HONG KONG, Feb. 23, 2026 /PRNewswire/ -- The Countryside Conservation Office (CCO) under the Environment and Ecology Bureau will host the Countryside Harvest Festival 2026: "Hong Kong Soundscape – Opera & Dance" One Day Music Festival on 1 March 2026. The event will take place at Yan Chau Tong, situated within Mirs Bay, Hong Kong, which has been selected by the Ministry of Ecology and Environment as an "Outstanding Example of Beautiful Bays". The festival is also featured as one of the "Festival PLUS" events of the 54th Hong Kong Arts Festival.
The festival features Maestro Tan Dun — UNESCO Global Goodwill Ambassador, Hong Kong's Ambassador for Cultural Promotion, and an internationally renowned composer and conductor — as Artistic Director and Conductor. Maestro Tan has created a unique musical composition specifically inspired by the serene northeastern countryside of Hong Kong. Renowned for his ability to merge Eastern and Western musical traditions, transcend cultural boundaries and push artistic frontiers, he is widely recognised as one of the most influential contemporary musicians, and has received numerous international music accolades.
During this exceptional event, Maestro Tan will collaborate with distinguished musicians and dancers from Hong Kong, the Chinese Mainland and overseas, presenting a powerful artistic dialogue between music, dance and nature on an open‑air stage surrounded by mountains and the sea. Audiences will be able to appreciate both the stunning countryside scenery of Hong Kong's northeastern region and the compelling musical performances in an immersive setting.
The One Day Music Festival will be broadcast live globally across various online platforms, including Brand Hong Kong, HK PLUS, Hong Kong Arts Festival and Phoenix TV. Members of the public around the world are cordially invited to join the event online and experience the artistic charm and conservation significance of this international cultural occasion from the comfort of their own homes.
In addition to the global online broadcast, one segment of the festival invites the public to join in person through a dedicated Live Concert arrangement. This on‑site session offers participants the opportunity to experience the performance in the countryside setting and to enjoy first‑hand the remarkable natural landscape and live music of Hong Kong's northeastern region.
According to the "Countryside Harvest Festival 2026: 'Hong Kong Soundscape – Opera & Dance' One Day Music Festival – Live Concert" official page, the on‑site participation session is scheduled as follows:
- Time: 1:30 pm – 2:30 pm (Live performance)
- Format: Outdoor performance. Comfortable casual wear and footwear are recommended; participants are advised to bring their own snacks and drinking water.
On the event day, apart from taking the regular Kaito ferry services from Ma Liu Shui or Sha Tau Kok to Lai Chi Wo, free boat services will be provided on the event day (1 March 2026), shuttling between Sha Tau Kok and Lai Chi Wo. Starting 20 February 2026, participants can reserve ferry tickets through the following website (https://art-mate.net/en/doc/92750). Tickets are free of charge. 250 seats per trip, available on a first-come, first-served basis.
Participants are reminded that a valid Sha Tau Kok Frontier Closed Area Permit is required to board at Sha Tau Kok, and that the permit must be applied for in advance via the Hong Kong Police e‑Services system, at least two full working days before the intended visit date.
Detailed information on programme rundown and online live broadcast platforms of the One Day Music Festival can be found on the Online Concert webpage. Further information on the overall festival concept and artistic direction is available on the English news page of the Countryside Conservation Office.
Event and participation information:
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Countryside Harvest Festival 2026: "Hong Kong Soundscape - Opera & Dance" One Day Music Festival, Featuring Maestro Tan Dun, UNESCO Global Goodwill Ambassador and Hong Kong's Ambassador for Cultural Promotion
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- Operated promotional booth at Japan's largest food and retail exhibition from Feb. 18–20, attracting approximately 10,000 visitors over three days
- Promoted K-food with Jongga and O'food brands; four tasting menus reflecting local food trends received favorable reviews
SEOUL, South Korea, Feb. 24, 2026 /PRNewswire/ -- Daesang announced on the 23rd that it successfully concluded its first participation in the "Supermarket Trade Show 2026 (SMTS 2026)," Japan's largest food and retail exhibition, held for three days from February 18 to 20 in Chiba Prefecture, Japan.
Hosted by the New Supermarket Association of Japan, SMTS 2026 is the country's largest specialized exhibition for the food and retail industry, offering a comprehensive view of the latest trends in the Japanese distribution sector. Celebrating its 60th anniversary this year, the exhibition recorded its largest scale ever, with approximately 2,200 companies from 16 countries participating and around 83,000 visitors in attendance.
