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ZEISS, tesa, Saint-Gobain Sekurit and Hyundai Mobis Form QuadAlliance to Accelerate Holographic Windshield Display Mass Production

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ZEISS, tesa, Saint-Gobain Sekurit and Hyundai Mobis Form QuadAlliance to Accelerate Holographic Windshield Display Mass Production
Business

Business

ZEISS, tesa, Saint-Gobain Sekurit and Hyundai Mobis Form QuadAlliance to Accelerate Holographic Windshield Display Mass Production

2026-02-03 15:00 Last Updated At:15:15

An End-to-End Supply Chain Solution Now Available to Automotive OEMs

JENA, Germany, Feb. 3, 2026 /PRNewswire/ -- ZEISS, known worldwide for expertise in optics and photonics, announced together with tesa, Saint-Gobain Sekurit and Hyundai Mobis the formation of a QuadAlliance, a comprehensive supply chain solution tailored for automotive OEMs to accelerate and streamline the mass production of Holographic Windshield Display (HWD). Consolidating cross-domain expertise spanning concept design, Holographic Optical Element (HOE) mastering and replication, automotive windshield lamination, and PGU/HMI integration, the alliance delivers a one-stop solution that optimizes time-to-market and boosts reliability for OEMs.

Transforming Windshields into Smart Interfaces

Modern intelligent vehicles struggle with several key challenges: critical driving information falls outside the driver's direct line of sight, screen overload disrupts cockpit design and causes distractions, added hardware challenges energy efficiency, users expect differentiated in-car experiences, and traditional screens limit display sizes. The HWD solution addresses these issues by transforming conventional windshields into smart and transparent infotainment interfaces. This innovation delivers: 

Comprehensive Supply Chain Solution for HWD Industrialization 

Through the QuadAlliance, ZEISS, tesa, Saint-Gobain Sekurit and Hyundai Mobis bring together all elements of the supply chain required for HWD industrialization and deliver OEMs with an identified and ready-to-deploy supply chain solution. Each QuadAlliance partner brings unmatched expertise to the table.

  • ZEISS: With its 40 years of expertise in holography and in-depth know-how from lithography, ZEISS provides optical design and master development of holographic film.
  • tesa: Renowned for process and material innovation, tesa ensures reliable and precise mass replication of holographic films.
  • Saint-Gobain Sekurit: Leader in innovative glazing systems, seamlessly integrating holographic films into windshield glass.
  • Hyundai Mobis: Expert in advanced HMI and system integration, delivering exceptional display performance with cutting-edge PGU technology.

The QuadAlliance aims to start mass production of HWD by 2029. By creating a cohesive ecosystem that leverages the strengths of four companies, the alliance drives innovation synergy across the entire HWD value chain to accelerate time-to-market.

The QuadAlliance is also committed to close collaboration to ensure HWD meets automotive standards for quality, performance, and reliability. All members are proven leaders and innovators in their domains, and their collaboration guarantees a robust and reliable supply chain.

In conclusion, the QuadAlliance provides a fast and most reliable path to mass production of high-performance HWD. However, the establishment of the QuadAlliance is not intended to be exclusive. OEMs still retain the flexibility to choose their preferred supply chain model. 

"ZEISS is a world leader in HOE development for precise light control. Previously, this holographic technology was limited to niche applications. However, over the past decade, we have achieved a 'Gutenberg Moment' for HOE mastering and replication process, making holography ready for mass-market applications," said Dr. Roman Kleindienst, Head of ZEISS Microoptics. "Now, by driving the formation of a holographic ecosystem through the QuadAlliance, we aim to cultivate the best technology and supply chain synergy to streamline HWD industrialization. We believe mass production of holography will transform automotive displays, making advanced technology accessible to daily lives."

END

About ZEISS Microoptics

ZEISS Microoptics, the world's only technology Tier1 supplier for holographic solutions for a wide range of applications in the mobility, aerospace, hometech and consumer sectors. The "Multifunctional Smart Glass" technology enables, among other things, large-area holographic projection systems, highly integrated cameras in transparent media and holographic lighting applications. ZEISS Microoptics offers the complete value chain from optical design and mastering to holographic replication systems for series production. ZEISS Microoptics is based in Jena, Germany, and is part of the strategic business unit Photonics & Optics.

