Carlsberg Asia Celebrates the Year of the Horse with Exclusive Limited-Edition Packaging Across the Region

Taps In Chinese Rap Powerhouse SKAI ISYOURGOD for a Vibrant "Blueprint Supreme" CNY Remix Redefining Festive Storytelling

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HONG KONG, Feb. 5, 2026 /PRNewswire/ -- Carlsberg is set to celebrate the Year of the Horse with limited edition Lunar New Year packaging. To honour the year ahead, the Danish brewer unveils special bottles, cans, and packs for customers to enjoy at home or when on an adventure with friends and family.

The Year of the Horse is a powerful symbol of energy, freedom, bravery and good fortune, and these themes have been creatively woven into the design. The motif of the Horse can be seen riding high above the sky, below Carlsberg's Hop Leaf seen transformed into the shape of lucky clouds. Set on a dark green background with red and gold accents, the latter are associated with happiness and wealth for the year ahead.

The design was inspired by the historic Gilding Lacquer Art Technique, traditionally used on luxury items as a symbol of affluence across Asian societies. But, by combining it with artificial intelligence to create the final design, it creates a juxtaposition of the past and present, blending traditional and modern-day techniques.

Carlsberg pioneers a bold fusion of tradition and contemporary culture, partnering with acclaimed Chinese rap artist SKAI ISYOURGOD jwplayer('myplayer1').setup({file: 'https://mma.prnasia.com/media2/2877665/Carlsberg_CNY_2026_X_SKAI_ISYOURGOD_TVC__horizontal.mp4', image: 'https://mma.prnasia.com/media2/2877665/Carlsberg_CNY_2026_X_SKAI_ISYOURGOD_TVC__horizontal.mp4?p=medium', autostart:'false', stretching : 'uniform', width: '512', height: '288'});

Carlsberg has also teamed up with SKAI ISYOURGOD, the renowned Chinese rapper, to compose a Lunar New Year-inspired remix of his viral hit 'Blueprint Supreme.' Reimagined with festive, Carlsberg‑name-forward lyrics and an upbeat Lunar New Year attitude, the track takes center stage in our latest TV commercial—blending pop culture with the spirit of celebration to mark the arrival of the New Year. 

Crystal Lee, Marketing Director, Carlsberg China says, "We spotted a unique opportunity with SKAI ISYOURGOD when we saw how strongly his music and personality resonate with younger consumers in China. His rise as one of the most-streamed Mandarin artists made him the perfect cultural bridge for Lunar New Year. By anchoring our campaign to his viral track and transforming it into a Carlsberg-name-forward remix, we created a youth-centric ecosystem that feels natural to how they consume culture today."

"The remix carries a memorable Carlsberg lyric‑led sonic hook that travels across platforms, ensuring our brand shows up consistently in their daily moments. Music brings emotional lift and repetition builds recall. Together, they create powerful pathway for participation and conversion throughout the festive season."

Jeff Chong, Director, International Premium Brands, Carlsberg Asia says, "At Carlsberg, we are committed to celebrating the moments that matter most to our customers. Lunar New Year is a regional story lived locally, and we are proud to once again bring a unifying brand experience to markets across Asia." 

"By partnering with SKAI ISYOURGOD – the most streamed Mandarin artist on Spotify in 2025 with over 4 million monthly listeners – we created a powerful creative platform that our markets can activate with speed and consistency. The partnership provides a unified sonic identity, modular edits and key visuals that each market can tailor to their own festive rituals while staying unmistakably Carlsberg. The result is a modern, cohesive Lunar New Year expression that travels seamlessly across Asia – flexible for local nuance, strong for regional scale, and designed to covert festive attention into meaningful brand impact across every channel."

This is the sixth year Carlsberg has celebrated Lunar New Year. Since 2021, Carlsberg has consistently celebrated this occasion by releasing its Chinese zodiac limited edition packs, making every festive moment more meaningful. Carlsberg's Lunar New Year campaign has commenced in key markets across Asia, including Mainland China, Hong Kong S.A.R., Malaysia, Singapore and Vietnam since late December 2025. The campaign will also include various touchpoints to engage consumers and enhance the festive spirit, including activations on social media.

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About Carlsberg Group:

Established in 1847 by brewer J.C. Jacobsen, the Carlsberg Group is one of the leading brewery groups in the world, with an attractive portfolio of beer and other beverage brands. With over 37,000 employees, and with a presence in more than 125 markets, the Group has a purpose of brewing for a better today and tomorrow Doing business responsibly and sustainably supports that purpose – and drives the efforts to deliver value for shareholders and society.

