HO CHI MINH CITY, Vietnam, March 12, 2026 /PRNewswire/ -- The Brand Promise Group, a global branding firm headquartered in Ho Chi Minh City, announced its next phase of strategic evolution at the Partners' Briefing, Spring 2026, held on the evening of 06 March 2026. Now in its third consecutive year, the annual series has become a company tradition, bringing together partners to align on strategic perspectives and shape upcoming initiatives.
This year's edition marked a defining moment in The Brand Promise's journey, as it evolves from a boutique branding firm into a broader platform for partnerships and cross-industry collaboration. The Group's expanding ecosystem now connects global and local partners across core pillars in branding, education and training, and lifestyle, with initiatives designed to link industries and communities in Vietnam, the wider Asian region, and globally.
New horizons for global key accounts
Heading into 2026, The Brand Promise deepens its collaboration with long-standing global partners across hospitality, travel and business advisory:
Club Med, a pioneer of the all-inclusive vacation concept with more than 70 resorts across 40 countries, continues to position Vietnam as one of its key outbound markets while expanding its regional footprint with the opening of Club Med Borneo, Kota Kinabalu in late 2026.
STONE Accounting Group, an Australian-based accounting and advisory firm, has laid the foundation for its North American expansion with the first head office in Canada following earlier developments in Australia and Japan, while The Brand Promise supports the firm's strategic communications as it strengthens its global network.
SODÅ, which is evolving from a hotel management platform into its new identity as SODÅ | Hospitality Partners, is entering a renewed phase of growth, expanding its role across the full hotel lifecycle. From development and pre-opening to operations and market positioning, SODÅ | Hospitality Partners is opening up broader opportunities for integrated, long-term collaborations with its hotel partners.
Preparing Vietnam's next generations of leaders
Investing in human capital forms a core part of The Brand Promise Group's direction for 2026, as it expands its education and training pillar.
Through Self-Leadership Lab, an empirical leadership development programme created by professors from the University of Geneva, The Brand Promise will introduce a series of tailored and professional training initiatives that cultivate self-awareness for modern leadership across different career stages.
Now part of The Brand Promise Group, Beyoutiful Vietnam, Vietnam's first lifestyle concierge and educational service brand dedicated to women, continues to work with selected partners to develop curated programmes and services across lifestyle experiences, hospitality and travel, wellness, fashion, and education in support of personal development and purpose-driven living.
Leading the waves of change in Vietnam's experience economy
Beyond branding and leadership, the Group brought together partners across gastronomy, wellness, hospitality, culture, and technology to illustrate Vietnam's evolving experience economy.
Wiking Group hosted the Spring 2026 gathering across two distinctive venues: Wiking Golf, an urban golf experience inspired by a "backyard golf course," and Wiking Salon, a contemporary art space for cultural and creative gatherings. Rheinland-Pfalz.Gold, in connection with the Business Representation of the German Federal State of Rhineland-Palatinate (RLP) inVietnam, introduced guests to Germany's heritage of more than 2,000 years of winemaking tradition. Global Café delivered thoughtful catering services, drawing on over 25 years of experience serving international standards.
Hospitality and wellness partners also played a central role in the experience. voco Scenia Bay Nha Trang by IHG, set to open in 2026, will bring the brand's distinctive lifestyle approach to Vietnam's central coast with a 250-room bay front hotel; Garrya Mu Cang Chai offers a serene mountain retreat amid northern Vietnam's terraced rice fields; Namia River Retreat is a sanctuary of "living well" located on a peaceful islet along the Thu Bon River in Hoi An;" whereas Fusion Resort & Villas Da Nang presents a contemporary beachfront retreat emphasising wellness-inspired experiences and privacy.
Among the partners are lifestyle brands that completed the experience: Bittersweet Chocolatier, Phu Quoc-based artisan chocolatier producing from Vietnamese cacao; Got It, a platform backed by investment from VNG Corporation and one of Vietnam's leading digital gifting solutions; alongside ETU Handkraft, La Gougah, Eastern Journeys, and AIMWell.
With its expanding network of partners and in-house brands, The Brand Promise Group continues to foster an ecosystem where cross-industry collaboration contributes to tailored, high-value experiences and hospitality initiatives.
