The AI pioneer will showcase real-world deployments across mobility, retail, and telecommunications, highlighting major partnerships with NTT, KT, and Samsung Electronics.
BARCELONA, Spain, Feb. 26, 2026 /PRNewswire/ -- AI service company ESTsoft (CEO Sangwon Chung) today announced its participation in MWC 2026 in Barcelona, Spain, where it will showcase its highly anticipated real-time conversational AI human service, Perso Interactive.
Operating under its AI vision, "The Most Universal Interface for Human," ESTsoft will host a standalone interactive exhibition in Hall 7 (Booth 7F32) from March 2 to 5. The booth will demonstrate how Perso Interactive is moving beyond theoretical AI to deliver tangible, innovative experiences in everyday environments and complex industrial settings.
Five Thematic Zones Demonstrating Real-World Innovation
Visitors to the ESTsoft booth will experience the versatility of Perso Interactive's world-class conversational AI across five dedicated zones:
- NTT Zone (Mobility): ESTsoft will unveil a groundbreaking mobility use case developed in collaboration with NTT and Nihon Kotsu. Following a recent MOU with NTT, the companies are currently conducting a Proof of Concept (PoC) to deploy this real-time AI human service in taxis across Japan.
- Signage Zone (Information): Attendees can interact face-to-face with an AI human guide designed specifically to provide real-time MWC event support and navigation.
- Live Commerce Zone (Retail Media): ESTsoft will introduce a highly scalable new revenue model powered entirely by an AI show host capable of driving sales and engagement.
- Retail Zone (Customer Experience): The company will demonstrate a voice-centric, intuitive interface optimized to streamline operations and enhance customer service in retail environments.
- Mobile Zone (Developer Ecosystem): Highlighting its commitment to developer scalability, ESTsoft will present its comprehensive SDK and API, opening doors for broader ecosystem expansion.
On-Site Collaborations with Leading Global Enterprises
Beyond its own booth, ESTsoft's Perso Interactive technology will be powering high-profile collaborative projects across the MWC floor. At the KT exhibition booth, an "AI Kang-In Lee" — modeled after the globally renowned soccer star — will deliver customized, multilingual cheering messages in seven languages. Concurrently, at the Samsung Electronics booth, a real-time "AI Promoter" integrated directly into Samsung's Spatial Signage will engage visitors interactively.
"Perso Interactive has evolved into a fully integrated, turnkey AI solution delivering tangible value across mobility, retail, education, and beyond," said Sangwon Chung, CEO of ESTsoft. "At MWC 2026, we aim to present innovative AI Transformation (AX) experiences powered by our world-class technology and significantly accelerate our expansion into the global market."
Perso Interactive continues to gain international momentum, having recently been selected for the 'AI for Good' initiative by the International Telecommunication Union (ITU). Its adoption rate is rapidly expanding across both residential and commercial sectors, with active utilization by major global organizations including NTT, KT, SK hynix, Daewoo Engineering & Construction, POSCO Holdings, and various regional education offices.
Through MWC 2026, ESTsoft aims to solidify Perso Interactive's position as the premier next-generation AI human platform, driving transformative experiences across global industries.
(Note to Editors: High-resolution images of the ESTsoft MWC26 booth are available upon request.)
About ESTsoft
ESTsoft is a global AI service pioneer redefining human-machine interaction via its conversational AI human solution, 'Perso Interactive.' Headquartered in Seoul, it drives AI Transformation (AX) across mobility, retail, and finance with unparalleled technical scalability. (Learn more about ESTsoft at MWC 2026: https://estsoft.ai/en/mwc-2026)
Media Contact:
est.irpr@estsoft.com
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
ESTsoft to Unveil 'Perso Interactive' Conversational AI Humans at MWC 2026, Driving Global AI Transformation
New Products Drop for the Theatrical Release of "Chiikawa the Movie: The Secret of Mermaid Island" — Including an Online-Exclusive Pre-Order for the Giant Siren Plush
TOKYO, July 22, 2026 /PRNewswire/ -- Gray Parka Service inc., the official merchandise partner behind Chiikawa Market (chiikawamarket.jp), today announced the launch of Wave 2 official movie merchandise — new products releasing July 24, 2026 to coincide with the nationwide theatrical opening of "Chiikawa the Movie: The Secret of Mermaid Island". Among the new lineup, the standout item is the Chiikawa Movie "Chiikawa" Siren Plush L, available exclusively via pre-order during a limited window.
