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WD Unifies its Professional Content Creator Storage Portfolio Under the G-DRIVE® Brand

News

WD Unifies its Professional Content Creator Storage Portfolio Under the G-DRIVE® Brand
News

News

WD Unifies its Professional Content Creator Storage Portfolio Under the G-DRIVE® Brand

2026-02-19 21:03 Last Updated At:21:30

SAN JOSE, Calif.--(BUSINESS WIRE)--Feb 19, 2026--

WD (Nasdaq: WDC) today announced the re-launch of its G-DRIVE® brand as the unified identity for its content creator and creative professional external storage product portfolio. The brand consolidation brings together high-capacity, high-performance storage solutions under a single name brand – G-DRIVE® – known for its quality, performance, and reliability.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260219742429/en/

The G-DRIVE® brand, also represented by the iconic “G” logo, will replace SanDisk Professional branding across WD’s creator storage lineup, including desktop drives, portable drives and multi-bay RAID systems purpose-built for the creative community's most demanding workflows: high-resolution photography, video production, graphic design, and audio engineering. Supporting individuals, businesses and production studios, G-DRIVE® solutions support the full creative lifecycle, from on-set capture and real-time editing to backup and postproduction. Products currently branded as SanDisk Professional will transition to the G-DRIVE® brand by the end of this month.

"G-DRIVE has become synonymous with reliable, high-capacity, high-performance storage for all creatives and all stages, from enthusiast to professional," said Darrin Bulik, director of product management at WD. "By consolidating our content creator storage portfolio under this established and trusted brand, we’re honoring that legacy while leveraging WD’s industry-leading storage innovations to deliver the tools creators need to bring their vision to life. This commitment means more product choices now, and in the future, backed by the quality and reliability that creators depend on.”

The initial G-DRIVE® product lineup includes:

Existing SanDisk Professional HDD-based products will continue to receive full support and warranty coverage by WD. Products with new G-DRIVE® branding have already begun shipping.

The brand transition follows Western Digital's separation into a standalone HDD company in late February 2025. WD will also continue offering HDD products in its color portfolio including WD Gold® for enterprise, WD Purple® for smart video, WD Red® for NAS, WD Blue® for PC productivity, and WD_BLACK® for gaming.

About WD

WD builds the storage infrastructure that powers the AI-driven data economy. For more than 55 years, WD has been at the forefront of innovation, delivering the scale, reliability, and economics required to turn data into intelligence. Today, WD partners with the world’s leading hyperscalers, cloud providers, and enterprises to provide durable, innovative storage platforms that are proven and trusted at scale. All of this is driven by its people, whose engineering discipline and customer focus help organizations store, protect, and use the world’s data with confidence. Follow WD on LinkedIn and learn more at www.wd.com.

*One terabyte (TB) is equal to one trillion bytes. Actual user capacity may vary depending on the operating environment.

© 2026 Western Digital Corporation or its affiliates. All rights reserved. WD, the WD design, Western Digital, G-DRIVE, G-RAID, WD Blue, WD Gold, WD Purple, WD Red, WD_BLACK, and Ultrastar are registered trademarks or trademarks of Western Digital Corporation or its affiliates in the US and/or other countries. Sandisk and Sandisk Professional are registered trademarks or trademarks of Sandisk Corporation or its affiliates in the US and/or other countries. Thunderbolt is a trademark of Intel Corporation or its subsidiaries. USB-C is a trademark of USB Implementers Forum. All other marks are the property of their respective owners. Not all products will be available in all regions of the world.

WD re-launches the G-DRIVE® brand.

WD re-launches the G-DRIVE® brand.

Markets on Wall Street Thursday were poised to give back a slice of the gains made a day earlier on the shoulders of computer chip giant Nvidia.

Futures for the S&P 500 were down 0.2% before the opening bell, while futures for the Dow Jones Industrial Average fell 0.2%. Nasdaq futures were off close to 0.3%.

Walmart shares sank more than 3% in premarket after the retail giant hinted at a volatile economic environment ahead, despite delivering another quarter of standout results. In its first reporting period since new CEO John Furner took the helm from Doug McMillon, Walmart nudged past sales and profit expectations as the promise of lower prices drew in a broader spectrum of Americans during the critical holiday shopping period.

