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- Makro PRO is the #1 Thai e-commerce platform and Thailand's #1 e-commerce platform by first-party (1P) sales
- Today, e-commerce accounts for 27% of Thailand's retail sector and is expected to grow to 32% by 2030, reflecting rapid structural transformation of the retail landscape.
- Recognition reinforces CP AXTRA's leadership in retail technology, omnichannel integration and scalable digital growth
BANGKOK, THAILAND - Media OutReach Newswire - 2 February 2026 - CP AXTRA Public Company Limited (CP AXTRA), the operator of Asia's leading wholesaler and retailer "Makro and Lotus's," announced that Makro PRO has been ranked Thailand's No. 1 Thai e-commerce platform and No. 1 e-commerce platform by first-party (1P) sales value, according to independent research conducted by Euromonitor International between December 2025 and January 2026.
Makro PRO Ranked the #1 Thai E-Commerce Platform by Euromonitor International
The recognition marks a significant milestone in CP AXTRA's transformation into a technology-driven retail ecosystem and underscores the Company's leadership in Thailand's fast-evolving digital commerce landscape. Makro Pro, CP AXTRA's digital commerce platform connecting online ordering with nationwide wholesale distribution, plays a central role in this transformation.
Thailand's retail sector is undergoing a profound structural shift. Total retail sales are predicted to grow from THB 4.95 trillion in 2025 to THB 6.0 trillion by 2030, while e-commerce penetration is expected to increase from 27% to over 32% during the same period, according to Euromonitor International. This reflects accelerating digital adoption, rising customer expectations and the rapid integration of online and offline retail channels. As competition intensifies, first-party e-commerce platforms have emerged as a critical engine of sustainable growth, enabling retailers to strengthen operational control, build deeper customer relationships and deliver stronger long-term economics.
Within this environment, CP AXTRA has continued to advance its omnichannel strategy, seamlessly integrating physical stores, digital platforms, data intelligence and nationwide logistics into a single ecosystem. Makro PRO plays a pivotal role in this strategy, serving as a scalable growth platform across both B2B and B2C segments while leveraging CP AXTRA's extensive physical retail network.
"This recognition from Euromonitor International is an important milestone for CP AXTRA and a strong validation of the transformation journey we have been driving across the organization," said Mr. Tanit Chearavanont, Group Chief Wholesale Business Officer, CP AXTRA. "Makro PRO has been ranked as the No. 1 Thai e-commerce platform overall and Thailand's No. 1 e-commerce platform by first-party sales, reflects our disciplined focus on building scalable digital capabilities, deepening direct customer relationships and integrating online and offline retail into one seamless ecosystem. As Thailand's retail market continues to evolve, we remain committed to investing in technology, data, and innovation to deliver long-term value for our customers, partners, and stakeholders."
Euromonitor International assessed Thailand's first-party e-commerce market, defined as platforms that operate their own online storefronts and sell directly to customers. Based on this research, Euromonitor ranked Makro PRO No. 1 in Thailand by 1st party ecommerce brand-level sales value across both B2B and B2C segments in 2025 and is the leading e-commerce platform of Thai origin.
The achievement further reinforces Makro PRO's distinctive position as the only Thai e-commerce platform combining large-scale digital commerce capabilities with one of the country's most extensive physical retail networks. As the Company continues to execute its long-term growth strategy, CP AXTRA remains focused on advancing retail technology innovation, strengthening ecosystem partnerships and supporting the sustainable development of Thailand's retail sector.
Hashtag: #CPAXTRA #ซีพีแอ็กซ์ตร้า #Makro #Lotuss #CPAXT #CPAXTRAxRetailTech
The issuer is solely responsible for the content of this announcement.
About CP AXTRA Public Company Limited
CP AXTRA Public Company Limited, a subsidiary of CP Group, operates Asia's leading wholesaler and retailer, "Makro" and "Lotus's.' The Company is based in Thailand, with operation across 10 countries. CP AXTRA is committed to fulfilling people's lives with good health, love, joy, and well-being by providing solutions and meeting customers' daily needs with technology, innovation, and operational excellence. With over 30 years of retail experience, CP AXTRA is a trusted partner for both B2B and B2C customers, offering a comprehensive range of products and services. Today, it manages over 2,700 offline stores in Thailand and Asia, with strong online presence.
