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NEW YORK, Feb. 2, 2026 /PRNewswire/ -- Global K-beauty leader COSRX continues to expand its presence on the haute couture stage as the official backstage hair sponsor for MISS SOHEE during Paris Fashion Week Haute Couture Spring/Summer 2026 on 29th January.
Backstage hair was overseen by internationally renowned hair artist Joana Neves, COSRX's Global Hair Ambassador, whose expertise bridged the refined aesthetics of haute couture with K-beauty hair solutions proven in backstage environments.
MISS SOHEE Backstage: COSRX Enters the Haute Couture Arena
MISS SOHEE, founded by designer Sohee Park, is a London-based haute couture house recognized for its refined craftsmanship and contemporary approach to couture. For the Spring/Summer 2026 collection, COSRX supported the show from backstage, providing performance-driven K-beauty hair solutions.
Widely regarded as one of the first occasions a K-beauty brand has supported backstage hair sponsorship within the haute couture calendar, the collaboration marks a notable moment as Korean beauty enters one of fashion's most exclusive creative environments.
Presented under the theme "BREATHING FORMS," the collection explored sculptural silhouettes softened by movement and fluidity — a signature approach that has established MISS SOHEE as a leading voice in contemporary couture. Since its Paris Haute Couture debut in Spring/Summer 2025, the house has rapidly gained global recognition, with designs worn by internationally celebrated figures including Anya Taylor-Joy, Beyoncé, Zendaya, Bella Hadid, and Florence Pugh.
For the show, COSRX worked alongside Joana Neves, COSRX Global Hair Ambassador, supporting the backstage hair team with its PEPTIDE-132 Hair Bonding Trio. Long dominated by European beauty houses, the haute couture backstage saw a meaningful shift through this partnership, marking a notable moment for K-beauty on the Paris couture stage.
About Joana Neves
Joana Neves is a London-based fashion hairstylist and Global Hair Ambassador for COSRX, working closely with the brand across Europe on professional education initiatives, backstage collaborations, and the development of performance-driven hair solutions for high-fashion environments. Recognized for her refined aesthetic and modern approach to hair artistry, she is a lead artist within the internationally renowned hair team led by Guido Palau, with an extensive portfolio that includes collaborations with Dior, Dolce & Gabbana, and Prada, as well as styling global icons such as Kendall Jenner, Lily Collins, and Dua Lipa.
About COSRX PEPTIDE-132 Hair Bonding Trio
Backstage hair for the MISS SOHEE Haute Couture Spring/Summer 2026 show was supported exclusively by COSRX's PEPTIDE-132 Hair Bonding Trio, selected by Global Hair Ambassador Joana Neves to meet the technical and aesthetic demands of a couture runway.
- PEPTIDE-132 Ultra Perfect Hair Bonding Oil Serum
A lightweight, high-performance bonding oil serum used to refine and finish backstage looks, delivering flexible control and couture-ready shine. Infused with patented PEPTIDE-132 to reinforce weakened areas of damaged hair. - PEPTIDE-132 Ultra Perfect Hair Bonding Shampoo
A salon-grade formula that gently cleanses while strengthening compromised protein bonds, creating a balanced foundation for precision styling. - PEPTIDE-132 Ultra Perfect Hair Bonding Treatment
An intensive treatment designed for mid-lengths and ends, improving softness, manageability, and resilience ahead of runway styling.
About COSRX
Founded in 2013, COSRX is a global skincare brand known for its "essentials-only" approach: highly effective ingredients, concentrated formulas, and affordable prices. Trusted by millions worldwide and powered by social media virality, COSRX has grown into one of the most influential K-beauty brands across skincare and haircare. COSRX is also on Instagram + TikTok.
NEW YORK, Feb. 2, 2026 /PRNewswire/ -- Global K-beauty leader COSRX continues to expand its presence on the haute couture stage as the official backstage hair sponsor for MISS SOHEE during Paris Fashion Week Haute Couture Spring/Summer 2026 on 29th January.
Backstage hair was overseen by internationally renowned hair artist Joana Neves, COSRX's Global Hair Ambassador, whose expertise bridged the refined aesthetics of haute couture with K-beauty hair solutions proven in backstage environments.
MISS SOHEE Backstage: COSRX Enters the Haute Couture Arena
MISS SOHEE, founded by designer Sohee Park, is a London-based haute couture house recognized for its refined craftsmanship and contemporary approach to couture. For the Spring/Summer 2026 collection, COSRX supported the show from backstage, providing performance-driven K-beauty hair solutions.
Widely regarded as one of the first occasions a K-beauty brand has supported backstage hair sponsorship within the haute couture calendar, the collaboration marks a notable moment as Korean beauty enters one of fashion's most exclusive creative environments.
