SINGAPORE, Feb. 4, 2026 /PRNewswire/ -- Hyundai Motor Group (Hyundai, Kia, Genesis) has partnered with Vodafone IoT to deploy regulatory-compliant in-car connectivity to Bahrain, Kingdom of Saudi Arabia (KSA), Kuwait, Qatar and United Arab Emirates (UAE) in the Middle East. In collaboration with Vodafone IoT's network partners in the region – such as e& UAE – Hyundai Motor Group will receive reliable and secure in-car connectivity that is compliant with local laws.
Vodafone IoT provides Hyundai Motor Group with seamless in-car connectivity in the Middle East, thanks to its Global SIM+ solution – which dynamically turns its Global IoT SIM into a local SIM. This offers local network credentials, data routing, compliance with national laws and seamless cross-border connectivity – making it easier and more efficient for carmakers and manufacturers to launch services in regulated countries, as well as giving them global access to connected services.
These capabilities are strengthened by Vodafone IoT's partnerships with local network providers – such as e& UAE – who assure compliance, provide network resilience and reliable connectivity. Together, the network partners provide extensive coverage in the region, advanced IoT capabilities, and deep local expertise – enhancing the quality and reliability of Hyundai Motor Group's connected services in the Middle East.
Combined with Vodafone IoT's leading managed connectivity platform which integrates directly into the local network partner's infrastructure, manufacturers can manage their global IoT estate from a single platform – giving them truly global reach and centralised control over their operations.
Building on these capabilities, Hyundai, Kia, and Genesis customers in the Middle East will gain access to a wide range of connected car features, including remote vehicle control, real-time status monitoring, and enhanced convenience services. This partnership aims to deliver a seamless and intuitive digital experience, empowering drivers to manage and keep their vehicles safe anytime, anywhere.
Vodafone IoT and Hyundai plan to expand their in-car connectivity partnership to new countries within the Middle East and Africa in the near future.
Erik Brenneis, CEO of Vodafone IoT, said:
"As manufacturers look to deploy connected vehicles in diverse geographies, it is vitally important that they are provided with connectivity that's reliable, secure, and compliant with national regulations.
"We are proud to partner with Hyundai Motor Group to deliver innovative in–car connectivity powered by our Global SIM+ which provides local credentials and a seamless cross–border service. It turns vehicles into secure connected platforms – keeping drivers and passengers safe, informed and connected. Together, we will extend these capabilities to more countries and more cars, shaping the future of connected mobility."
Hyunwoo Go, Head of Connectivity Business team, Hyundai Motor Group, said:
"The launch of Connected Car Services in the Middle East, aligned with the Software-Defined Vehicle strategy of Hyundai Motor Group, represents a meaningful step toward delivering intelligent, personalized mobility experiences — empowering our customers with seamless connectivity and regionally tailored digital services that will redefine how they interact with their vehicles.
"Thanks to Vodafone IoTs leading managed connectivity platform, we are not just connecting cars; we are connecting people to a world of new possibilities, making their lives easier, safer, and more enjoyable by combining our leadership in automotive innovation with Vodafone's expertise in IoT."
About Vodafone IoT
Vodafone IoT is a global leader in managed IoT connectivity services. With over 220 million devices connected across more than 180 countries, we provide businesses with reliable and secure IoT solutions, enabling them to effectively manage, monitor, and operate their IoT devices.
Our extensive network partnerships, spanning over 760 networks worldwide, allows us to deliver global IoT solutions that empower businesses to digitalise, transform and maximise the benefits of IoT.
By adopting IoT, businesses can benefit from smarter resource management, reducing emissions, and enhancing operational efficiency – helping them to operate more sustainably.
For more information, please visit Vodafone IOT, follow us on X at @VodafoneIoT or connect with us on LinkedIn at www.linkedin.com/company/vodafoneIoT.
