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SEOUL, South Korea, Jan. 29, 2026 /PRNewswire/ -- APR Co., Ltd., a global beauty technology company, announced that cumulative global sales of its beauty device brand, MEDICUBE AGE-R, have surpassed 6 million units, underscoring the company's accelerating scale and competitiveness in the global home beauty device market.
As of January 2026, cumulative worldwide sales of MEDICUBE AGE-R beauty devices exceeded the 6 million-unit milestone, following the brand's achievement of 5 million units in the second half of last year. The continued sales momentum highlights MEDICUBE AGE-R's evolution beyond short-term growth, reflecting a structurally stable and repeat-driven sales base supported by sustained global demand.
MEDICUBE AGE-R has expanded its market presence through a diversified product portfolio designed to address a broad range of individual skincare concerns. Anchored by its flagship "Booster Pro", the lineup has continued to expand with the introduction of additional devices such as "Ultra Tune 40.68" and "Booster Pro Mini", reflecting the brand's focus on accessibility and everyday usability. The devices are designed to be used in combination with MEDICUBE skincare products, allowing consumers to incorporate device-assisted care into their daily at-home skincare routines based on their personal skin needs.
According to APR, the latest milestone was driven by simultaneous growth across international markets and continued advancement of the product lineup. MEDICUBE AGE-R beauty devices have demonstrated strong sales performance in key markets such as the United States and Japan, while expanding into high-growth regions including Greater China and Southeast Asia. More than 60 percent of cumulative device sales are now generated outside Korea, reflecting the brand's increasing global penetration.
"Booster Pro" continues to serve as MEDICUBE AGE-R's flagship product, maintaining consistent sales momentum since launch. In October 2025, APR participated as an official sponsor of the APEC Economic Leaders' Meeting held in Gyeongju, South Korea, where "Booster Pro" was selected as a gift for the spouses of attending heads of state, further reinforcing the brand's global visibility and product credibility.
Building on this momentum, APR has expanded its compatible device lineup in the South Korean market since July 2025, introducing interchangeable attachments such as the "Booster Vibration Cleanser" and "Booster V Roller." Designed to enhance convenience and everyday usability around a single core device, these products are scheduled for a phased rollout across international markets. Collectively, the lineup supports a modular at-home skincare approach, allowing consumers to personalize their routines around one core device.
Byung-hoon Kim, Chief Executive Officer of APR Co., Ltd., said: "Surpassing 6 million units in cumulative sales is a meaningful indicator of sustained consumer trust in the MEDICUBE AGE-R brand. By continuing to advance our technology and strengthen portfolio competitiveness, we aim to further expand our leadership in the global home beauty device market."
About APR Co., Ltd.
APR Co., Ltd. is a global beauty company founded in 2014, focused on integrating advanced beauty technology into everyday skincare routines. With a strong emphasis on efficacy and ease of use, APR develops products that combine skincare expertise with advanced beauty technology.
The company operates a diversified portfolio of beauty brands, including MEDICUBE (skincare), MEDICUBE AGE-R (home beauty devices), and Aprilskin (skincare), addressing a wide range of consumer needs across global markets. Through continuous innovation and consumer-centric development, APR has established a strong presence in the rapidly growing global K-beauty segment.
APR has achieved consistent year-on-year revenue growth and generates the majority of its sales from international markets, reflecting its expanding global footprint. Listed on the Korea Exchange (KOSPI) in 2024, the company reached a market capitalization of over KRW 10 trillion as of January 2026, underscoring its scale and competitiveness as a global beauty player.
About MEDICUBE AGE-R
"MEDICUBE AGE-R" is APR's home beauty device brand that adapts professional skincare technologies for at-home use, helping consumers achieve effective daily skincare routines with greater convenience.
Since its launch in 2021, "MEDICUBE AGE-R" has recorded strong growth. Cumulative device sales increased from approximately 50,000 units at launch to more than 6 million units as of January 2026, representing more than 100-fold growth over five years.
Through continuous research and development, "MEDICUBE AGE-R" delivers professional-level skincare solutions designed for everyday use at home.
SEOUL, South Korea, Jan. 29, 2026 /PRNewswire/ -- APR Co., Ltd., a global beauty technology company, announced that cumulative global sales of its beauty device brand, MEDICUBE AGE-R, have surpassed 6 million units, underscoring the company's accelerating scale and competitiveness in the global home beauty device market.
As of January 2026, cumulative worldwide sales of MEDICUBE AGE-R beauty devices exceeded the 6 million-unit milestone, following the brand's achievement of 5 million units in the second half of last year. The continued sales momentum highlights MEDICUBE AGE-R's evolution beyond short-term growth, reflecting a structurally stable and repeat-driven sales base supported by sustained global demand.
