Carlsberg Asia Celebrates the Year of the Horse with Exclusive Limited-Edition Packaging Across the Region

Taps In Chinese Rap Powerhouse SKAI ISYOURGOD for a Vibrant "Blueprint Supreme" CNY Remix Redefining Festive Storytelling

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HONG KONG, Feb. 5, 2026 /PRNewswire/ -- Carlsberg is set to celebrate the Year of the Horse with limited edition Lunar New Year packaging. To honour the year ahead, the Danish brewer unveils special bottles, cans, and packs for customers to enjoy at home or when on an adventure with friends and family.

The Year of the Horse is a powerful symbol of energy, freedom, bravery and good fortune, and these themes have been creatively woven into the design. The motif of the Horse can be seen riding high above the sky, below Carlsberg's Hop Leaf seen transformed into the shape of lucky clouds. Set on a dark green background with red and gold accents, the latter are associated with happiness and wealth for the year ahead.

The design was inspired by the historic Gilding Lacquer Art Technique, traditionally used on luxury items as a symbol of affluence across Asian societies. But, by combining it with artificial intelligence to create the final design, it creates a juxtaposition of the past and present, blending traditional and modern-day techniques.

Carlsberg pioneers a bold fusion of tradition and contemporary culture, partnering with acclaimed Chinese rap artist SKAI ISYOURGOD jwplayer('myplayer1').setup({file: 'https://mma.prnasia.com/media2/2877665/Carlsberg_CNY_2026_X_SKAI_ISYOURGOD_TVC__horizontal.mp4', image: 'https://mma.prnasia.com/media2/2877665/Carlsberg_CNY_2026_X_SKAI_ISYOURGOD_TVC__horizontal.mp4?p=medium', autostart:'false', stretching : 'uniform', width: '512', height: '288'});

Carlsberg has also teamed up with SKAI ISYOURGOD, the renowned Chinese rapper, to compose a Lunar New Year-inspired remix of his viral hit 'Blueprint Supreme.' Reimagined with festive, Carlsberg‑name-forward lyrics and an upbeat Lunar New Year attitude, the track takes center stage in our latest TV commercial—blending pop culture with the spirit of celebration to mark the arrival of the New Year. 

Crystal Lee, Marketing Director, Carlsberg China says, "We spotted a unique opportunity with SKAI ISYOURGOD when we saw how strongly his music and personality resonate with younger consumers in China. His rise as one of the most-streamed Mandarin artists made him the perfect cultural bridge for Lunar New Year. By anchoring our campaign to his viral track and transforming it into a Carlsberg-name-forward remix, we created a youth-centric ecosystem that feels natural to how they consume culture today."

"The remix carries a memorable Carlsberg lyric‑led sonic hook that travels across platforms, ensuring our brand shows up consistently in their daily moments. Music brings emotional lift and repetition builds recall. Together, they create powerful pathway for participation and conversion throughout the festive season."

Jeff Chong, Director, International Premium Brands, Carlsberg Asia says, "At Carlsberg, we are committed to celebrating the moments that matter most to our customers. Lunar New Year is a regional story lived locally, and we are proud to once again bring a unifying brand experience to markets across Asia." 

"By partnering with SKAI ISYOURGOD – the most streamed Mandarin artist on Spotify in 2025 with over 4 million monthly listeners – we created a powerful creative platform that our markets can activate with speed and consistency. The partnership provides a unified sonic identity, modular edits and key visuals that each market can tailor to their own festive rituals while staying unmistakably Carlsberg. The result is a modern, cohesive Lunar New Year expression that travels seamlessly across Asia – flexible for local nuance, strong for regional scale, and designed to covert festive attention into meaningful brand impact across every channel."

This is the sixth year Carlsberg has celebrated Lunar New Year. Since 2021, Carlsberg has consistently celebrated this occasion by releasing its Chinese zodiac limited edition packs, making every festive moment more meaningful. Carlsberg's Lunar New Year campaign has commenced in key markets across Asia, including Mainland China, Hong Kong S.A.R., Malaysia, Singapore and Vietnam since late December 2025. The campaign will also include various touchpoints to engage consumers and enhance the festive spirit, including activations on social media.

