ESTsoft to Unveil 'Perso Interactive' Conversational AI Humans at MWC 2026, Driving Global AI Transformation

The AI pioneer will showcase real-world deployments across mobility, retail, and telecommunications, highlighting major partnerships with NTT, KT, and Samsung Electronics.

BARCELONA, Spain, Feb. 26, 2026 /PRNewswire/ -- AI service company ESTsoft (CEO Sangwon Chung) today announced its participation in MWC 2026 in Barcelona, Spain, where it will showcase its highly anticipated real-time conversational AI human service, Perso Interactive.

Operating under its AI vision, "The Most Universal Interface for Human," ESTsoft will host a standalone interactive exhibition in Hall 7 (Booth 7F32) from March 2 to 5. The booth will demonstrate how Perso Interactive is moving beyond theoretical AI to deliver tangible, innovative experiences in everyday environments and complex industrial settings.

Five Thematic Zones Demonstrating Real-World Innovation 

Visitors to the ESTsoft booth will experience the versatility of Perso Interactive's world-class conversational AI across five dedicated zones:

• NTT Zone (Mobility): ESTsoft will unveil a groundbreaking mobility use case developed in collaboration with NTT and Nihon Kotsu. Following a recent MOU with NTT, the companies are currently conducting a Proof of Concept (PoC) to deploy this real-time AI human service in taxis across Japan.
• Signage Zone (Information): Attendees can interact face-to-face with an AI human guide designed specifically to provide real-time MWC event support and navigation.
• Live Commerce Zone (Retail Media): ESTsoft will introduce a highly scalable new revenue model powered entirely by an AI show host capable of driving sales and engagement.
• Retail Zone (Customer Experience): The company will demonstrate a voice-centric, intuitive interface optimized to streamline operations and enhance customer service in retail environments.
• Mobile Zone (Developer Ecosystem): Highlighting its commitment to developer scalability, ESTsoft will present its comprehensive SDK and API, opening doors for broader ecosystem expansion.

On-Site Collaborations with Leading Global Enterprises 

Beyond its own booth, ESTsoft's Perso Interactive technology will be powering high-profile collaborative projects across the MWC floor. At the KT exhibition booth, an "AI Kang-In Lee" — modeled after the globally renowned soccer star — will deliver customized, multilingual cheering messages in seven languages. Concurrently, at the Samsung Electronics booth, a real-time "AI Promoter" integrated directly into Samsung's Spatial Signage will engage visitors interactively.

"Perso Interactive has evolved into a fully integrated, turnkey AI solution delivering tangible value across mobility, retail, education, and beyond," said Sangwon Chung, CEO of ESTsoft. "At MWC 2026, we aim to present innovative AI Transformation (AX) experiences powered by our world-class technology and significantly accelerate our expansion into the global market."

Perso Interactive continues to gain international momentum, having recently been selected for the 'AI for Good' initiative by the International Telecommunication Union (ITU). Its adoption rate is rapidly expanding across both residential and commercial sectors, with active utilization by major global organizations including NTT, KT, SK hynix, Daewoo Engineering & Construction, POSCO Holdings, and various regional education offices.

Through MWC 2026, ESTsoft aims to solidify Perso Interactive's position as the premier next-generation AI human platform, driving transformative experiences across global industries.

(Note to Editors: High-resolution images of the ESTsoft MWC26 booth are available upon request.)

About ESTsoft 

ESTsoft is a global AI service pioneer redefining human-machine interaction via its conversational AI human solution, 'Perso Interactive.' Headquartered in Seoul, it drives AI Transformation (AX) across mobility, retail, and finance with unparalleled technical scalability. (Learn more about ESTsoft at MWC 2026: https://estsoft.ai/en/mwc-2026)

Media Contact:
est.irpr@estsoft.com

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ESTsoft to Unveil 'Perso Interactive' Conversational AI Humans at MWC 2026, Driving Global AI Transformation

WENZHOU, China, Oct. 25, 2026 /PRNewswire/ -- A news report from China Daily:

On October 24, the World Young Scientist Summit 2026 opened in Wenzhou, Zhejiang. The event is hosted by the China Association for Science and Technology (CAST), the Zhejiang Provincial People's Government, and the World Association of Young Scientists. Nearly 800 representatives, including scientists, educators, and entrepreneurs from more than 60 countries and regions, are attending the summit.

With the theme "Gathering Talents Worldwide to Create a Better Future," the summit's annual agenda is "Global Youth Action in the AI Era: Building a Sustainable Future." It aims to draw on the insights of young people around the world, deepen international sci-tech cooperation, and jointly address questions about young people, science, the world and the future.

Delivered keynote speeches respectively on education reform in the AI era, AI and processor chips, young women scientists' participation in science, and quantum computing. They explored new opportunities for scientific research, talent cultivation, and international cooperation in the AI era.

This year's summit placed greater emphasis on the growth needs of young scientists, with young talents under the age of 45 accounting for 88 percent of participants. It aimed to build a cluster of international journals, bring together young scientific talent, facilitate a batch of international collaborative projects and advance the application and commercialization of scientific and technological achievements. The summit released the Report on the Distribution and Mobility of Young Scientists in the Field of Embodied Intelligence, launched the World Young Scientist Summit Partner Journal Program and the 2026 World Young Scientist Innovation and Entrepreneurship Growth Support Program. It also published the "Young Scientist Pioneers 2035" list and announced the 2026 Sustainable Development Young Scientist Award. The awards were presented to four Chinese and foreign scientists.

In addition, the conference focused on fields such as future manufacturing, quantum information, embodied intelligence, brain-computer intelligence, environmental science, deep-sea resources, and life and health, and held 12 parallel forums. It also included the "Gravitation π" Future Technology and Concept Products Exhibition and Exchange, local thematic side events, and sci-tech and humanities study visits, further building an interdisciplinary, cross-regional and cross-sector platform for youth sci-tech exchange and cooperation.

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World Young Scientist Summit 2026 Opens in Wenzhou, Zhejiang