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TricorBraun ANZ Appoints Louise Baker as Managing Director

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TricorBraun ANZ Appoints Louise Baker as Managing Director
Business

Business

TricorBraun ANZ Appoints Louise Baker as Managing Director

2026-03-04 07:00 Last Updated At:07:15

ST. LOUIS, March 4, 2026 /PRNewswire/ -- Global packaging leader TricorBraun appoints Louise Baker as Managing Director of TricorBraun Australia and New Zealand (ANZ), effective 9 March 2026.

In this role, Baker will lead regional operations and set the strategic direction for TricorBraun ANZ, driving growth, operational excellence, and strong partnerships across the supply chain. She will oversee the full ANZ footprint of Commercial Sales, Manufacturing, Supply Chain, and Finance.

"We are pleased to welcome Louise Baker as Managing Director. This appointment reflects TricorBraun's commitment to strong, experienced leadership as we continue to expand our presence across the Australian and New Zealand regions," said Scott Jamroz, Chief Financial Officer, TricorBraun. "Louise is a seasoned executive in the consumer goods and packaging industries, with a proven track record of leading complex transformations, driving commercial growth, and building high-performing teams. She will be pivotal in guiding the company's next phase of growth."

Baker brings more than 25 years of commercial and strategic experience in fast-moving consumer goods (FMCG) and packaging sectors. She joins TricorBraun from Huhtamaki, where she served as General Manager, Foodservice Packaging Oceania, spearheading strategy and performance across traded and manufactured packaging operations. Previous roles include Senior Sales Director at PepsiCo ANZ, Sales Director at Frucor Suntory Australia, and leadership positions with Procter & Gamble UK and Goodman Fielder Australia. Baker also founded and led Capability Centre Pty Ltd., a consultancy specialising in leadership and sales capability development.

"It is an honour to lead TricorBraun ANZ into its next chapter," said Baker. "I have long admired the company's reputation as a trusted partner to customers in delivering innovative, fit-for-purpose packaging solutions, and as a valued partner to suppliers, supported by an outstanding team of packaging professionals. I look forward to building on the company's strong operational performance to continue delivering exceptional service to customers across the region, while driving sustainable growth and long-term impact."

Baker holds an MA from Oxford University and is also a graduate of the Australian Institute of Company Directors.

About TricorBraun
Founded in 1902, TricorBraun is a global packaging leader. We leverage our global scale, comprehensive scope, and unparalleled expertise to solve customers' complex packaging problems and help them win in the marketplace. TricorBraun is comprised of more than 2,300 packaging professionals operating from more than 100 locations across the Americas, Europe, Asia, and Australia. TricorBraun is a portfolio company of Ares, Ontario Teachers' Pension Plan and AEA Investors.

Photo - https://mma.prnasia.com/media2/2917411/Louise_Baker_MD_TricorBraun.jpg?p=medium600

Logo - https://mma.prnasia.com/media2/343926/tricorbraun_logo.jpg?p=medium600

ST. LOUIS, March 4, 2026 /PRNewswire/ -- Global packaging leader TricorBraun appoints Louise Baker as Managing Director of TricorBraun Australia and New Zealand (ANZ), effective 9 March 2026.

In this role, Baker will lead regional operations and set the strategic direction for TricorBraun ANZ, driving growth, operational excellence, and strong partnerships across the supply chain. She will oversee the full ANZ footprint of Commercial Sales, Manufacturing, Supply Chain, and Finance.

"We are pleased to welcome Louise Baker as Managing Director. This appointment reflects TricorBraun's commitment to strong, experienced leadership as we continue to expand our presence across the Australian and New Zealand regions," said Scott Jamroz, Chief Financial Officer, TricorBraun. "Louise is a seasoned executive in the consumer goods and packaging industries, with a proven track record of leading complex transformations, driving commercial growth, and building high-performing teams. She will be pivotal in guiding the company's next phase of growth."

