl

3 Yuan Ching Rd, #01-01A/02, S618642

8 February 2026

5:38pm

Giant Tampines

21 Tampines North Dr 2, #03-01, S528765

14 February 2026

5:38pm

Sheng Siong 845 Yishun

845 Yishun Street 81, #01-186, S760845

 

TIGER® CHINESE NEW YEAR ROADSHOWS SCHEDULE

DATE	TIME	LOCATION	ADDRESS
KOPITIAMS
16 January 2026	7pm - 10pm	Mei Cheng Food Paradise Bedok	168 Bedok South Avenue 3, #01-471, S460168
17 January 2026	7pm - 10pm	NTI Coffee	964 Jurong West St 91, #01-342, Block 964, S640964
23 January 2026	7pm - 10pm	Happy Seafood Village	1 Lor 23 Geylang, S388352
24 January 2026	7pm - 10pm	Johnson Eatery	125 Lor 1 Toa Payoh, #01-523, S310125
30 January 2026	7pm - 10pm	S11 Ang Mo Kio	711 Ang Mo Kio Ave 8, AMK S11, #01-3501, S560711
31 January 2026	7pm - 10pm	Fufa 7 Eunos	7 Eunos Crescent, #01-2665, S400007
6 February 2026	7pm - 10pm	Kopitiam Square	10 Sengkang Square, S544829
7 February 2026	7pm - 10pm	Chang Cheng Mee Wah Coffeeshop	802 Tampines Ave 4, #01-07, S520802
13 February 2026	7pm - 10pm	New Century Bedok	539 Bedok North Street 3, #01-619 Kaki Bukit Mall, S460439
14 February 2026	7pm - 10pm	KSL Yishun 417	Blk 417 Yishun Ave 11, #01-351, S760417
SUPERMARKETS
31 January 2026	6pm - 10pm	FairPrice Jurong Point	63 Jurong West Central 3, #03-01, S648331
1 February 2026	2pm - 6pm	FairPrice Tanjong Pagar	1 Tanjong Pagar Plz, #01-01, S082001
7 February 2026	10am - 2pm	Sheng Siong Bedok 209	209 New Upper Changi Road 01 #631, #02-631, S460209
7 February 2026	6pm - 10pm	Sheng Siong Jurong Superbowl	3 Yuan Ching Rd, #01-01A/02, S618642
7 February 2026	6pm - 10pm	Sheng Siong Clementi 720	720 Clementi West Street 2, #01-144, S120720
7 February 2026	6pm - 10pm	FairPrice Tampines	4 Tampines Central 5, #B1 - 12, Singapore 529510
8 February 2026	6pm - 10pm	Sheng Siong Jalan Bahar	7 Jurong West Ave 5, #01-01/08, S649486
8 February 2026	6pm - 10pm	Giant Tampines WRS	21 Tampines North Dr 2, #03-01, S528765
14 February 2026	5pm - 9pm	FairPrice Xtra Hyper Vivo City	1 HarbourFront Walk, #01-23 & #B2-23, S098585
14 February 2026	6pm - 10pm	Sheng Siong 845 Yishun	845 Yishun Street 81, #01-186, S760845
14 February 2026	6pm - 10pm	FairPrice Bedok North A	Blk 212 Bedok North Street 1, #01-147, S460212
15 February 2026	6pm - 10pm	FairPrice AMK Hub	53 Ang Mo Kio Avenue 3, #B2-40, AMK Hub, S569933
15 February 2026	6pm - 10pm	Prime Joo Seng	1 Upper Aljunied Ln, #01-01 Joo Seng Green, S360001
15 February 2026	6pm - 10pm	Giant IMM	2 Jurong East Street 21, #01-100 IMM Building, S609601