Marking its first appearance at the event, Daesang highlighted its No.1* kimchi brand "Jongga" and global food brand "O'food," successfully promoting its differentiated K-food competitiveness rooted in advanced fermentation technology and reinforcing its position as Korea's leading comprehensive food company.
*Source: NIELSEN KOREA 2007–2024 Kimchi Sales Volume & Value
During the exhibition, Daesang's booth attracted approximately 10,000 visitors, drawing significant attention. The company held business meetings with representatives from major Japanese retailers and regional supermarket chains, including AEON, Costco, and Ministop. Amid strong interest from global retail buyers, Daesang engaged in detailed discussions toward new supply agreements, achieving tangible business outcomes.
Products showcasing the expertise of one of the world's leading fermentation specialists garnered particular attention, especially kimchi and traditional Korean sauces. As Japan's kimchi consumption trend shifts from non-fermented to fermented varieties, distributors expressed strong interest in listing "Ilpum Kimchi," which delivers the authentic taste of traditional Korean fermented kimchi. In addition, "O'food Gochujang," crafted using traditional methods inherited from Sunchang—the birthplace of Korean jang (fermented sauces)—also drew keen interest.
The tasting program, designed to reflect local food culture trends, proved to be a major highlight. Under the concept of "Delica" foods—ready-to-eat and ready-to-cook items that are increasingly popular in Japanese supermarkets—Daesang introduced four trendy menu items utilizing kimchi and gochujang: Stir-fried Kimchi Egg Gimbap, Water Parsley Gochujang Shrimp Gangjeong, Kimchi Tuna Mayo Sandwich, and Gochujang Nikujaga. These dishes demonstrated how kimchi and gochujang can easily enhance umami flavors in everyday meals. All 2,400 servings of the four featured tasting menus were completely sold out, along with an additional 2,600 servings of Mat Kimchi and Dubu Kimchi prepared for sampling.
Chiharu Asao, a Japanese food influencer who developed the tasting menu, commented, "We created a fusion dish by adding kimchi to tamagoyaki, a familiar Japanese egg dish, ensuring that the spiciness and umami of Ilpum Kimchi harmonize with the soft texture of the egg. Although some visitors were initially unfamiliar with the idea of kimchi in a sandwich, they were pleasantly surprised by how well the flavors complemented each other after tasting it."
The booth, designed to embody Daesang's corporate vision, also drew significant attention. Featuring a distinctive design inspired by tree rings, a large LED screen, and a space replicating a Japanese supermarket display, the booth stood out prominently within the exhibition hall. Brochures and tasting containers incorporating traditional Korean mother-of-pearl craftsmanship further conveyed the company's dedication and authenticity in fermented foods.
Visitors shared positive feedback, commenting, "The red booth design reminiscent of kimchi was impressive," "The mother-of-pearl design elegantly captured Korean aesthetics," and "The harmony with Japanese cuisine exceeded expectations," adding to the vibrant atmosphere on site.
Lim Jung-bae, CEO of Daesang Corporation, stated, "Our participation in SMTS 2026 served as an important opportunity to reaffirm the status of fermented foods—the core of K-food—in the Japanese market and to expand our local distribution network. Moving forward, we will continue to introduce innovative products tailored to the lifestyles of local consumers, led by Jongga and O'food, to further strengthen our presence in Japan."
Founded 70 years ago, Daesang has been strengthening its global competitiveness. The company established Daesang Japan Inc. in 1978 to formally enter the Japanese market. Currently, it exports a wide range of products, including kimchi, seasonings, traditional sauces, sauces, and ready-to-eat meals. In 2023, it established Daesang Foods Japan Inc. to secure local production capabilities. In addition, last year the company hosted the "Kimchi Blast Tokyo 2025" pop-up event on Cat Street in Shibuya, Tokyo, blending Korean kimchi culture with Japanese lifestyle trends and expanding consumer engagement in the local market.
- Operated promotional booth at Japan's largest food and retail exhibition from Feb. 18–20, attracting approximately 10,000 visitors over three days
- Promoted K-food with Jongga and O'food brands; four tasting menus reflecting local food trends received favorable reviews
SEOUL, South Korea, Feb. 24, 2026 /PRNewswire/ -- Daesang announced on the 23rd that it successfully concluded its first participation in the "Supermarket Trade Show 2026 (SMTS 2026)," Japan's largest food and retail exhibition, held for three days from February 18 to 20 in Chiba Prefecture, Japan.
