LONDON--(BUSINESS WIRE)--Mar 10, 2026--
Nextdoor (NYSE: NXDR), the essential neighbourhood network, today launches its AI-powered click optimisation, helping UK advertisers maximise the impact of hyperlocal campaigns across the country.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260310235064/en/
Part of Nextdoor’s smart advertising suite expansion, the feature will provide advertisers with enhanced performance across the entire marketing funnel, improving click-through rates (CTR) and driving deeper campaign engagement. In beta testing, advertisers, such as Verisure, recorded a median increase of over 75% in CTR compared to cost per thousand (CPM) bidding, close to doubling their previous engagement. The cost-per-click was also reduced by a median of 75% in testing, delivering four times more clicks for the same budget.
Today’s announcement builds on the launch of Nextdoor’s unified proprietary Ads Manager (NAM), which has brought stronger performance, richer targeting and deeper control across both managed and self-serve campaigns and launched in the UK during Q3 2025. With click optimisation, Nextdoor is marking the next chapter in this innovation journey, as advertisers tap into NAM’s AI-powered optimisation to drive significantly improved performance, more clicks and make every pound of media spend work harder.
This new solution offers dual value: advertisers achieve better results with neighbourhood-level precision, while neighbours benefit from ads that reflect their everyday local context, enriching the experience for both brands and the community.
With over 10 million verified neighbours, reaching 1 in 4 UK households, Nextdoor is the leading platform for hyperlocal advertising at scale. Optimised for a unique UK audience, Nextdoor connects brands with a high-trust community of decision-makers, driving quality traffic from neighbours ready to act. This transforms local relevance into measurable business impact.
In addition to click optimisation, Nextdoor has also introduced several other features to drive improved results for advertisers:
Gareth Walton, Head of EMEA Sales at Nextdoor, commented, “Nextdoor’s new machine learning Click Optimisation is a game-changer for advertisers, enabling them to achieve more impactful results with their marketing spend. It ensures that budgets go further, whether the goal is reach, clicks, or conversion.
“What distinguishes Nextdoor from other social media platforms is our unique focus on verified neighbours and targeted advertising at the neighbourhood level. This precision and local engagement offer a compelling alternative to other platforms, delivering strong performance at scale. Brands can connect directly with household decision-makers, offering precision and efficiency for those aiming to engage locally at scale.”
Andrew Miller, AI & Emerging Tech Lead at Verisure said, “ Verisure prioritises reaching the right audience with precision. With Nextdoor’s new click optimisation, we've seen a transformation in our campaign performance. The AI-powered tools have significantly boosted our click-through rates and overall engagement, allowing us to connect with local communities more effectively. This innovation has made significant improvements to our cost per lead and ROI, delivering impressive results and reinforcing Verisure’s commitment to excellence.”
For more information on how to advertise on Nextdoor, visit https://business.nextdoor.com/en-gb
About Nextdoor:
Nextdoor is the essential neighbourhood network for over 10 million neighbours and is used by 1 in 4 UK households, offering trusted local news, real-time safety alerts, neighbour recommendations, for sale and free listings, and events. Nextdoor connects neighbours to the conversations and local gems that matter most in their local communities. Businesses, publishers, and public agencies use Nextdoor to engage with neighbours at scale.
In beta testing, advertisers recorded a median increase of over 75% in CTR compared to CPM bidding
New advanced tools boost ROI for advertisers delivering four times more clicks for the same budget
Iranian fired drones towards Saudi Arabia and Kuwait early Tuesday as U.S. President Donald Trump sent contradictory signals about how long the war could last, fueling uncertainty that’s causing markets to swing.
The Saudi Defense Ministry said it has destroyed drones over the kingdom’s oil-rich eastern region, while in Kuwait, the National Guard said it shot some down in the county’s northern and southern areas.
Iran’s latest attacks on neighboring Gulf States come as Trump late Monday told Republican lawmakers that the war was likely to be a “short excursion,” but hours later threatened in a post on social media that the U.S. would dramatically increase attacks if Iran tried to close the Strait of Hormuz.
