ANAHEIM, Calif., March 3, 2026 /PRNewswire/ -- At a time when global palates are shifting toward layered, high-contrast flavors, two category leaders are choosing collaboration over competition.
This March at Natural Products Expo West, O's Bubble and Pink Rocket will officially debut their first joint innovation — a 'Swicy' fusion concept that bridges beverage culture and Korean street food tradition.
O's Bubble, the flagship brand under Orbitel International Group, has transformed bubble tea into a scalable global retail format, building its reputation on texture, comfort, and modern Asian lifestyle appeal.
Pink Rocket, a dynamic brand under Young Poong Co., Ltd., represents Korea's fiery street-food heritage, engineered with manufacturing precision and global ambition.
Together, the two brands — each backed by their respective parent companies… introduce what they define as "Swicy," a new flavor language where sweetness and heat coexist intentionally, not accidentally.
"We've spent years redefining how bubble tea lives beyond the café. This collaboration with Young Poong allows us to extend that thinking into new formats and flavor territories. Swicy isn't just a pairing, it's a flavor language we are defining and owning — a reflection of how modern consumers eat: layered, curious, and culturally fluid. And with topokki, Korea's iconic comfort food, this partnership goes beyond export—we're evolving a classic for what's next." said Fanny Chen, CEO, Orbitel International Group.
Introducing the Sweet & Spicy Hit
O's Bubble approaches innovation from a different direction — reengineering bubble tea across frozen, microwaveable, and ready-to-enjoy formats. With deep understanding of North American consumers and strong retail execution, the brand has become an Amazon Best Seller in North America, demonstrating its ability to convert cultural flavor into scalable commercial success.
Orbitel International Group serves as the sole distributor of Young Poong's Pink Rocket brand in the U.S. market, further strengthening the strategic bridge between the two companies.
Debuting at Expo West, the new co-developed concept blends creamy sweetness with calibrated Korean heat — layered with chew, sauce, and contrast. It draws inspiration from both bubble tea indulgence and Korean street-side spice culture.
The 'Swicy' collaboration will be featured at both the O's Bubble booth and the Young Poong / Pink Rocket booth during Expo West 2026.
About Orbitel International Group
Orbitel International Group is a global food innovation company committed to bringing authentic Asian lifestyle products to the world. Its flagship brand O's Bubble has redefined bubble tea — from frozen (BOBA 1.0) to microwaveable (BOBA 2.0) to its latest ready-to-eat Boba (BOBA 3.0). Operating in 50+ countries, Orbitel is trusted by retailers, distributors, and foodservice leaders for its supply chain excellence, product innovation, and strategic partnerships — all built on the belief that food and drink should always deliver Our Best Times. Learn more about us at https://orbitelinternational.com
Media Contact:
Ms. Nina Jen
Global Marketing, Orbitel International Group
nina@orbitel.com.tw
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O'S BUBBLE & PINK ROCKET: WHEN SWEET MEETS SPICY, 'SWICY' A NEW CATEGORY IS BORN
BARCELONA, Spain, March 3, 2026 /PRNewswire/ -- During MWC Barcelona 2026, Huawei held its Manufacturing Industry Forum with the theme of "Intelligent Factory Upgrades Boost Digital Productivity." Nearly 100 industry customers, partners, and experts gathered to discuss the digital and intelligent development of the manufacturing industry.
During the event, Liu Chao, Vice President of Huawei and CEO of Huawei's Manufacturing and Large Enterprises BU, alongside other guests, released the Fully Connected Industrial Networks report. Developed based on Huawei's own practices and industry benchmark cases, the report provides a forward-looking prediction of four major trends in industrial networks: ubiquitous access, converged connectivity, autonomous networks, and integrated network security. These trends indicate essential
In his speech, Liu Chao, Vice President of Huawei and CEO of Huawei's Manufacturing and Large Enterprises BU, said that over the past three years, Huawei has served more than 27,000 manufacturing and large enterprise customers worldwide, with a customer base growing by more than 50%. This success is attributed to Huawei's independent innovation in ICTs, extensive practices in manufacturing, and a continuously growing industry ecosystem. Additionally, Huawei has collaborated with more than 1,500 partners to develop solutions, representing a 20% increase year-on-year. In the intelligent world, enterprises have shifted their focus from discussing "why" they should employ AI, to exploring "how" and "what" to do with it. Through its involvement in hundreds of AI projects, Huawei has found that the effective implementation of AI requires a combination of powerful foundation models and high-quality industry-specific data to enhance usability. At the same time, the IT architecture must support future business development and organizational transformation. Therefore, AI applications are rapidly spreading from IT departments to business departments. The key elements for AI implementation in production and manufacturing are closely related to the new capabilities advocated in the Fully Connected Industrial Networks report.
In response to the trends outlined in the report, Huawei has showcased a series of smart factory solutions including a converged production network at this event, aiming to empower the intelligent transformation of manufacturing enterprises. These solutions are built on three core capabilities: IT/OT convergence, wireless deployment, and integrated security and O&M. They include highly reliable and adaptable products and a comprehensive ecosystem, and have been successfully deployed in thousands of manufacturing factories, showing a strong performance.
The IT/OT converged, high-reliability production network uses technologies like Multichassis Link Aggregation Group (M-LAG) hitless upgrade as well as core products like industrial switches to ensure 99.999% network reliability, 10 Gbps bandwidth, and low latency. These meet the requirements of continuous production and high-precision quality inspection. The wireless factory solution, centered on Wi-Fi 7 wireless products for industrial scenarios, reduces the number of network elements (NEs). This guarantees supreme flexibility, speeding up production line adjustments. The integrated solution for factory network security hardening and intelligent O&M integrates advanced technologies and mechanisms to defend against attacks while doubling O&M efficiency. This performance meets data compliance requirements and achieves "autonomous-driving" networks.
Huawei's smart factory solutions align with the forward-looking insights of the Fully Connected Industrial Networks report, while delivering a robust network foundation for advanced AI integration in manufacturing. These innovations empower enterprises to cut costs, elevate quality, and boost efficiency, fast-tracking their intelligent transformation.
Looking ahead, Huawei will continue to work with industry partners to fuel the digital and intelligent transformation of manufacturing, supporting global manufacturers achieving high-quality development.
For more information about Huawei's intelligent manufacturing solutions, visit: https://e.huawei.com/en/industries/manufacturing.
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Huawei Releases the Fully Connected Industrial Networks Report, Aiming to Promote the Upgrade of Smart Factory Architecture
