HOUSTON, March 5, 2026 /PRNewswire/ -- VEVOR, a global leader in home improvement solutions, recently announced its first-ever partnership in professional sports with the NBA's Houston Rockets. As part of this collaboration, VEVOR will appear at home games and community events, forging deeper connections with Rockets fans and Houston residents. The partnership represents a key pillar of VEVOR's U.S. localization strategy and underscores the brand's long-term commitment to both the city and the broader U.S. market.
Building Community Through Shared Values
VEVOR's brand strategy closely aligns with the spirit of the Houston Rockets and the city itself. On the court, the Rockets have long exemplified excellence, resilience, and teamwork, while off the court, Houston embodies a culture of exploration, hard work, and ambition—from its heritage as "Space City" to its vibrant, thriving community.
This shared mindset connects seamlessly with VEVOR's mission to empower creators, professionals, and DIY enthusiasts through tools, solutions, and community-driven programs that inspire innovation, problem-solving, and growth. Houston also serves as the launchpad for VEVOR's first global exploration of an omnichannel "online + offline" retail model, reinforcing the city's strategic significance in the brand's global expansion.
"We are honored to partner with the Houston Rockets. The Rockets embody a relentless pursuit of excellence—an ethos that shapes how we build our products and support the creators and small businesses we serve. This collaboration goes beyond sponsorship; it reflects our long-term commitment to Houston. By bringing innovative tools and practical solutions to the community, we aim to help Houston's makers and entrepreneurs turn ideas into impact and build a stronger ecosystem of creativity and opportunity." said Gavin Wu, Brand Director at VEVOR.
Launching VEVOR's Physical Retail Presence in the U.S.
As part of its broader U.S. retail expansion, VEVOR is opening its first global flagship store in Houston, which began soft opening in February and will officially celebrate its grand opening in March.
The store features a BOPIS (Buy Online, Pick Up In Store) model, seamlessly integrating online convenience with in-store accessibility. Customers can purchase products online and retrieve them in-store, offering flexibility, efficiency, and a streamlined shopping experience.
A Hands-on experience zone invites visitors to explore and test tools and solutions in real-world settings, bridging the gap between online research and tactile engagement. This interactive space caters to a broad audience—DIY enthusiasts, professional builders, and small business owners—helping them make informed decisions while experiencing products firsthand.
Beyond retail, the store serves as a hub for learning, discovery, and collaboration, reinforcing VEVOR's mission to empower home creators, problem-solvers, and local innovators, and supporting the growth of Houston's home improvement community.
The flagship store will officially open at 10951 Farm to Market 1960 Road W, Houston on March 9, 2026 with special appearances by Houston Rockets representatives. Join us for a day of celebration, exploration, and hands-on experiences!
About VEVOR
VEVOR is a global home improvement brand that empowers home creators, who actively reshape living spaces to express their inner pursuits, finding joy in turning visions into reality with their own hands to upgrade spaces with pro-level gear at fair prices. From backyard makeovers to apartment innovations, VEVOR delivers uncompromised quality through vertical integration — combining precision engineering with the joy of making.
Founded in 2007 as an eBay seller, VEVOR began selling on Amazon in 2013 and launched vevor.com in 2020. The brand unveiled its refreshed identity in 2025. Today, VEVOR operates in over 50 countries, with a network of 200+ global warehouses and a catalog of over 15,000 products spanning tools, outdoor equipment, and home improvement solutions.
The brand's promise is built on four pillars: professional-grade performance, unexpected value, complete home ecosystem coverage, and uncompromising quality. This commitment is reflected in its 90% customer satisfaction rate, supported by 24/7 assistance and a 30-day hassle-free return policy.
For more information, visit www.vevor.com or search "vevor" on Amazon.
Media Contact: media@vevor.com
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VEVOR Partners with Houston Rockets, Marks Strategic U.S. Expansion with Houston Flagship Store
VEVOR Partners with Houston Rockets, Marks Strategic U.S. Expansion with Houston Flagship Store
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The Brain Prize 2026 is awarded to Professors David Ginty (US) and Patrik Ernfors (Sweden) for their pioneering discoveries on how the nervous system detects and processes touch and pain. Their work has rewritten textbooks and opened new avenues for the development of targeted treatments for conditions such as chronic pain and hypersensitivity to touch.
COPENHAGEN, Denmark, March 5, 2026 /PRNewswire/ -- The somatosensory system provides us with the sense of our own body and its physical interactions with the world. Our sense of touch enables us to perceive a passing breeze, feel the shape and texture of objects in our hands or the physical contact of others. It provides crucial sensory feedback that controls how we move our body and respond to the outside world. The somatosensory system also encompasses our ability to feel pain. Pain can be caused by mechanical stimuli, heat and noxious chemicals. While unpleasant, it is essential for our survival, acting as a warning system that protects us from what is harmful. Disruptions in our normal ability to sense touch and pain can lead to severe and debilitating conditions, including hypersensitivity to touch - observed in many developmental disorders - and chronic pain which affects millions of people worldwide.