MEDICUBE AGE-R has expanded its market presence through a diversified product portfolio designed to address a broad range of individual skincare concerns. Anchored by its flagship "Booster Pro", the lineup has continued to expand with the introduction of additional devices such as "Ultra Tune 40.68" and "Booster Pro Mini", reflecting the brand's focus on accessibility and everyday usability. The devices are designed to be used in combination with MEDICUBE skincare products, allowing consumers to incorporate device-assisted care into their daily at-home skincare routines based on their personal skin needs.
According to APR, the latest milestone was driven by simultaneous growth across international markets and continued advancement of the product lineup. MEDICUBE AGE-R beauty devices have demonstrated strong sales performance in key markets such as the United States and Japan, while expanding into high-growth regions including Greater China and Southeast Asia. More than 60 percent of cumulative device sales are now generated outside Korea, reflecting the brand's increasing global penetration.
"Booster Pro" continues to serve as MEDICUBE AGE-R's flagship product, maintaining consistent sales momentum since launch. In October 2025, APR participated as an official sponsor of the APEC Economic Leaders' Meeting held in Gyeongju, South Korea, where "Booster Pro" was selected as a gift for the spouses of attending heads of state, further reinforcing the brand's global visibility and product credibility.
Building on this momentum, APR has expanded its compatible device lineup in the South Korean market since July 2025, introducing interchangeable attachments such as the "Booster Vibration Cleanser" and "Booster V Roller." Designed to enhance convenience and everyday usability around a single core device, these products are scheduled for a phased rollout across international markets. Collectively, the lineup supports a modular at-home skincare approach, allowing consumers to personalize their routines around one core device.
Byung-hoon Kim, Chief Executive Officer of APR Co., Ltd., said: "Surpassing 6 million units in cumulative sales is a meaningful indicator of sustained consumer trust in the MEDICUBE AGE-R brand. By continuing to advance our technology and strengthen portfolio competitiveness, we aim to further expand our leadership in the global home beauty device market."
About APR Co., Ltd.
APR Co., Ltd. is a global beauty company founded in 2014, focused on integrating advanced beauty technology into everyday skincare routines. With a strong emphasis on efficacy and ease of use, APR develops products that combine skincare expertise with advanced beauty technology.
The company operates a diversified portfolio of beauty brands, including MEDICUBE (skincare), MEDICUBE AGE-R (home beauty devices), and Aprilskin (skincare), addressing a wide range of consumer needs across global markets. Through continuous innovation and consumer-centric development, APR has established a strong presence in the rapidly growing global K-beauty segment.
APR has achieved consistent year-on-year revenue growth and generates the majority of its sales from international markets, reflecting its expanding global footprint. Listed on the Korea Exchange (KOSPI) in 2024, the company reached a market capitalization of over KRW 10 trillion as of January 2026, underscoring its scale and competitiveness as a global beauty player.
About MEDICUBE AGE-R
"MEDICUBE AGE-R" is APR's home beauty device brand that adapts professional skincare technologies for at-home use, helping consumers achieve effective daily skincare routines with greater convenience.
Since its launch in 2021, "MEDICUBE AGE-R" has recorded strong growth. Cumulative device sales increased from approximately 50,000 units at launch to more than 6 million units as of January 2026, representing more than 100-fold growth over five years.
Through continuous research and development, "MEDICUBE AGE-R" delivers professional-level skincare solutions designed for everyday use at home.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
APR Exceeds 6 Million Units in Global Sales of MEDICUBE AGE-R Beauty Devices, Strengthening Leadership in Home Beauty Tech
ANSHUN, China, May 23, 2026 /PRNewswire/ -- On May 21, at the Guizhou Anshun Tourism Development Conference, Mafengwo Travel Group officially launched three flagship "New Mountain Play" benchmark projects — Huangheying Water Cave, Lotus Ancient Cave, and Luoyang Glasswater Gorge — while jointly releasing the 2026 Anshun Mountain Outdoor New Play Playbook with the Anshun Municipal Bureau of Culture, Sports, Radio, TV and Tourism. By redefining mountain outdoor travel experiences through "new play," the initiative injects fresh momentum into Anshun's positioning as an international mountain tourism destination.
"Personalized travel is rising rapidly. Tourism is transitioning from a 'sightseeing economy' to an 'experience economy.' More than just 'having been there,' travelers today seek emotional value from scenic spots and related projects," said Chen Gang, Founder and CEO of Mafengwo, in a speech titled *Co-creating the Super Play Era of Mountain Tourism*. He noted that leveraging benchmark new-play projects such as Huangheying Water Cave, Lotus Ancient Cave, and Luoyang Glasswater Gorge, Mafengwo will work with Anshun to integrate "new play, new formats, new marketing, and new consumption" into a holistic innovation ecosystem for destination-wide play. Together, they aim to revitalize natural resources, energize industrial momentum, link rural revitalization, and jointly build Anshun into a national hub for new mountain play.
