Mayfield Celebrates 80 Years of Australian Design Integrity with the Launch of its Autumn/Winter 2026 Collection

MELBOURNE, Australia, March 2, 2026 /PRNewswire/ -- Iconic Australian lighting brand Mayfield marked a significant milestone this week, celebrating eight decades of design heritage at an exclusive launch event held at Melbourne's Como Hotel. Founded by Adi Felder eighty years ago, the Australian owned and run business used the occasion to honour its legacy while unveiling its Autumn/Winter 2026 collection to leading industry figures.

Driven by its guiding brand essence, "Purposefully Crafted," Mayfield has spent 80 years proving that lighting does more than simply illuminate, it fundamentally defines the atmosphere of a space. The brand has built a renowned reputation by bridging the gap between residential comfort and commercial grade durability, providing bespoke, end-to-end decorative solutions for lighting and furniture retailers, boutique hospitality venues and large-scale architectural projects alike.

The highlight of the Como Hotel event was the debut of the new Autumn/Winter 2026 collection. Built around the concept of "Elemental Contrast," the range explores the intentional tension between two distinct design narratives. "Raw Elements" delivers warmth and tactility through honest materials such as ceramic, timber, linen, and stone. In opposition, the "Sculptural Form" series draws heavily from architectural principles, featuring precise geometry, brushed metals, and strong silhouettes that create structure and shadow.

The launch also celebrated Mayfield's artisanal craftsmanship with its ongoing "lampshade making" collaboration featuring Ink & Spindle Fabrics.

The brand's enduring legacy and the new collection drew high praise from prominent design and architecture professionals in attendance.

"At Woods Bagot, our design approach relies on creating strong project narratives and authentic, people-centric spaces," said Peter Miglis, Director at Woods Bagot. "Seeing a Melbourne brand like Mayfield celebrate 80 years of design integrity is a testament to their enduring quality. The new 'Sculptural Form' collection, with its precise geometry and architectural inspiration, provides exactly the kind of strong silhouettes and commercial grade durability we look for to anchor our large-scale and legacy projects."

Melissa Chen from hotel interior design firm Numi Collective echoed these sentiments regarding hospitality applications: "Our goal in hospitality design is to blend brand storytelling with innovation to craft projects that are emotionally engaging and truly unforgettable. Lighting is central to this, as it defines the entire atmosphere of a space. Mayfield's new 'Raw Elements' collection brings a beautiful, tactile warmth through honest materials like ceramic and linen. Combined with their bespoke customisation capabilities for hotels, they provide us with the exceptional quality and freedom needed to design spaces that reflect a unique story."

The Mayfield Autumn/Winter 2026 collection is now available for order.

About Mayfield

Mayfield is a leading Australian lighting designer and manufacturer. For 80 years, Mayfield has provided purposefully crafted lighting collections and custom solutions for the residential, hospitality and commercial sectors. The company partners with retailers, designers and architects across Australia. Learn more about Mayfield - https://mayfieldlighting.com.au/pages/about

 

MELBOURNE, Australia, March 2, 2026 /PRNewswire/ -- Iconic Australian lighting brand Mayfield marked a significant milestone this week, celebrating eight decades of design heritage at an exclusive launch event held at Melbourne's Como Hotel. Founded by Adi Felder eighty years ago, the Australian owned and run business used the occasion to honour its legacy while unveiling its Autumn/Winter 2026 collection to leading industry figures.

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Driven by its guiding brand essence, "Purposefully Crafted," Mayfield has spent 80 years proving that lighting does more than simply illuminate, it fundamentally defines the atmosphere of a space. The brand has built a renowned reputation by bridging the gap between residential comfort and commercial grade durability, providing bespoke, end-to-end decorative solutions for lighting and furniture retailers, boutique hospitality venues and large-scale architectural projects alike.

