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- Global technology company integrates local payment methods across emerging markets in Latin America, Africa, and Asia for more than 100 APAC enterprise merchants
- 36% of EBANX's TPV last year came from APAC companies, which will have a technology and commercial hub in the new regional HQ
- The Headquarters will be a payments product and regulatory center for e-commerce global brands
- EBANX's CPO and regional CEO will be based at the new APAC center, alongside senior leaders in engineering, technology, treasury, business, and operations
SINGAPORE, March 12, 2026 /PRNewswire/ -- EBANX, a global technology company specializing in payment services for emerging markets, will inaugurate an Asia-Pacific Headquarters in Singapore on March 24. The HQ will further strengthen EBANX's presence in the APAC region, where the company has been partnering with leading e-commerce merchants to support their expansion into emerging markets since its founding in 2012.
In 2025, 36% of EBANX's Total Payment Volume (TPV) was processed for APAC. Founded in Brazil, the company serves over 100 enterprise merchants in the region, including AliExpress, Gravity Game Vision, Weverse, XTransfer, and Canva. EBANX expects 30% TPV growth in APAC in 2026, driven by purchases from consumers and businesses in over 20 emerging markets where the company processes payments.
"We keep seeing a strong expansion movement of APAC merchants into emerging markets, especially in Latin America and Africa," said João Del Valle, CEO and Co-founder of EBANX. "In the current global landscape, companies are searching for diversified growth opportunities, strengthening South-South ties and building resilient global partnerships," he added.
EBANX has strengthened its presence across Asia. Since 2019, the company has maintained its largest office outside Brazil in Shanghai, China, and, since 2024, a dedicated team in India. In 2025, it obtained a Major Payment Institution (MPI) license from the Monetary Authority of Singapore (MAS). Last month, Eduardo de Abreu, Chief Product Officer (CPO) of EBANX, was also appointed CEO of EBANX Singapore and relocated to the new HQ.
The expansion of EBANX's position in APAC builds on its long-standing relationship with the region. "The first story of EBANX is truly the story of APAC merchants' growth," said Del Valle, emphasizing that the company's first product, 14 years ago, was the integration of Brazilian payment methods for Chinese retail giants. Since then, the company has served more than 250 merchants based in the region.
Payment innovation and market expansion
Since 2015, Singapore has been EBANX's primary center for funds transfer capabilities. "With the inauguration of the new Headquarters, we are strengthening our presence in one of the world's leading hubs for innovation and technology," said Abreu. In addition to the CPO, 25 professionals will be based at the HQ, including senior leaders overseeing engineering, technology, treasury, compliance, market development, and merchant success.
According to the IMF, MAS has managed to strike the right balance between progress and safety and soundness, positioning the city-state as a leading example in fintech innovation and regulation. The most recent data from KPMG on Singapore's fintech sector shows that this environment has attracted over USD 1 billion in investments in the first half of 2025 alone, with the payments vertical leading the way, accounting for 47% of the total deal value.
"EBANX's HQ in Singapore will serve as one of the key anchors of our global product strategy, becoming a cornerstone for the development of payment solutions for e-commerce merchants around the world," explained Abreu. The new center will also drive global market expansion, supporting North American and European companies to reach fast-growing economies such as India and the Philippines.
ABOUT EBANX
EBANX is the leading payments platform connecting global businesses to the world's fastest-growing digital markets. Founded in 2012 in Brazil, EBANX was built with a mission to expand access to international digital commerce. Leveraging proprietary technology, deep market expertise, and robust infrastructure, EBANX enables global companies to offer hundreds of local payment methods and streamline cross-border payments across Latin America, Africa, and Asia. Officially licensed as a Major Payment Institution (MPI) by the Monetary Authority of Singapore (MAS), the company is committed to supporting merchants with full regulatory compliance. More than just payments, EBANX drives growth, enhances sales, and delivers seamless purchase experiences for businesses and end-users alike.