All Wave 2 items launch at 11:00 AM JST on July 24 (Fri): Available for immediate purchase, and the Siren Plush L opens for pre-order the same day, exclusively through Chiikawa Market. Shop the full collection at:
https://chiikawamarket.jp/en/collections/chiikawamovie-20260724
A Lineup for Every Chiikawa Fan
Chiikawa the movie merchandise spans a wide range of categories ,from collector's items to everyday accessories and stationery. Highlights include character mascots, acrylic keyrings, phone straps, pouches, luggage tags, and more, all featuring designs inspired by the movie's characters and world. The full Wave 2 lineup goes on sale at Chiikawa Market starting July 24.
Browse the complete Wave 2 collection: https://chiikawamarket.jp/en/collections/chiikawamovie-20260724?utm_source=webmedia&utm_medium=en&utm_campaign=prwire
Explore all official Chiikawa the Movie: The Secret of Mermaid Island merchandise: https://chiikawamarket.jp/en/pages/chiikawamovie?utm_source=webmedia&utm_medium=en&utm_campaign=prwire
Meet the Siren — the Movie's Most Mysterious Character
The Siren is the enigmatic character at the heart of "Chiikawa the Movie: The Secret of Mermaid Island". Now it comes to life as a large, ultra-soft plush you can take home. At approximately 40 cm tall, this collector-grade plush captures every detail of the Siren's iconic design — making it a must-have for fans who want a piece of the movie experience.
| Product Name | Chiikawa Movie "Chiikawa" Siren Plush L |
| Reference Price | ¥6,000 (Note: Excludes taxes and duties. Final shipping fees, local taxes, and duties will be calculated and converted to your local currency at checkout, based on your destination country/region.) |
| Size | Approx. H400 × W320 × D250 mm (15.7" × 12.6" × 9.8") |
| Pre-Order Window | July 24 (Fri), 2026, 11:00 AM JST – July 30 (Thu), 2026, 11:59 AM JST |
| Estimated Shipping | Sequential shipping expected from mid-December 2026; delivery timing may vary by country/region |
| Order Site | Official Chiikawa Web Shop "Chiikawa Market" (https://chiikawamarket.jp/en/products/4571609405900?utm_source=webmedia&utm_medium=en&utm_campaign=prwire)
|
Product Name
Chiikawa Movie "Chiikawa" Siren Plush L
Reference Price
¥6,000
(Note: Excludes taxes and duties. Final shipping fees, local taxes, and duties will be calculated and converted to your local currency at checkout, based on your destination country/region.)
Size
Approx. H400 × W320 × D250 mm (15.7" × 12.6" × 9.8")
Pre-Order Window
July 24 (Fri), 2026, 11:00 AM JST – July 30 (Thu), 2026, 11:59 AM JST
Estimated Shipping
Sequential shipping expected from mid-December 2026; delivery timing may vary by country/region
Order Site
Official Chiikawa Web Shop "Chiikawa Market" (https://chiikawamarket.jp/en/products/4571609405900?utm_source=webmedia&utm_medium=en&utm_campaign=prwire)
Three-Wave Merchandise Release — Timed to the Movie
To celebrate the theatrical release of "Chiikawa the Movie: The Secret of Mermaid Island", official merchandise will launch in three waves before and after the movie's opening. Be sure to check Chiikawa Market for each new release:
| Wave | Release Date | Highlights |
| Wave 1 | July 10 (Fri), 11:00 AM JST | Mascot plushies, pouches, bags, figures, stickers, and more — on sale now |
| Wave 2 * | July 24 (Fri), 11:00 AM JST | Keychains, stationery, soundtrack CDs, and more + Siren Plush L pre-order opens (THIS RELEASE) |
| Wave 3 | Aug 7 (Fri), 11:00 AM JST | New mascot plushies, large figures, scene-cut goods, and more |
Wave
Release Date
Highlights
Wave 1
July 10 (Fri), 11:00 AM JST
Mascot plushies, pouches, bags, figures, stickers, and more — on sale now
Wave 2 *
July 24 (Fri), 11:00 AM JST
Keychains, stationery, soundtrack CDs, and more + Siren Plush L pre-order opens (THIS RELEASE)
Wave 3
Aug 7 (Fri), 11:00 AM JST
New mascot plushies, large figures, scene-cut goods, and more
About the Film: "Chiikawa the Movie: The Secret of Mermaid Island"
One day, Chiikawa and Hachiware are relaxing in the square when Usagi shows up with a flyer stuck to their face. The flyer turns out to be an invitation to a "special island" — promising easy monster-hunting jobs, 100x the usual rewards, and unlimited free ramen and sweets. Tempted by the offer, the gang sets sail. But what awaits them on the island is far more than they bargained for...
