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RICHMOND, Texas, Feb. 13, 2026 /PRNewswire/ -- Beatbot, a global leader in smart pool robotics, today announced the market availability of the Beatbot Sora 70, its new award-winning robotic pool cleaner that delivers full, automated pool cleaning, covering the water surface, walls, waterline, floor, and shallow platforms, in a single device. After earning five media awards at CES 2026, the Beatbot Sora 70 is now available for pool owners to purchase in two color options, Lavender Purple and Deep Blue.
"Beatbot Sora 70 was built around a simple idea: one streamlined product that actually cleans the entire pool," said Jimmy Hu, VP at Beatbot. "From surface skimming to walls, floors, and the waterline, the Beatbot Sora 70 handles everything automatically. It's the only robot in the segment that truly does it all without requiring extra tools or manual steps."
Complete Pool Coverage in One System
The Sora 70 features Beatbot's JetPulse™ twin-jet surface skimming technology, designed to actively guide floating debris toward the suction inlet rather than pushing it aside during movement. This is paired with true four-zone cleaning, enabling the robot to clean:
- The water surface
- Pool walls
- The waterline
- The pool floor
In addition, Sora 70 cleans shallow platforms and tanning ledges in water as shallow as 8 inches (20 cm), treating these areas as standard cleaning zones rather than special cases.
Navigation and coverage are supported by SonicSense™ Obstacle Avoidance, which uses ultrasonic sensing to detect obstacles, platform heights, slopes, and transitions, allowing the robot to adapt to different pool designs and layouts.
Designed for Hands-Off Operation
Beatbot Sora 70 is built for minimal user intervention. It delivers up to 5 hours of floor cleaning on a single charge, features a 6-liter debris capacity to reduce mid-cycle emptying, and automatically parks itself at the pool edge when a cleaning cycle is complete or battery levels are low, enabling easy retrieval.
Pricing and Availability
The Beatbot Sora 70 is available for purchase beginning February 13 on the official Beatbot website, with an MSRP of $1,499.
Tech Specs[1]
- Cleaning Coverage: Surface, walls, waterline, floor, platforms
- Surface Cleaning: JetPulse™ twin-jet surface skimming
- Obstacle Avoidance: SonicSense™ ultrasonic obstacle detection
- Suction Power: 6,800 GPH
- Debris Capacity: 6L
- Battery Capacity: 10,000 mAh
- Runtime:
- Up to 5 hours (floor cleaning, ECO mode)
- Up to 7 hours (surface cleaning)
- Minimum Water Depth: 8 inches
- Pool Size Coverage: Up to 3,230 sq ft
- Dimensions: 17.09 × 16.93 × 11.22 inches
- Weight: 22.9 lbs
- Ingress Protection: IP68 waterproof
About Beatbot
Beatbot is the fastest-growing premium robotic pool cleaning brand worldwide. Driven by continuous innovation, it empowers people to perfect pool living and enrich their everyday life.
Founded on a mission to reimagine pool care through intelligence and design, Beatbot holds around 500 patents (granted and pending) and is powered by a team where 60% are R&D experts. The company pioneers advanced automation technologies that are effortless, intelligent, and beautifully designed. By inspiring a new standard of living, Beatbot ensures that its technology disappears into the background, giving users back their time, confidence, and pride.
| [1] *All data above are based on internal testing conducted by Beatbot. Actual performance may vary depending on environment and conditions of use. |
RICHMOND, Texas, Feb. 13, 2026 /PRNewswire/ -- Beatbot, a global leader in smart pool robotics, today announced the market availability of the Beatbot Sora 70, its new award-winning robotic pool cleaner that delivers full, automated pool cleaning, covering the water surface, walls, waterline, floor, and shallow platforms, in a single device. After earning five media awards at CES 2026, the Beatbot Sora 70 is now available for pool owners to purchase in two color options, Lavender Purple and Deep Blue.
"Beatbot Sora 70 was built around a simple idea: one streamlined product that actually cleans the entire pool," said Jimmy Hu, VP at Beatbot. "From surface skimming to walls, floors, and the waterline, the Beatbot Sora 70 handles everything automatically. It's the only robot in the segment that truly does it all without requiring extra tools or manual steps."
Complete Pool Coverage in One System
The Sora 70 features Beatbot's JetPulse™ twin-jet surface skimming technology, designed to actively guide floating debris toward the suction inlet rather than pushing it aside during movement. This is paired with true four-zone cleaning, enabling the robot to clean:
- The water surface
- Pool walls
- The waterline
- The pool floor
In addition, Sora 70 cleans shallow platforms and tanning ledges in water as shallow as 8 inches (20 cm), treating these areas as standard cleaning zones rather than special cases.
Navigation and coverage are supported by SonicSense™ Obstacle Avoidance, which uses ultrasonic sensing to detect obstacles, platform heights, slopes, and transitions, allowing the robot to adapt to different pool designs and layouts.
Designed for Hands-Off Operation
Beatbot Sora 70 is built for minimal user intervention. It delivers up to 5 hours of floor cleaning on a single charge, features a 6-liter debris capacity to reduce mid-cycle emptying, and automatically parks itself at the pool edge when a cleaning cycle is complete or battery levels are low, enabling easy retrieval.
