LOS ANGELES, Feb. 21, 2026 /PRNewswire/ -- Laka, a Korea-based beauty brand recognized for its inclusive approach to lip makeup, is officially launching in the U.S. with its debut at Sephora. Marking the brand's first major U.S. retail expansion, Laka is now available on Sephora.com and in 80 select Sephora stores nationwide.
Laka has built a strong global following for its lip-focused products that champion self-expression, comfort, and inclusive shade development. With this launch, the brand introduces its modern K-beauty philosophy to U.S. consumers who seek expressive color without rigid beauty standards.
Inclusive, Lip-Focused Expertise
At launch, Laka introduces three core lip products designed to complement a wide range of skin tones and personal styles:
- Fruity Glam Tint ($18): A lightweight, glossy lip tint that leaves a transfer-proof stain, available in 10 shades, and one of Laka's most recognized, award-winning products in Asia.
- Fruity Lip Glotioner ($18): A high-shine lip serum–gloss hybrid formulated with peptides and raspberry seed oil for smooth, comfortable wear.
- Blonding Glow Lipstick ($16, online only): A hydrating, buildable lipstick designed for effortless everyday color.
Each product reflects Laka's belief that lip makeup should adapt to the individual — not the other way around.
"Our launch at Sephora marks an important milestone as we expand Laka's inclusive beauty philosophy to the U.S.," said Jicheol Lee, CEO of Laka. "We're excited to connect with consumers who view makeup as a form of self-expression rather than a set of rules."
Availability
Laka will be available beginning February 20, 2026, on Sephora.com and in 80 select Sephora stores across the United States.
About Laka
Founded in Korea, Laka is a beauty brand built on inclusivity and self-expression, with a specialized focus on lip makeup. The brand creates products designed to complement diverse skin tones, identities, and personal styles—encouraging individuals to define beauty on their own terms.
Follow Laka:
Instagram: @laka.global
TikTok: @laka.beauty
Press Contact:
Laka
Chloe Kim
Email: lakapr@laka.co.kr
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Laka Makes U.S. Retail Debut at Sephora, Bringing Inclusive Beauty to a New Global Audience
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NYSE issues a pre-market daily advisory direct from the trading floor.
NEW YORK, Feb. 20, 2026 /PRNewswire/ -- The New York Stock Exchange (NYSE) provides a daily pre-market update directly from the NYSE Trading Floor. Access today's NYSE Pre-market update for market insights before trading begins.
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Herbalife CFO joins Live after shares jump 18% jwplayer('myplayer1').setup({file: 'https://mma.prnasia.com/media2/2917347/NYSE_Feb_20_Market_Update.mp4', image: 'https://mma.prnasia.com/media2/2917347/NYSE_Feb_20_Market_Update.mp4?p=thumbnail', autostart:'false', stretching : 'uniform', width: '512', height: '288'});
Ashley Mastronardi delivers the pre-market update on February 20th
- Investors digest a pair of key reports from the U.S. Bureau of Economic Analysis, including the December PCE Report, the Fed's preferred inflation gauge.
- Herbalife (NYSE: HLF) CFO John DeSimone will join NYSE Live to discuss the nutrition company's latest earnings and a new $7.5 million investment by soccer legend Cristiano Ronaldo.
- Commercial space company Starfighters Space (NYSE American: FJET) will ring the Opening Bell as it aims to send payloads into space using jets that fly at Mach-2 speeds.
- NYSE's third annual Space Summit will take place on Monday, bringing together pioneers, executives, and investors in the space industry.
Opening Bell
Starfighters Space (NYSE American: FJET) celebrates its IPO
Closing Bell
SheTO celebrates 6,000+ members building a global movement
For market insights, IPO activity, and today's opening bell, download the NYSE TV App: TV.NYSE.com
NYSE issues a pre-market daily advisory direct from the trading floor.
NEW YORK, Feb. 20, 2026 /PRNewswire/ -- The New York Stock Exchange (NYSE) provides a daily pre-market update directly from the NYSE Trading Floor. Access today's NYSE Pre-market update for market insights before trading begins.
Herbalife CFO joins Live after shares jump 18% jwplayer('myplayer1').setup({file: 'https://mma.prnasia.com/media2/2917347/NYSE_Feb_20_Market_Update.mp4', image: 'https://mma.prnasia.com/media2/2917347/NYSE_Feb_20_Market_Update.mp4?p=thumbnail', autostart:'false', stretching : 'uniform', width: '512', height: '288'});
Ashley Mastronardi delivers the pre-market update on February 20th
- Investors digest a pair of key reports from the U.S. Bureau of Economic Analysis, including the December PCE Report, the Fed's preferred inflation gauge.
- Herbalife (NYSE: HLF) CFO John DeSimone will join NYSE Live to discuss the nutrition company's latest earnings and a new $7.5 million investment by soccer legend Cristiano Ronaldo.
- Commercial space company Starfighters Space (NYSE American: FJET) will ring the Opening Bell as it aims to send payloads into space using jets that fly at Mach-2 speeds.
- NYSE's third annual Space Summit will take place on Monday, bringing together pioneers, executives, and investors in the space industry.
Opening Bell
Starfighters Space (NYSE American: FJET) celebrates its IPO
Closing Bell
SheTO celebrates 6,000+ members building a global movement
For market insights, IPO activity, and today's opening bell, download the NYSE TV App: TV.NYSE.com
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
NYSE Content Update: Starfighters Space Celebrates NYSE American Listing
