Tineco Appoints Swerve Strategic as U.S. Agency of Record

SEATTLE, Feb. 10, 2026 /PRNewswire/ -- Tineco, a global leader in smart home cleaning solutions, today announced the appointment of Swerve Strategic as its official U.S. Agency of Record. The partnership expands on a long-standing collaboration between the two teams, following Swerve Strategic's successful role as Tineco's Agency of Record in Canada since 2020.

This appointment marks an important milestone in Tineco's continued growth in the U.S. market and reflects the brand's commitment to strengthening its communications, media engagement, and brand presence across key consumer touchpoints. As Agency of Record, Swerve Strategic will lead Tineco's U.S. public relations and communications efforts, including brand storytelling, media relations, influencer engagement, and integrated campaign support.

Tineco has earned strong recognition in the U.S. for its innovative smart home cleaning solutions, particularly its category-leading wet and dry floor care technology designed to deliver powerful performance for real-world household needs. With a focus on intuitive design, reliable functionality, and everyday usability, Tineco continues to support modern households—especially busy families and pet owners—with smarter, more efficient cleaning experiences.

"As Tineco continues to grow in the U.S., it's important that our communications reflect not only the innovation behind our products, but also how they fit naturally into modern everyday living," said Bill Song, Director of International Brand and Marketing at Tineco. "Our collaboration with Swerve Strategic has delivered strong results in Canada, and we're pleased to extend this partnership to the U.S. as we continue building a more connected, lifestyle-driven dialogue with consumers."

Through this partnership, Swerve Strategic will support Tineco's mission to bring thoughtful innovation to U.S. consumers—helping make home cleaning simpler, more efficient, and better aligned with modern lifestyles.

All U.S. media inquiries related to Tineco marketing and communications may be directed to
TinecoMedia@SwerveStrategic.com.

About Tineco
Tineco ("tin-co") was founded in 1998 with its first product launch as a vacuum cleaner and, in 2019, pioneered the first-ever smart vacuum. Today, the brand has evolved into a global leader in intelligent appliances spanning floor care, kitchen, and personal care categories. With a growing user base of over 23 million households and availability in approximately 30 countries worldwide, Tineco remains committed to its brand vision of making life easier through smart technology and continuous innovation. For more information, visit https://us.tineco.com/.

About Swerve Strategic
Swerve Strategic is a leading integrated communications agency specializing in full-funnel marketing solutions that drive brand success. With expertise across PR, influencer marketing, digital marketing, and more, Swerve Strategic helps brands navigate the evolving media landscape and connect with audiences at every stage of the customer journey. For more information, visit: https://swervestrategic.com/.

 

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Tineco Appoints Swerve Strategic as U.S. Agency of Record

GUANGZHOU, China, April 3, 2026 /PRNewswire/ -- The 57th China International Furniture Fair (CIFF Guangzhou 2026) concluded on March 31 under the theme "CONNECT•CREATE." With an all‑time high of over 5,100 exhibitors, 93.8% of whom chose CIFF Guangzhou as the platform to debut new products, the eight‑day event welcomed 353,106 professional visitors from 185 countries and regions. International attendance reached 64,291, marking a 13.2% increase from the 2025 peak and setting a new record. Throughout the fair, 111 concurrent events were held, alongside the debut release of nine major trend reports, reinforcing CIFF's role as an industry thought leader. To better serve Middle Eastern buyers unable to attend in person, the fair introduced an innovative remote matchmaking service, combining on-site live exhibition walkthroughs with real-time online engagement, facilitating 162 targeted procurement matching sessions and ensuring continuity in international sourcing.

Spanning the full value chain, the fair connected global resources across its three flagship exhibitions to drive industry collaboration and growth.

Running March 18-21, the Home Furniture Exhibition explored how design advances from concept to market to drive growth. Spanning 430,000 square meters, it fostered global exchange, supporting international brands entering China while helping Chinese brands expand abroad. Curated showcases traced the evolution of contemporary home aesthetics. Reflecting shifting lifestyles, the exhibition also highlighted emerging directions such as pet‑friendly spaces and age-inclusive design.

On March 28-31, the Office and Commercial Space Exhibition, themed "Sustainability," presented a forward-looking vision for workplace ecosystems across office environments, office seating, and public commercial spaces. Visitors experienced green principles woven into the design, materials, and full lifecycle, highlighting progress in low‑carbon innovation from concept to use. Smart technologies also acted as the core engine, integrating intelligent products, design strategies, and service systems to create connected solutions across spaces and workplace operations, guiding the industry toward inclusive and sustainable growth.

Held concurrently, the CIFM/interzum guangzhou connected global innovation and industrial chains to drive manufacturing transformation. The Machinery area highlighted intelligent production, uniting woodworking and upholstery equipment with Industry 4.0 and flexible lines for scalable smart‑manufacturing upgrades. The Furniture Materials area showcased advances in CMF, functionality, and sustainable finishes. The Hardware area presented smart solutions enhancing home design and spatial performance.

With three major exhibitions forming an integrated platform linking creativity, manufacturing, and global commerce, CIFF 2026 united industry professionals worldwide and strengthened Guangzhou's position as a key international furniture hub.

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

CIFF Guangzhou 2026 Wraps Up, Strengthening Global Links Across the Complete Home Industry Chain