For further information, please visit:
Website: https://www.ebanx.com/en/
LinkedIn: https://www.linkedin.com/company/ebanx
Media Contact:
Shan Huang
shan.huang@ahgstrategies.com
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
EBANX announces HQ in Singapore and forecasts a 30% growth for APAC merchants in 2026
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- iQIYI shifts to a decentralized, social-media-like platform with expanded IP access, distribution, and revenue-sharing for creators
- Nadou Pro launches as a full-stack AI platform for professional content production
- AI accelerates content development; premium IP remains core value driver
BEIJING, April 21, 2026 /PRNewswire/ -- iQIYI, China's leading online entertainment platform, unveiled a series of AI-driven initiatives at iQIYI World Conference 2026, the company's flagship annual summit in Beijing during April 20-21. The announcements center on three strategic pillars: Nadou Pro's official commercial launch, upgraded platform services, and optimized revenue-sharing, designed to empower AIGC creators with industrial-scale capabilities and resources.
iQIYI Founder and CEO Yu GONG opened the conference with his outlook for AI's content creation transformation. Gong highlighted AI's role in driving explosive creator and content growth through production time and cost efficiencies.
In the AI era, iQIYI has recognized that entertainment platforms will need to equip creators with the right tools to succeed, not just commission more content. The company is evolving into a decentralized platform opening its IP library, talent network, digital assets, and commercial infrastructure to empower creators to scale production to tell their stories with greater share of the commercial success.
"iQIYI will transform into a non-centralized social media-alike platform, building a new content ecosystem where creators own their IP assets, audience relationships, and substantial commercial returns," said Gong. "Our future work will focus on establishing this new ecosystem through close collaboration with creators."
Nadou Pro: A professional content production platform powered by AI and proprietary resources
iQIYI demonstrated how its Nadou Pro AI production platform delivers scaled, industrial-grade capabilities to empower individual creators and teams to unleash their creativity. Rather than standalone tools, Nadou Pro integrates nearly 70 AI agents – covering scriptwriting, directing, visual design, editing, and more – into a unified workflow that resolves key AIGC challenges like character and scene consistency while enabling creators to produce film-grade content with improved efficiency.
Creators can access iQIYI's IP library for adaptation, collaborate with affiliated talent, and draw on a shared digital asset library of scenes, props, and virtual characters. Through integration with iQIYI's distribution and monetization systems, Nadou Pro provides a seamless path from creation to commercialization.
"Nadou Pro's core goal is lowering creation barriers without compromising quality," said Wenfeng LIU, Senior Vice President of iQIYI. "It enables talented creators to overcome technical and resource barriers, transforming ideas into professional-grade works while unifying the full chain from ideation to production, distribution, and monetization – all within one platform."
Opening the Platform: New Tools and Revenue Models for Creators
iQIYI's app is shifting toward a decentralized model, giving creators greater autonomy and revenue returns within its content ecosystem. This approach expands beyond traditional, centrally commissioned production and is supported by three key initiatives, including the upgraded iQIYI creator account system, an optimized revenue-sharing framework, and comprehensive support services.
iQIYI has upgraded its creator account system with zero-threshold onboarding and a simplified sign-up process, allowing creators to publish and distribute content directly. Deeply integrated with Nadou Pro and iQIYI's creator account and revenue-sharing systems, creators' works can seamlessly enter the platform's distribution network and benefit from a transparent and open revenue-sharing mechanism.
The revenue-sharing returns are tied to actual project performance with no upper limit, with additional incentives including a 20% subsidy for AI-generated and mid-form series (no less than 5 minutes per episode, with a total runtime of no less than 60 minutes) through year-end 2026.
In parallel, iQIYI is expanding support through training programs, creator communities, funding opportunities, and resources like compute power, IP licensing, and office space. Together, these initiatives create a complete commercial cycle that lowers barriers and drives sustainable creator growth.
IP Remains the Foundation of AI-Era Content
Premium IP and compelling storytelling remain the foundation of value creation. During the event, the company released over 350 highly anticipated titles across dramas, variety shows, films and animations. iQIYI Chief Content Officer Xiaohui WANG emphasized: "AI cannot change the reality that IP relies on premium content. Great stories will always command top value, and strong IP generates higher ecosystem revenue premiums."
This principle guides iQIYI's AIGC strategy – using AI to enhance, not replace, strong IP. The company builds talent pipelines through competitions, venture programs, and training camps; develops content via internal AI studios; and equips creators with the Nadou Pro platform for professional-grade production.