About Hyundai Motor Group
Hyundai Motor Group is a global enterprise that has created a value chain based on mobility, steel, and construction, as well as logistics, finance, IT, and service. With about 250,000 employees worldwide, the Group's mobility brands include Hyundai, Kia, and Genesis. Armed with creative thinking, cooperative communication, and the will to take on any challenges, we strive to create a better future for all.
More information about Hyundai Motor Group, please visit http://www.hyundaimotorgroup.com
About e& UAE
e& UAE embodies the telecom arm of e& in the UAE, with a mission to maximise stakeholder value, deliver an unparalleled customer experience and optimise business performance for sustainable growth and success.
Leveraging the latest world-class technologies, e& UAE will grow core and digital services, enriching consumer value propositions with digital services catering to new consumer lifestyles and emerging demands beyond core telecom services, including health, insurance and gaming.
e& UAE will continue to act as a trusted partner to enterprises in meeting their connectivity needs and beyond.
Bolstering its leadership position as a digital telco that champions customers in a hyper-connected digital world, e& UAE will pivot the new sustainable demand into future spaces such as private networks, autonomous vehicles, and AI.
To learn more about e& UAE, please visit: https://www.etisalat.ae.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Hyundai Motor Group partners with Vodafone IoT to deploy connected cars in five countries in the Middle East
At Anker Day 2026, Anker Innovations marks its 15th anniversary by unveiling THUS™ - ANKER's first neural-net Compute-in-Memory AI audio chip - and a new generation of products across soundcore and eufy.
NEW YORK and Bellevue, Wash., May 22, 2026 /PRNewswire/ -- Anker Innovations is hosting Anker Day 2026: Where Ultimate Meets Possible, its annual brand event to showcase the newest product launches and technology break-throughs across its portfolio. Where Ultimate Meets Possible will bring together media, retail buyers and key influencers for an exclusive look at what's next in consumer electronics, spanning premium audio, home energy and the smart home appliances.
Where Ultimate Meets Possible will be held at STORIED in New York City, an invite-only experience featuring keynote presentations, hands-on product demonstrations and a deep dive into the company's latest innovations.
Anker Day 2026 debuted innovations across three brands: soundcore's Liberty 5 Pro and Pro Max — the first earbuds powered by Anker's new THUS™ AI chip — alongside VibeOS AI platform and Nebula SpaceFlow; Anker SOLIX's S2000, the world's longest-lasting 2kWh home backup power station; and eufy's EdgeAgent™, a local AI home security agent, plus new baby care products.
Started With Power
Anker was founded in 2011 and released its first product in the following year: a 4,500mAh ultra-slim power bank. It was a modest beginning, but behind it was an engineering conviction that would shape everything that followed. If technology is going to make a meaningful difference in people's lives, it has to be built to the highest possible standard.
2012 - The Beginning
Anker's first product: a 4,500mAh ultra-slim power bank - the start of a commitment to putting well-engineered, reliable power in people's hands.
2013 - PowerIQ™
Introduced PowerIQ™, enabling fast-charging compatibility across both iOS and Android - setting the standard for universal charging intelligence.
2018 - GaN from Aerospace
An early adopter of Gallium Nitride (GaN) from aerospace applications for consumer charging - delivering a 40% size reduction without sacrificing output.
2019 - World's Smallest 18W Charger
Delivered the world's smallest 18W charger at the time - proving that ultimate performance and ultra-compact form are not a trade-off.
2022 - GaNPrime™
Pioneered high-power multi-port chargers with dynamic power distribution - intelligently allocating power across multiple devices simultaneously.
2023 - 240W Wall Charger
Delivered the industry's highest-power 240W wall charger at the time - meeting the demands of the most power-hungry professional setups.
2024 - InstaCord™ & UltraDura™
In 2024, InstaCord™ became Anker's most advanced retractable‑cable technology and UltraDura™ achieved industry‑leading durability.
2025 - GaNPrime™ 2.0 • PowerIQ™ 5.0 • AnkerSense™ View • TurboBoost™
GaNPrime™ 2.0 (most advanced fast charging), PowerIQ™ 5.0 (smartest compatibility), AnkerSense™ View (intelligent display technology), and TurboBoost™ for ultra-fast power bank recharging. The pursuit never stops.
