The Pure Lab pairs the announcement with a Seoul headquarters relocation and a 500 billion won sales target for 2026.
NEW YORK, March 9, 2026 /PRNewswire/ -- The Pure Lab has appointed Jang Wonyoung of IVE as global ambassador for its skincare brand Dr. Althea, a move the company describes as a milestone in its next phase of international growth.
The partnership was announced Feb. 28 with the release of a campaign teaser featuring the artist. Moving away from her glamorous stage image, the video captures her in quiet, everyday moments, reflecting the brand's philosophy, "When Skin Heals, You Bloom."
The Pure Lab said the collaboration goes beyond traditional celebrity marketing. Following rapid growth in major overseas markets, the company aims to strengthen Dr. Althea's global presence and cultural relevance. Jang Won-Young was selected for her influence as a K-pop icon and her ability to connect with the MZ generation worldwide while embodying the brand's clean beauty values.
The announcement comes as The Pure Lab prepares to relocate its headquarters to Korea's "Wall Street" - Park One in Yeouido - in the first half of 2026. The move is intended to support global business expansion and organizational advancement while strengthening product development capabilities and overall brand competitiveness.
Dr. Althea's iconic hero product, 345 Relief Cream, has now surpassed 20 million units in cumulative sales, maintaining steady growth across global markets. Designed as a low-irritation formula suitable for sensitive skin, the product has earned consumer trust at home and abroad. It was recognized amongst others at the 2025 Olive Young Awards, underscoring its growth and market demand.
Building on this momentum, The Pure Lab is targeting 500 billion won in total sales in 2026. The company plans to accelerate distribution expansion and brand advancement in key global markets while undertaking large-scale hiring across global business, marketing, design and content divisions.
A company official said the ambassador appointment and headquarters relocation mark a pivotal step toward establishing the company as a global brand. "We will continue pursuing sustainable growth grounded in product competitiveness and brand philosophy," the official stated.
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Dr. Althea Names IVE's Jang Wonyoung Global Ambassador Amid Overseas Growth
HONG KONG, July 28, 2026 /PRNewswire/ -- As the vibrant summer travel season arrives, Hong Kong is buzzing with energy, welcoming global travelers to explore its world-renowned sights. To make this holiday season even more memorable, Monopoly Dreams™ Hong Kong, the world's first MONOPOLY-themed immersive attraction located at the iconic Peak, has launched a limited-time summer promotion. Designed specifically for overseas visitors, this exclusive campaign invites families and friends to share in the ultimate summer joy at one of the city's most beloved attractions.
Summer holidays are all about creating shared memories with loved ones. Monopoly Dreams offers the perfect indoor oasis to escape the summer heat while diving into a world of shared excitement. Whether traveling with family or friends, visitors are transported into the captivating universe of the classic board game. The attraction features interactive challenges, multimedia experiences, and highly visual, shareable zones where guests can take memorable photos, and interact with Mr. MONOPOLY himself, making it a must-visit destination on any Hong Kong sightseeing itinerary.
A Sweet Addition to Your Summer Itinerary
To celebrate the joyful spirit of summer vacation, Monopoly Dreams is rolling out a special value campaign valid through the end of August. International guests can now unlock a 20% discount on standard admission tickets. Adding an extra layer of sweetness to the festive holiday vibe, every discounted ticket includes a complimentary cotton candy. This delightful pairing of savings and treats is designed to elevate the traveler's experience, bringing a touch of whimsical joy to a day spent exploring The Peak.
Redeeming this exclusive summer deal is seamless for travelers planning their Hong Kong adventures. Visitors can simply access the official Monopoly Dreams online ticketing platform, select their preferred visit date, and enter the designated promo code [SUMMER26] during checkout. Upon arrival at the attraction, guests just present their valid ticket to embark on their immersive journey and claim their complimentary treat.
For ticket bookings and to start planning a joyful summer adventure, please visit [https://www.monopolydreams.com/tickets].
**About Monopoly Dreams™ Hong Kong:**Located at the iconic Peak, Monopoly Dreams™ Hong Kong is the world's first immersive MONOPOLY-themed attraction. It invites visitors to step into the world of the beloved board game through interactive games, multimedia experiences, and family-friendly entertainment, serving as a premier destination for tourists and locals alike.
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
EXPERIENCE SUMMER JOY AT THE PEAK: MONOPOLY DREAMS™ HONG KONG UNVEILS EXCLUSIVE OFFER FOR FAMILIES AND FRIENDS
