Skip to Content Facebook Feature Image

CMG 2026 Spring Festival Gala promo video showcased in European cities

China

CMG 2026 Spring Festival Gala promo video showcased in European cities
China

China

CMG 2026 Spring Festival Gala promo video showcased in European cities

2026-02-04 17:56 Last Updated At:21:07

The promotional video of China Media Group (CMG)'s 2026 Spring Festival Gala was showcased in some cultural and sport events in Europe, offering local audiences an immersive audiovisual experience that let them feel the unique charm of the Chinese New Year.

The Spring Festival, or the Chinese New Year, is the grandest traditional holiday for the Chinese people, and watching the Spring Festival Gala on television is a cherished part of the celebrations in hundreds of millions of Chinese homes.

This year's Spring Festival Gala will be broadcast live around the world on the Chinese New Year's Eve on February 16.

In Asker, Norway, nearly 1,000 Chinese culture lovers gathered at a celebration for the Chinese Year of the Horse on Sunday.

The audience enjoyed the promotional video of the CMG Spring Festival Gala and appreciated the stage performances presented by local Chinese and Norwegian children at the event.

"Then I wish all the Chinese here in this area and in Asker especially a very happy New Year!" said Lene Conradi, mayor of Asker Municipality, said at the event.

At a horse-themed lantern show in Stockholm, Sweden, hundreds of people watched the Spring Festival Gala promo with distinctive traditional Chinese cultural performances and with the adoption of modern technologies.

Engaging cultural performances, paired with the dazzling festive lanterns, created a joyous and harmonious festival atmosphere at the event.

In Serbia, many construct workers on projects of the Smederevo Steel Plant and a tunnel on the Novi Sad-Ruma Expressway also watched the Spring Festival Gala promotional video.

The construction workers said they felt the excitement and warmth of the Chinese New Year in front of the screen and looked forward to the upcoming Spring Festival Gala.

"What's the most impressive is the family-oriented values promoted in the promotional video, and the atmosphere of celebrating the festival together as a family," said Milan Uljarevic, a Serbian construction worker.

The Novi Sad-Ruma Expressway is a key infrastructure project in Serbia developed under the China-led Belt and Road Initiative (BRI).

As a major component of northern Serbia's transportation network, the road will significantly improve regional connectivity, reduce travel times and boost economic growth.

"To get rich, build roads first. Roads open, wealth rushes in. Happy New Year, Happy New Year!" said Milica Grahovac, another Serbian construct worker.

In Erfurt, Germany, the Spring Festival Gala promo was showcased during a basketball league game.

The encounter between traditional Chinese festival culture and a German basketball match added a cross-border festive atmosphere to the sports arena and brought a uniquely Eastern festive experience to the audience.

""I wish you all good health and continuous good luck. May everything go smoothly, and all your wishes come true. Wish you a joyful Spring Festival!" said Samuel Nellessen, a German basketball player.

CMG 2026 Spring Festival Gala promo video showcased in European cities

CMG 2026 Spring Festival Gala promo video showcased in European cities

China attaches great importance to the development of China-Singapore relations, and is willing to maintain the momentum of high-level exchanges, promote practical cooperation in various fields, and enhance people-to-people exchanges with Singapore, Chinese Foreign Minister Wang Yi said on Monday.

Wang, also a member of the Political Bureau of the Communist Party of China Central Committee, made the remarks when holding talks with Singaporean Foreign Minister Vivian Balakrishnan in Beijing.

Noting that over the past year, under the strategic guidance of leaders of the two countries and joint efforts of both sides, the all-round high-quality and future-oriented partnership between China and Singapore has maintained a good momentum, Wang urged the two countries to continue to enhance strategic communication, increase mutual trust, jointly address the ever-emerging global challenges at present, and safeguard the overall situation of regional peace and stability.

Wang said that maintaining the security of global industrial and supply chains and the smooth flow of maritime navigation is in the common interests of the international community, and China is willing to continue to make efforts to this end.

Noting that Singapore is an important ASEAN member and will assume ASEAN's rotating presidency next year, Wang said China expects the Singaporean side to continue playing an active role in promoting China-ASEAN cooperation.

Balakrishnan said Singapore highly values its relations with China, adheres to the one-China policy, and firmly opposes "Taiwan independence."

Singapore is willing to maintain close high-level exchanges with China, promote practical cooperation in various fields, carry out key cooperation projects of both sides, and promote regional connectivity, he said.

Singapore is ready to promote greater progress in ASEAN-China comprehensive strategic partnership, support the Global Development Initiative, and uphold multilateralism and free trade, and is willing to work with China to make joint efforts in promoting world peace, development and prosperity, he added.

China ready to promote practical cooperation with Singapore: Chinese FM

China ready to promote practical cooperation with Singapore: Chinese FM

Recommended Articles