LOS ANGELES, Feb. 21, 2026 /PRNewswire/ -- Laka, a Korea-based beauty brand recognized for its inclusive approach to lip makeup, is officially launching in the U.S. with its debut at Sephora. Marking the brand's first major U.S. retail expansion, Laka is now available on Sephora.com and in 80 select Sephora stores nationwide.
Laka has built a strong global following for its lip-focused products that champion self-expression, comfort, and inclusive shade development. With this launch, the brand introduces its modern K-beauty philosophy to U.S. consumers who seek expressive color without rigid beauty standards.
Inclusive, Lip-Focused Expertise
At launch, Laka introduces three core lip products designed to complement a wide range of skin tones and personal styles:
- Fruity Glam Tint ($18): A lightweight, glossy lip tint that leaves a transfer-proof stain, available in 10 shades, and one of Laka's most recognized, award-winning products in Asia.
- Fruity Lip Glotioner ($18): A high-shine lip serum–gloss hybrid formulated with peptides and raspberry seed oil for smooth, comfortable wear.
- Blonding Glow Lipstick ($16, online only): A hydrating, buildable lipstick designed for effortless everyday color.
Each product reflects Laka's belief that lip makeup should adapt to the individual — not the other way around.
"Our launch at Sephora marks an important milestone as we expand Laka's inclusive beauty philosophy to the U.S.," said Jicheol Lee, CEO of Laka. "We're excited to connect with consumers who view makeup as a form of self-expression rather than a set of rules."
Availability
Laka will be available beginning February 20, 2026, on Sephora.com and in 80 select Sephora stores across the United States.
About Laka
Founded in Korea, Laka is a beauty brand built on inclusivity and self-expression, with a specialized focus on lip makeup. The brand creates products designed to complement diverse skin tones, identities, and personal styles—encouraging individuals to define beauty on their own terms.
Follow Laka:
Instagram: @laka.global
TikTok: @laka.beauty
Press Contact:
Laka
Chloe Kim
Email: lakapr@laka.co.kr
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Laka Makes U.S. Retail Debut at Sephora, Bringing Inclusive Beauty to a New Global Audience
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NYSE issues a pre-market daily advisory direct from the trading floor.
NEW YORK, April 27, 2026 /PRNewswire/ -- The New York Stock Exchange (NYSE) provides a daily pre-market update directly from the NYSE Trading Floor. Access today's NYSE Pre-market update for market insights before trading begins.
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Ashley Mastronardi delivers the pre-market update on April 27th
- Equities are lower Monday morning after oil prices rose amid the conflict in the Middle East over the weekend.
- Five Magnificent 7 companies, all of which are among the biggest holdings by weight on the Global X NYSE 100 ETF, are due to report earnings this week.
- The NYSE is on the ground at the POSSIBLE Miami Marketing Conference & Expo, which commenced this morning.
- Former NASA Administrator Jim Bridenstine will join Taking Stock to discuss the 75% increase in Space Force budget ahead of Tuesday's NYSE Space Summit.
Opening Bell
TGR Haas F1 Team and Toyota celebrate their technical collaboration and the first of three races on home soil for the American-owned outfit this season
Closing Bell
Former NASA Administrator Jim Bridenstine rings the Closing Bell.
For market insights, IPO activity, and today's opening bell, download the NYSE TV App: TV.NYSE.com
NYSE issues a pre-market daily advisory direct from the trading floor.
NEW YORK, April 27, 2026 /PRNewswire/ -- The New York Stock Exchange (NYSE) provides a daily pre-market update directly from the NYSE Trading Floor. Access today's NYSE Pre-market update for market insights before trading begins.
POSSIBLE marketing conference kicked off in Miami. jwplayer('myplayer1').setup({file: 'https://mma.prnasia.com/media2/2966432/NYSE_Update_April_27.mp4', image: 'https://mma.prnasia.com/media2/2966432/NYSE_Update_April_27.mp4?p=thumbnail', autostart:'false', stretching : 'uniform', width: '512', height: '288'});
Ashley Mastronardi delivers the pre-market update on April 27th
- Equities are lower Monday morning after oil prices rose amid the conflict in the Middle East over the weekend.
- Five Magnificent 7 companies, all of which are among the biggest holdings by weight on the Global X NYSE 100 ETF, are due to report earnings this week.
- The NYSE is on the ground at the POSSIBLE Miami Marketing Conference & Expo, which commenced this morning.
- Former NASA Administrator Jim Bridenstine will join Taking Stock to discuss the 75% increase in Space Force budget ahead of Tuesday's NYSE Space Summit.
Opening Bell
TGR Haas F1 Team and Toyota celebrate their technical collaboration and the first of three races on home soil for the American-owned outfit this season
Closing Bell
Former NASA Administrator Jim Bridenstine rings the Closing Bell.
For market insights, IPO activity, and today's opening bell, download the NYSE TV App: TV.NYSE.com
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
NYSE Content Update: Former NASA Head to Ring Closing Bell for NYSE Space Summit