Presented under the theme "BREATHING FORMS," the collection explored sculptural silhouettes softened by movement and fluidity — a signature approach that has established MISS SOHEE as a leading voice in contemporary couture. Since its Paris Haute Couture debut in Spring/Summer 2025, the house has rapidly gained global recognition, with designs worn by internationally celebrated figures including Anya Taylor-Joy, Beyoncé, Zendaya, Bella Hadid, and Florence Pugh.
For the show, COSRX worked alongside Joana Neves, COSRX Global Hair Ambassador, supporting the backstage hair team with its PEPTIDE-132 Hair Bonding Trio. Long dominated by European beauty houses, the haute couture backstage saw a meaningful shift through this partnership, marking a notable moment for K-beauty on the Paris couture stage.
About Joana Neves
Joana Neves is a London-based fashion hairstylist and Global Hair Ambassador for COSRX, working closely with the brand across Europe on professional education initiatives, backstage collaborations, and the development of performance-driven hair solutions for high-fashion environments. Recognized for her refined aesthetic and modern approach to hair artistry, she is a lead artist within the internationally renowned hair team led by Guido Palau, with an extensive portfolio that includes collaborations with Dior, Dolce & Gabbana, and Prada, as well as styling global icons such as Kendall Jenner, Lily Collins, and Dua Lipa.
About COSRX PEPTIDE-132 Hair Bonding Trio
Backstage hair for the MISS SOHEE Haute Couture Spring/Summer 2026 show was supported exclusively by COSRX's PEPTIDE-132 Hair Bonding Trio, selected by Global Hair Ambassador Joana Neves to meet the technical and aesthetic demands of a couture runway.
- PEPTIDE-132 Ultra Perfect Hair Bonding Oil Serum
A lightweight, high-performance bonding oil serum used to refine and finish backstage looks, delivering flexible control and couture-ready shine. Infused with patented PEPTIDE-132 to reinforce weakened areas of damaged hair. - PEPTIDE-132 Ultra Perfect Hair Bonding Shampoo
A salon-grade formula that gently cleanses while strengthening compromised protein bonds, creating a balanced foundation for precision styling. - PEPTIDE-132 Ultra Perfect Hair Bonding Treatment
An intensive treatment designed for mid-lengths and ends, improving softness, manageability, and resilience ahead of runway styling.
About COSRX
Founded in 2013, COSRX is a global skincare brand known for its "essentials-only" approach: highly effective ingredients, concentrated formulas, and affordable prices. Trusted by millions worldwide and powered by social media virality, COSRX has grown into one of the most influential K-beauty brands across skincare and haircare. COSRX is also on Instagram + TikTok.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Paris Couture Backstage Welcomes COSRX with MISS SOHEE
HUARAZ, Peru, Feb. 2, 2026 /PRNewswire/ -- On January 20, a launch event for the newly completed broadband network was held in Peru's Ancash region, marking the project's completion and entry into operation. The national broadband project, undertaken by Yangtze Optical Fibre and Cable Joint Stock Limited Company (YOFC), is set to significantly enhance local digital infrastructure, bridge connectivity gaps, and support economic and social development.
Senior government officials, including Raúl García, Vice Minister of Transport and Communications of Peru, and Angelly Epifania, Vice Governor of the Ancash region, attended the ceremony alongside representatives from YOFC's Peru operations, local community members, and the project team. Together, they celebrated the completion of a major national connectivity initiative that is expected to deliver tangible benefits to local communities.
Six years ago, Raúl García, then representing the Peruvian government, signed a project agreement with YOFC at the Government Palace. After six years of implementation, YOFC has delivered a large-scale national broadband network, drawing on its technical expertise and proven delivery capabilities. The project underscores YOFC's commitment to fulfilling contractual obligations and achieving sustainable outcomes.
As a key component of Peru's digital infrastructure upgrade, the network spans four regions, connecting over 1,600 towns and more than one million people while reducing regional disparities in broadband access. To date, more than 9,000 kilometers of optical cable have been deployed and over 1,500 sites constructed, providing internet access to more than 4,000 public institutions—including schools, hospitals, police stations, and central plazas—and making high-quality digital services readily available to local communities.
The project also created substantial employment opportunities during construction, generating more than 5,000 jobs. By fostering knowledge sharing, technology transfer, and collaboration with local partners, it has supported the growth of related local industries.
As a global provider of optical communications solutions, YOFC's successful delivery of this project demonstrates its ability to execute complex international infrastructure projects and provide end-to-end solutions.
Looking ahead, YOFC will continue to deepen its global partnerships, maintaining a strong focus on building digital infrastructure worldwide. Leveraging its technological and industrial expertise, the company aims to expand fibre connectivity across global markets, help more countries and regions overcome digital infrastructure constraints, and contribute to a more inclusive, sustainable digital ecosystem while advancing global connectivity.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
YOFC Completes Peru National Broadband Project, Expanding Fibre Connectivity for Local Communities
