Key Point:
New Vertical | Spirits, Wine, Craft Beer | Immersive Experience | Buyer Access | Business Opportunities
SHANGHAI, Feb. 4, 2026 /PRNewswire/ -- As the beverage and bar industry in Asia rebounds with renewed growth, driven by rising premiumization, younger consumer demand, and the expansion of experiential drinking culture, HOTELEX Shanghai 2026 will debut The Bar & Drinks Shanghai. This high-impact, scenario-driven platform connects global spirits, wine, and craft beer brands with Asia's most influential bar and hospitality buyers, providing immersive experiences, direct engagement, and unparalleled commercial opportunities across China and the region. The new vertical transforms traditional exhibition into a practical business environment for market entry and expansion, enabling brands to engage buyers, showcase products, and build lasting partnerships in a rapidly recovering market.
Scheduled for March 30 to April 2, 2026, at the National Exhibition and Convention Center in Shanghai, HOTELEX Shanghai 2026 will once again operate at unmatched scale, welcoming over 300,000 professional visitors across 400,000 square meters, with more than 3,800 exhibitors and 12,000 overseas buyers.
Developed under the official incubation of HOTELEX, The Bar & Drinks Shanghai is purpose-built for exhibitors targeting the bar and beverage channel. Unlike conventional display areas, the platform features immersive, scenario-based exhibits that replicate real-world bar environments, allowing brands to present products through experience, storytelling, and direct interaction.
The exhibition focuses on three high-growth categories: Spirits, catering to premiumization and younger consumers; Wine, aligned with China's shift toward lighter, experience-driven consumption; and Craft Beer, where quality, individuality, and cultural identity increasingly influence purchasing decisions. Exhibitors gain direct access to bar owners, hospitality groups, distributors, importers, and lifestyle-driven buyers, creating unparalleled opportunities for market entry and business growth.
To enhance commercial outcomes, The Bar & Drinks Shanghai integrates mixology showcases, bartender competitions, bar design and equipment solutions, as well as non-alcoholic beverages and sustainable packaging, providing multiple touchpoints for brand visibility, lead generation, and partnership development.
As a strategic upgrade within HOTELEX Shanghai 2026, The Bar & Drinks Shanghai offers beverage brands a focused, high-impact gateway to Asia's fast-evolving bar and hospitality market, combining immersive experiences, targeted buyer access, and scenario-driven engagement to help international brands enter and grow in China and wider Asia.
Contact Us
Booth Inquiry:
Alex Ni
Tel: +86 21 3339 2242
Alex.Ni@imsinoexpo.com
Media & Visitor Consulting:
Lizzy Chen
Tel: +86 21 3339 2566
Lizzy.chen@imsinoexpo.com
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
From Spirits to Craft Beer: HOTELEX Shanghai 2026 Opens New Gateway to Asia's Bar Market
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BARCELONA, Spain, Feb. 4, 2026 /PRNewswire/ -- Dahua Technology, a world-leading video-centric AIoT solution and service provider, is presenting its latest intelligent display and control solutions at Integrated Systems Europe (ISE) 2026 in Barcelona. At the exhibition, Dahua highlights a comprehensive lineup of innovative LED products and professional display solutions, all designed to deliver immersive, flexible, and reliable visual experiences across professional and commercial environments.
MiP Screen
Dahua's SM-series indoor LED products feature advanced MiP (MicroLED in Package) technology, offering higher contrast, darker appearance, and finer image details compared with conventional COB displays. By integrating substrate-free MicroLED chips through massive transfer and advanced RDL packaging, the series supports sustainable miniaturization, ultra-wide viewing angles exceeding 170°, contrast ratios up to 100,000:1, and enhanced structural stability.
Creative Splicing Screen
The SE-series indoor LED products use SMD packaging technology to deliver higher brightness and flexible sizing, ideal for supermarkets and retail stores. Available in four pixel pitches and multiple cabinet sizes, the series supports interlocking cabinets, 90-degree rotation installation without color shift, ultra-thin 28mm designs, optional high-brightness display windows and customizable cabinet edges for simple irregular shapes.
Curved Rental LED
For rental and creative environments, the Curved Rental LED features an arc-shaped locking system for seamless splicing of flat, convex, and concave screens with adjustable angles from −10° to 10° in 2.5° increments. Its modular platform and all-in-one hot-swappable power box enable fast maintenance and flexible configurations. The Cube version supports 90° corners and multi-sided cube displays with tool-free installation and mixed assembly options.
