NEW YORK (AP) — Promoted by President Donald Trump as “a must watch,” the Melania Trump documentary “Melania” debuted with a better-than-expected $7 million in ticket sales, according to studio estimates Sunday.
The release of “Melania” was unlike any seen before. Amazon MGM Studios paid $40 million for the rights, plus some $35 million to market it, making it the most expensive documentary ever. Directed by Brett Ratner, who had been exiled from Hollywood since 2017, the film about the first lady debuted in 1,778 theaters in the midst of Trump’s turbulent second term.
While the result would be a flop for most films with such high costs, “Melania” was a success by documentary standards. It’s the best opening weekend for a documentary, outside of concert films, in 14 years. Going into the weekend, estimates ranged from $3 million to $5 million.
But there was little to compare “Melania” to, given that presidential families typically eschew in-office memoir or documentary releases to avoid the appearance of capitalizing on the White House. The film chronicles Melania Trump over 20 days last January, leading up to Trump’s second inauguration.
On Thursday, Trump hosted a premiere of the film at the Kennedy Center, with attendees including Cabinet members and members of Congress. There, Ratner downplayed its box-office potential, noting: “You can’t expect a documentary to play in theaters.”
The No. 1 movie of the weekend was Sam Raimi’s “Send Help,” a critically acclaimed survival thriller starring Rachel McAdams and Dylan O’Brien. The Walt Disney Co. release debuted with $20 million. The film, with a $40 million budget, was an in-between kind of release for Raimi, whose hits have typically ranged from low-budget cult (“Army of Darkness”) to big-budget blockbuster (2002’s “Spider-Man”).
The microbudget sci-fi horror film “Iron Lung,” directed by YouTuber and filmmaker Markiplier, came in second with $17.9 million, far exceeding expectations. The Jason Statham action thriller “Shelter” debuted with $5.5 million.
But most of the curiosity was on how “Melania” would perform. A week earlier, the White House hosted a black-tie preview attended by Amazon chief executive Andy Jassy, Apple chief executive Tim Cook and former boxer Mike Tyson.
The film arrived in a week dominated by coverage of federal immigration tactics in Minnesota after a U.S. Border Patrol agent fatally shot 37-year-old Alex Pretti in Minneapolis.
“Melania” didn’t screen in advance for critics, but reviews that rolled out Friday, once the film was in theaters, weren’t good. Xan Brooks of The Guardian compared the film to a “medieval tribute to placate the greedy king on his throne.” Owen Gleiberman of Variety called it a “cheese ball informercial of staggering inertia.” Frank Scheck of The Hollywood Reporter wrote: “To say that ‘Melania’ is a hagiography would be an insult to hagiographies.”
But among those who bought tickets over the weekend, the response was far more positive. “Melania” landed an “A” CinemaScore. Audiences were overwhelmingly 55 and older (72% of ticket buyers), female (72%) and white (75%). As expected, the movie played best in the South, with top states including Florida and Texas.
David A. Gross, who runs the movie consulting firm FranchiseRe called it “an excellent opening for a political documentary.”
“For any other film, with $75 million in costs and limited foreign potential, it would be a problem,” said Gross. “But this is a political investment, not a for-profit movie venture, and if it helps Amazon with a regulatory, taxation, tariff or other government issue, then it will pay back. $75 million is insignificant to Amazon.”
“Melania” is Ratner’s first film since he was accused of sexual misconduct in 2017. Multiple women, including the actor Olivia Munn, accused Ratner of sexual harassment and misconduct. Ratner has denied the allegations. Last fall, after Trump’s reported intervention, Paramount Pictures said it would distribute his “Rush Hour 4.”
“Melania,” which will stream on Prime Video following its theatrical run, was released globally. Shortly before its debut, South African distributor Filmfinity said it would no longer release it. The company said it changed course “based on recent developments.”
International ticket sales for “Melania” were expected to be minuscule.
With final domestic figures being released Monday, this list factors in the estimated ticket sales for Friday through Sunday at U.S. and Canadian theaters, according to Comscore:
1. “Send Help,” $20 million.
2. “Iron Lung,” $17.9 million.
3. “Melania,” $7 million.
