BIEL Announces Establishment of BIEL Charity Trust

HONG KONG, Feb. 6, 2026 /PRNewswire/ -- The BIEL Crystal Charity Trust has been officially established, marking a strategic upgrade in the company's philanthropic initiatives. By adopting a standardized, professional charitable trust framework, this move ushers in a new chapter for BIEL Crystal's public welfare efforts. The Trust will focus on key areas including education support, environmental protection, technological innovation, emergency disaster relief, and poverty alleviation.

About BIEL's Charitable Initiatives

Over the past two decades, BIEL Crystal has made cumulative donations exceeding USD 70 million worldwide. The newly established BIEL Charity Trust operates on a tripartite collaboration model involving the enterprise, a trust company, and a foundation, designed to ensure transparency in fund management, professional operation, and long-term sustainability in philanthropic endeavors.

Simon Yeung, Chairman of the BIEL Crystal Charity Trust, stated, "This marks a new beginning for BIEL Crystal's philanthropic journey of more than two decades and reflects our continued commitment to social responsibility." The Trust will collaborate with various sectors of society to ensure that every donation is utilized effectively, reaching and supporting more people in need.

About BIEL Crystal

BIEL Crystal is a leading global provider of exterior structure and module solutions for smart devices.Our products are widely used in smart digital devices, smart wearable devices, AR/VR glasses and automotive industry.Our long-term cooperation customers include Apple, Samsung, vivo, Meta, Tesla, Google and so on.

With more than 30 years of technological innovation and excellent management, BIEL Crystal has become a large technology innovation group with 9 advanced production bases worldwide, with a total investment of over HK$42 billion, covering a total area of about 4.3 million square meters, employing more than 100,000 people and with an annual production capacity of 2.2 billion pieces.

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BIEL Announces Establishment of BIEL Charity Trust

BEIJING, April 3, 2026 /PRNewswire/ -- In China, traditional festivals such as the Spring Festival and Mid-Autumn Festival are days to celebrate reunion.

While Chinese people return home for family gatherings during such holidays, some overseas Chinese and foreigners in China find it captivating to savor a cup of baijiu to experience the oriental essence.

Among their diverse choices, Fenjiu, a light-flavor Chinese baijiu, was one of the optimal choices that conquered the taste buds of many and gained more popularity abroad this February.

In Canada, a spring temple fair for overseas Chinese from north China's Shanxi Province where Fenjiu Group, the producer of Fenjiu, is situated, was thronged by visitors eager to taste Qinghua Fenjiu, Rose Fenjiu and other Fenjiu products with refreshing aroma, refined flavors and smooth texture.

In Australia, a celebration of the Year of the Horse in Chinatown of Melbourne presented the Fenjiu special Panama edition and 30-year-old Qinghua Fenjiu with upscale black and gold packaging to overseas Chinese there and captured their hearts.

Elsewhere in the Chinese food restaurants in Paris of France and streets of Madrid in Spain, Fenjiu products are always spotted on tables of overseas Chinese during the holidays.

In Greece and the UAE, similar venues or events akin to the above-mentioned ones welcomed more foreigners to experience the traditional Chinese holiday while enjoying a cup of the distinguished Chinese baijiu.

In Chinese cities, an increasing number of foreigners had opted in February for a China travel to feel the warmth and charm of the Spring Festival when celebrating the festival in China is evolving into a new global fashion.

Already collected in Kremlin Museum in Moscow, Qinghua Fenjiu, a premium Fenjiu product, is showing how foreign friends have understood the oriental brewing wisdom and cultural inclusiveness.

Original link: https://en.imsilkroad.com/p/350006.html

 

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Xinhua Silk Road: Savor a cup of Fenjiu to cheer for reunion