Carlsberg Asia is a dynamic and diverse region comprising of 8 operating markets: Cambodia, Mainland China, Hong Kong S.A.R., Laos, Malaysia, Myanmar, Singapore and Vietnam. Altogether we have 34 breweries and some 12,000 employees spreading across the Asian markets. The Asia Regional Office is based in Hong Kong. 

For further information, visit carlsberggroup.com 

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Carlsberg Asia Celebrates the Year of the Horse with Exclusive Limited-Edition Packaging Across the Region

Carlsberg Asia Celebrates the Year of the Horse with Exclusive Limited-Edition Packaging Across the Region

Carlsberg Asia Celebrates the Year of the Horse with Exclusive Limited-Edition Packaging Across the Region

Carlsberg Asia Celebrates the Year of the Horse with Exclusive Limited-Edition Packaging Across the Region

Carlsberg Asia Celebrates the Year of the Horse with Exclusive Limited-Edition Packaging Across the Region

POMONA, Calif., April 4, 2026 /PRNewswire/ -- As families prepare for Easter, a season defined by family reunions, outdoor festivities, and shared traditions, Nework, an audiovisual and collaborative solutions provider for education, business, and home, is redefining seasonal entertainment with its MoveMate Series Portable TVs. Designed for ultimate mobility and premium performance, the MoveMate lineup offers a sophisticated way to bring digital entertainment into every corner of the holiday celebration. To celebrate the season, Nework has launched its Spring Sale, featuring an instant $60 discount across the series. The MoveMate AI is now available for $599.99, while the MoveMate Hi-Fi flagship is priced at $689.99.

Redefining Holiday Entertainment

The Nework MoveMate Hi‑Fi exemplifies how technology can enrich Easter gatherings with minimal effort. During backyard brunches or patio parties, the device functions as a mobile backdrop, effortlessly rolling from the kitchen to the lawn on its silent casters. Its professionally tuned 44W audio system, complete with quad speakers and a dedicated subwoofer, fills open spaces with warm, room‑enveloping sound, making it ideal for holiday playlists, family movies, or ambient visuals that add charm to spring celebrations. The 27‑inch FHD display provides crisp imagery at any angle, while the rotatable and height‑adjustable design ensures clear views whether placed beside a picnic table or within a cozy indoor corner.

As spring evenings warm up, outdoor movie nights have become a beloved seasonal ritual. After an afternoon of egg hunts, the MoveMate Hi‑Fi can be wheeled onto the grass to create an instant open‑air cinema. Its powerful audio performance strengthens the sense of immersion, while Bluetooth, Wi‑Fi 6, and streaming app compatibility ensure quick and smooth setup. For families who enjoy capturing shared memories on camera, the device's HD camera adds a layer of convenience and security with a physical privacy cover.

A Modern Gift for the Modern Home

For families seeking a standout Easter surprise, the MoveMate Hi‑Fi also lends itself to creative gifting. Instead of filling oversized baskets with candy or toys, households are presenting the portable TV as the "grand prize" of Easter morning. As a premium yet practical gift, it brings long‑term entertainment value through its smart system, which offers access to streaming platforms, cooking apps, video‑call tools, and more. The built‑in battery delivers up to eight hours of wireless use, supporting the spontaneity of holiday activities.

The Nework MoveMate AI presents another compelling option for family use and Easter gifting. With a 27‑inch multi‑touch display, up to 16 hours of battery life, and EDLA‑certified Android 14 smart features, the MoveMate AI offers versatility for both entertainment and productivity. It functions as a cooking companion during Easter meal preparations, streaming step‑by‑step recipes or hosting video chats with distant relatives. Its adjustable stand and five‑wheel mobility make repositioning effortless in busy kitchens or living rooms, while the Qualcomm octa‑core processor ensures smooth performance across apps, from YouTube tutorials to streaming platforms.

This renewed focus on adaptive home technology aligns with Nework's vision. "At Nework, technology should adapt to people's lives, not the other way around. The MoveMate series is designed to bring flexibility, connection, and joy to everyday moments, especially during meaningful occasions like Easter," said the CEO of Nework.

As families across the United States embrace more flexible, mobile, and immersive entertainment experiences, the MoveMate Series continues to stand out as a forward‑thinking lifestyle upgrade. Whether used indoors for cooking, outdoors for movie nights, or as a creative Easter morning reveal, it offers a premium blend of functionality and festive delight.

For more information, please visit https://nework.us/, or connect with Nework:

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LinkedIn: https://www.linkedin.com/company/nework-us/

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YouTube: https://www.youtube.com/@Nework-us 

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Elevate Easter Celebrations: Nework Introduces MoveMate Series Portable TVs for Effortless Family Moments