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Global Tyre brand, Radar Tyres Secures Strategic Multi-Year Partnership with Cricket South Africa as their Global Partner

Business

Global Tyre brand, Radar Tyres Secures Strategic Multi-Year Partnership with Cricket South Africa as their Global Partner
Business

Business

Global Tyre brand, Radar Tyres Secures Strategic Multi-Year Partnership with Cricket South Africa as their Global Partner

2026-01-29 10:00 Last Updated At:13:02

SINGAPORE, Jan. 29, 2026 /PRNewswire/ -- Radar Tyres is proud to announce that it has signed a strategic multi-year partnership with Cricket South Africa (CSA), becoming the Global Partner for the Proteas across all major formats.

As part of the agreement, Radar Tyres will hold Headline sponsorship rights for the Proteas Men's and Women's T20 International teams, Associate Partner for the Proteas Men's and Women's ODI and Test teams and Headline Partner of the Proteas Under-19 Men's and Women's teams.

The partnership delivers extensive on-field and off-field brand visibility, including exclusive logo placement on match and training kits. The Proteas Men revealed their newly branded T20I kit on 27th January in Paarl.

For Radar Tyres, the partnership represents a strategic brand building investment in a sport that has a wide audience across the world. With a growing presence across global markets, Radar continues to leverage high-impact platforms to strengthen brand equity while remaining focused on delivering premium-performance tyres at an accessible price point.

"Becoming the Global Partner of the Proteas marks a significant milestone in Radar Tyres' global brand journey and reflects our belief in sport as a powerful platform to build brand equity, strengthen dealer support, enhance trust and credibility, and connect with households worldwide. Through this partnership, we are able to engage with cricket fans both locally and globally, while reinforcing Radar Tyres' position as a reliable, performance-driven brand committed to delivering premium-performance tyres at accessible price points." Said G.S. Sareen, President and CEO, Omni United.

"CSA is extremely proud to partner with Radar Tyres, an organisation that shares our values and commitment to excellence. This partnership is a significant milestone, securing support not only for our senior teams but for our junior teams as well. This partnership reflects our deliberate approach to working with like-minded organisations, guided by a long-term vision of developing the game, supporting our players, and delivering memorable experiences for fans. Radar Tyres' support also reinforces CSA's commitment to excellence and inclusion, strengthening our ability to drive high performance across all levels." Said Pholetsi Moseki, Chief Executive Officer, CSA

Radar Tyres are distributed in Sri Lanka by Colombo based Universal Tyre Imports.

Official websites www.omni-united.com and www.radartyres.com

ABOUT RADAR TYRES:

Radar Tyres, the flagship brand of Singapore-headquartered Omni United, is a global tyre brand available in over 80 countries worldwide. The brand firmly believes that everyone has the right to access top-quality, premium tyres at affordable prices. Radar Tyres are test-proven to deliver performance comparable to leading brands but without the premium price tag. Radar Tyres offers tyres for all seasons and applications, covering passenger cars, SUVs, 4x4s, electric vehicles and commercial vehicles.   

 

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Global Tyre brand, Radar Tyres Secures Strategic Multi-Year Partnership with Cricket South Africa as their Global Partner

Global Tyre brand, Radar Tyres Secures Strategic Multi-Year Partnership with Cricket South Africa as their Global Partner

Global Tyre brand, Radar Tyres Secures Strategic Multi-Year Partnership with Cricket South Africa as their Global Partner

Global Tyre brand, Radar Tyres Secures Strategic Multi-Year Partnership with Cricket South Africa as their Global Partner

NOR or NAND Flash? License AND! Arasan announces xSPI NOR AND eMMC NAND Combo PHY IP integrated seamlessly with its xSPI + eMMC Combo Controller IP

SAN JOSE, Calif., Jan. 29, 2026 /PRNewswire/ -- Arasan Chip Systems, a leading provider of semiconductor IP for mobile and automobile SoCs, today announced the immediate availability of its xSPI + eMMC Combo PHY IP. This IP integrates both xSPI and eMMC 5.1 PHY into a single unified solution, enabling support for two distinct memory protocols within the same IP. The xSPI + eMMC Combo PHY IP is targeted at mission critical applications in defense and aerospace industries for SoC's that require the reliability of the NOR Flash and bulk data storage capabilities and cost advantages of the NAND Flash. This IP can also be used by for life endangering applications like medical devices wherein reliability is paramount. 

