Carlsberg Asia Celebrates the Year of the Horse with Exclusive Limited-Edition Packaging Across the Region

Taps In Chinese Rap Powerhouse SKAI ISYOURGOD for a Vibrant "Blueprint Supreme" CNY Remix Redefining Festive Storytelling

Click here to download high-resolution images

HONG KONG, Feb. 5, 2026 /PRNewswire/ -- Carlsberg is set to celebrate the Year of the Horse with limited edition Lunar New Year packaging. To honour the year ahead, the Danish brewer unveils special bottles, cans, and packs for customers to enjoy at home or when on an adventure with friends and family.

The Year of the Horse is a powerful symbol of energy, freedom, bravery and good fortune, and these themes have been creatively woven into the design. The motif of the Horse can be seen riding high above the sky, below Carlsberg's Hop Leaf seen transformed into the shape of lucky clouds. Set on a dark green background with red and gold accents, the latter are associated with happiness and wealth for the year ahead.

The design was inspired by the historic Gilding Lacquer Art Technique, traditionally used on luxury items as a symbol of affluence across Asian societies. But, by combining it with artificial intelligence to create the final design, it creates a juxtaposition of the past and present, blending traditional and modern-day techniques.

Carlsberg pioneers a bold fusion of tradition and contemporary culture, partnering with acclaimed Chinese rap artist SKAI ISYOURGOD jwplayer('myplayer1').setup({file: 'https://mma.prnasia.com/media2/2877665/Carlsberg_CNY_2026_X_SKAI_ISYOURGOD_TVC__horizontal.mp4', image: 'https://mma.prnasia.com/media2/2877665/Carlsberg_CNY_2026_X_SKAI_ISYOURGOD_TVC__horizontal.mp4?p=medium', autostart:'false', stretching : 'uniform', width: '512', height: '288'});

Carlsberg has also teamed up with SKAI ISYOURGOD, the renowned Chinese rapper, to compose a Lunar New Year-inspired remix of his viral hit 'Blueprint Supreme.' Reimagined with festive, Carlsberg‑name-forward lyrics and an upbeat Lunar New Year attitude, the track takes center stage in our latest TV commercial—blending pop culture with the spirit of celebration to mark the arrival of the New Year. 

Crystal Lee, Marketing Director, Carlsberg China says, "We spotted a unique opportunity with SKAI ISYOURGOD when we saw how strongly his music and personality resonate with younger consumers in China. His rise as one of the most-streamed Mandarin artists made him the perfect cultural bridge for Lunar New Year. By anchoring our campaign to his viral track and transforming it into a Carlsberg-name-forward remix, we created a youth-centric ecosystem that feels natural to how they consume culture today."

"The remix carries a memorable Carlsberg lyric‑led sonic hook that travels across platforms, ensuring our brand shows up consistently in their daily moments. Music brings emotional lift and repetition builds recall. Together, they create powerful pathway for participation and conversion throughout the festive season."

Jeff Chong, Director, International Premium Brands, Carlsberg Asia says, "At Carlsberg, we are committed to celebrating the moments that matter most to our customers. Lunar New Year is a regional story lived locally, and we are proud to once again bring a unifying brand experience to markets across Asia." 

"By partnering with SKAI ISYOURGOD – the most streamed Mandarin artist on Spotify in 2025 with over 4 million monthly listeners – we created a powerful creative platform that our markets can activate with speed and consistency. The partnership provides a unified sonic identity, modular edits and key visuals that each market can tailor to their own festive rituals while staying unmistakably Carlsberg. The result is a modern, cohesive Lunar New Year expression that travels seamlessly across Asia – flexible for local nuance, strong for regional scale, and designed to covert festive attention into meaningful brand impact across every channel."

This is the sixth year Carlsberg has celebrated Lunar New Year. Since 2021, Carlsberg has consistently celebrated this occasion by releasing its Chinese zodiac limited edition packs, making every festive moment more meaningful. Carlsberg's Lunar New Year campaign has commenced in key markets across Asia, including Mainland China, Hong Kong S.A.R., Malaysia, Singapore and Vietnam since late December 2025. The campaign will also include various touchpoints to engage consumers and enhance the festive spirit, including activations on social media.

- end -

About Carlsberg Group:

Established in 1847 by brewer J.C. Jacobsen, the Carlsberg Group is one of the leading brewery groups in the world, with an attractive portfolio of beer and other beverage brands. With over 37,000 employees, and with a presence in more than 125 markets, the Group has a purpose of brewing for a better today and tomorrow Doing business responsibly and sustainably supports that purpose – and drives the efforts to deliver value for shareholders and society.

Carlsberg Asia is a dynamic and diverse region comprising of 8 operating markets: Cambodia, Mainland China, Hong Kong S.A.R., Laos, Malaysia, Myanmar, Singapore and Vietnam. Altogether we have 34 breweries and some 12,000 employees spreading across the Asian markets. The Asia Regional Office is based in Hong Kong. 