EBay shares jumped nearly 8% overnight after the online auction site breezed past sales and profit targets and announced that it was paying Etsy $1.2 billion to acquire the secondhand fashion marketplace Depop in a bid to capture a bigger share of the Gen Z market.

In energy trading, oil prices rose around 1.5% on media reports that the likelihood of a U.S. conflict with Iran was rising.

President Donald Trump has been weighing whether to take military action against Iran as his administration surges military resources to the region while holding indirect talks with Tehran over its nuclear program. That is raising concerns that any attack could spiral into a larger conflict in the Middle East.

U.S. benchmark crude oil gained $1.02 to $66.07 per barrel. Brent crude, the international standard, picked up $1 to $71.35.

Elsewhere, in European trading, Germany's DAX lost 0.9% by midday, while the CAC 40 in Paris slid 0.8%. Britain's FTSE 100 gave up 0.6%.

Markets in Greater China were closed for Lunar New Year holidays, while some others in the region reopened for trading.

In Tokyo, the Nikkei 225 added 0.6% to 57,467.83, while in South Korea, the Kospi jumped 3.1% to 5,677.25 as markets reopened following holidays earlier in the week. Samsung Electronics, the market's biggest heavyweight, gained 4.9%.

Australia's S&P/ASX 200 advanced 0.9% to 9,086.20.

Southeast Asian markets surged, with Thailand's SET up 1.7%. India's Sensex shed early gains to fall 1.1%.

In currency trading early Thursday, the dollar bought 154.79 Japanese yen, down from 154.83 yen. The euro fell to $1.1771 from $1.1782.

The price for an ounce of gold held steady just above $5,000 while silver ticked down less than 1% to $78 an ounce.

Bitcoin was effectively flat at $66,559.

A chart above the trading floor of the New York Stock Exchange displays an intraday number for the SPY, tracking the S&P 500, Friday, Feb. 13, 2026. (AP Photo/Richard Drew)

A chart above the trading floor of the New York Stock Exchange displays an intraday number for the SPY, tracking the S&P 500, Friday, Feb. 13, 2026. (AP Photo/Richard Drew)

Trader William Lawrence works on the floor of the New York Stock Exchange, Friday, Feb. 13, 2026, in New York. (AP Photo/Richard Drew)

Trader William Lawrence works on the floor of the New York Stock Exchange, Friday, Feb. 13, 2026, in New York. (AP Photo/Richard Drew)

Currency traders watch monitors near a screen showing the Korea Composite Stock Price Index (KOSPI), left, at the foreign exchange dealing room of the Hana Bank headquarters, in Seoul, South Korea, Thursday, Feb. 19, 2026. (AP Photo/Ahn Young-joon)

Currency traders watch monitors near a screen showing the Korea Composite Stock Price Index (KOSPI), left, at the foreign exchange dealing room of the Hana Bank headquarters, in Seoul, South Korea, Thursday, Feb. 19, 2026. (AP Photo/Ahn Young-joon)

A TV camera man stands near a screen showing the Korea Composite Stock Price Index (KOSPI), center, and the foreign exchange rate between U.S. dollar and South Korean won, left, at the foreign exchange dealing room of the Hana Bank headquarters, in Seoul, South Korea, Thursday, Feb. 19, 2026. (AP Photo/Ahn Young-joon)

A TV camera man stands near a screen showing the Korea Composite Stock Price Index (KOSPI), center, and the foreign exchange rate between U.S. dollar and South Korean won, left, at the foreign exchange dealing room of the Hana Bank headquarters, in Seoul, South Korea, Thursday, Feb. 19, 2026. (AP Photo/Ahn Young-joon)

Currency traders work near a screen showing the Korea Composite Stock Price Index (KOSPI), top center, and the foreign exchange rate between U.S. dollar and South Korean won, top center left, at the foreign exchange dealing room of the Hana Bank headquarters in Seoul, South Korea, Thursday, Feb. 19, 2026. (AP Photo/Ahn Young-joon)

Currency traders work near a screen showing the Korea Composite Stock Price Index (KOSPI), top center, and the foreign exchange rate between U.S. dollar and South Korean won, top center left, at the foreign exchange dealing room of the Hana Bank headquarters in Seoul, South Korea, Thursday, Feb. 19, 2026. (AP Photo/Ahn Young-joon)

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