In an apparent response to Trump’s remarks published in Iranian state media, a spokesperson for the paramilitary Revolutionary Guard, Ali Mohammad Naini, said “Iran will determine when the war ends.”
Here is the latest:
Thailand’s Prime Minister Anutin Charnvirakul told government agencies and state companies to begin having staff not in public facing roles to work from home.
The government said Tuesday that Thailand was also suspending overseas training and study trips.
The announcement comes as countries in Southeast Asia move to counter disruptions to oil and gas supplies from the war in the Middle East.
The Vietnamese government ordered similar measures, but also urged people to limit private use of their vehicles.
Fuel prices have climbed and long lines have formed outside filling stations as drivers and motorcycle riders rush to ensure they can fill their tanks.
Iran’s parliament speaker on Tuesday dismissed any suggestion Tehran sought a ceasefire in the war.
“We are definitely not looking for a ceasefire; we believe that the aggressor should be punched in the mouth so that he learns a lesson so that he will never think of attacking our beloved Iran again,” Mohammad Bagher Qalibaf wrote on X.
“The Zionist regime sees its shameful existence in the continuation of the cycle of ‘war-negotiation-ceasefire and then war again’ to consolidate its dominance. We will break this cycle,” he wrote.
The Israeli military said Tuesday it killed three Palestinians in Gaza late Monday.
The Palestinians approached Israeli troops near the temporary line that Israel withdrew to at the start of the October 2025 ceasefire. The Yellow Line marks the Israel-controlled area in eastern Gaza.
Since the start of the ceasefire, at least 80 Palestinians have been killed near the Yellow Line after the Israeli military accused them of approaching and endangering soldiers.
Israel’s military said it detected an Iranian missile launch targeting the country Tuesday morning.
Sirens were heard in Jerusalem and explosions could be heard in Tel Aviv as Israel’s military worked to intercept the fire.
India’s oil ministry has set up a committee to review supplies of commercial cooking gas as the hospitality sector experiences a shortage of liquefied petroleum gas cylinders.
India relies heavily on oil and gas shipped through the Strait of Hormuz. Iran has attacked several ships in the strait and threatened any ships that try to pass through, effectively closing it.
Industry groups in India say restaurants in some major cities including Mumbai and Bengaluru are struggling to secure cooking gas cylinders. They warn some eateries could shut within days if supplies are not restored.
Indian authorities have prioritized LPG supplies for household use, tightening availability for commercial users such as hotels and restaurants.
Azerbaijan has sent humanitarian aid to Iran, Azerbaijani officials said Monday.
The aid includes 10 tons of flour, six tons of rice, more than two tons of sugar, over four tons of water, about 600 kilograms of tea and about two tons of medicines and medical supplies, according to officials.
The move comes after tensions spiked between Baku and Tehran last week when Azerbaijan accused Iran of firing drones at its Nakhchivan exclave, an allegation Tehran denies.
Azerbaijan also has increased military and economic ties with Israel.
Iran’s judiciary is warning its local media about what and how it reports as the war with Israel and the United States goes on.
That was a comment made by judiciary spokesman Asghar Jahangir as reported by the state-run IRNA news agency.
It said Jahangir said local outlets “that did not comply with security issues and had taken videos and photos of certain places solely for the purpose of informing were given the necessary warnings.”
“If this happens again, the necessary legal measures will be taken,” he said, without elaborating.
Iran has shut off the internet during the war and may be restricting reporting to hide what has been struck so far.
Turkey’s Defense Ministry said Tuesday the Patriot missile defense system is being deployed in Malatya province, which hosts a NATO radar base.
The move follows NATO defenses intercepting a second ballistic missile fired from Iran that entered Turkish airspace Monday.
The Israeli military on Tuesday reiterated the call for all residents of southern Lebanon to evacuate their homes as it planned to “operate forcefully” in the southern area against Hezbollah.
Israel issued similar warnings during its war with Hezbollah in 2003-2024, displacing hundreds of thousands of people.
The Iraqi military has condemned an attack early Tuesday on a camp for an umbrella of Iranian-backed groups in northern Iraq.
