Nature Made® Continues Expansion of its Gut Health Offerings with the Launch of SuperGreens and Digestive Enzymes

WEST HILLS, Calif.--(BUSINESS WIRE)--Mar 3, 2026--

Nature Made, the leading national vitamin and supplement broadline brand with over 50 years of expertise in delivering high-quality products with ingredients backed by science, today announces the launch of three new products to help support gut health – SuperGreens Powder, SuperGreens Capsules, and Digestive Enzymes – as part of the brand’s larger product innovation strategy.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260303305673/en/

Greens continue to emerge as a broad and rapidly growing segment in the vitamin and supplement space, but many greens products that are currently on the market can feel intimidating for consumers or have low familiarity. With SuperGreens, Nature Made provides an approachable and accessible line of greens offerings that proactively care for the gut while nourishing the body from within. Available in powder and capsule form, Nature Made SuperGreens products are made with real greens including kale, spinach, and broccoli, plus 12 key nutrients and digestive health ingredients added to support digestion, energy‡, immune, and whole-body health. †

Eighty-one percent of consumers have experienced digestive concern in the last year, 1 but many don’t know what causes discomfort. To address a range of foods that commonly cause digestive issues, Nature Made Digestive Enzymes provides a clinically studied blend of five enzymes to break down five different food groups while helping to ease occasional bloating and abdominal discomfort.

“As the brand that cares for you, Nature Made’s commitment to innovation advances to an exciting new level with the launch of SuperGreens and Digestive Enzymes,” said Desiree Dowe, VP, Innovation at Pharmavite. “We value the importance of providing new and approachable ways to support consumers on their health and wellness journeys at every stage of life, giving them the confidence to try something new from a vitamin and supplement brand that offers science-backed ingredients and meaningful benefits.”

SuperGreens Powder is formulated with prebiotic fiber inulin and SuperGreens Capsules contain clinically studied probiotic LactoSpore to support daily digestive health, with both products containing B vitamins to convert food into cellular energy, as well as vitamin C and vitamin D3 to support the immune system.† SuperGreens Powder is made with 1 cup of vegetables* per one-scoop serving and can be dissolved into 8 ounces of water or any non-carbonated beverage. SuperGreens Capsules are made with ½ cup of vegetables* and provide 2 billion CFU probiotics in a daily three-capsule serving. Digestive Enzymes contains amylase to break down carbs, lipase to break down fats, protease to break down proteins, lactase to break down dairy, and cellulase to break down fiber.† SuperGreens and Digestive Enzymes are gluten free with no added sugar and no high fructose corn syrup.

Nature Made’s new innovations and full gut health lineup will be available on the brand’s website, as well as online and in-store through major retailers nationwide. To learn more, visit NatureMade.com.

About Nature Made Vitamins

Nature Made® is the leading national vitamin and supplement broadline brand, with over 50 years of delivering high quality products that are backed by science. Ranked as the #1 Pharmacist Recommended vitamin and supplement brand, 2 Nature Made was first to earn the United States Pharmacopeia's (USP) Verified Dietary Supplement mark for many of its products – independent verification that products meet stringent quality criteria for purity and potency. Visit www.NatureMade.com for the latest news and offerings and follow us on Facebook ( @naturemade ), Instagram ( @naturemadevitamins ), and TikTok ( @naturemadevitamins ).

About Pharmavite LLC

Pharmavite is a pioneer in the health and wellness industry, earning the trust of consumers, healthcare professionals and retailers by developing innovative vitamin and supplement solutions backed by science that adhere to strict manufacturing practices. Through its Nature Made ®, Bonafide ®, Nature Made ® Wellblends, Equelle ®, MegaFood ®, and Uqora ® brands, Pharmavite is dedicated to helping people live healthier, more vital lives. Based in California, Pharmavite is a subsidiary of Otsuka Pharmaceutical Co., Ltd. Visit www.pharmavite.com and follow us on LinkedIn for the latest news and information about Pharmavite and its brands.

* Consume in addition to your daily intake of vegetables
† These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease.
‡ B Vitamins help convert food into cellular energy†

1 Kantar Profiles/Mintel, April 2024, n=2000 internet users aged 18+
2 Based on a survey of pharmacists who recommend branded vitamins and supplements

As consumer interest in greens and digestive support continues to grow, Nature Made is introducing an approachable and accessible line of greens products and a clinically studied blend of enzymes

U.S. forces on Monday launched an effort to guide commercial ships through the Strait of Hormuz, where hundreds have been stuck since the Iran war began.

