A promotional video for the China Media Group (CMG)'s upcoming 2026 Spring Festival Gala made its debut at an outdoor event in Santiago, the capital city of Chile, on Sunday, delighted spectators with a series of colorful performances and offering an immersive Chinese cultural experience.
Thousands of Chilean residents gathered in downtown Santiago for a host of activities to showcase the festive atmosphere of the fast-approaching Chinese New Year, with a promo video for the CMG Spring Festival Gala being among the highlights.
Recognized by Guinness World Records as the world's most-watched annual television program, the hours-long television extravaganza is broadcast on the eve of the Chinese New Year and features a host of entertaining features and performances which shine a spotlight on Chinese culture.
In Santiago, attendees said the promotional video gave them a flavor of the unique charm of the Chinese New Year, also known as the Spring Festival in China. Many said they will be keen to tune in and see the full show, which will this year air on Feb 16.
"I am really looking forward to watching these programs. I love seeing such diverse cultures in Chile," said Nicolas Moreira, one of the spectators.
"I came here to celebrate the Spring Festival. I love celebrating the Spring Festival every year because I love the Chinese culture. I have a close connection with China. I've been studying Chinese for many years, so I have a strong emotional bond with the country. Everything in the promotional video was so vivid, including the dragon dance, the hairstyles, and the costumes. The Spring Festival Gala promo reminded me of everything I experienced in China, bringing back all those wonderful memories, and it even made me feel kind of nostalgic," said Karen Quijada, another attendee.
The event also featured interactive activities allowing locals to experience Chinese handicrafts, traditional Chinese medicine, Chinese cuisine, and Chinese-language cultural and creative products, giving attendees opportunities to feel the diverse charm of the traditional Chinese culture firsthand.
Known as "Chunwan" in Chinese, the Spring Festival gala has been broadcast live annually since 1983 and is regarded as a major cultural symbol for the Chinese New Year celebrations in China.
Spring Festival Gala promo offers flavor of Chinese culture to Chileans
Spring Festival Gala promo offers flavor of Chinese culture to Chileans
Spring Festival Gala promo offers flavor of Chinese culture to Chileans