Fifteen years. Eight technology generations. Every breakthrough driven by one and only promise: seeking the ultimate innovation, not as an end in itself, but because technology built to its highest standard is how we put the possibilities people want in their lives within reach. Technology in service of people. That is what this pursuit has always meant.
Today's Milestone: Anker Thus™
For 80 years, chip design has followed the same logic established by John von Neumann in 1945: separate the processor from memory, and shuttle data between them one instruction at a time. For eight decades across mainframes, desktops, and data centers, this model worked. AI breaks that assumption. A neural network draws on millions of learned parameters all at once - and in a wearable device, moving that data between memory and processor consumes more than 90 percent of chip power, leaving almost nothing for actual computation.
THUS™ applies a different principle: embed computation directly inside NOR Flash memory cells, where the model already lives. The model parameters never have to move. The energy previously consumed by data movement is redirected entirely to computation.
The first THUS™ AI chip debuts in earbuds, delivering up to 150 times more AI computing power on the environmental noise cancellation task than Anker's previous-generation flagship earphones.
Clear Calls - the chip's first disclosed feature - runs a large neural network entirely on-device, anchored by eight MEMS microphones and two bone conduction sensors, for a significantly clear call in any environment. Additional AI-powered features including Signature Sound and Voice Control debuted at Anker Day.
"Every AI chip built until now stores the model on one side and does the computation on the other. To think, the device has to carry all those parameters across, many times per second, every single inference. THUS™ puts the computation where the model already lives. The model never has to move again."
- Steven Yang, Founder and CEO, Anker Innovations
THUS™ takes inspiration from "Thus have I heard", a Buddhist phrase that reflects direct transmission - knowledge conveyed as it was experienced, without distortion.
All performance figures are based on internal Anker lab tests. The 150× AI computing power figure applies specifically to the environmental noise cancellation task and reflects the architectural change from rule-based to neural-net AI processing. It is not a general performance claim and does not reflect a process node upgrade. The environmental noise cancellation workload referenced here runs as an on-device neural network model on the first THUS™ chip.
Anker soundcore Liberty 5 Pro: The First Product Powered by Anker Thus™
The soundcore Liberty 5 Pro and Liberty 5 Pro Max are the first two products to ship with the THUS™ chip. Their positioning is organized around three on-device intelligence layers the chip enables - understanding, adapting, and tuning - each representing a function earbuds could not credibly perform before neural-net AI became viable at this scale. Coming to the market soon.
15 Years, One Promise
From our first power bank to a proprietary AI chip in 2026 - the categories we build in keep expanding, and so does the scope of what technology can do for people's lives. Our promise has been one and only, seeking the ultimate innovation, with the conviction that technology built to its highest standard makes the possibilities people want in their lives the ones they can actually live. Fifteen years is long enough to know that trust is earned slowly. Fifteen years in. The pursuit continues.
About Anker Innovations
Anker Innovations is a global consumer technology company driven by ultimate innovation, creating products that help people power, create, connect, and live more freely. Founded in 2011, Anker Innovations serves more than 200 million consumers across 146 countries and regions. Learn more at anker.com.
DISCLAIMER
*Statements in this news release that are not statements of historical fact may include forward-looking statements regarding future events or the future financial performance of the company. We wish to caution you that such statements are just predictions and that actual events or results may differ materially. Forward-looking statements involve a number of risks and uncertainties surrounding competitive and industry conditions, market acceptance for the company's products, risks of litigation, technological changes, developing industry standards and other factors related to the company's businesses. The actions referred to in this press release are not an admission or acknowledgement of any claim or allegation. The Company reserves all of its rights.
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15 Years of Seeking Ultimate Innovation: From Power Banks to Proprietary AI THUS™ Chip
15 Years of Seeking Ultimate Innovation: From Power Banks to Proprietary AI THUS™ Chip
15 Years of Seeking Ultimate Innovation: From Power Banks to Proprietary AI THUS™ Chip