For further information, visit carlsberggroup.com 

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Carlsberg Asia Celebrates the Year of the Horse with Exclusive Limited-Edition Packaging Across the Region

Carlsberg Asia Celebrates the Year of the Horse with Exclusive Limited-Edition Packaging Across the Region

Carlsberg Asia Celebrates the Year of the Horse with Exclusive Limited-Edition Packaging Across the Region

Carlsberg Asia Celebrates the Year of the Horse with Exclusive Limited-Edition Packaging Across the Region

Carlsberg Asia Celebrates the Year of the Horse with Exclusive Limited-Edition Packaging Across the Region

BEIJING, Feb. 5, 2026 /PRNewswire/ -- Kling AI, the AI-powered creative platform, today announced the launch of its Kling 3.0 models — including Video 3.0, Video 3.0 Omni, Image 3.0 and Image 3.0 Omni  — giving creators greater narrative control and stronger consistency in AI video generation. The model series features major upgrades in consistency, photorealistic output, extended video duration up to 15s, and native audio generation across multiple languages, dialects, and accents.

Powered by an integrated unified training framework, the Kling 3.0 model series supports full multimodal input and output spanning text, images, audio, and video, bringing the understanding, generation, and editing of video together in one streamlined AI workflow. The models integrate multiple tasks, including text-to-video, image-to-video, reference-to-video, and in-video editing, into a single, native multimodal architecture, enabling the models to follow complex narrative logic, deliver precise shot control, and maintain strong prompt adherence.

The Kling AI 3.0 models are now available for exclusive early access to Ultra subscribers and will soon be available to the public.

Video 3.0: Cinematic-quality Video Production

Video 3.0 pushes creative control further with improved element consistency, enabling creators to upload reference videos and multiple image references to ensure characters, objects, and scenes remain visually coherent across frames.

Its key features include:

• Native Audio Across Languages & Accents: The model can generate speech in English, Chinese, Japanese, Korean, Spanish, and accents such as American, British and Indian accents. It can also produce complex multi-character dialogue scenes in which each character speaks a different language, with precise user control over content, delivery and speaking order.
• Extended Video Duration: Video 3.0 model also supports longer video generation up to 15 seconds in length. The extended video duration also means that the model can handle intricate sequences, including long takes and multiple plot twists, with smooth, film-like transitions.
• Intelligent multi-shot storytelling: Video 3.0 understands multi-scene, multi-shot instructions, dynamically adjusting camera angles and shots to match creative direction — from classic shot-reverse-shot dialogues to advanced cross-cutting dialogue and voice-over.
• Better preservation of text in imagery: The model can retain or generate text—such as signage, captions, and branded elements—with high accuracy. This is particularly valuable for e-commerce advertising use cases, where, for example, a character can wear a branded shirt and the logo remains sharp and readable throughout the video.
• Photorealistic Output: Video 3.0 can produce photorealistic output with lifelike characters in expressive, dynamic performances for heightened realism.

Video 3.0 Omni: Advanced Storyboarding and Reference Control

Building on the "Elements" feature from Kling Video O1, Video 3.0 Omni offers advanced reference‑based generation for unmatched consistency. Creators can upload a reference video, enabling the AI to extract visual traits and voice characteristics of a character and replicate them faithfully across new scenes.

The new Video 3.0 Omni model also rolls out a multi-shot storyboard feature that allows uesrs to generate professional shots where they can specify the duration, shot size, perspective, narrative content and camera movements for each shot in storyboarding.

Image 3.0 Omni: Ultra-High-Resolution Visuals with Cinematic Realism

Alongside its video updates, Kling AI is introducing Image 3.0 and Image 3.0 Omni, now supporting 2K and 4K ultra-high-definition output for professional use cases, from virtual scene visualization to full-scale production assets. The model delivers exceptional realism, preserving textures, lighting, and material qualities with remarkable precision and consistency.

Built on the foundation of the newly introduced Kling O1 and 2.6 series, the Kling AI 3.0 model lineup embodies the Multi‑modal Visual Language (MVL) framework, marking a decisive evolution from basic video generation to sophisticated professional orchestration. It delivers tangible advances in narrative precision, output quality and cinematic control.

Since its launch in June 2024, Kling AI now serves over 60 million creators worldwide. To date, it has produced more than 600 million videos and forged partnerships with more than 30,000 enterprise clients. Its adoption spans the film and advertising industries, accelerating the visualization of storyboards and product concepts, and enhancing production workflows from animation and CGI to the creation of entirely new visual assets.

The debut of Kling 3.0 signals a fundamental shift in AI's role—from a mere generation tool to an intelligent creative partner capable of grasping artistic intent and turning ideas into reality—ushering in an era where anyone can turn their ideas into films.

For more information on Video 3.0, please visit: https://app.klingai.com/global/release-notes/whbvu8hsip?type=dialog

For more information on Image 3.0, please visit: https://app.klingai.com/global/release-notes/rz3idhopum?type=dialog

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Kling AI Launches 3.0 Model, Ushering in an Era Where Everyone Can Be a Director