EtonHouse Rolls Out Enterprise AI Workspace with OpenAI, Aligning Education with Singapore’s National AI Push

The implementation spans the Group's schools and education brands, including EBridge Pre-School, an Anchor Operator, extending AI integration beyond classroom experimentation into enterprise-wide infrastructure supporting operations, marketing and admissions, finance, human resources, school administration and technology development.

While education was not named among the initial priority sectors identified under Singapore's national AI strategy, EtonHouse views schools as foundational to building long-term AI capability and literacy across society.

Governance-led AI deployment

The rollout has been structured around enterprise governance principles. Access is managed through role-based access controls, single sign-on authentication and automated provisioning, ensuring that AI tools and information remain aligned to defined job responsibilities and permission boundaries.

ChatGPT Edu operates within a centrally managed internal workspace governed by consistent policies across the Group. External sharing and third-party integrations are enabled only where explicitly approved and aligned with business requirements, reinforcing a secure and compliant AI environment.

This governance-first approach reflects a deliberate shift from isolated experimentation to structured, scalable adoption.

From classroom innovation to enterprise infrastructure

EtonHouse previously developed Lumina, its proprietary AI-powered lesson planning platform. The deployment of ChatGPT Edu represents the next phase of integration, extending advanced artificial intelligence capabilities into enterprise functions.

Within the secure workspace, teams can upload documents for structured analysis, generate comparative reports, conduct scenario modelling and retrieve institutional knowledge more efficiently. Technology teams are also leveraging Codex, OpenAI's agentic coding tool, to enhance development workflows, supporting code drafting, review and testing while maintaining human oversight and established engineering standards.

The Group is concurrently developing internal AI assistants and structured workflows within defined governance parameters to streamline routine processes and standardise how knowledge is accessed and applied across departments.

Augmentation, not replacement

EtonHouse emphasises that artificial intelligence is being implemented as an augmentation layer rather than a substitute for professional judgement.

"Artificial intelligence is not a shortcut or a replacement technology. It is a learning infrastructure," said Mr Ng Yi-Xian, Group CEO of EtonHouse International Education Group. "We are developing tools that help students learn more confidently, support teachers to plan and differentiate more effectively, and equip HQ teams to serve schools faster and with higher quality. AI should amplify good practice, not replace it, so we are building the governance and capability to deploy it responsibly at scale."

The rollout will be supported by structured staff training alongside OpenAI experts clear usage guidelines and ongoing oversight to ensure transparency, responsible usage and alignment with internal policies and regulatory obligations.

"As Singapore advances its national AI ambitions, many institutions are working to bridge the gap between rapidly advancing AI technologies and their ability to deploy them effectively and responsibly. EtonHouse's rollout of ChatGPT Edu shows how forward-thinking education organisations can translate AI into practical, trusted enterprise-wide systems that empower teams today, while building confidence for the long-term." added Oliver Jay, Managing Director, International at OpenAI.

Education's role in Singapore's AI future

Budget 2026 outlined the formation of a National AI Council to guide coordinated deployment across priority sectors including advanced manufacturing, connectivity, finance and healthcare.

EtonHouse's implementation reflects how education institutions can apply similar principles of governance, security and enterprise readiness, positioning schools not only as adopters of technology but as contributors to Singapore's broader AI capability building.

With this move, EtonHouse signals a transition from exploratory AI usage to secure, scalable integration across its global network, reinforcing its commitment to innovation anchored in institutional discipline and responsible deployment.