Although touch and pain have been studied for more than 150 years, Patrik Ernfors (Karolinska Institutet, Sweden) and David Ginty (Harvard Medical School, US) have revolutionised the field by identifying how nerve cells in the skin transform painful, thermal and mechanical stimulation, such as stroking, vibration, or indentation, into neural signals. They have further mapped how these signals are transmitted to and processed within the spinal cord and then sent to the brain where the perception of – and the emotional and behavioral reactions to – our interactions with the physical world are created.
Together, their discoveries have rewritten textbook principles of somatosensation and provided the foundation for a new generation of targeted interventions for pain and somatosensory dysfunction based on specific cell types and neural pathways.
Professor Andreas Meyer-Lindenberg is Chair of The Brain Prize Selection Committee and explains the reasoning for awarding Professors David Ginty and Patrik Ernfors the Brain Prize 2026:
"Somatosensation defines the integrity of the body and the boundary between the body and the world and is thus crucial for our sense of physical self and our interactions with the world around us. The ability to detect and interpret touch, pain, itch, and temperature depends on an extraordinary diversity of peripheral sensory neurons, supporting cells, and precisely organised spinal cord and brainstem circuits. By discovering and categorising distinct sensory neuron types, linking them to specific end organs and pathways, and providing novel widely used genetic and molecular tools, their work has created a blueprint for understanding normal touch and for pinpointing where things go wrong in disorders such as chronic pain, and hyper- and hyposensitivity that may be associated with diseases of the nervous system."
On behalf of the Lundbeck Foundation, CEO Lene Skole extends her warmest congratulations to the two prize recipients:
"Our ability to feel touch and pain is perhaps the most underappreciated of our senses. It gives us our sense of self and of our interactions with the world. Without it we would feel disembodied. This is hard to imagine and to really appreciate how profound it is, we need only look at what happens when the sense of touch and pain goes wrong. The fundamental new insights into the neuroscience of touch and pain provided by Patrik Ernfors and David Ginty are truly remarkable and carry hope for patients living with disorders such as chronic pain. It is a true pleasure to award these outstanding scientists with The Brain Prize 2026."
MORE INFO
brainprize.org
The Brain Prize 2026 is awarded to Professors David Ginty (US) and Patrik Ernfors (Sweden) for their pioneering discoveries on how the nervous system detects and processes touch and pain. Their work has rewritten textbooks and opened new avenues for the development of targeted treatments for conditions such as chronic pain and hypersensitivity to touch.
COPENHAGEN, Denmark, March 5, 2026 /PRNewswire/ -- The somatosensory system provides us with the sense of our own body and its physical interactions with the world. Our sense of touch enables us to perceive a passing breeze, feel the shape and texture of objects in our hands or the physical contact of others. It provides crucial sensory feedback that controls how we move our body and respond to the outside world. The somatosensory system also encompasses our ability to feel pain. Pain can be caused by mechanical stimuli, heat and noxious chemicals. While unpleasant, it is essential for our survival, acting as a warning system that protects us from what is harmful. Disruptions in our normal ability to sense touch and pain can lead to severe and debilitating conditions, including hypersensitivity to touch - observed in many developmental disorders - and chronic pain which affects millions of people worldwide.
Although touch and pain have been studied for more than 150 years, Patrik Ernfors (Karolinska Institutet, Sweden) and David Ginty (Harvard Medical School, US) have revolutionised the field by identifying how nerve cells in the skin transform painful, thermal and mechanical stimulation, such as stroking, vibration, or indentation, into neural signals. They have further mapped how these signals are transmitted to and processed within the spinal cord and then sent to the brain where the perception of – and the emotional and behavioral reactions to – our interactions with the physical world are created.
Together, their discoveries have rewritten textbook principles of somatosensation and provided the foundation for a new generation of targeted interventions for pain and somatosensory dysfunction based on specific cell types and neural pathways.
Professor Andreas Meyer-Lindenberg is Chair of The Brain Prize Selection Committee and explains the reasoning for awarding Professors David Ginty and Patrik Ernfors the Brain Prize 2026:
"Somatosensation defines the integrity of the body and the boundary between the body and the world and is thus crucial for our sense of physical self and our interactions with the world around us. The ability to detect and interpret touch, pain, itch, and temperature depends on an extraordinary diversity of peripheral sensory neurons, supporting cells, and precisely organised spinal cord and brainstem circuits. By discovering and categorising distinct sensory neuron types, linking them to specific end organs and pathways, and providing novel widely used genetic and molecular tools, their work has created a blueprint for understanding normal touch and for pinpointing where things go wrong in disorders such as chronic pain, and hyper- and hyposensitivity that may be associated with diseases of the nervous system."
On behalf of the Lundbeck Foundation, CEO Lene Skole extends her warmest congratulations to the two prize recipients:
"Our ability to feel touch and pain is perhaps the most underappreciated of our senses. It gives us our sense of self and of our interactions with the world. Without it we would feel disembodied. This is hard to imagine and to really appreciate how profound it is, we need only look at what happens when the sense of touch and pain goes wrong. The fundamental new insights into the neuroscience of touch and pain provided by Patrik Ernfors and David Ginty are truly remarkable and carry hope for patients living with disorders such as chronic pain. It is a true pleasure to award these outstanding scientists with The Brain Prize 2026."
MORE INFO
brainprize.org
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
The world's largest brain research prize awarded for groundbreaking discoveries on how we sense touch and pain
