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Spring Festival Gala promo offers flavor of Chinese culture to Chileans

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Spring Festival Gala promo offers flavor of Chinese culture to Chileans

2026-01-29 16:07 Last Updated At:20:07

A promotional video for the China Media Group (CMG)'s upcoming 2026 Spring Festival Gala made its debut at an outdoor event in Santiago, the capital city of Chile, on Sunday, delighted spectators with a series of colorful performances and offering an immersive Chinese cultural experience.

Thousands of Chilean residents gathered in downtown Santiago for a host of activities to showcase the festive atmosphere of the fast-approaching Chinese New Year, with a promo video for the CMG Spring Festival Gala being among the highlights.

Recognized by Guinness World Records as the world's most-watched annual television program, the hours-long television extravaganza is broadcast on the eve of the Chinese New Year and features a host of entertaining features and performances which shine a spotlight on Chinese culture.

In Santiago, attendees said the promotional video gave them a flavor of the unique charm of the Chinese New Year, also known as the Spring Festival in China. Many said they will be keen to tune in and see the full show, which will this year air on Feb 16.

"I am really looking forward to watching these programs. I love seeing such diverse cultures in Chile," said Nicolas Moreira, one of the spectators.

"I came here to celebrate the Spring Festival. I love celebrating the Spring Festival every year because I love the Chinese culture. I have a close connection with China. I've been studying Chinese for many years, so I have a strong emotional bond with the country. Everything in the promotional video was so vivid, including the dragon dance, the hairstyles, and the costumes. The Spring Festival Gala promo reminded me of everything I experienced in China, bringing back all those wonderful memories, and it even made me feel kind of nostalgic," said Karen Quijada, another attendee.

The event also featured interactive activities allowing locals to experience Chinese handicrafts, traditional Chinese medicine, Chinese cuisine, and Chinese-language cultural and creative products, giving attendees opportunities to feel the diverse charm of the traditional Chinese culture firsthand.

Known as "Chunwan" in Chinese, the Spring Festival gala has been broadcast live annually since 1983 and is regarded as a major cultural symbol for the Chinese New Year celebrations in China.

Spring Festival Gala promo offers flavor of Chinese culture to Chileans

Spring Festival Gala promo offers flavor of Chinese culture to Chileans

Spring Festival Gala promo offers flavor of Chinese culture to Chileans

Spring Festival Gala promo offers flavor of Chinese culture to Chileans

Spring Festival Gala promo offers flavor of Chinese culture to Chileans

Spring Festival Gala promo offers flavor of Chinese culture to Chileans

Police in Shenzhen City of south China's Guangdong Province have deployed 24-hour drone patrols around the Shenzhen Sports Center to enhance public safety control during the 2026 Chinese Super League season.

The Shenzhen Xinpengcheng Football Club has officially made the Shenzhen Sports Center its home ground for the 2026 Chinese Super League season. Football matches have attracted more than 10,000 fans per match, leading to intense crowd density and severe traffic congestion, which places immense pressure on security.

Amid the excitement of tens of thousands, the calmest "guards" aren't in the stands, but stationed over 100 meters above, in the sky.

Before a match began, police officer Wang Yiyuan and two teammates would be already deployed with well-defined roles: one would pilot the drones, another would keep an eye on the spectrogram to monitor the drone activity, and the third would coordinate with other ground police via his walkie-talkie.

Just before the end of the second half, a sudden alert for crowd flow popped up at the south square, where a large number of spectators had begun to gather as they leave the site. As this area served as the only passage for leaving the stadium, the crowd pressure could easily lead to a stampede.

From the initial alert to the loudspeaker broadcast and then to the arrival of police reenforcements on the scene, it took Wang and his colleagues just three minutes to complete the communication, and the crowds began to disperse.

Police deploy 24-hour drone patrols during football matches in south China's Shenzhen

Police deploy 24-hour drone patrols during football matches in south China's Shenzhen

Police deploy 24-hour drone patrols during football matches in south China's Shenzhen

Police deploy 24-hour drone patrols during football matches in south China's Shenzhen

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