** The press release content is from Media OutReach Newswire. Bastille Post is not involved in its creation. **
Following last summer’s historic global launch of 13 Taylor Swift wax figures across four continents, one of the world’s most celebrated icons is now making a dazzling limited-time stop at Madame Tussauds Singapore.
SINGAPORE - Media OutReach Newswire - 12 June 2026 – In news guaranteed to send Swifties into a frenzy, Madame Tussauds Singapore today announces the arrival of its touring Taylor Swift wax figure, inviting fans to feel as if they've stepped on stage at Taylor Swift | The Eras Tour.
Taylor Swift Wax Figure
Originally launched as part of Madame Tussauds' biggest figure release in its 250-year history, this Taylor Swift wax figures celebrates the Lover era, showcasing the look that became the post image for the Taylor Swift | The Eras Tour concert film. The figure is dressed in a replica of the pink, blue and silver embellished Versace leotard. The look is completed with mesmerising, hand-applied strass Christian Louboutin knee-high boots, donated by the Maison, and bespoke embellished microphone created by Rebel Stage Gear UK, the specialist customisation company behind the original microphones Taylor used during the tour.
The campaign will run from 26 June to 27 September 2026. Designed as the ultimate fan celebration, it combines interactive experiences, limited-time activities and social moments inspired by Taylor Swift as one of the most influential and enduring artists of the 21st century.
Guests can enjoy an exclusive online promotion from 26 June to 12 July 2026, with 20% off tickets using promo code TAYLOR20; fans can also participate in a special social media giveaway activity following Madame Tussauds Singapore's Instagram account to win two pairs of attraction tickets.
Inside the attraction, Swifties will have the opportunity to fully immerse themselves in the experience through a series of themed activities, including:
- DIY Friendship Bracelet Booth (26 June to 12 July) – All ticket holders can create their own friendship bracelets inspired by the fan-favourite tradition made famous during The Eras Tour. Available while stocks last.
- Concert-Inspired Photo Props – Strike a pose with our exclusive concert-style blazer photo props for the ultimate concert-style photo moment.
- "Show Us Your Era" Challenge (26 June to 31 July) – Guests who take a photo with Taylor Swift wax figure, post it on social media and tag Madame Tussauds Singapore with #MadameTussaudsSG #MTSG will receive a free gift onsite, limited to the first 100 participants only.
Friendship Bracelet Steven Chung, General Manager of Madame Tussauds Singapore said: "Last year's global Taylor Swift figure launch became a cultural moment in itself, and we're thrilled to bring one to Singapore. This summer, we welcome all Swifties to celebrate the joy, nostalgia and connection Taylor Swift has created for millions of fans around the world at Madame Tussauds Singapore."
Friendship Bracelet
The Taylor Swift touring figure will be available exclusively at Madame Tussauds Singapore from 26 June to 27 September 2026. For this limited time only, Swifties in Singapore will have the rare opportunity to step into one of her most iconic eras and create unforgettable moments of their own.
Madame Tussauds Singapore continues to bring fans closer to the world's biggest stars through immersive and interactive celebrity experiences, creating unforgettable memories for guests of all ages. For more information, please visit www.madametussauds.com/singapore/
Hashtag: #MerlinEntertainments #MadameTussaudsSingapore
The issuer is solely responsible for the content of this announcement.
Madame Tussauds Singapore
Madame Tussauds has been inviting people to walk the red carpet and get closer to the revered – and feared – for over 250 years. With 22 attractions in the world's top destination cities, we are dedicated to giving millions of visitors the opportunity to mingle with the mighty from A-listers to music legends, heroes of sport, to infamous world leaders. Today, we continue to partner with the global icons of a generation to create astonishing lifelike figures from sittings and offer exciting and interactive experiences to ensure guests have never felt closer to fame.
About Merlin Entertainments
Merlin Entertainments is a world leader in branded entertainment destinations, offering a diverse portfolio of resort theme parks, city-centre gateway attractions and LEGOLAND Resorts which span across UK, US, Western Europe, China and Asia Pacific. Dedicated to creating experiences that inspire joy and connection, Merlin welcomes more than 62 million guests annually to its growing estate, with over 140 sites across 23 countries. An expert in bringing world-famous entertainment brands to life, Merlin works with partners including the LEGO Group, Sony Pictures Entertainment, Peppa Pig, Dreamworks and Ferrari to create destinations where guests can immerse themselves in a wide array of brand-driven worlds, rides, and uplifting learning experiences. See www.merlinentertainments.biz for more information.
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