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Insights from Agoda's latest report show deeper, integrated localization is linked to stronger commercial outcomes as hotels in India adapt to rising intra-Asia demand
SINGAPORE, March 12, 2026 /PRNewswire/ -- Digital travel platform Agoda in its latest report "Tailored to Win: Capturing the High-Value Asian Traveler for Hotels in India" spotlights India as a robust travel market, revealing that nearly 98% of Indian hotels employing advanced localization strategies reported a positive impact on revenue. By comparison, 91% of hotels with basic localization strategies also report positive revenue impact, underscoring that while localization efforts are paying off, a more holistic approach maximises the likelihood of commercial success.
As India looks to increasingly compete in the global travel landscape, localization is becoming even more important. The Ministry of Tourism reported nearly 10 million foreign tourists in 2024[1], with spending projected to reach INR 3.2 trillion in 2025[2], driven by both long-haul interest and a growing demand from key Asian markets.
"Indian hotels have built strong domestic businesses, but many are still learning how to reel in the international guest," shared Gaurav Malik, Country Director, Indian Subcontinent & Indian Ocean Islands at Agoda. "To win them over, localization can't be treated as a marketing exercise. It has to show up in payments, communication, amenities and service so that it's apparent at every touchpoint starting from discovery to check out. The data is unequivocal: hotels that go deeper see results with up to 98% reporting a positive revenue impact. The question isn't whether to localize; it's how quickly you can move from basics to best-in-class."
Agoda's report emphasizes that effective localization goes beyond translation. It involves holistically adapting marketing, booking processes, payment options and on-site services to match the cultural and practical expectations of travelers from different source markets. A more integrated approach allows hotels to better meet traveler expectations at every touchpoint and unlock greater value for inbound demand.
Despite the potential, Indian hotels face a dual challenge in driving tailor-made strategies: a strategy gap in knowing whom to target and an execution gap in knowing how to deliver. These challenges are reflected in the top barriers cited by hoteliers: A majority (56%) of hoteliers surveyed cite both a limited awareness of cultural norms and uncertainty around which tailoring efforts will have the most impact. This is compounded by 44% who report a lack of both guest data insights and dedicated personnel to drive the initiatives.
As India's robust tourism looks to define itself by its ability to capture the high-value Asian traveler, the need to deliver culturally attuned and localized guest experiences has become critical. To help hoteliers navigate this, Agoda's report includes an "Origins Playbook" that dissects traveler motivations across key source markets:
- Malaysian travelers tend to blend family needs with an eye for deals
- Singaporeans are independent planners, booking accommodation separately from flights
- Japanese are a fast-growing market defined by short trips and increasing search interest
- Thai travelers are tech-forward, frequently utilizing AI for travel planning
Agoda's digital suite for localization includes over 6 million accommodations, support for 39 languages, multi-currency payment options and 24/7 customer support. Dedicated programs such as the Agoda Growth Program for visibility in priority markets, country-specific promotions and Agoda Media Solutions for native-language campaigns are just some of the ways Agoda helps partners localize effectively. Through Agoda's platform and expertise, hotels can overcome barriers, reach new segments and optimize their returns from international demand.
To explore how practical localization tips and actionable insights can help hotels capture more value from Asia's diverse traveler base, download the full report at https://ago-da.co/4rgJZpf.
Insights from Agoda's latest report show deeper, integrated localization is linked to stronger commercial outcomes as hotels in India adapt to rising intra-Asia demand
SINGAPORE, March 12, 2026 /PRNewswire/ -- Digital travel platform Agoda in its latest report "Tailored to Win: Capturing the High-Value Asian Traveler for Hotels in India" spotlights India as a robust travel market, revealing that nearly 98% of Indian hotels employing advanced localization strategies reported a positive impact on revenue. By comparison, 91% of hotels with basic localization strategies also report positive revenue impact, underscoring that while localization efforts are paying off, a more holistic approach maximises the likelihood of commercial success.
As India looks to increasingly compete in the global travel landscape, localization is becoming even more important. The Ministry of Tourism reported nearly 10 million foreign tourists in 2024[1], with spending projected to reach INR 3.2 trillion in 2025[2], driven by both long-haul interest and a growing demand from key Asian markets.
"Indian hotels have built strong domestic businesses, but many are still learning how to reel in the international guest," shared Gaurav Malik, Country Director, Indian Subcontinent & Indian Ocean Islands at Agoda. "To win them over, localization can't be treated as a marketing exercise. It has to show up in payments, communication, amenities and service so that it's apparent at every touchpoint starting from discovery to check out. The data is unequivocal: hotels that go deeper see results with up to 98% reporting a positive revenue impact. The question isn't whether to localize; it's how quickly you can move from basics to best-in-class."
