The grand opening ceremony of the Swire Coca-Cola HK 60th Anniversary Finale: "The Bottling Hunt" Celebration was held on February 9th. The newly upgraded Coca-Cola Museum in Hong Kong will open to the public for the first time, with three guided tours scheduled for March 7th (Saturday). Registration for the public can be applied online from 2 pm on February 12th (Thursday).
The Coca-Cola Museum in Hong Kong, Photo by Bastille Post
Photo by Bastille Post
The guided tours will combine a novel time-travel experience with innovative interactive elements, focusing on the theme "Made in Hong Kong," reviewing the growth of Swire Coca-Cola Hong Kong alongside Hong Kong, and looking towards a sustainable future for the brand.
Photo by Bastille Post
The opening ceremony was officiated by Mr. Gam Jik, the CEO of Swire Coca-Cola Hong Kong for Southeast Asia, Hong Kong, and Taiwan (third from the left); Mr.Richard Gould, the Director and General Manager of Swire Coca-Cola Hong Kong (second from the left); and Ms. Wai Gaa-lam, the Vice President of Marketing for Coca-Cola in Hong Kong, Taiwan, Macau, and Mongolia (third from the right), etc. Photo by Bastille Post
Swire Coca-Cola Hong Kong, in conjunction with Coca-Cola's brand membership program COKE+®️, will launch a redemption program, offering more residents the opportunity to participate in the guided tours and receive exclusive souvenirs, which can allow them to learn firsthand about the local beverage production process and how the brand has developed alongside the city. The brand hopes that the Coca-Cola Museum will transform the previous childhood memories into a platform for community, education, and business exchange, further deepening its close ties with Hong Kong.
Mr. Gam Jik, Photo by Bastille Post
Mr. Gam Jik, the CEO of Swire Coca-Cola Hong Kong for Southeast Asia, Hong Kong, and Taiwan, said, "Since commencing bottling operations in Hong Kong in 1965, Swire Coca-Cola has grown from a local company to Coca-Cola's fifth largest bottling partner globally, serving more than one-tenth of the world's population. Hong Kong is not only a starting point for our brand's development, but also the core of our innovation and heritage." Looking ahead, Mr. Gam indicated that Swire Coca-Cola Hong Kong will continue to optimize its facilities to produce high-quality beverages, reaching into communities and building a world-class bottling business by 2026.
Mr. Richard Gould, Photo by Bastille Post
Mr. Richard Gould, the Director and General Manager of Swire Coca-Cola Hong Kong, stated that the brand will continue to grow alongside Hong Kong residents towards a more sustainable future: "From October 2025, the plastic bottles used for Swire Coca-Cola's locally produced 500ml Coca-Cola beverages and Bonaqua mineral water (1.5 liters or less) have primarily been made from locally recycled plastic, achieving a 'recycled locally, remanufactured locally' circular model. We also plan to continue leading Hong Kong by 2026, ensuring that over 50% of the packaging in the market uses recycled plastic (rPET), further consolidating our leadership in environmental protection and the circular economy." He added that education is also key to promoting sustainable development. In addition to promoting related concepts through museums, the brand will also collaborate with Coca-Cola to launch the learning resources of "Coca-Cola Recycling Academy", bringing recycling and sustainable development concepts into classrooms and communities to encourage environmental practices.
The Coca-Cola Museum in Hong Kong, Photo by Bastille Post
Photo by Bastille Post
Photo by Bastille Post
The opening ceremony was officiated by Mr. Gam Jik, the CEO of Swire Coca-Cola Hong Kong for Southeast Asia, Hong Kong, and Taiwan; Mr.Richard Gould, the Director and General Manager of Swire Coca-Cola Hong Kong; and Ms. Wai Gaa-lam, the Vice President of Marketing for Coca-Cola in Hong Kong, Taiwan, Macau, and Mongolia. They invited residents to step into the "Made in Hong Kong" factory and experience the refreshing taste firsthand.
The Coca-Cola Museum in Hong Kong, Photo by Bastille Post
Photo by Bastille Post
Photo by Bastille Post
Details of the Guided Tour of the Swire Coca-Cola HK 60th Anniversary Finale: "The Bottling Hunt" Celebration
Date: March 7, 2026 (Saturday)
Location: Swire Coca-Cola HK (Ltd.), 17-19 Yuen Shun Circuit, Sha Tin, New Territories
Time:
Session 1: 1:30 PM – 2:30 PM
Session 2: 3:00 PM – 4:00 PM
Session 3: 4:30 PM – 5:30 PM
How to Participate: Online registration opens at 2:00 PM on February 12, 2026 (https://thebottlinghuntbyswirecocacola.ievent.hk)
*Limited to 30 people per session, first-come, first-served.