The highlight of the Como Hotel event was the debut of the new Autumn/Winter 2026 collection. Built around the concept of "Elemental Contrast," the range explores the intentional tension between two distinct design narratives. "Raw Elements" delivers warmth and tactility through honest materials such as ceramic, timber, linen, and stone. In opposition, the "Sculptural Form" series draws heavily from architectural principles, featuring precise geometry, brushed metals, and strong silhouettes that create structure and shadow.

The launch also celebrated Mayfield's artisanal craftsmanship with its ongoing "lampshade making" collaboration featuring Ink & Spindle Fabrics.

The brand's enduring legacy and the new collection drew high praise from prominent design and architecture professionals in attendance.

"At Woods Bagot, our design approach relies on creating strong project narratives and authentic, people-centric spaces," said Peter Miglis, Director at Woods Bagot. "Seeing a Melbourne brand like Mayfield celebrate 80 years of design integrity is a testament to their enduring quality. The new 'Sculptural Form' collection, with its precise geometry and architectural inspiration, provides exactly the kind of strong silhouettes and commercial grade durability we look for to anchor our large-scale and legacy projects."

Melissa Chen from hotel interior design firm Numi Collective echoed these sentiments regarding hospitality applications: "Our goal in hospitality design is to blend brand storytelling with innovation to craft projects that are emotionally engaging and truly unforgettable. Lighting is central to this, as it defines the entire atmosphere of a space. Mayfield's new 'Raw Elements' collection brings a beautiful, tactile warmth through honest materials like ceramic and linen. Combined with their bespoke customisation capabilities for hotels, they provide us with the exceptional quality and freedom needed to design spaces that reflect a unique story."

The Mayfield Autumn/Winter 2026 collection is now available for order.

About Mayfield

Mayfield is a leading Australian lighting designer and manufacturer. For 80 years, Mayfield has provided purposefully crafted lighting collections and custom solutions for the residential, hospitality and commercial sectors. The company partners with retailers, designers and architects across Australia. Learn more about Mayfield - https://mayfieldlighting.com.au/pages/about

 

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

Mayfield Celebrates 80 Years of Australian Design Integrity with the Launch of its Autumn/Winter 2026 Collection

• New Frankfurt Availability Zone becomes Tencent Cloud's third European zone, strengthening performance, resilience and expanding in-region capacity for customers
• Expansion is fueled by new customer momentum in AI and increasing demand for low-latency hybrid cloud infrastructure

BARCELONA, Spain, March 2, 2026 /PRNewswire/ -- Tencent Cloud, the cloud business of global technology and entertainment company Tencent, today announced at Mobile World Congress (MWC) the opening of a new availability zone in Frankfurt. The launch expands its European infrastructure to three availability zones in Germany, strengthening performance, resilience and expanding capacity for European customers. The expansion responds to rising European demand for cloud and AI services with new European customers of Tencent Cloud's HY 3D AI creation engine including 3D AI Studio, 3D model marketplace CGTrader and Maxon; and leading Turkish payment platform, iyzico BV.

Opening to customers in Q2, the new Frankfurt availability zone strengthens Tencent Cloud's ability to support customers across Europe with higher‑performance, resilient and secure infrastructure. The expanded capacity provides access to a scalable portfolio of cloud services and AI solutions including HY 3D AI creation engine, Super App as a Service, CDN and networking solutions, as well as video and livestreaming capabilities – enabling organisations to build, deploy and scale advanced digital services. With data hosted locally in Germany, the new availability zone operated and managed in alignment with local and regional regulations, gives customers the assurance of compliant, transparent and trusted cloud operations in Europe.

Adoption of Tencent Cloud's HY 3D AI creation engine is accelerating across Europe's creator and digital industries. The platform enables companies to generate high-quality 3D assets from multimodal inputs, such as text descriptions or image references, in minutes, streamlining complex production workflows. Customers include Germany's 3D AI Studio which is scaling generative AI 3D content creation by co-developing advanced, scalable solutions to meet surging demand for high‑quality 3D assets among designers, developers and creators across Europe and globally. CGTrader, one of the world's largest 3D model marketplaces, based in Lithuania, is planning to introduce a transformative generative AI workflow designed to help its global creator community to accelerate workflows while maintaining creative control. Meanwhile, Maxon, a global developer headquartered in Germany and known for powerful and accessible software for creators in 3D design, motion graphics and visual effects, is integrating the HY 3D model engine into its Academy Award‑winning Cinema 4D tool on iPad and desktop, with availability planned for late 2026.