 

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

ZEISS, tesa, Saint-Gobain Sekurit and Hyundai Mobis Form QuadAlliance to Accelerate Holographic Windshield Display Mass Production

ZEISS, tesa, Saint-Gobain Sekurit and Hyundai Mobis Form QuadAlliance to Accelerate Holographic Windshield Display Mass Production

HONG KONG, Feb. 3, 2026 /PRNewswire/ -- Creatine has long been a staple supplement for athletes and active individuals, but traditional formats such as powders, capsules, and tablets often come with trade-offs related to taste, preparation, and convenience. In response to these limitations, Natures Aid has introduced a gummy-based creatine supplement designed to combine verified formulation standards with a more accessible and enjoyable consumption experience.

The Natures Aid NSF Certified Creatine Gummy represents a new approach to creatine delivery, built around the principle that effectiveness and ease of use should work together. Developed with a strong focus on formulation integrity and manufacturing quality, the product is positioned as the world's first Natures Aid creatine gummy created to achieve a carefully balanced combination of taste and potency.

Formulation Approach and Production Technology

Developing a creatine gummy presents unique formulation challenges, particularly when it comes to preserving ingredient stability while achieving a consistent texture. Natures Aid addresses this through its strategic partnership with SUCOTOND, a manufacturing specialist known for its proprietary "zero-grain" technology. 

The zero-grain technology supports uniform texture and content, contributing to a smooth, chewable consistency without the graininess sometimes associated with gummy supplements. This approach ensures that each gummy delivers consistent creatine content while maintaining a palatable mouthfeel.

In addition to texture control, Natures Aid incorporates a cold-processing method during production. This technique is designed to help retain creatine integrity by minimizing exposure to high temperatures that may affect ingredient stability. Together, these processes form the scientific foundation of the creatine gummy, aligning manufacturing precision with consumer-friendly design.

NSF Certification and Manufacturing Standards

Quality assurance is a central element of the product's development. The gummies are NSF 173 certified, reflecting compliance with recognized standards related to ingredient verification, safety, and manufacturing practices. NSF certification is widely used within the supplement industry as an indicator of quality, particularly for products intended for active and performance-focused users.

Natures Aid reports that the gummies are manufactured, tested, and bottled in a GMP-certified facility. This manufacturing environment is intended to support batch-to-batch consistency and quality control throughout the production process.

Supporting Performance and Usage Format

Natures Aid positions its creatine gummies as a convenient way to support muscle strength, muscle recovery, endurance, and daily energy needs. Rather than emphasizing short-term outcomes, the product is framed as a consistent supplement option designed to complement an active lifestyle over time.

Each serving of Natures Aid creatine gummies delivers 5g=3 of pure creatine monohydrate, provided in 3 gummies per serving. Each bottle contains 135 gummies and is formulated to meet a wide range of dietary preferences. 

The gummies are designed for flexible daily use and can be taken at any time of day. This convenience allows users to integrate creatine supplementation into their routines at home, at work, or while traveling. Athletes and fitness enthusiasts may incorporate it into structured training and recovery routines, while busy professionals may appreciate its quick and portable format during demanding schedules.

A New Direction in Creatine Delivery

As the supplement market evolves, the delivery format has become an important factor alongside ingredient selection. Natures Aid's approach reflects a broader shift toward products that balance certification, manufacturing integrity, and everyday usability. By combining NSF certification, GMP-compliant manufacturing, and specialized production technologies, the brand introduces a new standard for gummy-based creatine supplements.

Learn more about Natures Aid NSF Certified Creatine Gummy.

About Natures Aid

Natures Aid is a nutritional supplement brand focused on developing products that combine verified formulation standards with practical delivery formats. The company emphasizes quality assurance, certified manufacturing processes, and ingredient transparency across its product portfolio. 

Contact Info:

Company name: Natures Aid

Contact Person: WANDAN

Email: vipnaturesaid@hotmail.com 

Country & City: HongKong, China

Website: https://www.amazon.com/Natures-Aid-Creatine-Monohydrate-Gummies/dp/B0F3JBGGGZ?th=1 

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Taste Meets Science: Natures Aid Launches NSF-Certified Creatine Gummy

Taste Meets Science: Natures Aid Launches NSF-Certified Creatine Gummy

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