ESTsoft to Unveil 'Perso Interactive' Conversational AI Humans at MWC 2026, Driving Global AI Transformation

The AI pioneer will showcase real-world deployments across mobility, retail, and telecommunications, highlighting major partnerships with NTT, KT, and Samsung Electronics.

BARCELONA, Spain, Feb. 26, 2026 /PRNewswire/ -- AI service company ESTsoft (CEO Sangwon Chung) today announced its participation in MWC 2026 in Barcelona, Spain, where it will showcase its highly anticipated real-time conversational AI human service, Perso Interactive.

Operating under its AI vision, "The Most Universal Interface for Human," ESTsoft will host a standalone interactive exhibition in Hall 7 (Booth 7F32) from March 2 to 5. The booth will demonstrate how Perso Interactive is moving beyond theoretical AI to deliver tangible, innovative experiences in everyday environments and complex industrial settings.

Five Thematic Zones Demonstrating Real-World Innovation 

Visitors to the ESTsoft booth will experience the versatility of Perso Interactive's world-class conversational AI across five dedicated zones:

• NTT Zone (Mobility): ESTsoft will unveil a groundbreaking mobility use case developed in collaboration with NTT and Nihon Kotsu. Following a recent MOU with NTT, the companies are currently conducting a Proof of Concept (PoC) to deploy this real-time AI human service in taxis across Japan.
• Signage Zone (Information): Attendees can interact face-to-face with an AI human guide designed specifically to provide real-time MWC event support and navigation.
• Live Commerce Zone (Retail Media): ESTsoft will introduce a highly scalable new revenue model powered entirely by an AI show host capable of driving sales and engagement.
• Retail Zone (Customer Experience): The company will demonstrate a voice-centric, intuitive interface optimized to streamline operations and enhance customer service in retail environments.
• Mobile Zone (Developer Ecosystem): Highlighting its commitment to developer scalability, ESTsoft will present its comprehensive SDK and API, opening doors for broader ecosystem expansion.

On-Site Collaborations with Leading Global Enterprises 

Beyond its own booth, ESTsoft's Perso Interactive technology will be powering high-profile collaborative projects across the MWC floor. At the KT exhibition booth, an "AI Kang-In Lee" — modeled after the globally renowned soccer star — will deliver customized, multilingual cheering messages in seven languages. Concurrently, at the Samsung Electronics booth, a real-time "AI Promoter" integrated directly into Samsung's Spatial Signage will engage visitors interactively.

"Perso Interactive has evolved into a fully integrated, turnkey AI solution delivering tangible value across mobility, retail, education, and beyond," said Sangwon Chung, CEO of ESTsoft. "At MWC 2026, we aim to present innovative AI Transformation (AX) experiences powered by our world-class technology and significantly accelerate our expansion into the global market."

Perso Interactive continues to gain international momentum, having recently been selected for the 'AI for Good' initiative by the International Telecommunication Union (ITU). Its adoption rate is rapidly expanding across both residential and commercial sectors, with active utilization by major global organizations including NTT, KT, SK hynix, Daewoo Engineering & Construction, POSCO Holdings, and various regional education offices.

Through MWC 2026, ESTsoft aims to solidify Perso Interactive's position as the premier next-generation AI human platform, driving transformative experiences across global industries.

(Note to Editors: High-resolution images of the ESTsoft MWC26 booth are available upon request.)

About ESTsoft 

ESTsoft is a global AI service pioneer redefining human-machine interaction via its conversational AI human solution, 'Perso Interactive.' Headquartered in Seoul, it drives AI Transformation (AX) across mobility, retail, and finance with unparalleled technical scalability. (Learn more about ESTsoft at MWC 2026: https://estsoft.ai/en/mwc-2026)

Media Contact:
est.irpr@estsoft.com

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ESTsoft to Unveil 'Perso Interactive' Conversational AI Humans at MWC 2026, Driving Global AI Transformation

BANGKOK, Sept. 10, 2026 /PRNewswire/ -- Central Pattana celebrates the first anniversary of Central Park Shopping Centre (Central Park Bangkok), marking a significant milestone for its world-class retail destination in the heart of Bangkok and unveiling its next ambition: "Bangkok's World Stage" - positioning Central Park Bangkok as a global platform that connects Bangkok with international brands, creativity, culture and audiences. In its first year, Central Park Bangkok welcomed more than 25 million visits, including over 10 million visits from international tourists, placing the destination among the top-tier performers in Central Pattana's portfolio.

Located at the strategic intersection of Silom–Rama IV, overlooking Lumpini Park, Central Park Bangkok was conceived as a destination shaped specifically for Bangkok. Its first year has demonstrated the potential of next-generation retail to go beyond shopping by bringing together new-to-market concepts, cultural experiences, world-class design and the everyday lifestyles of the city's people.

Central Park Bangkok's success is driven by three key strategies. Curated Newness introduces global firsts, exclusive concepts and new formats, creating reasons to visit and return. A People-led Cultural Stage draws on the surrounding neighbourhood, connecting brands, artists and creative platforms to create cultural moments. Design for Bangkok combines global design expertise with the context of Silom, Rama IV and Lumpini Park, creating a world-class destination with a distinct Bangkok identity.

Building on its first-year momentum, Central Park Bangkok is moving forward through three global directions: Global Firsts, bringing international brands, artists and experiences to Bangkok; Global Culture, creating a stage for art, music, design and cross-cultural creativity; and Global Audience, connecting with international visitors, global creators and partners while strengthening Central Park Bangkok's role as Bangkok's World Stage, representing contemporary Bangkok and Thailand to the world.

Central Park Shopping Centre is part of Dusit Central Park, a fully integrated mixed-use development combining retail, offices, hotel, residences and more than seven rai of urban green space. Together, these components create an ecosystem where work, living, hospitality, leisure and city life converge.

With "Bangkok's World Stage," Central Park Bangkok's next chapter extends beyond the success of a retail destination. Its ambition is to create a platform where the world can experience Bangkok - and where Bangkok's creativity, culture and contemporary lifestyle can connect with the world.

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From Bangkok to the World: Central Park Unveils "Bangkok's World Stage" as Its Next Global Ambition