Baker brings more than 25 years of commercial and strategic experience in fast-moving consumer goods (FMCG) and packaging sectors. She joins TricorBraun from Huhtamaki, where she served as General Manager, Foodservice Packaging Oceania, spearheading strategy and performance across traded and manufactured packaging operations. Previous roles include Senior Sales Director at PepsiCo ANZ, Sales Director at Frucor Suntory Australia, and leadership positions with Procter & Gamble UK and Goodman Fielder Australia. Baker also founded and led Capability Centre Pty Ltd., a consultancy specialising in leadership and sales capability development.

"It is an honour to lead TricorBraun ANZ into its next chapter," said Baker. "I have long admired the company's reputation as a trusted partner to customers in delivering innovative, fit-for-purpose packaging solutions, and as a valued partner to suppliers, supported by an outstanding team of packaging professionals. I look forward to building on the company's strong operational performance to continue delivering exceptional service to customers across the region, while driving sustainable growth and long-term impact."

Baker holds an MA from Oxford University and is also a graduate of the Australian Institute of Company Directors.

About TricorBraun
Founded in 1902, TricorBraun is a global packaging leader. We leverage our global scale, comprehensive scope, and unparalleled expertise to solve customers' complex packaging problems and help them win in the marketplace. TricorBraun is comprised of more than 2,300 packaging professionals operating from more than 100 locations across the Americas, Europe, Asia, and Australia. TricorBraun is a portfolio company of Ares, Ontario Teachers' Pension Plan and AEA Investors.

Photo - https://mma.prnasia.com/media2/2917411/Louise_Baker_MD_TricorBraun.jpg?p=medium600

Logo - https://mma.prnasia.com/media2/343926/tricorbraun_logo.jpg?p=medium600

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TricorBraun ANZ Appoints Louise Baker as Managing Director

TricorBraun ANZ Appoints Louise Baker as Managing Director

BARCELONA, Spain, March 4, 2026 /PRNewswire/ -- TECNO, the innovative AI-driven technology brand, today hosted the TECNO AI Ecosystem Products launch event at MWC 2026, unveiling a series of announcements that advance its "Pioneering the Connection of Intelligence" vision.

The event marked the global launch of the all-new CAMON 50 Series, TECNO's latest flagship imaging lineup, featuring advanced AI capabilities and exceptional imaging performance. TECNO also unveiled a landmark partnership with Tonino Lamborghini, highlighting a new chapter in premium design collaboration with technology. TECNO CMO Laury Bai, and Global Product Launch Officer Olivier Mas, joined on stage with Frédéric Guichard, CEO of DXOMARK, and Ginevra Lamborghini, Vice President of Tonino Lamborghini S.p.A., collectively announcing coordinated upgrades across imaging technology, industrial design, and the AI ecosystem experience.

"Consumers now want their AI to reflect their individuality, be readily available and deliver true value in practical daily life scenarios. This is part of the reason why TECNO has been committed to building "Practical AI for All", said TECNO CMO Laury Bai. "Under this vision, we are crafting devices with practical AI functions, enhancing AI ecosystem, and delivering an intuitive, premium experience."

A New Imaging Benchmark: CAMON 50 Series Debuts with Enhanced AI Capabilities

The newly launched TECNO CAMON 50 Series is a high-performance imaging flagship that integrates professional-grade hardware with dedicated AI processing, delivering a seamless, intelligent lifestyle experience.

Driven by TECNO's "Practical AI for All" philosophy, the CAMON 50 Series integrates AI deeply into the photography experience. Powered by the AI RAW 2.0 imaging engine, the industry-first AI Auto Zoom creates perfect framing by intelligently tracking subjects, while Super-Zoom FlashSnap captures high-speed action with precision, even at a distance.

Additionally, the entire series is equipped with a professional imaging system, featuring the 50MP SONY LYTIA 700C Ultra Night Camera as its primary sensor. The Ultra 5G and Pro models elevate the imaging experience with a 50MP 3X Telephoto lens supporting up to AI 60X SuperZoom.

