HO CHI MINH CITY, Vietnam, March 12, 2026 /PRNewswire/ -- The Brand Promise Group, a global branding firm headquartered in Ho Chi Minh City, announced its next phase of strategic evolution at the Partners' Briefing, Spring 2026, held on the evening of 06 March 2026. Now in its third consecutive year, the annual series has become a company tradition, bringing together partners to align on strategic perspectives and shape upcoming initiatives.
This year's edition marked a defining moment in The Brand Promise's journey, as it evolves from a boutique branding firm into a broader platform for partnerships and cross-industry collaboration. The Group's expanding ecosystem now connects global and local partners across core pillars in branding, education and training, and lifestyle, with initiatives designed to link industries and communities in Vietnam, the wider Asian region, and globally.
New horizons for global key accounts
Heading into 2026, The Brand Promise deepens its collaboration with long-standing global partners across hospitality, travel and business advisory:
Club Med, a pioneer of the all-inclusive vacation concept with more than 70 resorts across 40 countries, continues to position Vietnam as one of its key outbound markets while expanding its regional footprint with the opening of Club Med Borneo, Kota Kinabalu in late 2026.
STONE Accounting Group, an Australian-based accounting and advisory firm, has laid the foundation for its North American expansion with the first head office in Canada following earlier developments in Australia and Japan, while The Brand Promise supports the firm's strategic communications as it strengthens its global network.
SODÅ, which is evolving from a hotel management platform into its new identity as SODÅ | Hospitality Partners, is entering a renewed phase of growth, expanding its role across the full hotel lifecycle. From development and pre-opening to operations and market positioning, SODÅ | Hospitality Partners is opening up broader opportunities for integrated, long-term collaborations with its hotel partners.
Preparing Vietnam's next generations of leaders
Investing in human capital forms a core part of The Brand Promise Group's direction for 2026, as it expands its education and training pillar.
Through Self-Leadership Lab, an empirical leadership development programme created by professors from the University of Geneva, The Brand Promise will introduce a series of tailored and professional training initiatives that cultivate self-awareness for modern leadership across different career stages.
Now part of The Brand Promise Group, Beyoutiful Vietnam, Vietnam's first lifestyle concierge and educational service brand dedicated to women, continues to work with selected partners to develop curated programmes and services across lifestyle experiences, hospitality and travel, wellness, fashion, and education in support of personal development and purpose-driven living.
Leading the waves of change in Vietnam's experience economy
Beyond branding and leadership, the Group brought together partners across gastronomy, wellness, hospitality, culture, and technology to illustrate Vietnam's evolving experience economy.
Wiking Group hosted the Spring 2026 gathering across two distinctive venues: Wiking Golf, an urban golf experience inspired by a "backyard golf course," and Wiking Salon, a contemporary art space for cultural and creative gatherings. Rheinland-Pfalz.Gold, in connection with the Business Representation of the German Federal State of Rhineland-Palatinate (RLP) inVietnam, introduced guests to Germany's heritage of more than 2,000 years of winemaking tradition. Global Café delivered thoughtful catering services, drawing on over 25 years of experience serving international standards.
Hospitality and wellness partners also played a central role in the experience. voco Scenia Bay Nha Trang by IHG, set to open in 2026, will bring the brand's distinctive lifestyle approach to Vietnam's central coast with a 250-room bay front hotel; Garrya Mu Cang Chai offers a serene mountain retreat amid northern Vietnam's terraced rice fields; Namia River Retreat is a sanctuary of "living well" located on a peaceful islet along the Thu Bon River in Hoi An;" whereas Fusion Resort & Villas Da Nang presents a contemporary beachfront retreat emphasising wellness-inspired experiences and privacy.
Among the partners are lifestyle brands that completed the experience: Bittersweet Chocolatier, Phu Quoc-based artisan chocolatier producing from Vietnamese cacao; Got It, a platform backed by investment from VNG Corporation and one of Vietnam's leading digital gifting solutions; alongside ETU Handkraft, La Gougah, Eastern Journeys, and AIMWell.
With its expanding network of partners and in-house brands, The Brand Promise Group continues to foster an ecosystem where cross-industry collaboration contributes to tailored, high-value experiences and hospitality initiatives.
The Brand Promise
A global branding firm with headquarter in Ho Chi Minh City, dedicated to authentic storytelling, strategic growth, and impactful partnerships across industries. Our commitment to evolving quality standards and nurturing communities of hand-picked, like-minded and long-lasting partners ensures that every promise made is honored through our dedication to excellence and shared dedication to turn potential into reality.
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
The Brand Promise announces strategic evolution at Partners' Briefing Spring 2026, expanding global partnerships across branding, education, and lifestyle
The Brand Promise announces strategic evolution at Partners' Briefing Spring 2026, expanding global partnerships across branding, education, and lifestyle
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The initiative is designed to support the tokenization and commercialization of 100 companies formed around acquired innovation-related intellectual property.
