New Sensodyne Clinical Repair Toothpaste Launches with Breakthrough Formula for Rapid, Clinically Proven Sensitivity Relief

WARREN, N.J.--(BUSINESS WIRE)--Feb 10, 2026--

The No. 1 dentist-recommended brand for sensitive teeth has launched Sensodyne Clinical Repair, its newest option for sensitive teeth, a toothpaste designed to address the root cause of tooth sensitivity. Based on data showing that 85% of people with sensitive teeth want solutions that repair sensitivity by addressing the root cause of their pain, Sensodyne developed Clinical Repair to go beyond temporary relief and actively repair sensitive areas of teeth with continued use.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260210680667/en/

Tooth sensitivity affects millions of adults and can make everyday moments – from enjoying hot drinks to savoring cold treats – uncomfortable or painful. Powered by a scientifically backed formula, Sensodyne Clinical Repair starts to repair sensitive areas of teeth after 60 seconds*, forming a protective layer that restrengthens with every use to deliver clinically proven, long-lasting relief from sensitivity.

“Oral care is a daily essential in any personal care routine, yet for those with vulnerable, sensitive teeth, even simple moments can feel uncomfortable, from sipping a hot coffee in the morning to smiling with confidence,” said Rishi Mulgund, Senior Director of Sensodyne in the US. “People with sensitive teeth aren’t looking for short-term fixes. They want care they can trust to help protect sensitive teeth at the source, which is why we created Sensodyne Clinical Repair.”

Innovative Repair Technology, Backed by Science

Sensodyne Clinical Repair features a formula that stays stable until brushing begins, when it’s activated by saliva. Once activated, it forms a protective layer over sensitive areas of teeth. With twice-daily brushing, this layer restrengthens with every use, protecting against sensitivity returning, all without changing your everyday brushing routine.

In clinical studies, Sensodyne Clinical Repair created a protective layer that was harder and offered more complete coverage than two leading competitors, raising the bar in sensitivity repair.

Two Options Designed for Everyday Oral Care Needs

Sensodyne Clinical Repair is designed to fit seamlessly into daily routines, helping people protect sensitive teeth while delivering cleaning and whitening benefits. The toothpaste is available in two refreshing options, now in a new blue color:

Built for Modern Routines

As personal care routines become more intentional and performance-driven, Sensodyne Clinical Repair is designed to fit seamlessly into everyday brushing, delivering fast, reliable protection without compromise. Its clinically proven repair technology provides substantial sensitivity relief in as little as three days**, while continuing to strengthen protection with ongoing use.

Pricing & Availability

Sensodyne Clinical Repair is now available at leading retailers, such as Amazon, Walmart, and Target, and nationwide soon, with an MSRP of $8.99.

For more information about Sensodyne Clinical Repair, visit www.sensodyne.com.

* for substantial sensitivity relief in three days
** with twice-daily brushing
** with continued twice daily brushing

About Sensodyne

Sensodyne is the No. 1 dentist-recommended brand for sensitive teeth and has been trusted by consumers worldwide for decades. With a commitment to science-backed innovation, Sensodyne continues to advance oral health solutions designed to help people live more comfortably, every day.

About Haleon US

Haleon (NYSE: HLN) is a leading global consumer health company with a purpose to deliver better everyday health with humanity. Haleon’s product portfolio spans six major categories: Oral Health, Vitamins, Minerals and Supplements (VMS), Pain Relief, Respiratory Health, Digestive Health and Therapeutic Skin Health. Built on trusted science, innovation, and deep human understanding, Haleon’s U.S. brands include Abreva, Advil, Benefiber, Centrum, Emergen-C, Excedrin, Flonase, Gas-X, Nexium, Nicorette, Parodontax, Polident, Preparation H, Pronamel, Sensodyne, Robitussin, Theraflu, TUMS, Voltaren, and more. For more information on Haleon and its brands, please visit www.haleon.com or contact USMediaRelations@haleon.com.

New Sensodyne Clinical Repair Toothpaste Launches with Breakthrough Formula for Rapid, Clinically Proven Sensitivity Relief

New Sensodyne Clinical Repair Toothpaste Launches with Breakthrough Formula for Rapid, Clinically Proven Sensitivity Relief

New Sensodyne Clinical Repair Toothpaste Launches with Breakthrough Formula for Rapid, Clinically Proven Sensitivity Relief

WASHINGTON (AP) — The U.S. Commission of Fine Arts on Thursday approved the design for the triumphal arch that President Donald Trump wants built at an entrance to the nation's capital, a key step in the project's process.

Commissioners, all appointed by Trump, acted despite overwhelming public opposition to the 250-foot arch, one of several projects that Trump is pursuing alongside a White House ballroom to leave his imprint on Washington.

“The building is beautiful,” the commission's chairman, Rodney Mims Cook Jr., said shortly before the vote on a design revised slightly from what was presented to the federal agency in April.

The arch would stand 250 feet tall (76 meters) from its base to a torch held aloft by a Lady Liberty-like figure on top of the structure. The statue would be flanked on top by two gilded eagles, but the four lions envisioned as guarding the base are now gone. The phrases “One Nation Under God” and “Liberty and Justice for All” would be inscribed in gold lettering atop either side of the monument.

A public observation deck on top would provide 360-degree views of the surroundings.

The commission’s vice chairman, architect James McCrery II, said in April that he preferred the arch without the figures on top, which would have reduced the arch's height by about 80 feet (24.4 meters). Critics of the project argue that the arch would dominate the skyline and disrupt views from the Lincoln Memorial to Arlington National Cemetery.

The arch would dwarf the Lincoln Memorial, which is 99 feet (30 meters) tall, and be close to half the height of the Washington Monument, an obelisk that is about 555 feet (169 meters) tall.

Commissioners were told at Thursday's meeting that Trump considered the suggestion to remove the statue “but elected not to pursue such an option.”

McCrery recommended doing away with the lions on the base and objected to plans for an underground tunnel for pedestrians to get to the arch, which would be built on a traffic circle. Both design elements have been removed.

Preliminary surveys and testing of the site began last week.

A group of veterans and a historian have sued the Trump administration in federal court to block construction on grounds that the arch would disrupt the sightline between the Lincoln Memorial and Arlington House at Arlington National Cemetery, among other reasons.

The Republican president and his interior secretary, Doug Burgum, have argued that Washington is the only major Western world capital without such an arch. Burgum's department includes the National Park Service, which manages the plot where Trump wants to put the arch.

The president has said some of his other projects, such as adding a blue coating to the interior of the Lincoln Memorial Reflecting Pool, will beautify the city in time for July 4 celebrations of America’s 250th birthday.

Trump's rehab of the Reflecting Pool is also the subject of a court challenge brought by The Cultural Landscape Foundation, which said the administration’s moves to repaint the bottom of the Reflecting Pool blue without first undergoing relevant reviews ran afoul of federal preservation laws governing historic sites.

The nonprofit group argued in a lawsuit filed last week that the changes at the Reflecting Pool are part of Trump’s broader effort to push through dramatic renovations in Washington without proper reviews and undermine the tone of the area.

A hearing in the case was scheduled for later Thursday in federal court in Washington.

Flags placed by workers are pictured in the Memorial Circle, where President Donald Trump has proposed building an arch to commemorate the United States' 250th anniversary, Friday, May 15, 2026, in Washington. (AP Photo/Jacquelyn Martin)

The Memorial Circle, where President Donald Trump has proposed building an arch to commemorate the United States' 250th anniversary is seen, Tuesday, May 19, 2026, in Washington. (AP Photo/Alex Brandon)