Simply Wall St Launches Portfolio Command Center, Signaling Its Evolution into an End-to-End Investing Platform

SYDNEY--(BUSINESS WIRE)--Feb 24, 2026--

Simply Wall St today announced a new chapter in its evolution, unveiling a refined brand identity and launching its Portfolio Command Center, a milestone that reflects the company’s transformation from a visual stock research tool into a fully integrated investing platform used by more than seven million investors worldwide.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260219970491/en/

Originally known for its visual stock research reports, Simply Wall St has steadily expanded over the past several years. What began as a way to simplify company analysis has matured into an end-to-end system that unifies portfolio tracking, company research, and stock thesis management.

Today’s announcement formalizes that shift.

“In today’s markets, investors aren’t short of data, they’re short of clarity,” said Al Bentley, Founder and CEO. “The Portfolio Command Center ensures an investor’s portfolio and research live in one place. This isn’t just a new look; it’s about providing the single platform required to make smarter decisions.”

From Research Tool to Portfolio Command Center

Simply Wall St first gained traction by transforming complex financial data into intuitive visual insights. As its global user base grew, the company expanded its capabilities to support the full investing workflow.

The Portfolio Command Center brings together:

Together, these capabilities position Simply Wall St not just as a research tool, but as a decision-support system for long-term investors.

Brand Evolution Reflects Strategic Shift

To reflect this shift, Simply Wall St partnered with Blurr Bureau to introduce a refined visual identity. The update features a warmer palette, contemporary typography, and sharpened versions of the iconic bull and bear characters.

“This isn’t just a new look,” Bentley added. “It represents our belief that great investing comes from clarity, structure, and conviction. We’ve built the foundation for the next decade.”

The new Portfolio Command Center and brand identity are live globally starting today.

About Simply Wall St

Simply Wall St is an end-to-end investment platform built for long-term investors. By combining portfolio tracking, institutional-grade research, and community Narratives, it helps more than seven million users worldwide make clearer, more disciplined investment decisions.

Links:
Website: https://simplywall.st/
Promotional assets: https://drive.google.com/drive/folders/1OBoEkAvKSQ1w-jvBb3_KHxXG5ccyH-NI?usp=sharing

Simply Wall St's in action, brought to life in a billboard ad

Simply Wall St's new brand features a refreshed typography, color palette and brandmark

Introducing the new Simply Wall St platform

FRISCO, Texas (AP) — Mikko Rantanen will miss at least one game for the Dallas Stars after returning from the Olympics, where he didn't play in Finland's win over Slovakia for the bronze medal because of a lower-body injury.

Dallas coach Glen Gulutzan had said after practice Monday that he wouldn't expect Rantanen to play in the Stars' first game after the break, and maybe the second. He said then that Rantanen was going to see a doctor.

A few hours later, the Stars placed Rantanen on the injured list. The move was retroactive to Friday, and their leading scorer (69 points) has to be out at least a week from that point.

The Stars host Seattle on Wednesday night and are home again Saturday against Nashville. Then they have a day off Sunday before road games on consecutive nights.

After getting hurt in Finland's 3-2 loss to Canada in the Olympic semifinals on Friday night, Rantanen didn't play in the 6-1 win over Slovakia on Saturday night.

Rantanen was among six Dallas players who brought home medals from the Olympics.

Jake Oettinger was a backup goalie for the United States team that won the gold medal with a 2-1 overtime win against Canada, which meant a silver for Stars defenseman Thomas Harley. Four Dallas players were on the Finland squad that won bronze: Rantanen, Roope Hintz, Esa Lindell and Miro Heiskanen.

AP NHL: https://apnews.com/hub/nhl

Finland's Mikko Rantanen (96) challenges with Canada's Connor McDavid (97) during a men's ice hockey semifinal game between Canada and Finland at the 2026 Winter Olympics, in Milan, Italy, Friday, Feb. 20, 2026. (AP Photo/Hassan Ammar)