The xSPI + eMMC Combo PHY IP is engineered to address the growing demand for high-performance, area-efficient storage solutions in embedded and boot applications. By leveraging a shared I/O and analog front-end architecture, the design significantly reduces pin count and silicon footprint, delivering a cost-effective and power-optimized implementation for SoC and MCU platforms.

"This dual-mode PHY allows customers to seamlessly support both eMMC and next-generation xSPI devices with a single low pin count IP, lowering system cost and accelerating time to market. With the launch of our xSPI + eMMC Combo PHY IP , Arasan continues to push the boundaries of storage interface IP innovation," said Ron Mabry, VP of Sales at Arasan.

Arasan offers a comprehensive suite of mobile storage IP for solid state storage interfaces like UFS, eMMC, xSPI, NAND Flash and I2C Controller IP. Arasan has sold over 200 licenses of its eMMC IP and is also the leading provider xSPI IP thereby addressing the NOR and NAND Flash markets individually or how with this product, providing a combined solution.

The xSPI and eMMC Combo PHY IP is available to license immediately on leading foundries in nodes from 28nm to 3nm.

About Arasan:

Arasan Chip Systems is a leading provider of IP for mobile storage and mobile connectivity interfaces, with over a billion chips shipped with our IP. Our high-quality, silicon-proven Total IP Solutions encompass digital IP, Analog Mixed Signal PHY IP, Verification IP, HDK, and Software. With a strong focus on mobile SoCs, we have been at the forefront of the Mobile evolution since the mid-90s, supporting various mobile devices, including smartphones, automobiles, drones, and IoT devices, with our standards-based IP.

NOR or NAND Flash? License AND! Arasan announces xSPI NOR AND eMMC NAND Combo PHY IP integrated seamlessly with its xSPI + eMMC Combo Controller IP

SAN JOSE, Calif., Jan. 29, 2026 /PRNewswire/ -- Arasan Chip Systems, a leading provider of semiconductor IP for mobile and automobile SoCs, today announced the immediate availability of its xSPI + eMMC Combo PHY IP. This IP integrates both xSPI and eMMC 5.1 PHY into a single unified solution, enabling support for two distinct memory protocols within the same IP. The xSPI + eMMC Combo PHY IP is targeted at mission critical applications in defense and aerospace industries for SoC's that require the reliability of the NOR Flash and bulk data storage capabilities and cost advantages of the NAND Flash. This IP can also be used by for life endangering applications like medical devices wherein reliability is paramount. 

The xSPI + eMMC Combo PHY IP is engineered to address the growing demand for high-performance, area-efficient storage solutions in embedded and boot applications. By leveraging a shared I/O and analog front-end architecture, the design significantly reduces pin count and silicon footprint, delivering a cost-effective and power-optimized implementation for SoC and MCU platforms.

"This dual-mode PHY allows customers to seamlessly support both eMMC and next-generation xSPI devices with a single low pin count IP, lowering system cost and accelerating time to market. With the launch of our xSPI + eMMC Combo PHY IP , Arasan continues to push the boundaries of storage interface IP innovation," said Ron Mabry, VP of Sales at Arasan.

Arasan offers a comprehensive suite of mobile storage IP for solid state storage interfaces like UFS, eMMC, xSPI, NAND Flash and I2C Controller IP. Arasan has sold over 200 licenses of its eMMC IP and is also the leading provider xSPI IP thereby addressing the NOR and NAND Flash markets individually or how with this product, providing a combined solution.

The xSPI and eMMC Combo PHY IP is available to license immediately on leading foundries in nodes from 28nm to 3nm.

About Arasan:

Arasan Chip Systems is a leading provider of IP for mobile storage and mobile connectivity interfaces, with over a billion chips shipped with our IP. Our high-quality, silicon-proven Total IP Solutions encompass digital IP, Analog Mixed Signal PHY IP, Verification IP, HDK, and Software. With a strong focus on mobile SoCs, we have been at the forefront of the Mobile evolution since the mid-90s, supporting various mobile devices, including smartphones, automobiles, drones, and IoT devices, with our standards-based IP.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Arasan announces the immediate availability of the industries first xSPI NOR + eMMC NAND Combo PHY IP

Arasan announces the immediate availability of the industries first xSPI NOR + eMMC NAND Combo PHY IP

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