DORCO Wins 2025 GOOD DESIGN® Award; Global Traction Continues for the Flagship Razor

Following GOOD DESIGN^® recognition, early sales momentum and consumer adoption underscore DORCO's global flagship product  

SEOUL, South Korea, Jan. 29, 2026 /PRNewswire/ -- DORCO, South Korea's leading shaving brand, today announced that its flagship razor DORCO SLEEK has received a 2025 GOOD DESIGN^® Awards from Chicago Athenaeum: Museum of Architecture and Design, in the Personal Category for Global Flagship Razor Development. Following this recognition, SLEEK is gaining meaningful market traction across key markets, supported by strong sales performance and positive consumer response. This momentum highlights how DORCO's design-led development approach is translating into real-world consumer adoption.

The GOOD DESIGN^® Awards recognition reflects SLEEK's focus on practical problem-solving through design, balancing refined aesthetics with everyday usability. These qualities are also reinforced by consumer feedback, with verified purchasers citing smooth glide, reduced skin irritation, and consistent shaving performance in everyday use.

Developed in collaboration with Prime Studio, SLEEK was created to elevate DORCO's presence on the global stage by creating a flagship product built for the next generation. The process began with consumer persona research across Europe, Asia, and North America, which guided the overall design and CMF (Color, Material, Finish) decisions.

Building on these insights, the team defined three visual directions—"Crafted with Care," "Simple Complexity," and "Lightness of Touch"—which were translated into 2D-rendered concepts inspired by precise details from premium hand tools, exposed connector details, and the tactile qualities of different materials. Through numerous reviews with DORCO and testing against persona benchmarks, nine initial concepts were refined into three leading directions that ultimately shaped the final SLEEK razor.

SLEEK is designed to deliver a close, smooth shave while minimizing skin irritation.Built on DORCO's newest blade engineering technology, key innovations include the Super Thin Blade, Thin Edge Blade technology, and patented coating technology for durability and consistent performance. For added comfort and control, SLEEK features a SmoothShield+ lubricating strip (made with Vitamin E and aloe), a Micro Rubber Fin Guard Bar, and multi-flex head engineered for stable skin contact and precision.

"SLEEK represents the pinnacle of our blade technology," said the Head of Product Development Division at DORCO. "By combining Thin Edge Blade engineering with our patented coating, SLEEK delivers superior cutting performance and a shave that is both smooth and gentle."

SLEEK is available across DORCO's key growth markets, supported by tailored partnerships and campaigns. In the U.S., SLEEK launched in March 2025 on Amazon, supported by a brand collaboration with Evan Mock. In the UAE, following its June 2025 debut, the product expanded across both online and offline retail channels, achieving strong launch-month sales performance and a leading position in the system razor category.

Meanwhile, DORCO continues to invest in blade engineering and manufacturing capabilities, applying its technical expertise to develop grooming products focused on performance, comfort, and everyday usability.

Customer Testimonials

Verified purchase reviews highlight SLEEK's smooth shaving performance, comfort, and overall quality, reinforcing its position as a high-performance razor designed for everyday use.

"The shave is incredibly smooth and close, with no tugging or irritation. The pivoting head adjusts naturally to facial contours, making areas like the jawline and chin much easier to shave."

"The razor feels solid and well-balanced in the hand, even when wet — it feels premium and stable to hold."

"It delivers a clean shave in a single pass, and the blades attach and detach easily."

About DORCO

Founded in 1955, DORCO has been a global leader in developing and manufacturing innovative razor products worldwide. We continue to push the boundaries of shaving technology. DORCO's diverse range of razors combines cutting-edge blade innovation with ergonomic designs, delivering the smoothest, most comfortable shave on the market. With a commitment to quality, craftsmanship, and sustainability, DORCO enriches the shaving experience for millions of customers across 100+ countries.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

DORCO Wins 2025 GOOD DESIGN® Award; Global Traction Continues for the Flagship Razor

SHANGHAI, April 5, 2026 /PRNewswire/ -- DFRobot, a global leader in open-source hardware, recently participated in the Robot Hokoten @ Akihabara event in Tokyo, appearing at the DigiKey booth. The company presented two AI-driven projects based on open-source hardware—an "Electronic Nose" gas recognition system and an AI-powered cell recognition teaching system—demonstrating how AI and open hardware can be effectively applied in STEAM education and maker scenarios.

Electronic Nose: Integrating TinyML with On-Device AI

The "Electronic Nose" project combines edge AI with embedded hardware. It uses four MEMS gas sensors connected to an ESP32 running a TinyML model for real-time odor analysis. 

During the demonstration, the sensor probe was placed above a glass of beer. Within 20 to 30 seconds, the system completed odor sampling and analysis. The results were then transmitted to the LattePanda Sigma, a compact x86 computing module, which generated descriptive content or tasting notes using a locally deployed language model. The entire process was executed on-device, without relying on network connectivity.

Xia Qing, Senior Engineer at DFRobot, commented: "This demonstration shows how makers can combine TinyML-based sensing with local AI models to transform sensor data into intuitive insights. Potential applications include coffee flavor analysis, fermentation monitoring, and food freshness detection."

AI Cell Recognition: Bringing AI into the STEAM Classroom

Another featured project focused on educational applications. DFRobot presented an AI-powered cell recognition teaching system designed to integrate artificial intelligence into middle school biology education. The system is built using the HUSKYLENS 2 AI vision sensor and the UNIHIKER K10 development board.

Powered by the K230 processor with up to 6 TOPS of AI computing performance, HUSKYLENS 2 can efficiently run both pre-trained and user-trained models with low latency. In the demonstration, the system performed real-time identification and classification of cells under a microscope, making abstract AI and machine learning concepts tangible through hands-on interaction.

The project showcases the complete AI workflow—from data collection and model training to edge inference—highlighting its practical applicability in educational settings.

Partnering with DigiKey to Expand the Open-Source Hardware Ecosystem

DFRobot and DigiKey jointly showcased at Robot Hokoten to promote open-source hardware and AI education. The two parties will continue collaborating on technical content, global marketing, and educational solutions, lowering the barrier to AI and open hardware adoption, and accelerating the transition from maker projects to real STEAM classroom applications.

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DFRobot Showcases AI Maker Projects at Robot Hokoten in Akihabara