Agoda's report emphasizes that effective localization goes beyond translation. It involves holistically adapting marketing, booking processes, payment options and on-site services to match the cultural and practical expectations of travelers from different source markets. A more integrated approach allows hotels to better meet traveler expectations at every touchpoint and unlock greater value for inbound demand.
Despite the potential, Indian hotels face a dual challenge in driving tailor-made strategies: a strategy gap in knowing whom to target and an execution gap in knowing how to deliver. These challenges are reflected in the top barriers cited by hoteliers: A majority (56%) of hoteliers surveyed cite both a limited awareness of cultural norms and uncertainty around which tailoring efforts will have the most impact. This is compounded by 44% who report a lack of both guest data insights and dedicated personnel to drive the initiatives.
As India's robust tourism looks to define itself by its ability to capture the high-value Asian traveler, the need to deliver culturally attuned and localized guest experiences has become critical. To help hoteliers navigate this, Agoda's report includes an "Origins Playbook" that dissects traveler motivations across key source markets:
- Malaysian travelers tend to blend family needs with an eye for deals
- Singaporeans are independent planners, booking accommodation separately from flights
- Japanese are a fast-growing market defined by short trips and increasing search interest
- Thai travelers are tech-forward, frequently utilizing AI for travel planning
Agoda's digital suite for localization includes over 6 million accommodations, support for 39 languages, multi-currency payment options and 24/7 customer support. Dedicated programs such as the Agoda Growth Program for visibility in priority markets, country-specific promotions and Agoda Media Solutions for native-language campaigns are just some of the ways Agoda helps partners localize effectively. Through Agoda's platform and expertise, hotels can overcome barriers, reach new segments and optimize their returns from international demand.
To explore how practical localization tips and actionable insights can help hotels capture more value from Asia's diverse traveler base, download the full report at https://ago-da.co/4rgJZpf.
[1] PIB (2025), "Foreign Tourist Arrivals (FTAs) in India and Indian Nationals' Departures (INDs) during 2019, 2022, 2023 and 2024.
Available at: https://www.pib.gov.in/PressReleasePage.aspx?PRID=2153606
[2] World Travel & Tourism Council (2024), "India international visitor spend soars to record highs".
Available at: https://wttc.org/news/india-international-visitor-spend-soars-to-record-highs
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Holistic Localization Lifts Guest Spend for Nearly 98% of Indian Hotels, Agoda Survey Finds
Holistic Localization Lifts Guest Spend for Nearly 98% of Indian Hotels, Agoda Survey Finds
NEW YORK, May 21, 2026 /PRNewswire/ -- Dimora Medical, a continuous innovator in high-end medical care supplies, has introduced its new Sacrum Silicone Absorbent Soft Dressing, expanding its portfolio of home-based medical care solutions with a product designed to improve the management of pressure-prone areas. The new dressing is engineered specifically for the sacral region, addressing the needs of patients requiring consistent and reliable wound care in both home and professional settings.
A key innovation lies in its tailored structural design. The dressing features an extended tail-wing shape, widened by 23% compared to conventional products, allowing for more precise coverage of the sacral area, one of the most common sites for pressure injuries. This enhanced coverage helps reduce the risk of leakage while improving overall protection during prolonged use.
At the core of the dressing is a superabsorbent polymer (SAP) composite layer capable of absorbing over 20 times its own weight in exudate. The material rapidly draws in and locks away fluid within seconds, helping to minimize maceration risks while maintaining a stable moist environment that supports efficient wound healing. The combination of fast absorption and secure retention contributes to a cleaner wound site and promotes recovery.
Comfort and ease of use are also central to the design. The silicone adhesive layer ensures gentle yet secure fixation, reducing the likelihood of skin irritation and making it suitable for fragile or aging skin. The dressing can be removed with minimal discomfort, streamlining routine care procedures for both professional caregivers and family members. By simplifying dressing changes and improving usability, the product aligns with growing demand for more efficient and manageable care solutions.
The dressing is suited for a range of real-world care scenarios, including the prevention and treatment of sacral pressure injuries in long-term bedridden patients, daily use in nursing homes and healthcare facilities, and home care environments where reducing the frequency of dressing changes can ease caregiver burden.
Dimora Medical's new sacrum dressing is available in packs of ten, priced at $26.99, with a 15% introductory discount offered during the launch period through online platforms.
Focused on delivering accessible medical solutions for recovery and chronic care, Dimora Medical develops products designed to simplify caregiving and "make home care easy" while improving quality of life, particularly for middle-aged and elderly individuals requiring long-term support.
For more information, please visit: https://dimoramedical.com/.
Media Contact:
Dimora Medical
support@dimoramedical.com
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
Dimora Medical Launches Advanced Sacrum Silicone Absorbent Dressing to Enhance Pressure Injury Care