Tencent Cloud has also built leading Turkish fintech company iyzico's first cloud‑based production platform in Europe, enabling the EU‑wide scaling of its virtual payment solutions and services. Powered by a secure, compliant, full‑stack architecture designed for high availability and mission‑critical payment workloads, the platform supports transactions across more than 185,000 merchants, trusted by major global brands.

Fred Sun, General Manager, Tencent Cloud Europe, said: "The launch of our new Frankfurt Availability Zone reflects Tencent Cloud's long‑term commitment to Europe and providing businesses with choice as they scale AI and platform-as-a-service solutions. We are seeing strong momentum across the region, from companies adopting advanced 3D AI solutions, to fintech platforms handling mission‑critical workloads, and this new capacity ensures our customers have the performance, resilience and security they need to grow with confidence."

"Drawing on our experience integrating AI across Weixin/WeChat, one of the world's largest digital ecosystems, we bring real-world insight into operating AI at scale. But every market is different. That's why we build with our customers, not just for them, co-developing solutions to create what's right for their users and ecosystems."

Connecting European Businesses to Global Growth
Tencent Cloud's broader AI capabilities include innovations such as Palm AI, a secure, contactless biometric technology already deployed across transport, retail and enterprise environments in Asia. These deployments demonstrate how AI-driven solutions can deliver efficiency, accuracy and improved user experience at scale, highlighting the potential for European businesses to apply similar innovations in their own markets. Tencent Cloud also provides them with a pathway to expand into Asian markets, offering cloud infrastructure, technical expertise and regional insight to support international growth. The company continues to work closely with partners across Europe to build a more connected, efficient, and sustainable digital ecosystem. 

Globally, Tencent Cloud serves hundreds of thousands of enterprises and emerging customers across 30 industries, with a growing presence across Asia, Europe and the Americas. This global scale reflects the company's ability to integrate advanced technologies across its portfolio, supporting long-term innovation, scalability and growth. Last year, Tencent Cloud also expanded its infrastructure footprint launching two availability zones in Saudi Arabia, further strengthening the company's global network.

About Tencent Cloud:
Tencent Cloud, one of the world's leading cloud companies, is committed to creating innovative solutions to resolve real-world issues and enabling digital transformation for smart industries. Through our extensive global infrastructure, Tencent Cloud provides businesses across the globe with stable and secure industry-leading cloud products and services, leveraging technological advancements such as cloud computing, Big Data analytics, AI, IoT, and network security. It is our constant mission to meet the needs of industries across the board, including the fields of gaming, media and entertainment, finance, healthcare, property, retail, travel, and transportation. 

https://www.tencentcloud.com/

BARCELONA, Spain, March 2, 2026 /PRNewswire/ -- Tencent Cloud, the cloud business of global technology and entertainment company Tencent, today announced at Mobile World Congress (MWC) the opening of a new availability zone in Frankfurt. The launch expands its European infrastructure to three availability zones in Germany, strengthening performance, resilience and expanding capacity for European customers. The expansion responds to rising European demand for cloud and AI services with new European customers of Tencent Cloud's HY 3D AI creation engine including 3D AI Studio, 3D model marketplace CGTrader and Maxon; and leading Turkish payment platform, iyzico BV.