CONTACT: iQIYI Press, press@qiyi.com
- iQIYI shifts to a decentralized, social-media-like platform with expanded IP access, distribution, and revenue-sharing for creators
- Nadou Pro launches as a full-stack AI platform for professional content production
- AI accelerates content development; premium IP remains core value driver
BEIJING, April 21, 2026 /PRNewswire/ -- iQIYI, China's leading online entertainment platform, unveiled a series of AI-driven initiatives at iQIYI World Conference 2026, the company's flagship annual summit in Beijing during April 20-21. The announcements center on three strategic pillars: Nadou Pro's official commercial launch, upgraded platform services, and optimized revenue-sharing, designed to empower AIGC creators with industrial-scale capabilities and resources.
iQIYI Founder and CEO Yu GONG opened the conference with his outlook for AI's content creation transformation. Gong highlighted AI's role in driving explosive creator and content growth through production time and cost efficiencies.
In the AI era, iQIYI has recognized that entertainment platforms will need to equip creators with the right tools to succeed, not just commission more content. The company is evolving into a decentralized platform opening its IP library, talent network, digital assets, and commercial infrastructure to empower creators to scale production to tell their stories with greater share of the commercial success.
"iQIYI will transform into a non-centralized social media-alike platform, building a new content ecosystem where creators own their IP assets, audience relationships, and substantial commercial returns," said Gong. "Our future work will focus on establishing this new ecosystem through close collaboration with creators."
Nadou Pro: A professional content production platform powered by AI and proprietary resources
iQIYI demonstrated how its Nadou Pro AI production platform delivers scaled, industrial-grade capabilities to empower individual creators and teams to unleash their creativity. Rather than standalone tools, Nadou Pro integrates nearly 70 AI agents – covering scriptwriting, directing, visual design, editing, and more – into a unified workflow that resolves key AIGC challenges like character and scene consistency while enabling creators to produce film-grade content with improved efficiency.
Creators can access iQIYI's IP library for adaptation, collaborate with affiliated talent, and draw on a shared digital asset library of scenes, props, and virtual characters. Through integration with iQIYI's distribution and monetization systems, Nadou Pro provides a seamless path from creation to commercialization.
"Nadou Pro's core goal is lowering creation barriers without compromising quality," said Wenfeng LIU, Senior Vice President of iQIYI. "It enables talented creators to overcome technical and resource barriers, transforming ideas into professional-grade works while unifying the full chain from ideation to production, distribution, and monetization – all within one platform."
Opening the Platform: New Tools and Revenue Models for Creators
iQIYI's app is shifting toward a decentralized model, giving creators greater autonomy and revenue returns within its content ecosystem. This approach expands beyond traditional, centrally commissioned production and is supported by three key initiatives, including the upgraded iQIYI creator account system, an optimized revenue-sharing framework, and comprehensive support services.
iQIYI has upgraded its creator account system with zero-threshold onboarding and a simplified sign-up process, allowing creators to publish and distribute content directly. Deeply integrated with Nadou Pro and iQIYI's creator account and revenue-sharing systems, creators' works can seamlessly enter the platform's distribution network and benefit from a transparent and open revenue-sharing mechanism.
The revenue-sharing returns are tied to actual project performance with no upper limit, with additional incentives including a 20% subsidy for AI-generated and mid-form series (no less than 5 minutes per episode, with a total runtime of no less than 60 minutes) through year-end 2026.
In parallel, iQIYI is expanding support through training programs, creator communities, funding opportunities, and resources like compute power, IP licensing, and office space. Together, these initiatives create a complete commercial cycle that lowers barriers and drives sustainable creator growth.
IP Remains the Foundation of AI-Era Content
Premium IP and compelling storytelling remain the foundation of value creation. During the event, the company released over 350 highly anticipated titles across dramas, variety shows, films and animations. iQIYI Chief Content Officer Xiaohui WANG emphasized: "AI cannot change the reality that IP relies on premium content. Great stories will always command top value, and strong IP generates higher ecosystem revenue premiums."
This principle guides iQIYI's AIGC strategy – using AI to enhance, not replace, strong IP. The company builds talent pipelines through competitions, venture programs, and training camps; develops content via internal AI studios; and equips creators with the Nadou Pro platform for professional-grade production.
CONTACT: iQIYI Press, press@qiyi.com
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
iQIYI Charts New Course for the AI Era: Decentralized Content Model and Nadou Pro Launched at World Conference 2026
iQIYI Charts New Course for the AI Era: Decentralized Content Model and Nadou Pro Launched at World Conference 2026
iQIYI Charts New Course for the AI Era: Decentralized Content Model and Nadou Pro Launched at World Conference 2026