Hosted by the New Supermarket Association of Japan, SMTS 2026 is the country's largest specialized exhibition for the food and retail industry, offering a comprehensive view of the latest trends in the Japanese distribution sector. Celebrating its 60th anniversary this year, the exhibition recorded its largest scale ever, with approximately 2,200 companies from 16 countries participating and around 83,000 visitors in attendance.
Marking its first appearance at the event, Daesang highlighted its No.1* kimchi brand "Jongga" and global food brand "O'food," successfully promoting its differentiated K-food competitiveness rooted in advanced fermentation technology and reinforcing its position as Korea's leading comprehensive food company.
*Source: NIELSEN KOREA 2007–2024 Kimchi Sales Volume & Value
During the exhibition, Daesang's booth attracted approximately 10,000 visitors, drawing significant attention. The company held business meetings with representatives from major Japanese retailers and regional supermarket chains, including AEON, Costco, and Ministop. Amid strong interest from global retail buyers, Daesang engaged in detailed discussions toward new supply agreements, achieving tangible business outcomes.
Products showcasing the expertise of one of the world's leading fermentation specialists garnered particular attention, especially kimchi and traditional Korean sauces. As Japan's kimchi consumption trend shifts from non-fermented to fermented varieties, distributors expressed strong interest in listing "Ilpum Kimchi," which delivers the authentic taste of traditional Korean fermented kimchi. In addition, "O'food Gochujang," crafted using traditional methods inherited from Sunchang—the birthplace of Korean jang (fermented sauces)—also drew keen interest.
The tasting program, designed to reflect local food culture trends, proved to be a major highlight. Under the concept of "Delica" foods—ready-to-eat and ready-to-cook items that are increasingly popular in Japanese supermarkets—Daesang introduced four trendy menu items utilizing kimchi and gochujang: Stir-fried Kimchi Egg Gimbap, Water Parsley Gochujang Shrimp Gangjeong, Kimchi Tuna Mayo Sandwich, and Gochujang Nikujaga. These dishes demonstrated how kimchi and gochujang can easily enhance umami flavors in everyday meals. All 2,400 servings of the four featured tasting menus were completely sold out, along with an additional 2,600 servings of Mat Kimchi and Dubu Kimchi prepared for sampling.
Chiharu Asao, a Japanese food influencer who developed the tasting menu, commented, "We created a fusion dish by adding kimchi to tamagoyaki, a familiar Japanese egg dish, ensuring that the spiciness and umami of Ilpum Kimchi harmonize with the soft texture of the egg. Although some visitors were initially unfamiliar with the idea of kimchi in a sandwich, they were pleasantly surprised by how well the flavors complemented each other after tasting it."
The booth, designed to embody Daesang's corporate vision, also drew significant attention. Featuring a distinctive design inspired by tree rings, a large LED screen, and a space replicating a Japanese supermarket display, the booth stood out prominently within the exhibition hall. Brochures and tasting containers incorporating traditional Korean mother-of-pearl craftsmanship further conveyed the company's dedication and authenticity in fermented foods.
Visitors shared positive feedback, commenting, "The red booth design reminiscent of kimchi was impressive," "The mother-of-pearl design elegantly captured Korean aesthetics," and "The harmony with Japanese cuisine exceeded expectations," adding to the vibrant atmosphere on site.
Lim Jung-bae, CEO of Daesang Corporation, stated, "Our participation in SMTS 2026 served as an important opportunity to reaffirm the status of fermented foods—the core of K-food—in the Japanese market and to expand our local distribution network. Moving forward, we will continue to introduce innovative products tailored to the lifestyles of local consumers, led by Jongga and O'food, to further strengthen our presence in Japan."
Founded 70 years ago, Daesang has been strengthening its global competitiveness. The company established Daesang Japan Inc. in 1978 to formally enter the Japanese market. Currently, it exports a wide range of products, including kimchi, seasonings, traditional sauces, sauces, and ready-to-eat meals. In 2023, it established Daesang Foods Japan Inc. to secure local production capabilities. In addition, last year the company hosted the "Kimchi Blast Tokyo 2025" pop-up event on Cat Street in Shibuya, Tokyo, blending Korean kimchi culture with Japanese lifestyle trends and expanding consumer engagement in the local market.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Daesang Successfully Concludes First Participation at Japan's Largest Retail Trade Show, "SMTS 2026," Showcasing the Excellence of K-Fermented Foods
