SELANGOR, Malaysia, March 3, 2026 /PRNewswire/ -- On February 28, global lifestyle brand MINISO unveiled the Malaysia's first MINISO LAND at Sunway Pyramid, Selangor. Featuring a 1,700-square-meter immersive space and MINISO's most comprehensive IP product offering in the country, the store brings local consumers an all‑day, joy‑filled experiential playground.
MINISO LAND Selangor is emerging as a key IP attraction in Malaysia, drawing both local and regional shoppers with its premium location and engaging experiential design. Situated on the first floor of the Sunway Pyramid Mall—one of Malaysia's landmark shopping destinations—the store benefits from excellent connectivity and a diverse visitor base, making it a favored destination for young consumers and families.
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MINISO Debuts Malaysia's First MINISO LAND, Advancing Its Global IP‑Driven Retail Strategy
MINISO Debuts Malaysia's First MINISO LAND, Advancing Its Global IP‑Driven Retail Strategy
MINISO Debuts Malaysia's First MINISO LAND, Advancing Its Global IP‑Driven Retail Strategy
MINISO Debuts Malaysia's First MINISO LAND, Advancing Its Global IP‑Driven Retail Strategy
MINISO Debuts Malaysia's First MINISO LAND, Advancing Its Global IP‑Driven Retail Strategy
In total the store features over 8,000 curated SKUs, with IP merchandise making up more than 70% of the assortment. Designed with 15 themed consumption and interactive experience zones, its gold‑toned interior, accented with eye-catching bulb‑inspired elements, brings a lively and welcoming energy to the space. Visitors can browse diverse product zones spanning IP‑themed collections, home and lifestyle, beauty and skincare, and toys, offering fan‑favorite goods such as blind boxes, vinyl plush toys, water bottles, blankets, and tote bags. Enhancing the experience, interactive installations—including giant pajama Stitch figures and a Snoopy themed zone—invite guests to enjoy playful, character‑driven moments.
Building on this immersive setting, MINISO LAND also brings together one of the broadest IP selections available in Malaysia, blending global icons, regional favorites, and first‑to‑market characters into a single cohesive experience. The lineup spans beloved names like Sanrio and Monchhichi, creating strong emotional appeal among diverse fan groups.
The store also introduces several IPs making their first appearance in Malaysia, including the retro-style Pac-Man, which has quickly gained attention for its distinctive visual appeal and collectible value. Adding to the excitement, MINISO's proprietary IP lineup—such as the YOYO Cupid Ring series—makes its Malaysia debut at this MINISO LAND location. 10 YOYO character sculptures are displayed throughout the store, creating engaging photo moments while bringing the character's heartwarming identity through immersive visual displays. Together, over 100 IPs forms a comprehensive, multi‑category ecosystem that encourages shoppers to discover, experience, and collect their favorite characters all in one place, reinforcing MINISO LAND as a go‑to destination for immersive retail experiences.
To celebrate the opening, MINISO's Gift Bear and Friends mascots made their Malaysia debut, energizing the crowd with upbeat interactions and highly shareable photo moments. Guests stepped into a vibrant "Fun Mode: ON" atmosphere filled with themed activations, exclusive check‑ins, and launch‑day perks. The momentum continued online, where the "What Is Your Favorite IP in MINISO LAND" campaign and UGC challenges gained strong buzz across RedNote, Instagram and TikTok. Together, the lively on‑site festivities and widespread digital buzz made the launch a local highlight.
MINISO LAND Selangor brings together a vibrant mix of global and local fan‑favorite IPs, creating an immersive space where shopping becomes a joyful experience. As Malaysia's first and Southeast Asia's largest MINISO LAND, the store elevates the brand's presence in Southeast Asia and reflects to its continued global expansion. The MINISO LAND concept is rapidly gaining popularity worldwide, with more openings on the way. MINISO will continue introducing richer IP choices and fresh immersive experiences, while creating fun, social spaces that bring joy to every fan.