4. “Zootopia 2,” $5.8 million.
5. “Shelter,” $5.5 million.
6. “Avatar: Fire and Ash,” $5.5 million.
7. “Mercy,” $4.7 million.
8. “The Housemaid,” $3.5 million.
9. “Marty Supreme,” $2.9 million.
10. “28 Years Later: The Bone Temple,” $1.5 million.
President Donald Trump and first lady Melania Trump arrive for the premiere of her movie "Melania" at The John F. Kennedy Memorial Center For The Performing Arts, Thursday, Jan. 29, 2026, in Washington. (AP Photo/Allison Robbert)
President Donald Trump and first lady Melania Trump arrive for the premiere of her movie "Melania" at The John F. Kennedy Memorial Center For The Performing Arts, Thursday, Jan. 29, 2026, in Washington. (AP Photo/Jose Luis Magana)
Charlotte's surge to at least the play-in tournament and possibly the playoffs in the Eastern Conference has been fueled in large part by the 3-point shot.
And by season's end, it's well within reach that the top two 3-point shooters in the NBA this season — at least in terms of makes — both might be wearing Hornets uniforms.
Charlotte rookie Kon Knueppel leads the NBA with his Hornets-record 261 made 3s so far this season, and LaMelo Ball is currently third in the league with 243 makes from beyond the arc. Between them: the Los Angeles Lakers' Luka Doncic, who is set to miss some time with a hamstring injury.
Knueppel already has the NBA record for 3s made by a rookie as well.
“He definitely needs to celebrate,” Hornets coach Charles Lee said.
If Knueppel and Ball finish 1-2 in the final standings for made 3s, they would become the second set of teammates in NBA history to hold down the top two spots on that list for a full season. The other, as one would likely guess, were the “Splash Brothers” — Golden State's Stephen Curry and Klay Thompson, who finished first and second in the season standings in four consecutive seasons from 2013-14 through 2016-17 (and nearly did it in 2012-13 as well).
Other pairings have come close. Antoine Walker and Paul Pierce were second and third in made 3s for Boston in 2001-02 (behind Ray Allen, the then-future Celtic who was playing for Milwaukee at the time). And in 1992-93, Phoenix's Dan Majerle tied Indiana's Reggie Miller for the made-3s title, with Suns teammate Danny Ainge finishing third.
Here's what we know so far regarding the NBA playoff field for this season.
— Eastern Conference playoff teams: Detroit, Boston, New York, Cleveland are in. At this point, Atlanta and Philadelphia would get the other two guaranteed spots but those are not clinched.
— East play-in teams: Nobody is locked into the play-in yet, but entering Friday, the four teams headed there are Toronto, Charlotte, Orlando and Miami.
— East eliminated teams: Milwaukee, Chicago, Indiana, Brooklyn and Washington.
— Western Conference playoff teams: Oklahoma City, San Antonio, the Los Angeles Lakers, Denver and Houston are in. Minnesota is likely to grab the sixth and final guaranteed spot.
— West play-in teams: Phoenix is probably going to the play-in tournament. Portland, the Los Angeles Clippers and Golden State definitely are.
— West eliminated teams: Memphis, New Orleans, Dallas, Utah and Sacramento.
— Hornets 127, Suns 107: Charlotte clinches no worse than a .500 record.
— Pistons 113, Timberwolves 108: Detroit closing in on East No. 1 seed.
— Thunder 139, Lakers 96: Luka Doncic hurt, Lakers tie 7th-biggest loss in team history.
— Cavaliers 118, Warriors 111: Cleveland on brink of clinching top-4 seed.
— Trail Blazers 118, Pelicans 106: Portland made 20 3s, New Orleans made nine.
— Spurs 118, Clippers 99: Victor Wembanyama sits, Spurs win 11th straight anyway.
— Indiana at Charlotte: A winning record this season is going to get Hornets’ coach Charles Lee some award votes.
— Minnesota at Philadelphia: Massive implications seeding-wise for both teams.
— Atlanta at Brooklyn: Hawks closing in on Southeast Division title, possibly No. 5 seed.
— Chicago at New York: Knicks nearing the 50-win mark yet again.