The Brand Promise
A global branding firm with headquarter in Ho Chi Minh City, dedicated to authentic storytelling, strategic growth, and impactful partnerships across industries. Our commitment to evolving quality standards and nurturing communities of hand-picked, like-minded and long-lasting partners ensures that every promise made is honored through our dedication to excellence and shared dedication to turn potential into reality.
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
The Brand Promise announces strategic evolution at Partners' Briefing Spring 2026, expanding global partnerships across branding, education, and lifestyle
The Brand Promise announces strategic evolution at Partners' Briefing Spring 2026, expanding global partnerships across branding, education, and lifestyle
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Dashboard Resource Provides Legal Professionals with Actionable Intelligence on AI-Related Cases Across Technology Categories, Market Segments, and Jurisdictions
NEW YORK, March 12, 2026 /PRNewswire/ -- J.S. Held, a global consulting firm combining technical, scientific, financial, and strategic expertise, today announced the launch of the J.S. Held AI Disputes Monitor, a dashboard resource designed to help legal professionals track and analyze the rapidly evolving field of artificial intelligence (AI) litigation.
AI-related litigation has surged at a 56.5% five-year compounded annual growth rate, with 93% of cases filed in the United States and significant concentrations in California, New York, and Illinois. From generative AI copyright disputes to predictive analytics implications for criminal justice, the complexity and volume of AI litigation demand specialized intelligence and strategic insight.
The AI Disputes Monitor tracks case developments across AI technology categories, market segments, and jurisdictions, drawing on data from independent, publicly accessible third-party sources, and combining it with expert analysis from J.S. Held's team to deliver actionable intelligence for litigators navigating this dynamic practice area.
"Artificial intelligence is fundamentally reshaping how businesses operate, innovate, and compete—and the legal system is working to keep pace," said James E. Malackowski, Chief Intellectual Property Officer at J.S. Held. "The AI Disputes Monitor reflects our commitment to providing legal professionals with the strategic intelligence they need to advise clients effectively in this rapidly evolving space." The team's deep technical, economic, and market expertise, developed through years of providing expert opinions in legal proceedings, informs rigorous data analysis and enables practitioners to anticipate trends, assess risk, and make informed decisions in AI-related disputes.
The Monitor enables legal professionals to identify emerging litigation patterns, assess jurisdictional trends, and understand the implications for their clients and industries. The resource is designed to support strategic decision-making for law firms, corporate legal departments, and risk management professionals.
Scott Womack, Senior Director in the Office of the Chief Intellectual Property Officer at J.S. Held and head of the data analysis team, explains, "The AI Disputes Monitor gives legal professionals a clear view of where cases are being filed, which technologies are involved, and how courts are responding. Our goal is to turn raw data into strategic insight that helps litigators stay ahead of the curve and serve their clients with confidence."
Beyond the dashboard, J.S. Held's team is available to present deeper findings, discuss emerging patterns, and work one-on-one with clients to contextualize the implications for specific industries and legal strategies.
Download the AI Disputes Monitor: https://oceantomo.com/js-held-ai-disputes-monitor/download/. And to learn more, contact OceanTomo@jsheld.com.
About J.S. Held
J.S. Held is a global consulting firm that combines technical, scientific, financial, and strategic expertise to advise clients seeking to realize value and mitigate risk. Our professionals serve as trusted advisors to organizations facing high stakes matters demanding urgent attention, staunch integrity, proven experience, clear-cut analysis, and an understanding of both tangible and intangible assets. The firm provides a comprehensive suite of services, products, and data that enable clients to navigate complex, contentious, and often catastrophic situations.
More than 1,500 professionals serve organizations across six continents, including 84% of the Global 200 Law Firms, 75% of the Forbes Top 20 Insurance Companies (90% of the NAIC Top 50 Property & Casualty Insurers), and 71% of Fortune 100 Companies.
J.S. Held, its affiliates and subsidiaries are not certified public accounting firm(s) and do not provide audit, attest, or any other public accounting services. J.S. Held is not a law firm and does not provide legal advice. Securities offered through PM Securities, LLC, d/b/a Phoenix IB or Ocean Tomo Investments, a part of J.S. Held, member FINRA/SIPC. All rights reserved.
