SAN FRANCISCO, Feb. 27, 2026 /PRNewswire/ -- Following its breakout success at NRF 2026 in New York this past January, NXN Labs is proving that the future of retail AI has shifted from the "experimental" phase into core enterprise infrastructure.
The San Francisco and Seoul-based startup was officially named to the Innovators' Showcase Top 50—a selection curated by the National Retail Federation and leading venture investors to highlight the most disruptive retail technologies. Adding to this momentum, NXN Labs was also recognized as one of FashionUnited's Top 5 Retail Tech Startups during the showcase.
From NRF Recognition to European Luxury Expansion
The accolades in New York have rapidly translated into commercial success. NXN Labs confirmed it has secured paid contracts with several premier European luxury brands. For these prestigious houses, the value proposition lies in NXN's ability to automate high-volume visual production without compromising the uncompromising aesthetic standards inherent to luxury retail.
"Creative wasn't the constraint; production bandwidth was," says Jen Rhi, Founder and CEO of NXN Labs.
A Stanford alumna and former McKinsey consultant, Rhi founded the company in 2024 after witnessing the friction of D2C scaling firsthand. While the market is currently saturated with prompt-based "text-to-image" tools, NXN Labs distinguishes itself with a proprietary multimodal diffusion model. Their "Image-to-Infrastructure" approach allows brands to automate the entire production pipeline—from model shoots to visual A/B testing of PDP and campaign assets—directly within their digital production OS workflow.
The Road Ahead: Shoptalk Spring 2026
Building on its NRF momentum, NXN Labs is now heading to Shoptalk Spring 2026 in Las Vegas to further its expansion into the global premium retail sector.
As retailers face mounting pressure to refresh digital content across global marketplaces and social commerce, NXN's "Production OS" is emerging as the essential backbone for the next generation of visual commerce. In an era where content demand has multiplied across channels, NXN Labs' thesis remains clear: In modern commerce, visual production—not design—is the ultimate scaling constraint. By solving this bottleneck, the startup is helping the world's most prestigious brands transition legacy studio workflows into a digital-first future.
About NXN Labs
NXN Labs develops a virtual try-on solution using fashion-specialized generative AI (image-to-image diffusion) technology, enabling automatic generation of images that appear as if models are wearing products without actual photoshoots. By automating fashion content production processes, the company supports brands in focusing on creative capabilities while driving digital transformation and ESG innovation in the fashion industry. Currently, the company is partnering with Shinsegae International, KREAM, and several global fashion brands on various projects.
For more information, visit https://nxn.ai/
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
NRF 2026: NXN Labs Named to 'Innovators' Showcase Top 50' Following European Luxury Wins
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LOS ANGELES, Feb. 26, 2026 /PRNewswire/ -- Water purification brand Waterdrop Filter announced the official launch of its PFAS Protection Initiative in February. The initiative aims to help households worldwide better understand and address health risks posed by per- and polyfluoroalkyl substances (PFAS) in drinking water through public education and practical, household-level water solutions.
In May 2025, the U.S. Environmental Protection Agency (EPA) established the first national drinking water standards for PFAS under the Safe Drinking Water Act (SDWA), with public water systems gradually working toward full compliance. The finalized National Primary Drinking Water Regulations (NPDWR) set the maximum contaminant levels (MCLs) for two widely used and high-risk PFAS compounds—perfluorooctanoic acid (PFOA) and perfluorooctanesulfonic acid (PFOS)—at 4.0 parts per trillion (ppt), while the health-based maximum contaminant level goals (MCLGs) were set at 0 ppt. These limits aim to reduce the exposure of tens of millions of Americans to PFAS and lower the risk of potential health effects from long-term exposure, including cancer, liver damage, and weakened immune function.However, under the current regulatory timeline, it will take public water systems several years to complete monitoring and necessary infrastructure upgrades, and variations in regional infrastructure mean that water quality may still vary widely across areas. Against this backdrop, Waterdrop Filter believes that protecting against PFAS-related health risks cannot depend solely on public water systems; it must also be addressed as a long-term, science-based priority within every household.
As part of this initiative, Waterdrop Filter will collaborate with health, environmental, and consumer-facing media to share science-based and accessible information on PFAS, as well as guidance on reducing the associated health risks. From a technical standpoint, Waterdrop Filter employs reverse osmosis (RO) technology to provide households worldwide with a reliable option for reducing PFAS in drinking water. According to research by the Environmental Working Group (EWG), RO technology is widely recognized as one of the most effective ways for households to reduce PFAS in their drinking water. Waterdrop Filter's under-sink RO system can reduce detectable levels of PFOS and PFOA in water by up to 98%. This household-level filtration approach offers a practical, ready-to-use option to help reduce PFAS levels toward the EPA's health-based goal, without the need for major renovations.
Waterdrop Filter recommends customized drinking water solutions to reduce PFAS, tailored to different household types and life stages:
- Waterdrop Filter G3P800 RO System: This system can reduce PFOA by up to 98% and PFOS by up to 99%, and holds NSF/ANSI 42 and 53 certifications. It is specifically designed for households with heightened sensitivity, including families with infants, pregnant women, or elderly members. Its tankless design delivers a continuous supply of fresh, on-demand drinking water, providing peace of mind and consistent protection to the family members who need it most.
