As the Spring Festival nears, China launched a month-long cultural and tourism campaign on Thursday, featuring a wide range of activities and promotional measures to better meet people's needs.
Running from late January to early March, the campaign will see about 30,000 activities held nationwide, offering seasonal cultural and tourism products and events focused on traditional New Year customs, performances, and exhibitions.
More than 360 million yuan (about 51.6 million U.S. dollars) in consumption vouchers and subsidies will be distributed, alongside measures including ticket discounts, bundled ticket incentives, and cross-regional tourism promotions.
The campaign was launched in Quanzhou, east China's Fujian Province, by the Ministry of Culture and Tourism.
This year's Spring Festival, or the traditional Chinese New Year, which falls on February 17, marks the beginning of the Year of the Horse in Chinese culture. It is one of the most important holidays in China, which is celebrated for family reunion and good luck in the upcoming year.
China launches cultural, tourism campaign to spur consumption ahead of Spring Festival
