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Rosti Asia 2025 Review & 2026 Outlook: Building on Shared Success

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Rosti Asia 2025 Review & 2026 Outlook: Building on Shared Success
Business

Business

Rosti Asia 2025 Review & 2026 Outlook: Building on Shared Success

2026-03-03 15:12 Last Updated At:15:35

SINGAPORE, March 3, 2026 /PRNewswire/ -- A report from Ringiertrade.

Pat Williams, Senior Vice President of Rosti Asia, writes how Rosti Asia has performed strongly across its markets in 2025 despite challenges, as it looks forward to new opportunities in 2026.

2025 was a year of resilience, collaboration, and meaningful progress for Rosti Asia. Guided by our core belief in "shared challenges, collective solutions," our teams navigated a dynamic environment with focus and determination. We are pleased to report the successful achievement of our sales targets across key markets—including a strong performance in China—a testament to our aligned regional strategy, the dedication of our people, and the enduring trust of our partners.

The past year was marked by significant milestones, highlighted by the strong performance of our China medical business. We have successfully secured new orders from both existing and new clients, reflecting the growing market recognition of our capabilities. In response to this positive momentum and our confidence in the sector's long-term potential, Rosti Asia has committed a multi-million-dollar investment to expand our cleanroom facilities in China. This strategic expansion not only enhances our current production capacity, but also underscores our commitment to supporting the growing needs of the medical industry. As our medical business continues to develop, Rosti Asia sustains its investment in advanced medical equipment and workshop upgrades to ensure we remain at the forefront of this vital sector.

In parallel, Rosti Malaysia operations delivered robust financial performance through continuous efficiency improvements and lean manufacturing initiatives, which contributed to both profit growth and the attainment of annual sales targets. This achievement highlights our commitment to operational excellence and sustainable profitability across the region.

Furthermore, Rosti has strategically established a new manufacturing facility in India, strengthening our regional footprint. Currently in the phase of talent recruitment and production line setup, the Rosti India plant lays the groundwork for localized operations tailored to the South Asian market. Steady progress was also made on an exceptionally complex, multi-regional project—a showcase of our engineering and project management expertise that is set to unlock substantial commercial opportunities from 2026 onward.

Sustainability remains at the core of our operational philosophy. In 2025, we continued to steadfastly implement Rosti Group's sustainability framework across all Asia operations. From optimizing energy efficiency in our facilities to advancing responsible sourcing practices, we are committed to minimizing our environmental footprint while contributing positively to the communities we serve. This unwavering commitment to sustainable development is integral to our long-term value creation and resonates deeply with our partners and stakeholders.

Across the organization, tangible results were achieved in 2025. Our supply chain team bolstered resilience and delivery reliability while advancing digital initiatives. Finance and IT functions achieved greater process maturity and regional harmonization, creating a scalable foundation. HR focused on talent development and operational efficiency, while Engineering and Quality teams upheld our commitment to customer satisfaction through agile response and robust systems. Manufacturing drove lean improvements and safety culture, and Sourcing secured strong vendor partnerships to support our growth trajectory.

Looking ahead to 2026, Rosti Asia is poised to build on this momentum. A key priority will be leveraging our 2025 initiatives—the cleanroom expansion, the flagship complex project, and the India factory launch—to drive sustainable sales growth. The India facility is scheduled to begin small-scale mass production in February 2026, initially focusing on local customers and the specific needs of the South Asian market. We remain committed to adapting to evolving market dynamics, including geopolitical shifts, by enhancing agility across our supply chain and operations.

Innovation will be central to Rosti Asia's 2026 strategy. We are excited to advance the establishment of our Innovation Centre in Singapore, designed as a hub for top talent attraction—particularly in sales and technical roles—and cross-regional collaboration. This centre will accelerate the development of cutting-edge solutions and strengthen our position as a trusted partner for innovative products.

Digital transformation will continue to be a key enabler. We will expand the use of advanced tools to optimize processes, improve data-driven decision-making, and deliver greater value. Concurrently, we will maintain our focus on operational excellence, efficiency gains, and compliance, ensuring we meet the highest standards across diverse global markets.

Our people remain Rosti Asia's greatest asset. In 2026, we will deepen our commitment to a customer-centric, collaborative culture that attracts, develops, and retains top talent across Asia—including building a strong local team in India. By embracing diversity, fostering teamwork, and investing in growth, we will build a more resilient and innovative organization.