Pricing and Availability
The Beatbot Sora 70 is available for purchase beginning February 13 on the official Beatbot website, with an MSRP of $1,499.
Tech Specs[1]
- Cleaning Coverage: Surface, walls, waterline, floor, platforms
- Surface Cleaning: JetPulse™ twin-jet surface skimming
- Obstacle Avoidance: SonicSense™ ultrasonic obstacle detection
- Suction Power: 6,800 GPH
- Debris Capacity: 6L
- Battery Capacity: 10,000 mAh
- Runtime:
- Up to 5 hours (floor cleaning, ECO mode)
- Up to 7 hours (surface cleaning)
- Minimum Water Depth: 8 inches
- Pool Size Coverage: Up to 3,230 sq ft
- Dimensions: 17.09 × 16.93 × 11.22 inches
- Weight: 22.9 lbs
- Ingress Protection: IP68 waterproof
About Beatbot
Beatbot is the fastest-growing premium robotic pool cleaning brand worldwide. Driven by continuous innovation, it empowers people to perfect pool living and enrich their everyday life.
Founded on a mission to reimagine pool care through intelligence and design, Beatbot holds around 500 patents (granted and pending) and is powered by a team where 60% are R&D experts. The company pioneers advanced automation technologies that are effortless, intelligent, and beautifully designed. By inspiring a new standard of living, Beatbot ensures that its technology disappears into the background, giving users back their time, confidence, and pride.
[1] *All data above are based on internal testing conducted by Beatbot. Actual performance may vary depending on environment and conditions of use.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Award-Winning Beatbot Sora 70 Robotic Pool Cleaner Now Available for Purchase
Following UCP for Java, Deeplumen Unveils Agentic Page, Enabling Brands to Move from "Persuading Humans" to "Informing Agents"
SAN FRANCISCO, Feb. 13, 2026 /PRNewswire/ -- While the industry debates the future of digital presence, one thing is clear: if an AI Agent cannot "see" you, your brand risks becoming invisible in AI-driven decision environments. Today, Deeplumen announced the launch of Agentic Page, a purpose-built solution designed to make brand content discoverable, structured, and directly actionable for AI systems.
Following the successful January release of UCP for Java, Agentic Page serves as the distribution layer of Deeplumen's Marketing-to-AI (M2AI) framework, establishing a core infrastructure layer for AI-mediated commerce.
From Super Bowl Buzz to Agentic Commerce
The recent wave of AI-themed advertisements during the Super Bowl has sparked intense debate. While many brands are using AI to create flashy visuals or quirky scripts, these remain traditional "top-of-funnel" efforts aimed at human audiences.
Deeplumen views this as a transition phase. The ultimate form of AI advertising isn't just a better video; it is Agentic Commerce. In this new reality, the "consumer" is often an AI Agent acting on behalf of a human. Success is no longer about winning a 30-second TV slot; it's about earning semantic priority within an Agent's decision-making logic.
The Renaissance of the Brand Website
In the social media era, many saw the brand website as a static reference page rather than a strategic asset. In the AI era, the official website is re-emerging as strategic digital infrastructure.
- The Ultimate Source of Truth: AI Agents prioritize high-authority, first-party data. An optimized official website is one of the best ways a brand can ensure an LLM retrieves verified information rather than generating inaccurate outputs.
- The AI Gateway: While social platforms are walled gardens, the brand website is the open gateway where Agents systematically crawl, interpret, and index structured data.
Agentic Page: Infrastructure for AI Visibility
Deeplumen positions Agentic Page as a category-defining solution designed to operationalize AI visibility at scale. Agentic Page functions as a "Semantic Translator" for the brand website:
- First-Mover Simplicity: Agentic Page removes technical barriers by enabling brands to instantly deploy structured content protocols that Large Language Models (LLMs) can natively understand, retrieve, and cite.
- Structured Authority: It shifts strategy from "visual storytelling" to "semantic logic," prioritizing machine-readable clarity to increase the likelihood of preferred AI recommendation during purchase-intent queries.
- Closing the Loop: By pairing Agentic Page (Distribution) with Deeplumen's UCP (Transaction), brands can move from being "cited" by an AI to executing transactions through autonomous AI-driven pathways.
"The Super Bowl showed us that brands want to talk about AI. Deeplumen helps brands talk to AI," says the Deeplumen leadership team. "Agentic Page provides the infrastructure layer that positions brands to compete effectively in Agent-driven commerce environments."
Announcing the "AI-Ready" Free Test Campaign
To accelerate the shift toward Agentic Commerce, Deeplumen is launching a Free Test Campaign for Agentic Pages. We invite forward-thinking brands to participate in a limited test program and experience the power of M2AI firsthand.
- How to Join: Brands interested in securing their place in this test campaign can apply for the free trial by contacting our team at contact@deeplumen.com.
About Deeplumen
Deeplumen is an AI-first technology company focused on the intersection of AI agents and global commerce. As the pioneers of the Marketing-to-AI (M2AI) framework, Deeplumen builds the protocols and infrastructure that allow brands to compete in environments where AI systems increasingly mediate consumer decisions.
Official Website: deeplumen.com
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Deeplumen Launches Agentic Page to Power Content Distribution Infrastructure for the M2AI Era
