Xsolla Brings Mobile-First Monetization Expertise to Gamesforum Barcelona 2026, Where Europe's Mobile Gaming Leaders Gather to Solve the Industry's Toughest Growth Challenges

LOS ANGELES--(BUSINESS WIRE)--Feb 9, 2026--

Xsolla, a global video game commerce company that helps developers launch, grow, and monetize their games, today announced its participation in Gamesforum Barcelona 2026, taking place Feb.10-11 at the InterContinental Hotel in Barcelona. This event brings together Europe's sharpest minds in mobile gaming for practical, data-driven sessions focused on what actually works in today's hypercompetitive mobile landscape.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260209301026/en/

With over 600 professionals from Europe's top publishers, ad networks, and studios in attendance, Gamesforum Barcelona has earned its reputation as the place where mobile gaming's most pressing problems get solved: How do you scale profitably? How do you retain players in saturated markets? How do you monetize without alienating your audience?

"Gamesforum Barcelona represents everything we value about the European mobile gaming community, it's pragmatic, data-obsessed, and laser-focused on sustainable growth," said Berkley Egenes, Chief Marketing & Growth Officer at Xsolla. "The mobile developers we meet at Gamesforum aren't looking for hype. They're looking for solutions that move the needle on LTV, reduce churn, and give them leverage against platform economics that weren't designed for their success. We've spent years solving these exact problems for hundreds of mobile studios, and we're excited to share what's actually working in 2026."

Xsolla is at the forefront of these important conversations:

The European mobile gaming market is one of the most sophisticated and competitive in the world. Studios here operate on thin margins, with high player expectations and constant pressure to optimize every step of the funnel. Gamesforum Barcelona reflects this reality: it's where monetization teams come to learn from one another, where UA professionals share what drives results, and where product leaders figure out how to build sustainable businesses in an increasingly challenging market.

Xsolla's participation goes beyond a booth presence. The company's team will be on the ground for hands-on conversations about the real challenges mobile studios face: web shop economics, regional payment optimization, platform diversification strategies, and building scalable D2C capabilities. These aren't sales pitches, they're strategy sessions with teams who've been in the trenches.

Mobile game developers, publishers, UA teams, and monetization professionals attending Gamesforum Barcelona 2026 are invited to connect with Xsolla's business development and product specialists to discuss specific challenges, share data on what's working in their markets, and explore how Xsolla's infrastructure can support their growth objectives.

To schedule a meeting with Xsolla during Gamesforum Barcelona, visit: xsolla.pro/gamesforum-barcelona

About Xsolla

Xsolla is a global commerce company with robust tools and services to help developers solve the inherent challenges of the video game industry. From indie to AAA, companies partner with Xsolla to help them fund, distribute, market, and monetize their games. Grounded in the belief in the future of video games, Xsolla is resolute in the mission to bring opportunities together, and continually make new resources available to creators. Headquartered and incorporated in Los Angeles, California, Xsolla operates as the merchant of record and has helped over 1,500+ game developers to reach more players and grow their businesses around the world. With more paths to profits and ways to win, developers have all the things needed to enjoy the game.

For more information, visit xsolla.com

(Berkley Egenes, Chief Marketing and Growth Officer at Xsolla)

(Graphic: Xsolla)

CHICAGO (AP) — Oscar Cluff scored 21 points, Trey Kaufman-Renn had 20 and No. 18 Purdue topped No. 3 Michigan 80-72 on Sunday for the Big Ten Tournament championship.

Braden Smith had 14 points, 11 assists and three steals as Purdue (27-8) added to an impressive turnaround after closing the regular season with four losses in six games. Fletcher Loyer made three 3-pointers and finished with 14 points.

Purdue won the Big Ten Tournament for the first time since 2023 and third time overall. It lost to Michigan in the final in 1998 and 2018.

The Boilermakers received a No. 2 seed for the NCAA Tournament. They will play Queens on Friday in the first round of the West Region.

Yaxel Lendeborg scored 20 points for top-seeded Michigan (31-3), which beat Purdue 91-80 in their regular-season meeting on Feb. 17. Aday Mara had 17 points, seven rebounds and two blocked shots.

The loss seemingly had no effect on the Wolverines' road for the NCAA tourney. They were awarded the No. 1 seed in the Midwest Region and a Thursday matchup with the winner of the UMBC-Howard game in the First Four.

“We know the month that we have ahead,” Mara said. “We’ve just got to be ready, be better, and feel this right now because it doesn’t feel good, and use it to be better in the tournament.”

Wearing No. 41 after he ripped his No. 3 jersey in frustration early in the game, Smith helped the Boilermakers seize control by deftly running the pick and roll with Kaufman-Renn in the second half. The senior point guard has 1,075 career assists, just one shy of Bobby Hurley’s NCAA record.

Two jumpers by Kaufman-Renn off passes from Smith powered Purdue to a 55-44 lead with 12:55 left. After Elliot Cadeau scored for Michigan, the 6-foot Smith drove inside, drew a foul on the 7-3 Mara and scored, drawing a big cheer from the Purdue fans in the crowd at the United Center.

Smith celebrated by pounding his chest as he walked toward a rollicking Purdue bench. He made the ensuing free throw for a 58-46 lead with 12:06 to go.

The Boilermakers made nine of their first 11 shots in the second half. They shot 15 for 26 in the second half overall.

Cadeau finished with 10 points and 10 assists for Michigan, which won the Big Ten tourney in 2025. Playing in his hometown, Nimari Burnett scored 12 points.

“They earned it,” Michigan coach Dusty May said. “Obviously we weren’t at our best, but obviously Purdue has something to do with that.”

Purdue used a 12-2 run to take a 38-34 lead late in the first half. But Cadeau found Mara for an alley-oop dunk and converted a tying layup in the final seconds.

Purdue has been a top-four seed in its last nine NCAA Tournament appearances.

Michigan is a No. 1 seed for the fourth time in program history. With two more wins, it would return to the United Center for the Sweet 16.

Get poll alerts and updates on the AP Top 25 throughout the season. Sign up here and here (AP News mobile app). AP college basketball: https://apnews.com/hub/ap-top-25-college-basketball-poll and https://apnews.com/hub/college-basketball

Purdue center Oscar Cluff (45) dunks past Michigan forward Yaxel Lendeborg (23) during the first half of an NCAA college basketball game in the championship of the Big 10 Conference tournament, Sunday, March 15, 2026, in Chicago. (AP Photo/Nam Y. Huh)