Theatrical Release：July 24, 2026 (Japan-wide)
Official Movie Site：https://chiikawa.toho-movie.jp/
About Chiikawa
Chiikawa is a manga series created by illustrator Nagano, originally launched on X (formerly Twitter). It follows the ever-diligent Chiikawa and a colorful cast of friends — including Hachiware, Usagi, and more — through everyday stories that are fun, bittersweet, and sometimes a little tough.
With over 4.69 million followers on X, a long-running TV anime airing on Fuji TV since April 2022, and a manga series published by Kodansha (8 volumes), Chiikawa has become a globally popular franchise, loved in Japan and increasingly around the world.
About the Official Chiikawa Web Shop "Chiikawa Market"
Pre-order the Siren Plush L and explore all Wave 1, Wave 2, and Wave 3 merchandise at the official Chiikawa Market:
https://chiikawamarket.jp/en/pages/chiikawamovie?utm_source=webmedia&utm_medium=en&utm_campaign=prwire
Chiikawa Market ships directly to customers overseas — no proxy-shopping or forwarding services (and their fees) are required. The store supports multiple languages, local currencies, and local payment methods.
All applicable duties and fees are calculated and included at checkout, so there are no surprise charges upon delivery. Fans anywhere in the world can shop with confidence.
Chiikawa Market:
https://chiikawamarket.jp/en?utm_source=webmedia&utm_medium=en&utm_campaign=prwire
About Gray Parka Service inc.
Gray Parka Service inc. (Representative Director: Yukiharu Ishiwata; Headquarters: Chuo-ku, Tokyo) designs and distributes character merchandise for Chiikawa, Nagano Characters, mofusand, Koupen-chan, and more. The company operates Chiikawa Market, the official Chiikawa web store, with a mission to put fans first in every product it creates.
Website：https://grayparkaservice.com/en
Address：New River Tower 7F, 1-6-11 Shinkawa, Chuo-ku, Tokyo
Founded：August 2012
Media Contact
Email：m-gps-pr@grayparkaservice.com
URL：https://grayparkaservice.com/en/pages/contact-us-corporate-customers
| ※ All prices listed in JPY. Prices vary by country/region. ※ All times are listed in Japan Standard Time (JST). ※ Product images are samples; actual items may differ slightly. ※ International shipping availability may vary. Please check the order site for details. ©nagano ©nagano / 2026 Chiikawa the Movie Film Partners |
※ All prices listed in JPY. Prices vary by country/region.
※ All times are listed in Japan Standard Time (JST).
※ Product images are samples; actual items may differ slightly.
※ International shipping availability may vary. Please check the order site for details.
©nagano ©nagano / 2026 Chiikawa the Movie Film Partners
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
Official Merchandise Wave 2 for "Chiikawa the Movie: The Secret of Mermaid Island" Goes on Sale
Official Merchandise Wave 2 for "Chiikawa the Movie: The Secret of Mermaid Island" Goes on Sale