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About EtonHouse International Education Group

• E-Bridge successfully earned multiple accolades for teaching excellence and innovation from the ECDA Awards for Excellence in Early Childhood Development from 2019-2024.
• E-Bridge Pre-School Bukit Panjang clinched the "Outstanding Centre for Teaching and Learning Award" in 2019.
• E-Bridge educators were commended with "Outstanding Early Childhood Teacher Award" in 2021.
• Clinched "Promising Infant Educator Award & Early Childhood Innovation Award" in 2022.
• E-Bridge Pre-School SengKang Square won the "Outstanding Centre for Teaching and Learning Award" in 2023.
• Clinched the "Outstanding Centre for Teaching and Learning Award" for E-Bridge Pre-School Sengkang Square and "Outstanding Early Intervention Professional" in 2024.
• EtonHouse International School Suzhou, an IB K-12 school, garnered recognition as one of China's top international schools, according to a research firm based in Washington, DC.
• In 2023, EtonHouse China won the 'Forbes China Best International Education Group Award.'
• In 2024, EtonHouse received the esteemed HoneyKids Singapore Education Awards, achieving Gold for "Best Bilingual Programme", Silver for "Best Small School in Singapore" and clinched both Gold and Silver for "Principal of the Year (Kindergarten).
• In 2025, EtonHouse launched two news campuses in Saudi Arabia, EtonHouse International Pre-School Granada and EtonHouse International School Granada while achieving 6 HoneyKids Singapore Education Awards in Singapore.

At EtonHouse, collaboration with governments is a cornerstone of its mission. The partnerships include:

• Participation in Singapore's Anchor Operator (AOP) Scheme, launching E-Bridge Pre-School in 2014 to deliver top-notch infant care and pre-school education for children aged 2 months to 6 years across a network of 31 centres.
• The expansion of EtonHouse's presence in Suzhou and Nanjing, China came at the invitation of the Jiangsu provincial government, reinforcing its commitment to global education.
• Won an Economic Development Board tender in 2017 and introduced Middleton International School, offering an affordable schooling option for expatriate families.

In 2015, the EtonHouse Community Fund (ECF) was established, dedicated to enhancing the lives of underserved children and youth through education.

The Eton Academy was launched in 2020, providing English, Maths, and Science academic programmes for Nursery 1 to Primary 6 in centres across the island. Building on this success, The Eton Academy expanded in 2025 with the introduction of Elevate After School Care, offering primary school children a holistic, well-rounded after-school experience that complements their academic development.

EtonHouse International Education Group remains unwavering in its commitment to shaping futures and making a meaningful impact on the world through education.

** The press release content is from Media OutReach Newswire. Bastille Post is not involved in its creation. **

Students of EtonHouse using a computer

• No. 1 QSR in Vietnam (Euromonitor): Achieved top ranking despite not having the largest store network
• 250+ stores across 50+ provinces: Sustained expansion since market entry in 2005
• Strong local relevance: Growth driven by localized menu, superior taste, and consistent execution
• ~1.5 million students reached across 676 schools: Deep engagement with youth, supported by 500+ scholarships and a 15,000-attendee anniversary concert
• Recognized by independent institutions: Named No. 1 most reputable F&B company in Vietnam and Grab Vietnam's 2025 Restaurant Partner of the Year

MANILA, PHILIPPINES - Media OutReach Newswire - 8 May 2026 - Jollibee Vietnam has been named the No. 1 quick-service restaurant brand in Vietnam by Euromonitor International in its Consumer Foodservice 2026 edition study—achieving the top ranking despite not having the largest store network in the market. The recognition underscores the brand's strong consumer relevance and execution in one of the Jollibee Group's key international growth markets.

Loved by locals. Strong consumer demand continues to drive high traffic across Jollibee Vietnam’s growing store network.

Jollibee Vietnam's success reflects the brand's steady growth over two decades, built through consistent execution and a strong connection with Vietnamese consumers. Since opening its first store in Ho Chi Minh City in 2005, Jollibee Vietnam has expanded to over 250 stores across more than 50 provinces and cities, establishing a broad national presence.

The expansion has been supported by a range of store formats—including mall-based, street-front, and delivery-oriented locations—allowing the brand to serve different consumer occasions across the country.

