Following GOOD DESIGN® recognition, early sales momentum and consumer adoption underscore DORCO's global flagship product
SEOUL, South Korea, Jan. 29, 2026 /PRNewswire/ -- DORCO, South Korea's leading shaving brand, today announced that its flagship razor DORCO SLEEK has received a 2025 GOOD DESIGN® Awards from Chicago Athenaeum: Museum of Architecture and Design, in the Personal Category for Global Flagship Razor Development. Following this recognition, SLEEK is gaining meaningful market traction across key markets, supported by strong sales performance and positive consumer response. This momentum highlights how DORCO's design-led development approach is translating into real-world consumer adoption.
The GOOD DESIGN® Awards recognition reflects SLEEK's focus on practical problem-solving through design, balancing refined aesthetics with everyday usability. These qualities are also reinforced by consumer feedback, with verified purchasers citing smooth glide, reduced skin irritation, and consistent shaving performance in everyday use.
Developed in collaboration with Prime Studio, SLEEK was created to elevate DORCO's presence on the global stage by creating a flagship product built for the next generation. The process began with consumer persona research across Europe, Asia, and North America, which guided the overall design and CMF (Color, Material, Finish) decisions.
Building on these insights, the team defined three visual directions—"Crafted with Care," "Simple Complexity," and "Lightness of Touch"—which were translated into 2D-rendered concepts inspired by precise details from premium hand tools, exposed connector details, and the tactile qualities of different materials. Through numerous reviews with DORCO and testing against persona benchmarks, nine initial concepts were refined into three leading directions that ultimately shaped the final SLEEK razor.
SLEEK is designed to deliver a close, smooth shave while minimizing skin irritation.Built on DORCO's newest blade engineering technology, key innovations include the Super Thin Blade, Thin Edge Blade technology, and patented coating technology for durability and consistent performance. For added comfort and control, SLEEK features a SmoothShield+ lubricating strip (made with Vitamin E and aloe), a Micro Rubber Fin Guard Bar, and multi-flex head engineered for stable skin contact and precision.
"SLEEK represents the pinnacle of our blade technology," said the Head of Product Development Division at DORCO. "By combining Thin Edge Blade engineering with our patented coating, SLEEK delivers superior cutting performance and a shave that is both smooth and gentle."
SLEEK is available across DORCO's key growth markets, supported by tailored partnerships and campaigns. In the U.S., SLEEK launched in March 2025 on Amazon, supported by a brand collaboration with Evan Mock. In the UAE, following its June 2025 debut, the product expanded across both online and offline retail channels, achieving strong launch-month sales performance and a leading position in the system razor category.
Meanwhile, DORCO continues to invest in blade engineering and manufacturing capabilities, applying its technical expertise to develop grooming products focused on performance, comfort, and everyday usability.
Customer Testimonials
Verified purchase reviews highlight SLEEK's smooth shaving performance, comfort, and overall quality, reinforcing its position as a high-performance razor designed for everyday use.
"The shave is incredibly smooth and close, with no tugging or irritation. The pivoting head adjusts naturally to facial contours, making areas like the jawline and chin much easier to shave."
"The razor feels solid and well-balanced in the hand, even when wet — it feels premium and stable to hold."
"It delivers a clean shave in a single pass, and the blades attach and detach easily."
About DORCO
Founded in 1955, DORCO has been a global leader in developing and manufacturing innovative razor products worldwide. We continue to push the boundaries of shaving technology. DORCO's diverse range of razors combines cutting-edge blade innovation with ergonomic designs, delivering the smoothest, most comfortable shave on the market. With a commitment to quality, craftsmanship, and sustainability, DORCO enriches the shaving experience for millions of customers across 100+ countries.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
DORCO Wins 2025 GOOD DESIGN® Award; Global Traction Continues for the Flagship Razor
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- Will collaborate with the Vietnamese government and educational institutions to train construction equipment professionals
- Plans to provide comprehensive support and technical expertise for the entire process leading to WorldSkills Shanghai in September
- "Committed to fostering young technical talent and bolstering industrial competitiveness in Vietnam."