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About Carlsberg Group:

Established in 1847 by brewer J.C. Jacobsen, the Carlsberg Group is one of the leading brewery groups in the world, with an attractive portfolio of beer and other beverage brands. With over 37,000 employees, and with a presence in more than 125 markets, the Group has a purpose of brewing for a better today and tomorrow Doing business responsibly and sustainably supports that purpose – and drives the efforts to deliver value for shareholders and society.

Carlsberg Asia is a dynamic and diverse region comprising of 8 operating markets: Cambodia, Mainland China, Hong Kong S.A.R., Laos, Malaysia, Myanmar, Singapore and Vietnam. Altogether we have 34 breweries and some 12,000 employees spreading across the Asian markets. The Asia Regional Office is based in Hong Kong. 

For further information, visit carlsberggroup.com 

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Carlsberg Asia Celebrates the Year of the Horse with Exclusive Limited-Edition Packaging Across the Region

Carlsberg Asia Celebrates the Year of the Horse with Exclusive Limited-Edition Packaging Across the Region

Carlsberg Asia Celebrates the Year of the Horse with Exclusive Limited-Edition Packaging Across the Region

Carlsberg Asia Celebrates the Year of the Horse with Exclusive Limited-Edition Packaging Across the Region

Carlsberg Asia Celebrates the Year of the Horse with Exclusive Limited-Edition Packaging Across the Region

OTTAWA, ON, May 29, 2026 /PRNewswire/ -- Gastops, a Canadian leader in intelligent condition monitoring and maintenance solutions, today announced it has been awarded a contract for FluidSIGHT™ under Canada's Innovation for Defence Excellence and Security (IDEaS) program as a Test Drives participant in the All Systems Go! challenge.

Test Drives enable the Department of National Defence (DND) and the Canadian Armed Forces (CAF) to evaluate innovative technologies in realistic operating environments to assess their potential to address future defence capability needs. As part of this effort, Gastops will further adapt and demonstrate its FluidSIGHT technology in support of advanced health and usage monitoring applications onboard military land vehicles, helping inform future capability decisions.

FluidSIGHT is a real-time oil condition, contamination, and wear monitoring system that provides continuous insight into the health of lubricated systems directly at the asset. FluidSIGHT allows operators to transition from periodic oil sampling to continuous, real-time condition awareness.

The IDEaS program has played a key role in advancing FluidSIGHT's technical maturity. Through participation in an IDEaS Competitive Projects challenge, Gastops has progressed FluidSIGHT from an early proof‑of‑concept to a deployable, testable system suitable for evaluation. The Test Drives phase represents a critical step in validating the technology's performance, integration readiness, and operational relevance alongside DND and CAF stakeholders.

"Being selected for IDEaS Test Drives reflects both the technical maturity of FluidSIGHT and its alignment with Canada's defence innovation priorities," said Shaun Horning, President and CEO at Gastops. "The IDEaS program has allowed us to systematically mature FluidSIGHT from concept to a product that can now be evaluated in a brand-new environment, military land vehicles, helping demonstrate how real-time oil condition awareness can improve equipment availability, safety, and maintenance decision‑making."

Gastops brings decades of experience delivering diagnostics, prognostics, and condition‑based maintenance solutions for mission‑critical platforms across aerospace, defence, marine, energy, and industrial sectors. The IDEaS Test Drives project builds on this foundation and supports Canada's objective to accelerate the adoption of innovative, Canadian-developed technologies in defence and security applications.

About Gastops

Gastops is the world's leading provider of intelligent condition monitoring solutions used in Aerospace, Defence, Energy, and Industrial applications to optimize the availability, performance, and safety of critical assets. We offer peace of mind to our customers with innovative online monitoring sensors, at-line analysis, complex modeling and simulation, world-class laboratory testing, engineering, design, and MRO services that predict performance to enable proactive operating decisions. We have been providing powerful insights into the condition of critical equipment since 1979. Gastops is the intelligence inside what moves you.

www.gastops.com 

Media Contacts: media@gastops.com, +1 (613) 744-3530

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Gastops FluidSIGHT™ Awarded IDEaS Test Drives Contract Under Canada's All Systems Go! Challenge