At a time when travelers are increasingly weary of "man-made check-in spots" and homogenized internet-famous projects, the newly launched projects abandon the old path of large-scale construction. Instead, they return to the wild itself, adopting a "light development, heavy experience" approach to create mountain plays that are "wild on the outside, refined on the inside." Huangheying Water Cave focuses on "natural wonders + interactive adventure," using its original "water-cave" karst features to create a genuine sense of "underground exploration." Lotus Ancient Cave, based on a massive natural cave, integrates "light ultimate" activities such as via ferrata, rappelling, and cave drop towers, allowing ordinary visitors to feel adrenaline-pumping "heart-racing moments" in a natural setting. Luoyang Glasswater Gorge follows the original river course, using natural elevation differences to design trails for hiking, canyoning, and waterfall rappelling, with minimal artificial construction, emphasizing the pristine "glass water" and an eco-harmonious, back-to-nature mountain experience.
At the "2026 Anshun Mountain Tourism New Play" sharing session, Mafengwo Travel Group and the Anshun Municipal Bureau of Culture, Sports, Radio, TV and Tourism jointly released the *2026 Anshun Mountain Outdoor New Play Playbook*. Ten selected plays in non-traditional mountain settings were featured, including "Night Tour of Dupo Tang — Immersive Journey into the World of Journey to the West," "Watch Intangible Cultural Heritage 'Spider-Man' Climb Cliffs for Bird's Nests," and "370-Meter Free Fall at Balinghe Bridge." These showcase how Anshun creatively uses its karst landscapes as a natural "amusement park" for mountain experiences.
He Weihong, Vice Mayor of Anshun, stated in his address: "In Anshun, the 'City of 21°C,' mountains are no longer just scenery to be viewed. They are living fields to be climbed, immersed in, jumped over, and breathed in. Anshun will take this conference as an opportunity to accelerate the internationalization of its mountain tourism and build a first-class mountain outdoor sports destination." During the event, Anshun Tourism Group also promoted its mountain outdoor travel routes.
By early 2026, the number of outdoor sports participants in China had exceeded 400 million, with participation in mountain hiking, trail running, rock climbing, and canyoning rising year by year. Driven by the dual trends of "nationwide fitness" and "pan-outdoor" activities, mountain play is moving from niche circles to the general public. Unlike the high barriers of traditional outdoor activities, Anshun's new plays target the blue ocean market of "light ultimate + strong experience + high shareability." Whether it's a "bridge bungee jump," checking out the natural wonder "Eye of the Great Sage," or experiencing a "Journey to the West fantasy" at night by Dupo Tang Waterfall — these activities are novel, beginner-friendly, and serve as natural content and social currency.
Anshun's mountain play innovation has also attracted international attention. Anouar, Chief Representative of the Tunisian National Tourism Office in China, noted in his speech that Anshun's innovation in integrating mountain tourism and sports is worth learning from for many international peers. He noted that Tunisia has diverse mountain resources across the country, with history embedded in the mountains and culture in the scenery — this is the unique charm of Tunisia's mountains. He looks forward to China-Tunisia cooperation to explore more mountain tourism opportunities and co-create new partnership models.
An international dialogue session brought together representatives from the Norwegian National Tourist Board, Visit Flanders (Belgium), and the Saudi Tourism Authority to discuss mountain outdoor tourism upgrade from a global perspective. The guests agreed that they were delighted to see that Anshun is not simply replicating a "Switzerland of the East" but is creating an entirely new "universal language of mountain tourism." The internationalization of mountain tourism is not about imitation but about excavating the unique narratives of local landscapes — with its green mountains and clear waters as the canvas and play innovation as the brush, Anshun is painting a vibrant new picture for the world.
A domestic dialogue session brought together frontier explorers, practitioners, and experts in mountain sports tourism to discuss the future development of mountain sports tourism from the perspectives of communities, products, and operations. Qin Chuan, Founder of Wanan Youth Travel, noted that with technological advancements and equipment iteration, more and more "outdoor novices" without professional training can enjoy the pleasures of the wild. Currently, Wanan Youth Travel is selecting and developing "super single products" and continuously improving service quality to deliver ultimate outdoor experiences to visitors.
After the conference, industry guests conducted on-site inspections of new play projects, including Lotus Ancient Cave, Dupo Tang Night Tour, Anshun Ancient Town, and Getu River. Wang Yu, Chief Representative of the Norwegian National Tourist Board in Greater China, remarked: "Anshun and Norway share many similarities. Anshun's new mountain plays emphasize 'light development, heavy experience.' Take Lotus Ancient Cave — it doesn't feel like a 'designed' scenic spot, but rather an extension of Anshun's natural mountain charm itself, an experiential field you can fully immerse yourself in. The scale of this 'light ultimate' experience is just right — thrilling enough, yet truly authentic."
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Light Ultimate, High Experience, Original Ecology, Personalization -- Mafengwo and Anshun Municipal Bureau of Culture, Sports, Radio, TV and Tourism Co-create New Forms of Mountain Tourism
Light Ultimate, High Experience, Original Ecology, Personalization -- Mafengwo and Anshun Municipal Bureau of Culture, Sports, Radio, TV and Tourism Co-create New Forms of Mountain Tourism
