The recent rollout of virtual reality (VR) cinemas across China is expanding the boundaries of the film industry, enabling audiences to transition from spectators to participants in interactive experiences.
In Beijing, "Hyper Vision," the first virtual reality cinema in China, opened recently to the public. Spanning three floors with a total area of 3,500 square meters, the venue features five themed screening halls.
Currently, 15 VR films are being screened in the cinema, covering a wide range of genres, such as popular film and television IPs, traditional culture, science fiction and puzzle-solving. By putting on head-mounted displays, audiences can step directly into the films.
"Visually, it's even better than 3D movies. It pulls me into a virtual space," said a viewer.
The global user base for VR films reached 280 million in 2025, with Chinese users accounting for 42 percent, while penetration in first-tier cities exceeded 60 percent. As virtual reality technology continues to integrate more deeply with cinematic art, it has become a key trend in the global audiovisual content industry.
In 2025, nearly 140 VR films were filed for release nationwide. From the scaling up of content production to the initial formation of a full industry chain, VR films are expected to further unlock new boundaries in viewing experiences and create more consumption scenarios in the future.
VR enables interactive viewing experiences for moviegoers across China
