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ESTsoft to Unveil 'Perso Interactive' Conversational AI Humans at MWC 2026, Driving Global AI Transformation

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ESTsoft to Unveil 'Perso Interactive' Conversational AI Humans at MWC 2026, Driving Global AI Transformation
Business

Business

ESTsoft to Unveil 'Perso Interactive' Conversational AI Humans at MWC 2026, Driving Global AI Transformation

2026-02-26 21:00 Last Updated At:21:15

The AI pioneer will showcase real-world deployments across mobility, retail, and telecommunications, highlighting major partnerships with NTT, KT, and Samsung Electronics.

BARCELONA, Spain, Feb. 26, 2026 /PRNewswire/ -- AI service company ESTsoft (CEO Sangwon Chung) today announced its participation in MWC 2026 in Barcelona, Spain, where it will showcase its highly anticipated real-time conversational AI human service, Perso Interactive.

Operating under its AI vision, "The Most Universal Interface for Human," ESTsoft will host a standalone interactive exhibition in Hall 7 (Booth 7F32) from March 2 to 5. The booth will demonstrate how Perso Interactive is moving beyond theoretical AI to deliver tangible, innovative experiences in everyday environments and complex industrial settings.

Five Thematic Zones Demonstrating Real-World Innovation 

Visitors to the ESTsoft booth will experience the versatility of Perso Interactive's world-class conversational AI across five dedicated zones:

  • NTT Zone (Mobility): ESTsoft will unveil a groundbreaking mobility use case developed in collaboration with NTT and Nihon Kotsu. Following a recent MOU with NTT, the companies are currently conducting a Proof of Concept (PoC) to deploy this real-time AI human service in taxis across Japan.
  • Signage Zone (Information): Attendees can interact face-to-face with an AI human guide designed specifically to provide real-time MWC event support and navigation.
  • Live Commerce Zone (Retail Media): ESTsoft will introduce a highly scalable new revenue model powered entirely by an AI show host capable of driving sales and engagement.
  • Retail Zone (Customer Experience): The company will demonstrate a voice-centric, intuitive interface optimized to streamline operations and enhance customer service in retail environments.
  • Mobile Zone (Developer Ecosystem): Highlighting its commitment to developer scalability, ESTsoft will present its comprehensive SDK and API, opening doors for broader ecosystem expansion.

On-Site Collaborations with Leading Global Enterprises 

Beyond its own booth, ESTsoft's Perso Interactive technology will be powering high-profile collaborative projects across the MWC floor. At the KT exhibition booth, an "AI Kang-In Lee" — modeled after the globally renowned soccer star — will deliver customized, multilingual cheering messages in seven languages. Concurrently, at the Samsung Electronics booth, a real-time "AI Promoter" integrated directly into Samsung's Spatial Signage will engage visitors interactively.

"Perso Interactive has evolved into a fully integrated, turnkey AI solution delivering tangible value across mobility, retail, education, and beyond," said Sangwon Chung, CEO of ESTsoft. "At MWC 2026, we aim to present innovative AI Transformation (AX) experiences powered by our world-class technology and significantly accelerate our expansion into the global market."

Perso Interactive continues to gain international momentum, having recently been selected for the 'AI for Good' initiative by the International Telecommunication Union (ITU). Its adoption rate is rapidly expanding across both residential and commercial sectors, with active utilization by major global organizations including NTT, KT, SK hynix, Daewoo Engineering & Construction, POSCO Holdings, and various regional education offices.

Through MWC 2026, ESTsoft aims to solidify Perso Interactive's position as the premier next-generation AI human platform, driving transformative experiences across global industries.

(Note to Editors: High-resolution images of the ESTsoft MWC26 booth are available upon request.)

About ESTsoft 

ESTsoft is a global AI service pioneer redefining human-machine interaction via its conversational AI human solution, 'Perso Interactive.' Headquartered in Seoul, it drives AI Transformation (AX) across mobility, retail, and finance with unparalleled technical scalability. (Learn more about ESTsoft at MWC 2026: https://estsoft.ai/en/mwc-2026)

Media Contact:
est.irpr@estsoft.com

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

ESTsoft to Unveil 'Perso Interactive' Conversational AI Humans at MWC 2026, Driving Global AI Transformation

ESTsoft to Unveil 'Perso Interactive' Conversational AI Humans at MWC 2026, Driving Global AI Transformation

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    The financial services industry is being reshaped by embedded finance, digital assets, and real‑time payments — creating new opportunities for growth and customer engagement. Yet many institutions remain constrained by fragmented integrations, legacy architectures, and the cost and complexity of modernization. As competition intensifies, DXC CoreIgnite gives banks the ability to quickly connect partners, launch new offerings, and scale innovation with greater speed and flexibility.

    Designed by DXC engineers and powered by decades of banking expertise, CoreIgnite provides a single orchestration layer that helps institutions connect, manage, and scale fintech capabilities without replacing the core systems they rely on every day. Its composable architecture and real‑time execution model reduce integration complexity, accelerate time‑to‑value, and enable banks to introduce new services more efficiently.

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    About DXC Technology

    DXC Technology (NYSE: DXC) is a leading enterprise technology and innovation partner delivering software, services, and solutions to global enterprises and public sector organizations — helping them harness AI to drive outcomes at a time of exponential change. With deep expertise in Managed Infrastructure Services, Application Modernization, and Industry‑Specific Software Solutions, DXC modernizes, secures, and operates some of the world's most complex technology estates. Learn more at dxc.com.

    MEDIA CONTACT: Ashley Houk‑Temple Media Relations ashley.houktemple@dxc.com

    ** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

    DXC Launches DXC CoreIgnite to Help Financial Institutions Rapidly Connect to and Scale Fintech Ecosystems

    DXC Launches DXC CoreIgnite to Help Financial Institutions Rapidly Connect to and Scale Fintech Ecosystems

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