2025 has demonstrated that through shared effort, we achieve exceptional outcomes. As we step into 2026, Rosti Asia is strategically positioned to capture new opportunities, drive innovation, and deliver sustained value to our partners, employees, and stakeholders. We are grateful for your continued trust and look forward to a year of shared growth and success.

By Pat Williams

Senior Vice President, Rosti Asia

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

Rosti Asia 2025 Review & 2026 Outlook: Building on Shared Success

Rosti Asia 2025 Review & 2026 Outlook: Building on Shared Success

Exclusive promotions to help Malaysians prepare for open houses and festive home makeovers

KUALA LUMPUR, Malaysia, March 3, 2026 /PRNewswire/ -- Raya is just around the corner, and Malaysian homes are buzzing with festive energy. From rearranging living rooms for open houses to filling kuih containers and sprucing up outdoor spaces, families are busy preparing to welcome loved ones for one of the year's most meaningful celebrations.

Since introducing its English and Bahasa Malaysia interfaces in 2024, Taobao Malaysia has been warmly received by local shoppers, achieving steady double digit monthly traffic growth. New users from the multilingual platforms now make up more than half of total new sign-ups, underscoring Malaysians' growing preference for a more localised and accessible online shopping experience.

To make Raya preparations easier and more joyful, Taobao Malaysia is launching its exclusive Raya campaign, running from 24 February to 20 March 2026. Designed to bring together style, practicality, and affordability, the campaign offers curated home solutions and festive promotions to help households create warm and welcoming spaces for family and friends.

"Raya is a time when homes come alive with laughter, delicious food, and cherished reunions," said Jess Lew, Country Head of Taobao Malaysia. "We want to make festive preparations convenient and enjoyable, whether it's redecorating living rooms, upgrading kitchen essentials, or preparing outdoor areas. Our hope is to help every Malaysian celebrate Raya with comfort, joy, and togetherness."

Celebrate Raya with Practical & Stylish Home Essentials

Throughout the campaign, shoppers can explore a curated range of home solutions designed to simplify festive living:

  • Food storage organisers – keep treats neatly arranged
  • Modern table lamps – create a warm, inviting ambience for evening gatherings
  • Movable side tables – flexible setups for hosting guests
  • Kitchen tool organisers – streamline meal preparations
  • Foldable kids' closets – keep guest rooms tidy and welcoming

By combining functionality with style, Taobao Malaysia makes it easy for families to prepare their homes for memorable Raya celebrations.

Festive Promotions to Make Shopping Even Sweeter

During the Taobao Raya Sale (24 February – 20 March 2026), shoppers can enjoy:

  • Up to RM60 Exclusive New User Rewards – Items starting from RM1, plus up to RM60 in combined vouchers and shipping perks (Benefits are subject to eligibility and availability).
  • 12% Sitewide Discounts – Enjoy at least 12% off selected products across the platform (valid until 9 March 2026).
  • Free Shipping from RM119 Complimentary delivery on orders of RM119 and above, plus limited-time shipping vouchers for extra savings.
  • Instant Payment Rebates – Enjoy instant rebates of up to RM35 for transactions above RM250 via RHB Bank credit cards (valid from 24 February – 20 March 2026, daily at 8PM), and daily payment service fee waivers of up to RM12 (valid until 9 March 2026)

Bringing the Raya Spirit Offline at MyTOWN

From 13 to 15 March 2026, Taobao Malaysia will bring the celebrations offline with Taobao      Pesta Raya, a three-day festive activation taking place from 10am to 10pm at MyTOWN Shopping Centre, Kuala Lumpur. Visitors can look forward engaging on-ground activities and curated product showcases inspired by festive home styling and hosting needs.

Shoppers can also stand a chance to win the exclusive Taobao limited edition gifts by participating the "Snap, Post & Win" activity. With thoughtful product selections, exciting rewards and a lively offline celebration, Taobao Malaysia aims to inspire Malaysians to create homes that are Raya-ready, filled with comfort, joy and togetherness.

For full details on Taobao Pesta Raya campaign and updates, follow Taobao Malaysia on Facebook, Instagram, and TikTok, or visit the app.

About Taobao Malaysia

Taobao Malaysia aims to facilitate convenient shopping on Taobao and Tmall for consumers in Malaysia. Through the Taobao app, Malaysian shoppers can access billions of products, complete with logistics, payment and other services and offers tailored to their individual market needs. Taobao Malaysia is part of Alibaba International Digital Commerce Group. 

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

GET RAYA-READY WITH TAOBAO MALAYSIA

GET RAYA-READY WITH TAOBAO MALAYSIA

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