"Vietnam is a highly dynamic and competitive market, and our progress reflects our focus on understanding local consumers and executing well on the fundamentals," said Ernesto Tanmantiong, Global President and CEO of Jollibee Group. "It also underscores the strength of combining a well-loved brand with deep local understanding and consistent execution, reinforcing our belief that long-term growth in international markets comes from staying relevant to consumers while building strong operating foundations."

Strong local relevance

Jollibee Vietnam's growth has been anchored on a clear understanding of local tastes and behaviors. Core products such as Chickenjoy fried chicken, Chili Chicken, and Jolly spaghetti continue to resonate with consumers, supported by a passion for superior taste and warm, joyful service that encourages repeat visits.

The brand has also maintained strong engagement with younger consumers through school and community-based activations, as well as digital platforms. In 2025, Jollibee Vietnam's high school and university programs reached 676 schools and approximately 1.5 million students, while awarding more than 500 scholarships. Its 20^th-anniversary concert, attended by over 15,000 people, further underscores the brand's connection with the youth segment.

"We're grateful to the Vietnamese consumers who continue to choose Jollibee and make us part of their everyday moments," said Dennis Flores, EMEAA Region President. "This recognition belongs equally to our Jollibee Vietnam team, whose care for the customer and commitment to getting the fundamentals right have made this possible. As we move forward, we remain focused on delivering superior-tasting food and a consistently positive customer experience."

Jollibee Vietnam's performance has also been recognized by independent organizations. The brand was named the No. 1 most reputable F&B company in Vietnam by Vietnam Report and was awarded Restaurant Partner/Merchant of the Year 2025 by Grab Vietnam, reflecting its strong brand equity and market execution.

For the Jollibee Group, Vietnam reflects how its brands can grow in international markets through a consistent approach to local adaptation and disciplined execution. And as Jollibee Vietnam continues to grow, the milestone underscores how sustained performance is built over time through relevance, consistency, and trust.

*Euromonitor International Limited; Consumer Foodservice 2026 edition, Foodservice Value sales in RSP, data for 2025. Fast food restaurants as per Limited-Service Restaurants category definition.

Hashtag: #Jollibee #QSR

https://www.jollibeegroup.com

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About Jollibee Group

Jollibee Foods Corporation (PSE: JFC) (the "Company") is one of the world's fastest-growing restaurant companies, driven by its purpose of spreading joy through superior taste. It manages and operates a portfolio that includes 19 brands (the "Jollibee Group") with over 10,000 stores and cafés across 33 countries.

The Jollibee Group's portfolio includes nine (9) wholly-owned brands (Jollibee, Chowking, Greenwich, Red Ribbon, Mang Inasal, Yonghe King, Hong Zhuang Yuan, Smashburger and Tim Ho Wan), five (5) franchised brands (Burger King, Panda Express, Yoshinoya, Common Man Coffee Roasters, and Tiong Bahru Bakery in the Philippines), and ownership stakes in other key brands like The Coffee Bean and Tea Leaf (80%), Compose Coffee (70%), SuperFoods Group that operates Highlands Coffee (60%), and bubble tea brand Milksha (51%). The Company also has membership interests in Tortazo, LLC, along with Chef Rick Bayless, for Tortazo in the U.S. and in Botrista, a leader in beverage technology.

The Jollibee Group's global sustainability agenda, Joy for Tomorrow, underscores its commitment to sustainable business practices across food safety, employee welfare, community support, good governance, and environmental responsibility, among others. These focus areas are aligned with the United Nations Sustainable Development Goals (UN SDGs).

The Company has been recognized as the Philippines' Most Admired Company by the Asian Wall Street Journal, named one of Asia's Fab 50 Companies, and listed among Forbes' World's Best Employers and Top Female-Friendly Companies. The Company is also a five-time Gallup Exceptional Workplace Award recipient and featured in TIME's World's Best Companies and Fortune's Southeast Asia 500 List.

To learn more about Jollibee Group, visit www.jollibeegroup.com

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