SEOUL, South Korea, April 5, 2026 /PRNewswire/ -- HD Construction Equipment, the intermediary holding company of HD Hyundai's construction equipment business, will be expanding its commitment to nurturing global technical talent in the construction machinery sector by supporting Vietnam's national team for WorldSkills.
HD Construction Equipment announced on Sunday, April 5 that it signed a tripartite Memorandum of Understanding (MOU) in Hanoi with the Directorate of Vocational Education and Training, or DVET, under the Vietnamese Ministry of Labour, Invalids and Social Affairs, and the Central College of Transport No. 1 (CCT1), a local vocational training college. The agreement aims to support Vietnam's participation in the WorldSkills competition.
Under this agreement, HD Construction Equipment will assist with the entire process—from training to competition entry—for the Vietnamese national representative competing in the Heavy Vehicle Maintenance category at WorldSkills Shanghai 2026, scheduled for this September.
The company plans to offer comprehensive technical training to Nguyen Xuan Khanh, who was selected as the national representative last year. Furthermore, the company will cover all expenses related to this training, including airfare, registration fees, and accommodation, in order to create an optimal environment for the competitor to maximize his performance.
In July of last year, HD Construction Equipment signed an MOU with CCT1, which includes the Green and Smart Construction Equipment Talent Project. This initiative is part of the Korea International Cooperation Agency (KOICA)'s inclusive business program. The collaboration aims to support the development of smart equipment in Vietnam and to create localized training curricula.
The company has deepened its commitment to Vietnam through a series of key initiatives, including hosting government officials and instructors for training in October, supporting national skills trials in November, and awarding scholarships.
An official from HD Construction Equipment stated, "This collaboration is not just a one-time event; it is part of our commitment to sustainable, locally integrated business practices. We will continue to foster Vietnam's young technical talents, helping them compete on the global stage."
- Will collaborate with the Vietnamese government and educational institutions to train construction equipment professionals
- Plans to provide comprehensive support and technical expertise for the entire process leading to WorldSkills Shanghai in September
- "Committed to fostering young technical talent and bolstering industrial competitiveness in Vietnam."
SEOUL, South Korea, April 5, 2026 /PRNewswire/ -- HD Construction Equipment, the intermediary holding company of HD Hyundai's construction equipment business, will be expanding its commitment to nurturing global technical talent in the construction machinery sector by supporting Vietnam's national team for WorldSkills.
HD Construction Equipment announced on Sunday, April 5 that it signed a tripartite Memorandum of Understanding (MOU) in Hanoi with the Directorate of Vocational Education and Training, or DVET, under the Vietnamese Ministry of Labour, Invalids and Social Affairs, and the Central College of Transport No. 1 (CCT1), a local vocational training college. The agreement aims to support Vietnam's participation in the WorldSkills competition.
Under this agreement, HD Construction Equipment will assist with the entire process—from training to competition entry—for the Vietnamese national representative competing in the Heavy Vehicle Maintenance category at WorldSkills Shanghai 2026, scheduled for this September.
The company plans to offer comprehensive technical training to Nguyen Xuan Khanh, who was selected as the national representative last year. Furthermore, the company will cover all expenses related to this training, including airfare, registration fees, and accommodation, in order to create an optimal environment for the competitor to maximize his performance.
In July of last year, HD Construction Equipment signed an MOU with CCT1, which includes the Green and Smart Construction Equipment Talent Project. This initiative is part of the Korea International Cooperation Agency (KOICA)'s inclusive business program. The collaboration aims to support the development of smart equipment in Vietnam and to create localized training curricula.
The company has deepened its commitment to Vietnam through a series of key initiatives, including hosting government officials and instructors for training in October, supporting national skills trials in November, and awarding scholarships.
An official from HD Construction Equipment stated, "This collaboration is not just a one-time event; it is part of our commitment to sustainable, locally integrated business practices. We will continue to foster Vietnam's young technical talents, helping them compete on the global stage."
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
HD Construction Equipment to Support Training for Vietnam's National WorldSkills Team