Media Contact:
Kristi L. Stathis
J.S. Held
Phone: +1 773 294 4360
Email: Kristi.Stathis@jsheld.com
Dashboard Resource Provides Legal Professionals with Actionable Intelligence on AI-Related Cases Across Technology Categories, Market Segments, and Jurisdictions
NEW YORK, March 12, 2026 /PRNewswire/ -- J.S. Held, a global consulting firm combining technical, scientific, financial, and strategic expertise, today announced the launch of the J.S. Held AI Disputes Monitor, a dashboard resource designed to help legal professionals track and analyze the rapidly evolving field of artificial intelligence (AI) litigation.
AI-related litigation has surged at a 56.5% five-year compounded annual growth rate, with 93% of cases filed in the United States and significant concentrations in California, New York, and Illinois. From generative AI copyright disputes to predictive analytics implications for criminal justice, the complexity and volume of AI litigation demand specialized intelligence and strategic insight.
The AI Disputes Monitor tracks case developments across AI technology categories, market segments, and jurisdictions, drawing on data from independent, publicly accessible third-party sources, and combining it with expert analysis from J.S. Held's team to deliver actionable intelligence for litigators navigating this dynamic practice area.
"Artificial intelligence is fundamentally reshaping how businesses operate, innovate, and compete—and the legal system is working to keep pace," said James E. Malackowski, Chief Intellectual Property Officer at J.S. Held. "The AI Disputes Monitor reflects our commitment to providing legal professionals with the strategic intelligence they need to advise clients effectively in this rapidly evolving space." The team's deep technical, economic, and market expertise, developed through years of providing expert opinions in legal proceedings, informs rigorous data analysis and enables practitioners to anticipate trends, assess risk, and make informed decisions in AI-related disputes.
The Monitor enables legal professionals to identify emerging litigation patterns, assess jurisdictional trends, and understand the implications for their clients and industries. The resource is designed to support strategic decision-making for law firms, corporate legal departments, and risk management professionals.
Scott Womack, Senior Director in the Office of the Chief Intellectual Property Officer at J.S. Held and head of the data analysis team, explains, "The AI Disputes Monitor gives legal professionals a clear view of where cases are being filed, which technologies are involved, and how courts are responding. Our goal is to turn raw data into strategic insight that helps litigators stay ahead of the curve and serve their clients with confidence."
Beyond the dashboard, J.S. Held's team is available to present deeper findings, discuss emerging patterns, and work one-on-one with clients to contextualize the implications for specific industries and legal strategies.
Download the AI Disputes Monitor: https://oceantomo.com/js-held-ai-disputes-monitor/download/. And to learn more, contact OceanTomo@jsheld.com.
About J.S. Held
J.S. Held is a global consulting firm that combines technical, scientific, financial, and strategic expertise to advise clients seeking to realize value and mitigate risk. Our professionals serve as trusted advisors to organizations facing high stakes matters demanding urgent attention, staunch integrity, proven experience, clear-cut analysis, and an understanding of both tangible and intangible assets. The firm provides a comprehensive suite of services, products, and data that enable clients to navigate complex, contentious, and often catastrophic situations.
More than 1,500 professionals serve organizations across six continents, including 84% of the Global 200 Law Firms, 75% of the Forbes Top 20 Insurance Companies (90% of the NAIC Top 50 Property & Casualty Insurers), and 71% of Fortune 100 Companies.
J.S. Held, its affiliates and subsidiaries are not certified public accounting firm(s) and do not provide audit, attest, or any other public accounting services. J.S. Held is not a law firm and does not provide legal advice. Securities offered through PM Securities, LLC, d/b/a Phoenix IB or Ocean Tomo Investments, a part of J.S. Held, member FINRA/SIPC. All rights reserved.
Media Contact:
Kristi L. Stathis
J.S. Held
Phone: +1 773 294 4360
Email: Kristi.Stathis@jsheld.com
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
J.S. Held Launches AI Disputes Monitor to Track Rapidly Growing AI Litigation Landscape