About MINISO
MINISO Group is a global lifestyle brand offering a variety of design-led lifestyle products. The Company serves consumers primarily through its large network of MINISO stores, and promotes a relaxing, treasure-hunting and engaging shopping experience full of delightful surprises that appeals to all demographics. Aesthetically pleasing design, quality and affordability are at the core of every product in MINISO's wide product portfolio, and the Company continually and frequently rolls out products with these qualities. Since the opening of its first store in China in 2013, the Company has built its flagship brand "MINISO" as a globally recognized retail brand.
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MINISO Debuts Malaysia's First MINISO LAND, Advancing Its Global IP‑Driven Retail Strategy
MINISO Debuts Malaysia's First MINISO LAND, Advancing Its Global IP‑Driven Retail Strategy
MINISO Debuts Malaysia's First MINISO LAND, Advancing Its Global IP‑Driven Retail Strategy
MINISO Debuts Malaysia's First MINISO LAND, Advancing Its Global IP‑Driven Retail Strategy
MINISO Debuts Malaysia's First MINISO LAND, Advancing Its Global IP‑Driven Retail Strategy
At Anker Day 2026, Anker Innovations marks its 15th anniversary by unveiling THUS™ - ANKER's first neural-net Compute-in-Memory AI audio chip - and a new generation of products across soundcore and eufy.
NEW YORK and Bellevue, Wash., May 22, 2026 /PRNewswire/ -- Anker Innovations is hosting Anker Day 2026: Where Ultimate Meets Possible, its annual brand event to showcase the newest product launches and technology break-throughs across its portfolio. Where Ultimate Meets Possible will bring together media, retail buyers and key influencers for an exclusive look at what's next in consumer electronics, spanning premium audio, home energy and the smart home appliances.
Where Ultimate Meets Possible will be held at STORIED in New York City, an invite-only experience featuring keynote presentations, hands-on product demonstrations and a deep dive into the company's latest innovations.
Anker Day 2026 debuted innovations across three brands: soundcore's Liberty 5 Pro and Pro Max — the first earbuds powered by Anker's new THUS™ AI chip — alongside VibeOS AI platform and Nebula SpaceFlow; Anker SOLIX's S2000, the world's longest-lasting 2kWh home backup power station; and eufy's EdgeAgent™, a local AI home security agent, plus new baby care products.
Started With Power
Anker was founded in 2011 and released its first product in the following year: a 4,500mAh ultra-slim power bank. It was a modest beginning, but behind it was an engineering conviction that would shape everything that followed. If technology is going to make a meaningful difference in people's lives, it has to be built to the highest possible standard.
2012 - The Beginning
Anker's first product: a 4,500mAh ultra-slim power bank - the start of a commitment to putting well-engineered, reliable power in people's hands.
2013 - PowerIQ™
Introduced PowerIQ™, enabling fast-charging compatibility across both iOS and Android - setting the standard for universal charging intelligence.
2018 - GaN from Aerospace
An early adopter of Gallium Nitride (GaN) from aerospace applications for consumer charging - delivering a 40% size reduction without sacrificing output.
2019 - World's Smallest 18W Charger
Delivered the world's smallest 18W charger at the time - proving that ultimate performance and ultra-compact form are not a trade-off.
2022 - GaNPrime™
Pioneered high-power multi-port chargers with dynamic power distribution - intelligently allocating power across multiple devices simultaneously.
2023 - 240W Wall Charger
Delivered the industry's highest-power 240W wall charger at the time - meeting the demands of the most power-hungry professional setups.
2024 - InstaCord™ & UltraDura™
In 2024, InstaCord™ became Anker's most advanced retractable‑cable technology and UltraDura™ achieved industry‑leading durability.
2025 - GaNPrime™ 2.0 • PowerIQ™ 5.0 • AnkerSense™ View • TurboBoost™
GaNPrime™ 2.0 (most advanced fast charging), PowerIQ™ 5.0 (smartest compatibility), AnkerSense™ View (intelligent display technology), and TurboBoost™ for ultra-fast power bank recharging. The pursuit never stops.