FULLERTON, Calif., April 18, 2026 /PRNewswire/ -- Akemona, Inc., a provider of tokenization and digital asset issuance infrastructure, announced today that a tokenized offering for Industrialized Innovation Impact Portfolio I LLC is now available through the Akemona platform.
The initiative is centered on 100 companies formed through the acquisition of innovation-related intellectual property and associated commercialization rights. Tokenization is intended to support the commercialization of these companies through a structured digital asset framework.
According to information provided to Akemona, Industrialized Innovation Impact Portfolio I is designed to offer diversified exposure to 100 early-stage companies created through FyrstGen's Company Building as a Service (CBaaS®) model. The portfolio is structured through a special purpose vehicle and is intended to hold 50% equity positions in 100 FyrstGen companies spanning sectors such as green energy, sustainable agriculture, public health, and other innovation-driven markets.
Industrialized Innovations has stated that the portfolio is part of a broader effort to transform underutilized intellectual property into commercially oriented operating companies. The underlying companies are built and run by FyrstGen itself through its proprietary CBaaS® platform. Acting as the centralized entrepreneur, CBaaS® executes company formation, strategic planning, commercialization, scaling, and exit preparation end-to-end — eliminating founder dependency by design.
"Through our partnership with Akemona, for the first time ever, we can standardize the refinancing of innovation — a major milestone in the global rollout of our new ecosystem," said Philipp Assmus, Chief Executive Officer of Industrialized Innovations and Fyrst Limited. Clémence Kopeikin, Chief Operating Officer at FyrstGen, added, "For too long, entire regions, communities, and brilliant minds have been excluded from value creation. We're opening the door for those who have historically been left out of the process, all while bringing innovation to market, addressing some of the world's biggest challenges."
The initiative comes at a time when tokenization is receiving increased attention in the United States as policymakers and regulators work toward greater clarity for digital assets and tokenized securities. Recent developments, including the House passage of the CLARITY Act in 2025 and SEC staff guidance on tokenized securities in January 2026, have added momentum to the broader market discussion, even as the legislative process continues.
For Akemona, the project reflects how tokenization can be applied not only to individual assets but also to larger multi-company structures. Akemona's technology is designed to support digital asset issuance, blockchain-based ownership records, investor access workflows, and smart contract-enabled transaction infrastructure.
"Tokenization is moving beyond isolated use cases and becoming a serious infrastructure layer for modern capital formation," said Alex de Lorraine, Chief Executive Officer of Akemona. "This initiative stands out because of its scale and architecture. Bringing 100 companies into a single tokenized framework demonstrates how blockchain technology can support more structured, transparent, and efficient approaches to private market participation."
The offering materials provided to Akemona state that the portfolio companies are derived from intellectual property sourced from universities and independent research, with an emphasis on commercial potential and real-world impact. The stated use of proceeds includes supporting commercialization infrastructure, initial product orders, and portfolio scaling activities intended to position the companies for future acquisition pathways.
Akemona provides blockchain-based infrastructure for digital asset issuance and management, helping businesses and financial institutions modernize capital formation through tokenized securities and other blockchain-native financial instruments. The company's platform supports digital issuance workflows, investor onboarding, smart contract deployment, and ownership administration for tokenized assets.
Additional information about the offering is available through the Akemona platform at https://investors.akemona.com/offerings/impact.
Media Contact
Email: info@akemona.com
Disclaimer
This press release is provided for informational purposes only and is intended solely to notify the public about an upcoming offering expected to become available through the Akemona platform.
Akemona, Inc. is distributing this communication solely in its capacity as a technology platform provider. Akemona does not recommend or endorse any issuer, investment opportunity, or offering, and does not provide investment, legal, tax, accounting, or other professional advice. Nothing in this press release should be construed as an offer to sell, a solicitation of an offer to buy, or a recommendation to purchase, sell, or hold any security.
Any offering referenced in this communication is the responsibility of the applicable issuer and is expected to be conducted pursuant to Rule 506(c) of Regulation D, or another available exemption from registration. The securities referenced herein have not been registered under the Securities Act of 1933, as amended, or with the U.S. Securities and Exchange Commission or any state securities regulator, and may be offered and sold only to investors who are verified as accredited investors under applicable law. Such securities will be subject to restrictions on transfer and resale.
No federal or state securities regulator, including the SEC, has approved, passed upon, or endorsed the merits of any offering, or determined whether this communication is accurate or complete. Any investment decision should be made only after careful review of the applicable offering materials and in consultation with the investor's own legal, tax, financial, accounting, and other professional advisers.