DATE

TIME

LOCATION

ADDRESS

KOPITIAMS

16 January 2026

7pm - 10pm

Mei Cheng Food Paradise Bedok

168 Bedok South Avenue 3, #01-471, S460168

17 January 2026

7pm - 10pm

NTI Coffee

964 Jurong West St 91, #01-342, Block 964, S640964

23 January 2026

7pm - 10pm

Happy Seafood Village

1 Lor 23 Geylang, S388352

24 January 2026

7pm - 10pm

Johnson Eatery

125 Lor 1 Toa Payoh, #01-523, S310125

30 January 2026

7pm - 10pm

S11 Ang Mo Kio

711 Ang Mo Kio Ave 8, AMK S11, #01-3501, S560711

31 January 2026

7pm - 10pm

Fufa 7 Eunos

7 Eunos Crescent, #01-2665, S400007

6 February 2026

7pm - 10pm

Kopitiam Square

10 Sengkang Square, S544829

7 February 2026

7pm - 10pm

Chang Cheng Mee Wah Coffeeshop

802 Tampines Ave 4, #01-07, S520802

13 February 2026

7pm - 10pm

New Century Bedok

539 Bedok North Street 3, #01-619 Kaki Bukit Mall, S460439

14 February 2026

7pm - 10pm

KSL Yishun 417

Blk 417 Yishun Ave 11, #01-351, S760417

SUPERMARKETS

31 January 2026

6pm - 10pm

FairPrice Jurong Point

63 Jurong West Central 3, #03-01, S648331

1 February 2026

2pm - 6pm

FairPrice Tanjong Pagar

1 Tanjong Pagar Plz, #01-01, S082001

7 February 2026

10am - 2pm

Sheng Siong Bedok 209

209 New Upper Changi Road 01 #631, #02-631, S460209

7 February 2026

6pm - 10pm

Sheng Siong Jurong Superbowl

3 Yuan Ching Rd, #01-01A/02, S618642

7 February 2026

6pm - 10pm

Sheng Siong Clementi 720

720 Clementi West Street 2, #01-144, S120720

7 February 2026

6pm - 10pm

FairPrice Tampines

4 Tampines Central 5, #B1 - 12, Singapore 529510

8 February 2026

6pm - 10pm

Sheng Siong Jalan Bahar

7 Jurong West Ave 5, #01-01/08, S649486

8 February 2026

6pm - 10pm

Giant Tampines WRS

21 Tampines North Dr 2, #03-01, S528765

14 February 2026

5pm - 9pm

FairPrice Xtra Hyper Vivo City

1 HarbourFront Walk, #01-23 & #B2-23, S098585

14 February 2026

6pm - 10pm

Sheng Siong 845 Yishun

845 Yishun Street 81, #01-186, S760845

14 February 2026

6pm - 10pm

FairPrice Bedok North A

Blk 212 Bedok North Street 1, #01-147, S460212

15 February 2026

6pm - 10pm

FairPrice AMK Hub

53 Ang Mo Kio Avenue 3, #B2-40, AMK Hub, S569933

15 February 2026

6pm - 10pm

Prime Joo Seng

1 Upper Aljunied Ln, #01-01 Joo Seng Green, S360001

15 February 2026

6pm - 10pm

Giant IMM

2 Jurong East Street 21, #01-100 IMM Building, S609601

 

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

TIGER® AWAKENS FIVE-LION 'HUAT SQUAD' TO OFFICIALLY KICK OFF ITS CHINESE NEW YEAR CELEBRATIONS

SHANGHAI, Jan. 28, 2026 /PRNewswire/ -- Mouser Electronics, Inc., the authorized global distributor with the newest electronic components and industrial automation products, today announces it added 63 new manufacturers to its industry-leading line card during 2025, continually expanding product choices for electronic design engineers and purchasing professionals across the globe. The distributor offers a wide selection of the most advanced products, providing designers with access to the latest technologies to help speed their time to market.

Mouser works closely with its 1,200-plus manufacturer partners to provide the fastest and easiest access to the industry's newest components. Throughout 2025, semiconductor and electronic component manufacturers relied on Mouser to successfully introduce their products into the global marketplace. Since 2020, Mouser has added over 430 new manufacturer partners to its lineup. In 2025, Mouser launched over 40,000 new part numbers.

