The Pure Lab pairs the announcement with a Seoul headquarters relocation and a 500 billion won sales target for 2026.
NEW YORK, March 9, 2026 /PRNewswire/ -- The Pure Lab has appointed Jang Wonyoung of IVE as global ambassador for its skincare brand Dr. Althea, a move the company describes as a milestone in its next phase of international growth.
The partnership was announced Feb. 28 with the release of a campaign teaser featuring the artist. Moving away from her glamorous stage image, the video captures her in quiet, everyday moments, reflecting the brand's philosophy, "When Skin Heals, You Bloom."
The Pure Lab said the collaboration goes beyond traditional celebrity marketing. Following rapid growth in major overseas markets, the company aims to strengthen Dr. Althea's global presence and cultural relevance. Jang Won-Young was selected for her influence as a K-pop icon and her ability to connect with the MZ generation worldwide while embodying the brand's clean beauty values.
The announcement comes as The Pure Lab prepares to relocate its headquarters to Korea's "Wall Street" - Park One in Yeouido - in the first half of 2026. The move is intended to support global business expansion and organizational advancement while strengthening product development capabilities and overall brand competitiveness.
Dr. Althea's iconic hero product, 345 Relief Cream, has now surpassed 20 million units in cumulative sales, maintaining steady growth across global markets. Designed as a low-irritation formula suitable for sensitive skin, the product has earned consumer trust at home and abroad. It was recognized amongst others at the 2025 Olive Young Awards, underscoring its growth and market demand.
Building on this momentum, The Pure Lab is targeting 500 billion won in total sales in 2026. The company plans to accelerate distribution expansion and brand advancement in key global markets while undertaking large-scale hiring across global business, marketing, design and content divisions.
A company official said the ambassador appointment and headquarters relocation mark a pivotal step toward establishing the company as a global brand. "We will continue pursuing sustainable growth grounded in product competitiveness and brand philosophy," the official stated.
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Dr. Althea Names IVE's Jang Wonyoung Global Ambassador Amid Overseas Growth
CAPE TOWN, South Africa, Sept. 16, 2026 /PRNewswire/ -- GameChange Energy, a global provider of renewable energy infrastructure solutions, announced the completion of its Genius Tracker™ 1P system for the 283 MWp Mooi Plaats Solar PV Plant in South Africa, one of the country's largest single-site solar power projects. The project forms part of the Koruson 2 renewable energy cluster and was developed and constructed by Envusa Energy, the renewable energy joint venture between EDF Power Solutions and Anglo American, with CEEC/CGGC serving as EPC contractor.
Located near Noupoort in the Northern Cape, the Mooi Plaats Solar PV Plant will supply renewable electricity to Anglo American's mining operations in South Africa, including Kumba Iron Ore and De Beers as well as Valterra Platinum, supporting long-term decarbonisation and energy resilience objectives across the mining sector.
"The Northern Cape region presents harsh environmental and site conditions, including high wind exposure, elevated temperatures, dusty conditions, and demanding construction environments that place significant demands on tracker design and execution. Our Genius Tracker™ 1P system was selected to support reliable performance under these conditions while enabling efficient installation across a project of this scale. We appreciate the strong collaboration with CGGC, Envusa Energy, and the broader project team throughout execution of this important development," said Vikas Bansal, CEO – International at GameChange Energy.
The project is expected to generate nearly 360 million kWh of renewable electricity annually while contributing to long-term reductions in Scope 2 emissions associated with mining operations. During construction, the project supported more than 1,600 jobs and included approximately R20 million in socio-economic development investment for surrounding communities.
"Mooi Plaats Solar PV Plant is a significant renewable energy infrastructure project both in terms of scale and execution complexity. Delivery of a project of this nature requires coordination across multiple stakeholders, technologies, and construction activities, and we appreciate the partnership with GameChange Energy throughout the tracker installation phase," said Hanli Smit, Head of Execution, Envusa Energy.
About GameChange Energy
GameChange Energy is a global energy infrastructure company delivering integrated, highly engineered solutions for utility-scale renewable energy and critical power applications. Through our portfolio of operating companies, we provide solar trackers, fixed-tilt mounting systems, eBOS solutions, transformers, drone-based asset monitoring, and customized infrastructure solutions for renewable energy plants, data centers, and battery energy storage systems (BESS). Our technologies are designed to reduce risk, improve performance, and deliver reliable operation worldwide. GameChange Energy is engineering the future of clean energy infrastructure.
For more information about GameChange Energy, visit: www.gamechangeenergy.com
Media Contact
Nisha Wadhwani
Lead – Marketing, GameChange Energy
nisha.wadhwani@gamechangeenergy.com
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GameChange Energy completes commissioning of its Genius Tracker™ for the landmark Mooi Plaats Solar PV project
