BARCELONA, Spain, March 6, 2026 /PRNewswire/ -- At Mobile World Congress (MWC) 2026, Tencent Cloud, the cloud business of global technology company Tencent, announced its partnership with Maxon, a leading provider of professional software solutions for 3D design, motion graphics, and visual effects, among other creative applications. This partnership introduces powerful generative AI capabilities designed to augment the creative process, putting the artist firmly in the driver's seat.
Founded in Germany and now contributing to creative communities worldwide, Maxon is recognized for delivering powerful yet approachable tools that help creators across industries. Through its partnership with Tencent Cloud, the company is integrating Tencent HY 3D Global into its Oscar-winning Cinema 4D tool on iPad and desktop, bringing scalable generative AI directly into the workflows of millions of creators around the globe. Powered by Tencent's self-developed generative AI model, Tencent HY 3D Global offers API-based services for high quality 3D model generation and processing. With this integration, Cinema 4D — already established as a leading solution for 3D animation, modeling, simulation, and rendering — gains new AI-driven capabilities that enhance speed, reliability, and creative flexibility. Cinema 4D's new feature is expected to be available in late 2026.
This partnership comes at a pivotal moment, as the artistic community is raising concerns that AI could undermine human creativity, replace jobs, or rely on models trained without clear ethical standards. Tencent Cloud and Maxon are responding to these concerns with transparency and a creator-first approach, ensuring that artists remain firmly in control. At MWC, Tencent Cloud presented the first recorded demonstration of the integration, highlighting a workflow where the creator leads every step of the process. In this setup, generative AI functions as a supportive assistant, enhancing efficiency and unlocking new creative possibilities without replacing human ingenuity.
This partnership builds on the long-standing relationship between Tencent and Maxon to introduce new ways for creators to experiment and responsibly enhance their workflows with generative AI. Together, they signal a shared commitment to innovation and a joint effort to shape the future of modern 3D design tools.
Fred Sun, General Manager of Europe, Tencent Cloud International, said, "We are proud to partner with Maxon to bring Tencent HY 3D technology into Cinema 4D. This collaboration underscores our leadership in scalable AI solutions and highlights our commitment to empowering creators with tools that enhance productivity while preserving artistic integrity. We are opening new opportunities across 3D design, character creation, and immersive experiences, demonstrating how innovation can responsibly support the creative community."
David McGavran, CEO of Maxon, said, "This partnership reflects our core values of delighting customers, empowering the artistic community, and fostering curiosity and exploration. That is why we are approaching generative AI thoughtfully. Our commitment remains unchanged: to build tools that amplify human creativity and strengthen the professional workflows our users rely on. By integrating Tencent's HY 3D technology into Cinema 4D, we are providing a tool that streamlines tedious tasks and helps creators move more quickly from concept to execution, while the artist remains fully in control."
Philip Losch, Chief Technology and AI Officer of Maxon, added, "Working closely with Tencent Cloud has given us the agility to experiment and iterate quickly. The collaboration unlocks new levels of scalability and reliability for creators. It ensures generative AI delivers high quality results that expand what artists can achieve, while maintaining the flexibility and precision they expect. This sets the stage for a new era of creative workflows."
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About Tencent Cloud:
Tencent Cloud, one of the world's leading cloud companies, is committed to creating innovative solutions to resolve real-world issues and enabling digital transformation for smart industries. Through our extensive global infrastructure, Tencent Cloud provides businesses across the globe with stable and secure industry-leading cloud products and services, leveraging technological advancements such as cloud computing, Big Data analytics, AI, IoT, and network security. It is our constant mission to meet the needs of industries across the board, including the fields of gaming, media and entertainment, finance, healthcare, property, retail, travel, and transportation.
About Maxon:
Maxon makes powerful, yet approachable software solutions for content creators working in 2D and 3D design, motion graphics, visual effects and visualization. Product lines include the award-winning Cinema 4D suite of 3D modeling, simulation and animation technology; the diverse Red Giant lineup of revolutionary editing, motion design and filmmaking tools; the leading-edge, blazingly fast Redshift renderer; and ZBrush, the industry-standard digital sculpting and painting solution available on desktop and on the iPad.
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Maxon and Tencent Cloud Partner to push 3D boundaries with Artist First Generative AI
Key highlights:
- URA, LTA and PUB recognised for geospatial innovation advancing urban planning, transport and water management.
- GeoInnovation Singapore 2026 brings together over 160 Geographic Information System (GIS) professionals from government, industry, academia and the geospatial community.