- Waterdrop Filter X16 RO System: With an ultra-high flow rate of 1,600 gallons per day, this system can reduce PFOA by 98.88% and PFOS by 98.97%. It easily meets the daily water needs of multi-member households for cooking, cleaning, and other household uses, helping every family member reduce exposure to the health risks of PFAS.
- Waterdrop Filter DLG-P: Despite its compact and versatile design, testing shows this system effectively reduces PFOA 99.7% and PFOS 99.6%. Its simple installation and small footprint make it well suited for renters who prioritize PFAS protection, as well as individuals with fast-paced lifestyles.
The 2026 PFAS Protection Initiative is an initial step in a longer-term effort. Looking ahead, Waterdrop Filter will continue to invest in filtration technology and product development, providing long-term, efficient, and user-friendly solutions to reduce PFAS in drinking water. In doing so, it aims to help make safe and healthy drinking water more accessible to households everywhere.Learn more from waterdropfilter.com and Amazon Store
About Waterdrop
Founded in 2015, Waterdrop Filter is a water purification company that offers solutions for homes, offices, and outdoor use. Its product range includes under-sink and countertop Reverse Osmosis (RO) systems, pitchers, and whole-house filters. With the mission of making clean water accessible worldwide, Waterdrop Filter provides water filtration products trusted by over 40 million families worldwide.
LOS ANGELES, Feb. 26, 2026 /PRNewswire/ -- Water purification brand Waterdrop Filter announced the official launch of its PFAS Protection Initiative in February. The initiative aims to help households worldwide better understand and address health risks posed by per- and polyfluoroalkyl substances (PFAS) in drinking water through public education and practical, household-level water solutions.
In May 2025, the U.S. Environmental Protection Agency (EPA) established the first national drinking water standards for PFAS under the Safe Drinking Water Act (SDWA), with public water systems gradually working toward full compliance. The finalized National Primary Drinking Water Regulations (NPDWR) set the maximum contaminant levels (MCLs) for two widely used and high-risk PFAS compounds—perfluorooctanoic acid (PFOA) and perfluorooctanesulfonic acid (PFOS)—at 4.0 parts per trillion (ppt), while the health-based maximum contaminant level goals (MCLGs) were set at 0 ppt. These limits aim to reduce the exposure of tens of millions of Americans to PFAS and lower the risk of potential health effects from long-term exposure, including cancer, liver damage, and weakened immune function.However, under the current regulatory timeline, it will take public water systems several years to complete monitoring and necessary infrastructure upgrades, and variations in regional infrastructure mean that water quality may still vary widely across areas. Against this backdrop, Waterdrop Filter believes that protecting against PFAS-related health risks cannot depend solely on public water systems; it must also be addressed as a long-term, science-based priority within every household.
As part of this initiative, Waterdrop Filter will collaborate with health, environmental, and consumer-facing media to share science-based and accessible information on PFAS, as well as guidance on reducing the associated health risks. From a technical standpoint, Waterdrop Filter employs reverse osmosis (RO) technology to provide households worldwide with a reliable option for reducing PFAS in drinking water. According to research by the Environmental Working Group (EWG), RO technology is widely recognized as one of the most effective ways for households to reduce PFAS in their drinking water. Waterdrop Filter's under-sink RO system can reduce detectable levels of PFOS and PFOA in water by up to 98%. This household-level filtration approach offers a practical, ready-to-use option to help reduce PFAS levels toward the EPA's health-based goal, without the need for major renovations.
Waterdrop Filter recommends customized drinking water solutions to reduce PFAS, tailored to different household types and life stages:
- Waterdrop Filter G3P800 RO System: This system can reduce PFOA by up to 98% and PFOS by up to 99%, and holds NSF/ANSI 42 and 53 certifications. It is specifically designed for households with heightened sensitivity, including families with infants, pregnant women, or elderly members. Its tankless design delivers a continuous supply of fresh, on-demand drinking water, providing peace of mind and consistent protection to the family members who need it most.
- Waterdrop Filter X16 RO System: With an ultra-high flow rate of 1,600 gallons per day, this system can reduce PFOA by 98.88% and PFOS by 98.97%. It easily meets the daily water needs of multi-member households for cooking, cleaning, and other household uses, helping every family member reduce exposure to the health risks of PFAS.
- Waterdrop Filter DLG-P: Despite its compact and versatile design, testing shows this system effectively reduces PFOA 99.7% and PFOS 99.6%. Its simple installation and small footprint make it well suited for renters who prioritize PFAS protection, as well as individuals with fast-paced lifestyles.
The 2026 PFAS Protection Initiative is an initial step in a longer-term effort. Looking ahead, Waterdrop Filter will continue to invest in filtration technology and product development, providing long-term, efficient, and user-friendly solutions to reduce PFAS in drinking water. In doing so, it aims to help make safe and healthy drinking water more accessible to households everywhere.Learn more from waterdropfilter.com and Amazon Store
About Waterdrop
Founded in 2015, Waterdrop Filter is a water purification company that offers solutions for homes, offices, and outdoor use. Its product range includes under-sink and countertop Reverse Osmosis (RO) systems, pitchers, and whole-house filters. With the mission of making clean water accessible worldwide, Waterdrop Filter provides water filtration products trusted by over 40 million families worldwide.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Waterdrop Filter Launches Initiative Focused on Household Awareness and Mitigation of PFAS in Drinking Water
