Tineco Appoints Swerve Strategic as U.S. Agency of Record

SEATTLE, Feb. 10, 2026 /PRNewswire/ -- Tineco, a global leader in smart home cleaning solutions, today announced the appointment of Swerve Strategic as its official U.S. Agency of Record. The partnership expands on a long-standing collaboration between the two teams, following Swerve Strategic's successful role as Tineco's Agency of Record in Canada since 2020.

This appointment marks an important milestone in Tineco's continued growth in the U.S. market and reflects the brand's commitment to strengthening its communications, media engagement, and brand presence across key consumer touchpoints. As Agency of Record, Swerve Strategic will lead Tineco's U.S. public relations and communications efforts, including brand storytelling, media relations, influencer engagement, and integrated campaign support.

Tineco has earned strong recognition in the U.S. for its innovative smart home cleaning solutions, particularly its category-leading wet and dry floor care technology designed to deliver powerful performance for real-world household needs. With a focus on intuitive design, reliable functionality, and everyday usability, Tineco continues to support modern households—especially busy families and pet owners—with smarter, more efficient cleaning experiences.

"As Tineco continues to grow in the U.S., it's important that our communications reflect not only the innovation behind our products, but also how they fit naturally into modern everyday living," said Bill Song, Director of International Brand and Marketing at Tineco. "Our collaboration with Swerve Strategic has delivered strong results in Canada, and we're pleased to extend this partnership to the U.S. as we continue building a more connected, lifestyle-driven dialogue with consumers."

Through this partnership, Swerve Strategic will support Tineco's mission to bring thoughtful innovation to U.S. consumers—helping make home cleaning simpler, more efficient, and better aligned with modern lifestyles.

All U.S. media inquiries related to Tineco marketing and communications may be directed to
TinecoMedia@SwerveStrategic.com.

About Tineco
Tineco ("tin-co") was founded in 1998 with its first product launch as a vacuum cleaner and, in 2019, pioneered the first-ever smart vacuum. Today, the brand has evolved into a global leader in intelligent appliances spanning floor care, kitchen, and personal care categories. With a growing user base of over 23 million households and availability in approximately 30 countries worldwide, Tineco remains committed to its brand vision of making life easier through smart technology and continuous innovation. For more information, visit https://us.tineco.com/.

About Swerve Strategic
Swerve Strategic is a leading integrated communications agency specializing in full-funnel marketing solutions that drive brand success. With expertise across PR, influencer marketing, digital marketing, and more, Swerve Strategic helps brands navigate the evolving media landscape and connect with audiences at every stage of the customer journey. For more information, visit: https://swervestrategic.com/.

 

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Tineco Appoints Swerve Strategic as U.S. Agency of Record

LAS VEGAS, Feb. 10, 2026 /PRNewswire/ -- In a standing desk market frequently dominated by inflated specifications and parameter metrics, Vernal is taking a bold step toward total transparency. Today, the brand challenges this status quo with the launch of the Vernal Core3, accompanied by the "Test Report".

Under the campaign theme "See the Stability", Vernal is shifting the focus from theoretical maximums to measurable performance. The brand's guiding principle, "We publish what we test",  promises total transparency regarding what was tested and how it was measured. To validate this commitment, the Core3's critical performance metrics have been rigorously verified by independent third-party organizations, including SGS, TÜV Rheinland, and UL. These results are publicly available in the Test Report, launching alongside the product.

In the Test Report, Vernal validates three core standing desk experiences to deliver its brand promise of 'Peace of Mind':

1. Stability Backed by Data: Desk wobble disrupts cognitive focus. While many brands rely on marketing visuals to promote stability, Vernal has chosen to directly publish wobble displacement data measured at a crucial standing height of 128 cm in the report. The Core3 is proven to maintain a rigid structure even at this extension, minimizing distractions and supporting users' daily workflow.

2. True Lifting Capacity without Speed Loss: Vernal chooses to list a 160 kg rated lifting capacity of that guarantees real-world performance instead of promoting the maximum static load capacity. Tests confirm that even under full load, the desk maintains consistent lifting speed and whisper-quiet operation below 50 dB, ensuring smooth transitions.

3. Transparent Safety Records: In a continued commitment to transparency, Vernal tested the anti-collision system against multiple object types. The Test Report records the success rates of triggering the rebound mechanism when encountering resistance from various obstructions, ensuring users understand the desk's true safety reliability.

"Vernal prioritizes honesty over market competition. Consumers deserve to know exactly what the standing desk they bring home is really like", said a Vernal spokesperson. "Through the Test Report, Vernal wants to show that the Core3 is built for your peace of mind".

The Vernal Core3 and the full Test Report are available starting today at vernalspace.com.

About Vernal: Vernal is a workspace brand designed for home life, dedicated to enhancing the home office experience, delivering stability, peace of mind, and sustainability over long-term use.
Media Contact: media@vernalspace.com

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

"See the Stability": Vernal Launches Core3 Standing Desk with Public "Test Report" Performance Data