Vent Creativity Appoints Paul Abrams as Vice President of Sales to Lead Commercial Growth

NEW YORK--(BUSINESS WIRE)--Feb 1, 2026--

Vent Creativity, a medical technology company advancing AI-enabled surgical planning, today announced the appointment of Paul Abrams as Vice President of Sales. Abrams will oversee the company’s commercial strategy and execution as Vent Creativity expands adoption of its digital twin platform for orthopedic surgery.

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Vent Creativity’s software enables surgeons to create a patient-specific digital twin of the knee, providing enhanced preoperative insight into ligament tensioning and bone density. The platform integrates with existing surgical systems, supporting more informed clinical decision-making and improved procedural confidence before entering the operating room.

Abrams brings more than 30 years of experience in sales leadership, commercialization, and operational growth across healthcare, medical devices, and software-driven technologies. His background includes building scalable sales organizations, translating complex clinical solutions into clear value propositions, and supporting emerging technologies through early market adoption and growth.

“Paul brings the commercial discipline and healthcare experience we need at this stage of our growth,” said Gokce (Gilly) Yildirim, Chief Executive Officer of Vent Creativity. “He understands how to align clinical value with hospital economics and surgeon workflows, which is critical as we expand adoption across health systems and surgical centers.”

As Vice President of Sales, Abrams will work closely with Vent Creativity’s executive, clinical, and engineering teams to establish a disciplined go-to-market strategy, refine messaging for surgeons and healthcare systems, and build the commercial infrastructure required to support long-term growth.

“Vent Creativity is addressing a real clinical need by giving surgeons better visibility and confidence before surgery,” said Abrams. “The opportunity now is execution—aligning clinical value with a clear commercial strategy that supports adoption at scale.”

With Abrams joining the leadership team, Vent Creativity aims to accelerate market adoption and strengthen its position as a trusted surgical planning partner for orthopedic surgeons and healthcare organizations.

Paul Abrams, MBA

Vent soft-tissue segmentation and diagnostics from CT imaging.

ABOARD AIR FORCE ONE (AP) — President Donald Trump said the United States was beginning to talk with Cuban leaders as his administration puts greater pressure on the communist-run island and cuts off key oil supplies.

He made the comment to reporters on Saturday night as he was flying to Florida. It comes in the wake of his moves in recent weeks to cut off supplies of oil from Venezuela and Mexico, which he suggested Saturday would force Cuba to the negotiating table.

His goals with Cuba remain unclear, but Trump has turned more of his attention toward the island after his administration in early January captured Venezuela’s then-President Nicolás Maduro and has been more aggressive in confronting nations that are adversaries of the U.S.

Trump has predicted that the Cuban government is ready to fall.

The Republican president did not offer any details on Saturday about what level of outreach his administration has had with Cuba recently or when, but simply said, “We’re starting to talk to Cuba.”

His recent moves to cut off its oil supplies have squeezed the island.

This past week, Trump signed an executive order to impose a tariff on any goods from countries that sell or provide oil to Cuba. The move put pressure on Mexico, which Cuba became dependent on for oil after Trump halted oil shipments from Venezuela in the wake of Maduro's ouster.

Mexican President Claudia Sheinbaum warned that it could cause a humanitarian crisis. She said on Friday that she would seek alternatives to continue helping Cuba.

“It doesn’t have to be a humanitarian crisis. I think they probably would come to us and want to make a deal,” Trump said Saturday. “So Cuba would be free again.”

He predicted they would make some sort of deal with Cuba and said, "I think, you know, we’ll be kind.”

Price reported from Washington.

President Donald Trump speaks during an event in the Oval Office of the White House, Friday, Jan. 30, 2026, in Washington. (AP Photo/Evan Vucci)