The airstrike on 40th Brigade of the Popular Mobilization Forces in the city of Kirkuk killed five and wounded four, according to two officials who spoke on condition of anonymity because they were not authorized to brief reporters.
The military described the strikes as “a blatant targeting of Iraq.”
Iraq for years has had to walk a tightrope between the U.S. and Iranian-allied Shiite groups, including some that are part of the government.
The Israeli military said Tuesday it had completed a series of strikes targeting Hezbollah’s financial arm, al-Qard Al-Hasan.
Israel says Hezbollah uses al-Qard al-Hasan to finance its military activities.
Israel targeted several of the group’s branches in southern and eastern Lebanon last week.
Saudi Arabia’s oil giant Aramco reported 2025 profits of $104 billion, down from the year before as the Iran war has seen its fields and facilities targeted.
Aramco released its annual results Tuesday. It planned to brief investors later in the day as the war that began Feb. 28 has seen Iranian drones and missiles target its facilities.
Aramco, formally known as the Saudi Arabian Oil Co., reported profits of $110 billion in 2024.
Aramco said its 2025 revenues were $445 billion, down from $480 billion in 2024.
The United Arab Emirates will lower the volume of missile alerts sent to mobile phones in the overnight hours.
The UAE’s National Emergency Crisis and Disasters Management Authority made the announcement late Monday night, saying that the loud blaring alarm would sound on phones from 9 a.m. until 10:30 p.m.
A standard text message chime would sound from 10:30 p.m. until 9 a.m., it said.
The blaring klaxon had sounded in the middle of the night since the war began Feb. 28. The change in the alerts signals how Gulf Arab states are trying to adjust to the idea of the war grinding onward as there’s no immediate sign of an end to the conflict.
Egypt hiked fuel prices by up to 17% on Tuesday as the war in the Middle East sent prices of oil soaring.
According to the Petroleum Ministry the cost of a liter of diesel, which is heavily relied on for public transport, increased by more than 17%. The price of the 92-octane gasoline rose by 15% and 95-octane gasoline increased by 14%.
The war has hit Egypt hard. The most populous Arab country, Egypt depends heavily on imported fuel. The Egyptian pound fell to a record low, trading at over 52 to the US dollar on Monday.
To mitigate impact of the war, the government announced a series of measures, including reducing official overseas trips and tightening fuel consumption across sectors.
The paramilitary Revolutionary Guard said on Tuesday that the end of the war will be determined by Iran.
Spokesperson Ali Mohammad Naini said in a statement published in various Iranian state media and apparently in response to Trump’s remarks Monday that “Iran will determine when the war ends.”
The U.S. president pledged aggressive action against Iran if it continues to block the shipment of oil in the Strait of Hormuz.
“If Iran does anything that stops the flow of Oil within the Strait of Hormuz, they will be hit by the United States of America TWENTY TIMES HARDER than they have been hit thus far,” Trump posted on social media. “Additionally, we will take out easily destroyable targets that will make it virtually impossible for Iran to ever be built back, as a Nation, again — Death, Fire, and Fury will reign upon them — But I hope, and pray, that it does not happen!”
The president said his threat was a “gift” to China, among other nations, because it relies on oil from the Middle East.
Flames rise from an oil storage facility south of the capital Tehran as strikes hit the city during the U.S.–Israel military campaign, Iran, Saturday, March 7, 2026. (AP Photo/Vahid Salemi)
Iraqis hold a portrait of the new successor to Supreme Leader, Ayatollah Mojtaba Khamenei at a bridge leading to the fortified Green Zone where the U.S. embassy is located in Baghdad, Iraq, Monday, March 9, 2026. (AP Photo/Hadi Mizban)
A coffin is carried during the funeral of mostly children killed in a strike Feb. 28 at a girls' elementary school in Minab, Iran, Tuesday, March 3, 2026. (Abbas Zakeri/Mehr News Agency via AP)
This image taken from video provided by Iran state TV shows Mojtaba Khamenei, a son of Iran's slain supreme leader, who has been named as the Islamic Republic's next ruler, authorities announced Monday, March 9, 2026. (Iran state TV via AP)