Opening to customers in Q2, the new Frankfurt availability zone strengthens Tencent Cloud's ability to support customers across Europe with higher‑performance, resilient and secure infrastructure. The expanded capacity provides access to a scalable portfolio of cloud services and AI solutions including HY 3D AI creation engine, Super App as a Service, CDN and networking solutions, as well as video and livestreaming capabilities – enabling organisations to build, deploy and scale advanced digital services. With data hosted locally in Germany, the new availability zone operated and managed in alignment with local and regional regulations, gives customers the assurance of compliant, transparent and trusted cloud operations in Europe.

Adoption of Tencent Cloud's HY 3D AI creation engine is accelerating across Europe's creator and digital industries. The platform enables companies to generate high-quality 3D assets from multimodal inputs, such as text descriptions or image references, in minutes, streamlining complex production workflows. Customers include Germany's 3D AI Studio which is scaling generative AI 3D content creation by co-developing advanced, scalable solutions to meet surging demand for high‑quality 3D assets among designers, developers and creators across Europe and globally. CGTrader, one of the world's largest 3D model marketplaces, based in Lithuania, is planning to introduce a transformative generative AI workflow designed to help its global creator community to accelerate workflows while maintaining creative control. Meanwhile, Maxon, a global developer headquartered in Germany and known for powerful and accessible software for creators in 3D design, motion graphics and visual effects, is integrating the HY 3D model engine into its Academy Award‑winning Cinema 4D tool on iPad and desktop, with availability planned for late 2026.

Tencent Cloud has also built leading Turkish fintech company iyzico's first cloud‑based production platform in Europe, enabling the EU‑wide scaling of its virtual payment solutions and services. Powered by a secure, compliant, full‑stack architecture designed for high availability and mission‑critical payment workloads, the platform supports transactions across more than 185,000 merchants, trusted by major global brands.

Fred Sun, General Manager, Tencent Cloud Europe, said: "The launch of our new Frankfurt Availability Zone reflects Tencent Cloud's long‑term commitment to Europe and providing businesses with choice as they scale AI and platform-as-a-service solutions. We are seeing strong momentum across the region, from companies adopting advanced 3D AI solutions, to fintech platforms handling mission‑critical workloads, and this new capacity ensures our customers have the performance, resilience and security they need to grow with confidence."

"Drawing on our experience integrating AI across Weixin/WeChat, one of the world's largest digital ecosystems, we bring real-world insight into operating AI at scale. But every market is different. That's why we build with our customers, not just for them, co-developing solutions to create what's right for their users and ecosystems."

Connecting European Businesses to Global Growth
Tencent Cloud's broader AI capabilities include innovations such as Palm AI, a secure, contactless biometric technology already deployed across transport, retail and enterprise environments in Asia. These deployments demonstrate how AI-driven solutions can deliver efficiency, accuracy and improved user experience at scale, highlighting the potential for European businesses to apply similar innovations in their own markets. Tencent Cloud also provides them with a pathway to expand into Asian markets, offering cloud infrastructure, technical expertise and regional insight to support international growth. The company continues to work closely with partners across Europe to build a more connected, efficient, and sustainable digital ecosystem. 

Globally, Tencent Cloud serves hundreds of thousands of enterprises and emerging customers across 30 industries, with a growing presence across Asia, Europe and the Americas. This global scale reflects the company's ability to integrate advanced technologies across its portfolio, supporting long-term innovation, scalability and growth. Last year, Tencent Cloud also expanded its infrastructure footprint launching two availability zones in Saudi Arabia, further strengthening the company's global network.

About Tencent Cloud:
Tencent Cloud, one of the world's leading cloud companies, is committed to creating innovative solutions to resolve real-world issues and enabling digital transformation for smart industries. Through our extensive global infrastructure, Tencent Cloud provides businesses across the globe with stable and secure industry-leading cloud products and services, leveraging technological advancements such as cloud computing, Big Data analytics, AI, IoT, and network security. It is our constant mission to meet the needs of industries across the board, including the fields of gaming, media and entertainment, finance, healthcare, property, retail, travel, and transportation. 

https://www.tencentcloud.com/

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

Tencent Cloud Launches New Availability Zone and Services in Europe to Power AI Growth