"We are proud to offer our customers the widest selection of the latest automation technologies and electronic components from the industry's top manufacturers," said Kristin Schuetter, Mouser Electronics Senior Vice President of Products. "With more than 60 new manufacturers in 2025, and our continuing expansion into industrial automation and factory control, we are committed to being the industry's NPI leader and one-stop source for the components and development tools that our customers need."

A few of the new manufacturer partners Mouser added in 2025 include:

• ATI Industrial Automation, a leading engineering-based developer of robotic accessories and robot arm tooling, including automatic tool changers, multi-axis force/torque sensing systems, material removal tools, robotic collision sensors, and compliance devices.
• Nuvoton, a designer and manufacturer of analog, mixed signal, microcontroller, cloud, and computing products.
• VPG Force Sensors, a leading supplier of load cells, force measurement transducers, and precision sensors for industrial and commercial use.
• BCM Advanced Research, a leading global supplier of industrial motherboards and embedded computer systems, suitable for industry 4.0 and 5.0, security surveillance, retail kiosks, smart agriculture, and more.
• Telit Cinterion, a leading manufacturer of industrial-grade cellular, wireless communication, and positioning modules for IoT and IIoT solutions.

For more information on Mouser's newest manufacturer partners, go to https://www.mouser.com/new-manufacturer/.

To see the latest products available from Mouser, visit https://www.mouser.com/new/.

For more information, visit https://www.mouser.com/.

 

SHANGHAI, Jan. 28, 2026 /PRNewswire/ -- Mouser Electronics, Inc., the authorized global distributor with the newest electronic components and industrial automation products, today announces it added 63 new manufacturers to its industry-leading line card during 2025, continually expanding product choices for electronic design engineers and purchasing professionals across the globe. The distributor offers a wide selection of the most advanced products, providing designers with access to the latest technologies to help speed their time to market.

Mouser works closely with its 1,200-plus manufacturer partners to provide the fastest and easiest access to the industry's newest components. Throughout 2025, semiconductor and electronic component manufacturers relied on Mouser to successfully introduce their products into the global marketplace. Since 2020, Mouser has added over 430 new manufacturer partners to its lineup. In 2025, Mouser launched over 40,000 new part numbers.

"We are proud to offer our customers the widest selection of the latest automation technologies and electronic components from the industry's top manufacturers," said Kristin Schuetter, Mouser Electronics Senior Vice President of Products. "With more than 60 new manufacturers in 2025, and our continuing expansion into industrial automation and factory control, we are committed to being the industry's NPI leader and one-stop source for the components and development tools that our customers need."

A few of the new manufacturer partners Mouser added in 2025 include:

• ATI Industrial Automation, a leading engineering-based developer of robotic accessories and robot arm tooling, including automatic tool changers, multi-axis force/torque sensing systems, material removal tools, robotic collision sensors, and compliance devices.
• Nuvoton, a designer and manufacturer of analog, mixed signal, microcontroller, cloud, and computing products.
• VPG Force Sensors, a leading supplier of load cells, force measurement transducers, and precision sensors for industrial and commercial use.
• BCM Advanced Research, a leading global supplier of industrial motherboards and embedded computer systems, suitable for industry 4.0 and 5.0, security surveillance, retail kiosks, smart agriculture, and more.
• Telit Cinterion, a leading manufacturer of industrial-grade cellular, wireless communication, and positioning modules for IoT and IIoT solutions.

For more information on Mouser's newest manufacturer partners, go to https://www.mouser.com/new-manufacturer/.

To see the latest products available from Mouser, visit https://www.mouser.com/new/.

For more information, visit https://www.mouser.com/.

 

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Mouser Electronics Adds Over 60 New Manufacturers to its Industry-Leading Line Card in 2025, Expanding Choices for Customers