Fifteen years. Eight technology generations. Every breakthrough driven by one and only promise: seeking the ultimate innovation, not as an end in itself, but because technology built to its highest standard is how we put the possibilities people want in their lives within reach. Technology in service of people. That is what this pursuit has always meant.
Today's Milestone: Anker Thus™
For 80 years, chip design has followed the same logic established by John von Neumann in 1945: separate the processor from memory, and shuttle data between them one instruction at a time. For eight decades across mainframes, desktops, and data centers, this model worked. AI breaks that assumption. A neural network draws on millions of learned parameters all at once - and in a wearable device, moving that data between memory and processor consumes more than 90 percent of chip power, leaving almost nothing for actual computation.
THUS™ applies a different principle: embed computation directly inside NOR Flash memory cells, where the model already lives. The model parameters never have to move. The energy previously consumed by data movement is redirected entirely to computation.
The first THUS™ AI chip debuts in earbuds, delivering up to 150 times more AI computing power on the environmental noise cancellation task than Anker's previous-generation flagship earphones.
Clear Calls - the chip's first disclosed feature - runs a large neural network entirely on-device, anchored by eight MEMS microphones and two bone conduction sensors, for a significantly clear call in any environment. Additional AI-powered features including Signature Sound and Voice Control debuted at Anker Day.
"Every AI chip built until now stores the model on one side and does the computation on the other. To think, the device has to carry all those parameters across, many times per second, every single inference. THUS™ puts the computation where the model already lives. The model never has to move again."
- Steven Yang, Founder and CEO, Anker Innovations
THUS™ takes inspiration from "Thus have I heard", a Buddhist phrase that reflects direct transmission - knowledge conveyed as it was experienced, without distortion.
All performance figures are based on internal Anker lab tests. The 150× AI computing power figure applies specifically to the environmental noise cancellation task and reflects the architectural change from rule-based to neural-net AI processing. It is not a general performance claim and does not reflect a process node upgrade. The environmental noise cancellation workload referenced here runs as an on-device neural network model on the first THUS™ chip.
Anker soundcore Liberty 5 Pro: The First Product Powered by Anker Thus™
The soundcore Liberty 5 Pro and Liberty 5 Pro Max are the first two products to ship with the THUS™ chip. Their positioning is organized around three on-device intelligence layers the chip enables - understanding, adapting, and tuning - each representing a function earbuds could not credibly perform before neural-net AI became viable at this scale. Coming to the market soon.
15 Years, One Promise
From our first power bank to a proprietary AI chip in 2026 - the categories we build in keep expanding, and so does the scope of what technology can do for people's lives. Our promise has been one and only, seeking the ultimate innovation, with the conviction that technology built to its highest standard makes the possibilities people want in their lives the ones they can actually live. Fifteen years is long enough to know that trust is earned slowly. Fifteen years in. The pursuit continues.
About Anker Innovations
Anker Innovations is a global consumer technology company driven by ultimate innovation, creating products that help people power, create, connect, and live more freely. Founded in 2011, Anker Innovations serves more than 200 million consumers across 146 countries and regions. Learn more at anker.com.
DISCLAIMER
*Statements in this news release that are not statements of historical fact may include forward-looking statements regarding future events or the future financial performance of the company. We wish to caution you that such statements are just predictions and that actual events or results may differ materially. Forward-looking statements involve a number of risks and uncertainties surrounding competitive and industry conditions, market acceptance for the company's products, risks of litigation, technological changes, developing industry standards and other factors related to the company's businesses. The actions referred to in this press release are not an admission or acknowledgement of any claim or allegation. The Company reserves all of its rights.
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
15 Years of Seeking Ultimate Innovation: From Power Banks to Proprietary AI THUS™ Chip
15 Years of Seeking Ultimate Innovation: From Power Banks to Proprietary AI THUS™ Chip
15 Years of Seeking Ultimate Innovation: From Power Banks to Proprietary AI THUS™ Chip