— Utah at Houston: The Rockets know they can’t afford a slipup in this spot.
— Toronto at Memphis: Raptors need a few wins down the stretch to avoid play-in.
— Boston at Milwaukee: Bucks coach Doc Rivers faces his former team, a day before expected Hall of Fame formal announcement.
— Orlando at Dallas: Magic coach Jamahl Mosley enjoyed a lot of nights when he was on the Mavs’ staff. He desperately needs one of those good nights here.
— New Orleans at Sacramento: A pair of teams building for the future.
— Washington at Miami: Bam Adebayo scored 83 against the Wizards last month. The rematch!
— San Antonio at Denver: Wembanyama vs. Nikola Jokic in potential West playoff pairing.
— Detroit at Philadelphia: Sorry, Detroit. Michigan-Arizona Final Four game tips off during this one.
Friday on NBA TV: Chicago-New York.
Saturday on Prime: San Antonio-Denver.
Saturday on NBA TV: Detroit-Philadelphia.
Oklahoma City (+135) is favored to win the NBA title, according to BetMGM Sportsbook, followed by Boston (+550), San Antonio (+550), Denver (+1100), Cleveland (+1200) and New York (+1600). Detroit, on its way to the No. 1 seed in the East, is +2500.
— April 10: All 30 teams play their 81st games of the season.
— April 12: All 30 teams play their regular season finales.
— April 14, 15 and 17: NBA play-in tournament dates.
— April 18 and 19: NBA playoff series openers.
— May 2, 3 or 4: Conference semifinals begin.
— May 10: NBA draft lottery.
— May 10-17: NBA draft combine.
— May 17 or 19: Eastern Conference finals begin on ESPN and ABC.
— May 18 or 20: Western Conference finals begin on NBC and Peacock.
— June 3: Game 1, NBA Finals on ABC. (Other finals dates: June 5, June 8, June 10, June 13, June 16 and June 19).
The Thunder had 14 different players score in their win over the Lakers on Thursday night. There have been only seven games in NBA history, including playoffs, where a team saw more players score at least one point in the same game.
The Spurs are 27-2 since Feb. 1 — and have picked up only 3 1/2 games on Oklahoma City (23-5) in that span. (By the way, the best record in the East since that date belongs to Atlanta at 20-6.)
AP NBA: https://apnews.com/nba
Denver Nuggets center Nikola Jokić, left, struggles to field a pass as Golden State Warriors forward Draymond Green defends in the second half of an NBA basketball game Sunday, March 29, 2026, in Denver. (AP Photo/David Zalubowski)
Denver Nuggets center Nikola Jokic warms up before an NBA basketball game against the Utah Jazz, Wednesday, April 1, 2026, in Salt Lake City. (AP Photo/Rob Gray)
Denver Nuggets center Nikola Jokic (15) looks for a play against Utah Jazz guard John Konchar (55) during the first half of an NBA basketball game, Wednesday, April 1, 2026, in Salt Lake City. (AP Photo/Rob Gray)
Denver Nuggets center Nikola Jokic (15) holds the ball away from Utah Jazz guard John Konchar during the first half of an NBA basketball game, Wednesday, April 1, 2026, in Salt Lake City. (AP Photo/Rob Gray)
Miami Heat guard Pelle Larsson, left, is fouled by Philadelphia 76ers center Adem Bona, right, during the second half of an NBA basketball game, Monday, March 30, 2026, in Miami. (AP Photo/Lynne Sladky)
Boston Celtics guard Jaylen Brown (7) dunks against the Atlanta Hawks in the second half of an NBA basketball game, Monday, March 30, 2026, in Atlanta. (AP Photo/Mike Stewart)
Toronto Raptors centre Jakob Poeltl (front) is fouled by Orlando Magic centre Goga Bitadze (back left) as Magic forward Paolo Banchero (right) looks on during first half NBA action in Toronto on Sunday, March 29, 2026. (Frank Gunn/The Canadian Press via AP)
Boston Celtics forward Jayson Tatum, right, drives against Charlotte Hornets guard Kon Knueppel during the second half of an NBA basketball game in Charlotte, N.C., Sunday, March 29, 2026. (AP Photo/Nell Redmond)