Two American-flagged merchant ships have “successfully transited” through the critical waterway, the U.S. military said. Separately, the U.S. military denied Iran’s claims that it struck an American Navy vessel southeast of the strait.

Iran handed over its latest proposal for negotiations with the U.S. to mediators in Pakistan, Iran’s state-run IRNA news agency reported Friday. Trump subsequently said he’s “not satisfied” with it, but did not elaborate on the proposal’s apparent shortcomings. The shaky ceasefire between the U.S. and Iran has lasted for three weeks.

Here's the latest:

The U.S. stock market is holding tentatively near its record heights Monday, while oil prices climb with uncertainty about when oil tankers can resume crossing the Strait of Hormuz and restore the world’s flow of crude. Dueling claims about a possible Iranian strike on a U.S. Navy vessel in the strait heightened the tensions.

The S&P 500 slipped 0.1%, coming off its latest all-time high. The Dow Jones Industrial Average was down 216 points, or 0.4%, as of 9:35 a.m. Eastern time, and the Nasdaq composite was up 0.1%.

The action was stronger in the oil market, where the price for a barrel of Brent crude climbed 2% to $110.37 and briefly topped $114 during the morning. Iran’s closure of the Strait of Hormuz due to its war with the United States has kept oil tankers pent up in the Persian Gulf and away from customers worldwide. That in turn has sent the price of Brent soaring from roughly $70 per barrel before the war.

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Rubio will travel to Rome and Vatican City this week in a bid to ease rising tensions between the Trump administration and Pope Leo over U.S. policies, particularly with Iran.

The State Department said Monday that Rubio, a devout Catholic who’s visited Rome and the Vatican at least three times since becoming Trump’s top diplomat, would be in Italy on Thursday and Friday.

“Secretary Rubio will meet with Holy See leadership to discuss the situation in the Middle East and mutual interests in the Western Hemisphere” the department said. “Meetings with Italian counterparts will be focused on shared security interests and strategic alignment.”

The trip comes as Trump has criticized Pope Leo, the first American pontiff, for his stances on the Middle East and elsewhere and posting social media images likening Trump to Jesus Christ.

The disruption of the waterway has squeezed countries in Europe and Asia that depend on Persian Gulf oil and gas, raising prices far beyond the region.

Trump has promised to bring down gas prices as he faces midterm elections this year.

The U.S. has warned shipping companies they could face sanctions for paying Iran for transit of the strait. It has enacted a naval blockade on Iranian ports since April 13, telling 49 commercial ships to turn back, U.S. Central Command said Sunday. The blockade has deprived Tehran of oil revenue it needs to shore up its ailing economy.

U.S. officials have expressed hope the blockade forces Iran back to the negotiation table.

The U.S. military said Monday that two American-flagged merchant ships had successfully transited the Strait of Hormuz and Navy guided-missile destroyers in the Persian Gulf were helping to restore shipping traffic. It separately denied Iran’s claims to have struck an American Navy vessel.

The announcement came a day after U.S. President Donald Trump announced a new initiative to help guide ships through the critical waterway for global energy. Iran has effectively closed the strait since the U.S. and Israel started the war Feb. 28, rattling the global economy.

The U.S.-led Joint Maritime Information Center has advised ships to cross the strait in Oman’s waters, saying it set up an “enhanced security area.” U.S. Central Command didn’t say when the Navy ships arrived or when the merchant vessels departed.

It was unclear whether shipping companies, and their insurers, will feel comfortable taking the risk given that Iran has fired on ships in the waterway and vowed to keep doing so.

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President Donald Trump and Donald Trump Jr. step off from Marine One upon their arrival on the South Lawn of the White House, Sunday, May 3, 2026, in Washington. (AP Photo/Jose Luis Magana)

President Donald Trump walks from Marine One to board Air Force One at Ocala International Airport, in Ocala Fla., Friday, May 1, 2026, after speaking at an event in The Villages, Fla. (AP Photo/Matt Rourke)

President Donald Trump steps off from Marine One upon his arrival at the South Lawn of the White House, Sunday, May 3, 2026, in Washington. (AP Photo/Jose Luis Magana)