The professional imaging system and humanistic experience of inclusive skin tones of CAMON 50 Series have also been recognized by international professional evaluation institutions. Frédéric Guichard, CEO of DXOMARK, stated:  "With the upcoming CAMON 50 Ultra 5G, TECNO's proprietary Universal Tone technology confirms a bright and engaging image style that closely matches how users naturally see the scene. Combined, these strengths will make the CAMON 50 Ultra 5G stand out as a compelling choice for accurate and inclusive skin tone rendering under $600."

Beyond imaging, the series offers a suite of creative and productivity tools, including AI Art Gallery, AI Image-to-Video Generator, One-Tap FlashMemo, alongside the upgraded Ella voice assistant. The CAMON 50 Ultra 5G delivers reliable performance powered by the MediaTek Dimensity 7400 Ultimate chip, paired with long-lasting durability supported by a battery up to 6500mAh (varies by market) and highest-level dust and water resistance.

Together, intelligent image innovation, AI abilities, and dependable durability make CAMON 50 Series a perfect choice for modern lifestyles.

The TECNO Tonino Lamborghini Partnership: Italian Aesthetics Meet Advanced Technological Innovation

Marking a bold expansion into luxury lifestyle tech, TECNO officially announced a landmark international collaboration with the iconic Italian brand, Tonino Lamborghini. Built on a shared belief in innovation, performance, and modern lifestyle expression, the partnership reflects a mutual ambition to redefine how technology and aesthetics combine into a thrilling experience.

Ginevra Lamborghini, Vice President of Tonino Lamborghini S.p.A., shared, "Tonino Lamborghini and TECNO worked on a distinctive design language, materials and tactile perception, a balance between power and elegance and a product experience that reflects personality. When heritage and innovation meet with intention, we do not simply launch a product range but shape a new expression of lifestyle and experiences."

First presented in the co-created line-up was Tonino Lamborghini TECNO TAURUS (MEGA MINI G1 Pro). Powerful, compact and silently cool, the device features a sleek, all-metal body that carries the legacy as the world's smallest water-cooling gaming mini PC and iconic Tonino Lamborghini design. The device is powered by an Intel® Core™ i9-13900HK processor and NVIDIA® GeForce RTX™ 5060 8GB GDDR7 graphics card with AI TOPS at 614.

Also presented at the show was POVA Metal Tonino Lamborghini Limited Edition, a Snapdragon®-powered, world's first all-metal unibody 5G phone that featured uninterrupted curves, Rear Dot Matrix lighting and a pulse light.

TECNO also displays a full concept AIoT Ecosystem, which will include laptops, tablets and wearables. Inspired by the iconic aesthetics and unified design language of Tonino Lamborghini, these products signal a broadening, cross-category partnership set to bring more excitement ahead.

By further strengthening its leadership in mobile imaging, forging a prestigious partnership, and continuously advancing its AI capabilities, TECNO reaffirms its brand spirit of "Stop at Nothing", demonstrating a relentless pursuit that spans from a future-ready strategy to cutting-edge products.  Standing at the forefront of intelligent innovation, TECNO is transforming AI-powered technology into real-world impact, empowering consumers worldwide to experience a more intelligent yet accessible future.

 

 

 

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

TECNO Unveils CAMON 50 Series and Tonino Lamborghini Collaboration at MWC 2026

TECNO Unveils CAMON 50 Series and Tonino Lamborghini Collaboration at MWC 2026

TECNO Unveils CAMON 50 Series and Tonino Lamborghini Collaboration at MWC 2026

TECNO Unveils CAMON 50 Series and Tonino Lamborghini Collaboration at MWC 2026

TECNO Unveils CAMON 50 Series and Tonino Lamborghini Collaboration at MWC 2026

TECNO Unveils CAMON 50 Series and Tonino Lamborghini Collaboration at MWC 2026

TECNO Unveils CAMON 50 Series and Tonino Lamborghini Collaboration at MWC 2026

TECNO Unveils CAMON 50 Series and Tonino Lamborghini Collaboration at MWC 2026

TECNO Unveils CAMON 50 Series and Tonino Lamborghini Collaboration at MWC 2026

TECNO Unveils CAMON 50 Series and Tonino Lamborghini Collaboration at MWC 2026

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