135-inch Foldable All-in-One LED Display
This flagship display is designed for high-end applications, ranging from executive meetings, exhibition halls, roadshows, and e-sports to villas, clubs, and outdoor camping. It features a 135-inch 1080p screen with full inverted COB technology, offering eye-friendly viewing, high durability, and easy maintenance. The unit is foldable, movable, and height-adjustable by 65 cm, requiring no installation and ready to use out of the box. Powered by Android 14 (optional Windows), it supports multi-screen display, intelligent camera functions, enhanced security features, and AI-assisted operation, offering ready-to-use professional and entertainment experiences.
Command Center Solution
The N70 Control Room Solution delivers powerful multi-channel camera decoding, ultra-HD signal capture and display, flexible control, broad protocol compatibility, and customizable outputs for LED and LCD screens. The AVoIP solution enables efficient KVM remote control, low-latency high-quality video transmission, unlimited system expansion, and cross-region collaboration, delivering seamless AV management for command centers and large-scale operations.
Commercial Display Solution
Dahua offers versatile digital signage for both indoor and outdoor use. Outdoor models (43–65 inches) provide high brightness, weatherproof protection, and reliable 24/7 operation. The indoor lineup includes cost-effective plastic and premium ultra-slim metal wall-mounted displays, and high-brightness window displays with up to 3000 cd/m² for strong sunlight visibility. These solutions cover a wide range of commercial display needs, from standard installations to premium retail and window-facing applications.
To explore Dahua's display products and solutions, visit Stand 3S800 or learn more at Dahua Display website.
BARCELONA, Spain, Feb. 4, 2026 /PRNewswire/ -- Dahua Technology, a world-leading video-centric AIoT solution and service provider, is presenting its latest intelligent display and control solutions at Integrated Systems Europe (ISE) 2026 in Barcelona. At the exhibition, Dahua highlights a comprehensive lineup of innovative LED products and professional display solutions, all designed to deliver immersive, flexible, and reliable visual experiences across professional and commercial environments.
MiP Screen
Dahua's SM-series indoor LED products feature advanced MiP (MicroLED in Package) technology, offering higher contrast, darker appearance, and finer image details compared with conventional COB displays. By integrating substrate-free MicroLED chips through massive transfer and advanced RDL packaging, the series supports sustainable miniaturization, ultra-wide viewing angles exceeding 170°, contrast ratios up to 100,000:1, and enhanced structural stability.
Creative Splicing Screen
The SE-series indoor LED products use SMD packaging technology to deliver higher brightness and flexible sizing, ideal for supermarkets and retail stores. Available in four pixel pitches and multiple cabinet sizes, the series supports interlocking cabinets, 90-degree rotation installation without color shift, ultra-thin 28mm designs, optional high-brightness display windows and customizable cabinet edges for simple irregular shapes.
Curved Rental LED
For rental and creative environments, the Curved Rental LED features an arc-shaped locking system for seamless splicing of flat, convex, and concave screens with adjustable angles from −10° to 10° in 2.5° increments. Its modular platform and all-in-one hot-swappable power box enable fast maintenance and flexible configurations. The Cube version supports 90° corners and multi-sided cube displays with tool-free installation and mixed assembly options.
135-inch Foldable All-in-One LED Display
This flagship display is designed for high-end applications, ranging from executive meetings, exhibition halls, roadshows, and e-sports to villas, clubs, and outdoor camping. It features a 135-inch 1080p screen with full inverted COB technology, offering eye-friendly viewing, high durability, and easy maintenance. The unit is foldable, movable, and height-adjustable by 65 cm, requiring no installation and ready to use out of the box. Powered by Android 14 (optional Windows), it supports multi-screen display, intelligent camera functions, enhanced security features, and AI-assisted operation, offering ready-to-use professional and entertainment experiences.
Command Center Solution
The N70 Control Room Solution delivers powerful multi-channel camera decoding, ultra-HD signal capture and display, flexible control, broad protocol compatibility, and customizable outputs for LED and LCD screens. The AVoIP solution enables efficient KVM remote control, low-latency high-quality video transmission, unlimited system expansion, and cross-region collaboration, delivering seamless AV management for command centers and large-scale operations.
Commercial Display Solution
Dahua offers versatile digital signage for both indoor and outdoor use. Outdoor models (43–65 inches) provide high brightness, weatherproof protection, and reliable 24/7 operation. The indoor lineup includes cost-effective plastic and premium ultra-slim metal wall-mounted displays, and high-brightness window displays with up to 3000 cd/m² for strong sunlight visibility. These solutions cover a wide range of commercial display needs, from standard installations to premium retail and window-facing applications.
To explore Dahua's display products and solutions, visit Stand 3S800 or learn more at Dahua Display website.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Dahua Technology Showcases Intelligent LED Solutions at ISE 2026