- The event showcases AI, real time spatial analytics, digital twins, climate resilience and the growing importance of geospatial capability in national infrastructure planning.
SINGAPORE, March 6, 2026 /PRNewswire/ -- More than 160 representatives from government, industry, academia, and the geospatial community came together today at GeoInnovation Singapore 2026, Esri Singapore's flagship national event showcasing how location intelligence, is shaping a more future-ready nation.
A key feature of the event was the GeoInnovation Awards 2026, which recognises organisations using geospatial insight to improve public and community outcomes. This year's awards went to the Urban Redevelopment Authority (URA), national water agency PUB and the Land Transport Authority (LTA).
URA was recognised for advancing coordinated underground planning for major infrastructure projects through its Infrastructure Network Planning and Alignment Clearance (INPAC) platform. Developed in close partnership with appointed lead implementing agencies, this centralised Whole-of-Government digital map system of underground utilities leverages utility records and advanced mapping technologies to enhance the coordination of underground infrastructure planning. By providing a unified, clear and reliable spatial reference, INPAC empowers stakeholders to make timely, well-informed decisions. This collective approach helps mitigate potential conflicts with existing utilities early in the planning process thereby reducing unnecessary delays and disruptions while fostering greater alignment and efficiency across agencies.
"INPAC reflects the strong spirit of collaboration and shared commitment among stakeholders to enhance the planning of underground infrastructure. By enabling everyone to clearly visualise proposed works alongside existing utilities records on a unified consultation platform, we have significantly strengthened multi-agency coordination to deliver more efficient and effective outcomes. This is an important step forward in helping Singapore to optimise the use of our limited underground space in the long term." said Mr Vijay Das, URA Group Director (Infrastructure Planning Authority).
LTA was recognised for broadening access to spatial intelligence through AskIgnite, an AI- enabled GIS assistant that lets officers query and analyse spatial data using natural language questions. With this tool, LTA officers can quickly pull together and make sense of data without relying on GIS specialists or manual data collection.
The platform accelerates planning and operational decision making, helping LTA respond more efficiently to commuter needs and infrastructure feedback. Bringing geospatial data from different teams and agencies into one shared system also supports a more coordinated approach. It reflects the growing collaboration between agencies, technology partners, and solution providers around the practical and responsible use of AI in Singapore's public sector.
"Through the use of Gen-AI in Geographical Information System, AskIgnite makes spatial insights accessible to more people across our organisation, enabling faster and better informed decisions in planning, operation and service delivery." said LTA Group Director for IT, Cybersecurity & Digital Services, Peter Quek.
PUB was also recognised with a GeoInnovation Award for modernising its enterprise GIS and migrating the national water network to the Utility Network model. The advanced GIS capabilities such as network tracing enabled teams to better understand connectivity and potential impacts, strengthening PUB's ability to respond to operational incidents and planning scenarios involving Singapore's water infrastructure.
"This supports more informed decision-making and enhances water infrastructure planning, improving our operational readiness through timely assessment of risks that may impact our water conveyance networks, contributing to greater overall system resilience", said Mr Lim Kim Shin, PUB's Chief Information Officer
Throughout the event, speakers discussed shared national priorities such as climate resilience, real time spatial analytics, digital twins, trusted AI, and geospatial workforce development, highlighting how spatial intelligence supports Singapore's long term digital, environmental and infrastructure strategies.
"GeoInnovation Singapore brings together the full ecosystem, agencies, industry partners, engineers, tech innovators and educators, all working towards the same goal: a smarter, more resilient and future ready nation," said Joe Lee, CEO, Esri Singapore. "URA, PUB and LTA's achievements show the power of location intelligence when agencies and industry collaborate. Esri Singapore is committed to strengthening the foundations that help Singapore innovate confidently and with public trust at the centre."
About GeoInnovation Singapore
GeoInnovation Singapore is a national platform for leadership dialogue, cross sector collaboration, and geospatial capability development. The event highlights innovative uses of location intelligence across government, industry and academia, supporting Singapore's long-term infrastructure, environmental and digital priorities.
About Esri Singapore
Esri Singapore is the nation's leading geospatial solutions provider and the exclusive distributor of Esri's world leading ArcGIS technology. As part of the Boustead Geospatial Group, Esri Singapore enables public agencies and enterprises to harness location intelligence for smarter operations, better decision making and stronger national resilience.
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Local government agencies honoured at GeoInnovation Singapore 2026