The initiative is designed to support the tokenization and commercialization of 100 companies formed around acquired innovation-related intellectual property.
FULLERTON, Calif., April 18, 2026 /PRNewswire/ -- Akemona, Inc., a provider of tokenization and digital asset issuance infrastructure, announced today that a tokenized offering for Industrialized Innovation Impact Portfolio I LLC is now available through the Akemona platform.
The initiative is centered on 100 companies formed through the acquisition of innovation-related intellectual property and associated commercialization rights. Tokenization is intended to support the commercialization of these companies through a structured digital asset framework.
According to information provided to Akemona, Industrialized Innovation Impact Portfolio I is designed to offer diversified exposure to 100 early-stage companies created through FyrstGen's Company Building as a Service (CBaaS®) model. The portfolio is structured through a special purpose vehicle and is intended to hold 50% equity positions in 100 FyrstGen companies spanning sectors such as green energy, sustainable agriculture, public health, and other innovation-driven markets.
Industrialized Innovations has stated that the portfolio is part of a broader effort to transform underutilized intellectual property into commercially oriented operating companies. The underlying companies are built and run by FyrstGen itself through its proprietary CBaaS® platform. Acting as the centralized entrepreneur, CBaaS® executes company formation, strategic planning, commercialization, scaling, and exit preparation end-to-end — eliminating founder dependency by design.
"Through our partnership with Akemona, for the first time ever, we can standardize the refinancing of innovation — a major milestone in the global rollout of our new ecosystem," said Philipp Assmus, Chief Executive Officer of Industrialized Innovations and Fyrst Limited. Clémence Kopeikin, Chief Operating Officer at FyrstGen, added, "For too long, entire regions, communities, and brilliant minds have been excluded from value creation. We're opening the door for those who have historically been left out of the process, all while bringing innovation to market, addressing some of the world's biggest challenges."
The initiative comes at a time when tokenization is receiving increased attention in the United States as policymakers and regulators work toward greater clarity for digital assets and tokenized securities. Recent developments, including the House passage of the CLARITY Act in 2025 and SEC staff guidance on tokenized securities in January 2026, have added momentum to the broader market discussion, even as the legislative process continues.
For Akemona, the project reflects how tokenization can be applied not only to individual assets but also to larger multi-company structures. Akemona's technology is designed to support digital asset issuance, blockchain-based ownership records, investor access workflows, and smart contract-enabled transaction infrastructure.
"Tokenization is moving beyond isolated use cases and becoming a serious infrastructure layer for modern capital formation," said Alex de Lorraine, Chief Executive Officer of Akemona. "This initiative stands out because of its scale and architecture. Bringing 100 companies into a single tokenized framework demonstrates how blockchain technology can support more structured, transparent, and efficient approaches to private market participation."
The offering materials provided to Akemona state that the portfolio companies are derived from intellectual property sourced from universities and independent research, with an emphasis on commercial potential and real-world impact. The stated use of proceeds includes supporting commercialization infrastructure, initial product orders, and portfolio scaling activities intended to position the companies for future acquisition pathways.
Akemona provides blockchain-based infrastructure for digital asset issuance and management, helping businesses and financial institutions modernize capital formation through tokenized securities and other blockchain-native financial instruments. The company's platform supports digital issuance workflows, investor onboarding, smart contract deployment, and ownership administration for tokenized assets.
Additional information about the offering is available through the Akemona platform at https://investors.akemona.com/offerings/impact.
Media Contact
Email: info@akemona.com
Disclaimer
This press release is provided for informational purposes only and is intended solely to notify the public about an upcoming offering expected to become available through the Akemona platform.
Akemona, Inc. is distributing this communication solely in its capacity as a technology platform provider. Akemona does not recommend or endorse any issuer, investment opportunity, or offering, and does not provide investment, legal, tax, accounting, or other professional advice. Nothing in this press release should be construed as an offer to sell, a solicitation of an offer to buy, or a recommendation to purchase, sell, or hold any security.
Any offering referenced in this communication is the responsibility of the applicable issuer and is expected to be conducted pursuant to Rule 506(c) of Regulation D, or another available exemption from registration. The securities referenced herein have not been registered under the Securities Act of 1933, as amended, or with the U.S. Securities and Exchange Commission or any state securities regulator, and may be offered and sold only to investors who are verified as accredited investors under applicable law. Such securities will be subject to restrictions on transfer and resale.
No federal or state securities regulator, including the SEC, has approved, passed upon, or endorsed the merits of any offering, or determined whether this communication is accurate or complete. Any investment decision should be made only after careful review of the applicable offering materials and in consultation with the investor's own legal, tax, financial, accounting, and other professional advisers.
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
Akemona to Power Upcoming Tokenized Offering for Industrialized Innovation Impact Portfolio I
